The document outlines the agenda for a social media workshop on August 25, 2022. The workshop will cover 12 essential social media principles, creating content, using WhatsApp groups effectively, setting up a YouTube channel, using TikTok for ministry, creating engagement, design, using Bitly, automation, and understanding analytics (time permitting). It also provides guidance on creating content calendars, posting videos to YouTube, and tips for elevating a TikTok profile.
This document provides an overview of a social media masterclass covering topics such as the benefits of social media for business, content strategy, engagement metrics, and tools for planning, scheduling, and analyzing social media activities. It discusses setting up profiles and pages on platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube. Key aspects covered include creating content calendars, using hashtags and images effectively, running ads, and ensuring content is tailored for specific audiences and platforms. The document emphasizes regularly analyzing engagement and stopping ineffective strategies in favor of what generates results.
This document discusses different types of social media connections and how to build them. It defines fans, friends, followers, groupies, and audiences. It recommends focusing on adding value to others first through presence, accessibility, communication, customer service, and resource sharing. It suggests letting people engage with and share your content. The document advises understanding the differences between these connection types and cultivating communities through responsiveness and consistency.
Startup PR: how to pitch your startup to the world
In this presentation I summarize techniques and tools to present your startup to blogger and media, from the day one to the launch through different steps of communication.
This document provides 6 tips for using social media to improve search engine optimization (SEO) and take over the world domain. The tips are to get a presence on major social media sites like Facebook and Twitter, use your name as a brand, include keywords, drive inbound traffic to your website from social profiles, increase your online footprint, and grow your social media following. It also promotes an upcoming "Social Radio Live" webinar series and provides contact information for Dana Shaut, the social media expert hosting the webinars.
Mark Smith discusses how to build diverse and inclusive software communities. He explains that Dreamwidth Studios has been successful in attracting a diverse group of contributors, 70% of whom identify as female and 50% are new to programming, by prioritizing people over code. Typical open source projects can lack support for new contributors and tolerance for problematic behaviors. Smith advocates for creating a culture of respect, encouragement, and forgiveness to attract a more diverse group of contributors and foster a healthier community.
This document provides an overview of social media marketing and best practices. It discusses setting up social media profiles and pages for businesses, creating a content calendar, using hashtags and engaging with audiences. Key platforms covered include Facebook, Instagram, Twitter, LinkedIn, YouTube and WhatsApp. Analytics and tools for planning, scheduling and designing social media content are also mentioned. The overall document aims to educate on developing an effective social media strategy and presence for businesses.
This document discusses the Group module in Drupal, which allows content to be grouped together and permissions granted for specific sections. It provides key details on how Group works, including that it has group types like content types that define fields, permissions and available content. Group tells two stories - about members and relationships, and about private nodes and content. Entities are grouped using the GroupNodeGroupContent entity that is fieldable and managed per group type and target entity by plugins.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
How to create content that engages your community and expands your reach
Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
This document provides etiquette and best practices for using social media platforms like Facebook, Twitter, Pinterest, and LinkedIn for organizational purposes. It encourages listening to followers, avoiding self-promotion, and respecting others. Guidelines are given around personal vs professional use, grammar, sharing content and photos ethically, building relationships, complying with terms and conditions, maintaining a professional but fun tone, and exploring social media options. Resources for further information are also included.
As a young aspiring scientist, social media is one of the outlets to disseminate your work and connect to the community. This talk gives hints on the benefits and risks of science on social media. Talk at the ICSE 2022 New Faculty Symposium.
Launching communities, letting others do the work, and taking all the credit
The document provides guidance on starting and managing online communities, emphasizing the importance of engaging members, removing disruptive individuals, and continually organizing events and discussions to keep the community active. It also stresses that community leaders should lead by example through passion and positivity to inspire others.
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
The guidelines provide direction for guest bloggers on JewPoint0, including suggesting blog posts be between 400-700 words and include engaging elements like quotes, links, photos and videos. Guest bloggers are encouraged to share their experiences and lessons learned to help connect theory with practice for readers. The post submission process and rights are also outlined.
This document discusses ways to get involved and participate in the Mura CMS community. It outlines various activities one can engage in, such as blogging, attending conferences, writing documentation, reporting bugs, contributing code, and more. It emphasizes that participation is optional and one should only engage in ways they feel comfortable with. The document also notes that the community aims to be robust, healthy, and self-sustaining through knowledge sharing and mentorship.
This document provides tips for using social media platforms like Twitter and LinkedIn to engage communities and promote organizations in a thoughtful manner. It recommends sharing a variety of content from your organization and others to build connections. For Twitter, it suggests using compelling headers and images while avoiding self-promotion and spam. Regarding LinkedIn, it advises setting up a company page to make updates and posts that grab attention with catchy headlines. The document also discusses using email marketing responsibly and participating meaningfully in LinkedIn groups.
This document provides tips for using social media platforms like Twitter and LinkedIn to engage communities and promote organizations in a thoughtful manner. It recommends sharing a variety of content from your organization and others to avoid being repetitive or self-promotional. Guidelines are given for writing compelling headlines and posts, using images legally, scheduling tweets to maximize exposure, and participating respectfully in online discussions. The document cautions against spamming others or violating email marketing regulations.
This document provides information on social media strategies and best practices. It discusses 12 key social media principles including creating engaging content, building conversations, having a strategy, being responsive and consistent. It also covers topics like content creation on platforms like Twitter, Instagram, LinkedIn, YouTube and TikTok. The document emphasizes creating a content calendar, using hashtags and tags correctly, understanding engagement rates and using analytics to improve performance. It highlights tools that can help with planning, scheduling, management and design for social media. The overall goal of these strategies is to generate leads, build the brand, position services and create awareness.
The document outlines the agenda and key principles for a social media master class being held in Windhoek, Namibia in February 2020. The class will cover 12 key principles of Facebook, Twitter, Instagram and LinkedIn, including engagement, content planning, ads, storytelling and analytics. It provides guidance on setting goals for social media use, developing content calendars, using various ad platforms and analyzing results. The document also discusses best practices for using influencers and various online communication tools to engage audiences.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
This document contains an agenda for a meeting on mobile for web and communications. The agenda includes discussions on augmented reality apps, making websites mobile friendly, using social media platforms like Facebook Messenger and WhatsApp for business, generating user-generated content, and opportunities in maps, tourism, education and more through mobile apps. Key benefits of mobile apps over websites that will be covered are better personalization, ease of sending notifications, utilizing device features, offline functionality, and new branding experiences for users.
The document discusses various topics related to digital technologies including spatial computing, virtual reality, augmented reality, 5G, IoT, AI, and unified communications. It provides information on the opportunities and applications of these technologies for experiences, collaboration, education, tourism, emergency services, gaming, mapping, training, digitizing, data visualization, and more. The document also discusses mobile technologies in Namibia such as apps, websites, communications features like RCS, and social media platforms and strategies.
The document discusses using social media to teach, reach, and connect. It will cover managing social media profiles and online behavior (teach), using social media to reach audiences (reach), and communicating effectively (connect). Specific topics include being aware of what you like, share, and follow online as it represents you; dealing with declining organic reach on Facebook; and using alternative platforms like WhatsApp, Facebook groups, and Messenger when organic reach fails.
Live video content and messaging apps will become more important marketing tools as brands leverage social media ecommerce and virtual reality experiences to engage customers in competitive mobile advertising environments. Disappearing content on platforms like Instagram stories will also continue evolving to serve strategic purposes.
#indigitous Jobug: Engagement or nothing: 14 October 2016,
The document discusses the importance of engagement on social media and provides tips to improve engagement. It defines engagement as interaction through likes, shares, comments, and other reactions rather than just numbers of followers or views. Engagement is important to build community, create awareness, and have two-way conversations. Tips include reviewing analytics, interacting with influencers, creating events, managing followers, staying relevant with strategy and appealing content, and focusing on content that encourages interaction.
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
This document appears to be a presentation on digital media and social media usage in South Africa. It provides statistics on social media usage in SA such as 13 million users and 100 million online usage. It discusses the top social media accounts and celebrities on Snapchat. It also addresses both the positive and negative aspects of social media for business. Finally, it emphasizes that having a digital strategy is important and provides questions to consider when developing a strategy, such as goals, resources, and measuring effectiveness.
This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.
The document analyzes social media usage among companies in 2014. It found that Facebook, Twitter, LinkedIn, Google+, YouTube, and blogs were commonly used platforms. However, many companies' social media strategies were lacking, as pages were often outdated or lacked company branding. The report concluded that while social media uptake increased in 2014, many companies still had room for improvement in their social media strategies and content creation.
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014
Tullow Oil made two new oil discoveries in northern Kenya that doubled their estimated oil resources in the country to over 600 million barrels. They plan over 20 additional wells in the next two years and have started work on an export pipeline. This increases the prospects that Kenya could become a major oil exporter.
10 million people use Facebook for their organization. To be successful, organizations need to determine why they are using Facebook, how they will engage users, and who will manage the Facebook presence. It is important to choose whether to create a Page, Profile, or Group and fill out the About section. A plan should specify the type and frequency of content as well as customer feedback policies. Photo albums and applications can help engage users if properly implemented. Measuring website traffic from Facebook and user insights can indicate how well the organization is utilizing Facebook.
ICS Kenya presentation: Nairobi Club, 24 October 2013
Social media can be harnessed for more than just marketing and PR - it can also be used for customer service. To do so, companies must have a clear social media strategy, identify the appropriate platforms to engage customers, actively maintain a presence and respond to customers in a timely manner. By focusing on conversation, rewarding loyalty, consistency in messaging, monitoring their brand, and continually improving based on analytics, organizations can leverage social media as an effective customer service channel.
The Pancha Mahabhutas, or five elements of nature, are foundational concepts in many Eastern philosophies and traditions, including Ayurveda and Yoga. These elements—Earth (Prithvi), Water (Apas), Fire (Agni), Air (Vayu), and Ether (Akasha)—represent the building blocks of all matter in the universe. Understanding the balance and interaction of these elements is crucial for achieving harmony in mind, body, and environment.
The inspiration for this series was an exercise that we did together at the Good Friday service. Those attending were challenged to anonymously write down a sin that was a persistent problem in their life. We tabulated the results and created this series entitled "Set Free." During this series we will look at the seven top responses and explore how Jesus can set us free from these sins. This week we take on the first topic: Set Free from Pride.
Lesson 1 Two Important Women in the History of a People.pptx
Lesson 1 Two Important Women in the History of a People
SBS – Sunday Bible School
Adult Bible Lessons 3rd quarter 2024 CPAD
MAGAZINE: The God Who Rules the World and Takes Care of the Family: The Divine Teachings in the Books of Ruth and Esther For our Generation
Commentator: Pastor Silas Queiroz
Presentation: Missionary Celso Napoleon
Renewed in Grace
A Free eBooK ~ 6 Insightful Sets of Dhamma Lessons (Eng. & Chi.).pptx
A free eBook comprising 6 PowerPoint presentations of meaningful stories that teach important Dhamma/Life lessons. For reflection and practice to develop the mind to grow in love, compassion and wisdom. The texts are in English and Chinese.
Tons of things to tweet about on TwitterNicky Kriel
Stuck for things to say on Twitter? Here are tons of things you can tweet about on Twitter. "How to Twitter for Business Success" by Nicky Kriel is now available on Amazon. Visit http://www.nickykriel.com/blog for more Social Media tips.
This document provides tips for using social media to promote a business. It suggests joining conversations by listening first and then contributing, agreeing or disagreeing politely, starting conversations with thought leaders, using hashtags and tags, encouraging engagement by asking questions, sharing photos and updates, discussing popular topics like food and weather, and providing recommendations and testimonials to build connections. The overall message is that social media can help "seal the deal" for a business by strengthening brands and influencing decision making.
Social Media Marketing Educators Actually “Like” WebinarMDR
Move Beyond Simple Follows and Likes to Real Engagement
In this webinar, we share everything we know about creating authentic, loyal connections with educators from our experience in creating and growing the wildly successful WeAreTeachers and School Leaders Now social communities and channels.
You’ll get ‘news you can use’ to forge real relationships with educators using social marketing, like:
The pitfalls of selfie culture for brands
Why video content is an always, not a maybe
How influencers can supercharge your social strategy
The Do's and Don’ts on stock imagery
This document provides an overview of a social media masterclass covering topics such as the benefits of social media for business, content strategy, engagement metrics, and tools for planning, scheduling, and analyzing social media activities. It discusses setting up profiles and pages on platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube. Key aspects covered include creating content calendars, using hashtags and images effectively, running ads, and ensuring content is tailored for specific audiences and platforms. The document emphasizes regularly analyzing engagement and stopping ineffective strategies in favor of what generates results.
Fans, Friends, Followers, Groupies and AudiencesLeslie Poston
This document discusses different types of social media connections and how to build them. It defines fans, friends, followers, groupies, and audiences. It recommends focusing on adding value to others first through presence, accessibility, communication, customer service, and resource sharing. It suggests letting people engage with and share your content. The document advises understanding the differences between these connection types and cultivating communities through responsiveness and consistency.
Startup PR: how to pitch your startup to the worldSilvio Gulizia
In this presentation I summarize techniques and tools to present your startup to blogger and media, from the day one to the launch through different steps of communication.
5 - 6 Wicked SEO Secrets For World DominationDana Shaut
This document provides 6 tips for using social media to improve search engine optimization (SEO) and take over the world domain. The tips are to get a presence on major social media sites like Facebook and Twitter, use your name as a brand, include keywords, drive inbound traffic to your website from social profiles, increase your online footprint, and grow your social media following. It also promotes an upcoming "Social Radio Live" webinar series and provides contact information for Dana Shaut, the social media expert hosting the webinars.
Mark Smith discusses how to build diverse and inclusive software communities. He explains that Dreamwidth Studios has been successful in attracting a diverse group of contributors, 70% of whom identify as female and 50% are new to programming, by prioritizing people over code. Typical open source projects can lack support for new contributors and tolerance for problematic behaviors. Smith advocates for creating a culture of respect, encouragement, and forgiveness to attract a more diverse group of contributors and foster a healthier community.
This document provides an overview of social media marketing and best practices. It discusses setting up social media profiles and pages for businesses, creating a content calendar, using hashtags and engaging with audiences. Key platforms covered include Facebook, Instagram, Twitter, LinkedIn, YouTube and WhatsApp. Analytics and tools for planning, scheduling and designing social media content are also mentioned. The overall document aims to educate on developing an effective social media strategy and presence for businesses.
This document discusses the Group module in Drupal, which allows content to be grouped together and permissions granted for specific sections. It provides key details on how Group works, including that it has group types like content types that define fields, permissions and available content. Group tells two stories - about members and relationships, and about private nodes and content. Entities are grouped using the GroupNodeGroupContent entity that is fieldable and managed per group type and target entity by plugins.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
How to create content that engages your community and expands your reachLior Degani
Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
This document provides etiquette and best practices for using social media platforms like Facebook, Twitter, Pinterest, and LinkedIn for organizational purposes. It encourages listening to followers, avoiding self-promotion, and respecting others. Guidelines are given around personal vs professional use, grammar, sharing content and photos ethically, building relationships, complying with terms and conditions, maintaining a professional but fun tone, and exploring social media options. Resources for further information are also included.
As a young aspiring scientist, social media is one of the outlets to disseminate your work and connect to the community. This talk gives hints on the benefits and risks of science on social media. Talk at the ICSE 2022 New Faculty Symposium.
Launching communities, letting others do the work, and taking all the creditMario Herger
The document provides guidance on starting and managing online communities, emphasizing the importance of engaging members, removing disruptive individuals, and continually organizing events and discussions to keep the community active. It also stresses that community leaders should lead by example through passion and positivity to inspire others.
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
The guidelines provide direction for guest bloggers on JewPoint0, including suggesting blog posts be between 400-700 words and include engaging elements like quotes, links, photos and videos. Guest bloggers are encouraged to share their experiences and lessons learned to help connect theory with practice for readers. The post submission process and rights are also outlined.
This document discusses ways to get involved and participate in the Mura CMS community. It outlines various activities one can engage in, such as blogging, attending conferences, writing documentation, reporting bugs, contributing code, and more. It emphasizes that participation is optional and one should only engage in ways they feel comfortable with. The document also notes that the community aims to be robust, healthy, and self-sustaining through knowledge sharing and mentorship.
This document provides tips for using social media platforms like Twitter and LinkedIn to engage communities and promote organizations in a thoughtful manner. It recommends sharing a variety of content from your organization and others to build connections. For Twitter, it suggests using compelling headers and images while avoiding self-promotion and spam. Regarding LinkedIn, it advises setting up a company page to make updates and posts that grab attention with catchy headlines. The document also discusses using email marketing responsibly and participating meaningfully in LinkedIn groups.
Mark Graban - Social Media for #BigGiveSAMark Graban
This document provides tips for using social media platforms like Twitter and LinkedIn to engage communities and promote organizations in a thoughtful manner. It recommends sharing a variety of content from your organization and others to avoid being repetitive or self-promotional. Guidelines are given for writing compelling headlines and posts, using images legally, scheduling tweets to maximize exposure, and participating respectfully in online discussions. The document cautions against spamming others or violating email marketing regulations.
This document provides information on social media strategies and best practices. It discusses 12 key social media principles including creating engaging content, building conversations, having a strategy, being responsive and consistent. It also covers topics like content creation on platforms like Twitter, Instagram, LinkedIn, YouTube and TikTok. The document emphasizes creating a content calendar, using hashtags and tags correctly, understanding engagement rates and using analytics to improve performance. It highlights tools that can help with planning, scheduling, management and design for social media. The overall goal of these strategies is to generate leads, build the brand, position services and create awareness.
The document outlines the agenda and key principles for a social media master class being held in Windhoek, Namibia in February 2020. The class will cover 12 key principles of Facebook, Twitter, Instagram and LinkedIn, including engagement, content planning, ads, storytelling and analytics. It provides guidance on setting goals for social media use, developing content calendars, using various ad platforms and analyzing results. The document also discusses best practices for using influencers and various online communication tools to engage audiences.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
This document contains an agenda for a meeting on mobile for web and communications. The agenda includes discussions on augmented reality apps, making websites mobile friendly, using social media platforms like Facebook Messenger and WhatsApp for business, generating user-generated content, and opportunities in maps, tourism, education and more through mobile apps. Key benefits of mobile apps over websites that will be covered are better personalization, ease of sending notifications, utilizing device features, offline functionality, and new branding experiences for users.
The document discusses various topics related to digital technologies including spatial computing, virtual reality, augmented reality, 5G, IoT, AI, and unified communications. It provides information on the opportunities and applications of these technologies for experiences, collaboration, education, tourism, emergency services, gaming, mapping, training, digitizing, data visualization, and more. The document also discusses mobile technologies in Namibia such as apps, websites, communications features like RCS, and social media platforms and strategies.
ACM roadshow 2017 presented by Digital4Christjapie swanepoel
The document discusses using social media to teach, reach, and connect. It will cover managing social media profiles and online behavior (teach), using social media to reach audiences (reach), and communicating effectively (connect). Specific topics include being aware of what you like, share, and follow online as it represents you; dealing with declining organic reach on Facebook; and using alternative platforms like WhatsApp, Facebook groups, and Messenger when organic reach fails.
Live video content and messaging apps will become more important marketing tools as brands leverage social media ecommerce and virtual reality experiences to engage customers in competitive mobile advertising environments. Disappearing content on platforms like Instagram stories will also continue evolving to serve strategic purposes.
#indigitous Jobug: Engagement or nothing: 14 October 2016, japie swanepoel
The document discusses the importance of engagement on social media and provides tips to improve engagement. It defines engagement as interaction through likes, shares, comments, and other reactions rather than just numbers of followers or views. Engagement is important to build community, create awareness, and have two-way conversations. Tips include reviewing analytics, interacting with influencers, creating events, managing followers, staying relevant with strategy and appealing content, and focusing on content that encourages interaction.
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoekjapie swanepoel
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
AAA School of advertising: digital overview 2016japie swanepoel
This document appears to be a presentation on digital media and social media usage in South Africa. It provides statistics on social media usage in SA such as 13 million users and 100 million online usage. It discusses the top social media accounts and celebrities on Snapchat. It also addresses both the positive and negative aspects of social media for business. Finally, it emphasizes that having a digital strategy is important and provides questions to consider when developing a strategy, such as goals, resources, and measuring effectiveness.
This document outlines the agenda and content for a social media strategy workshop. The agenda includes discussions on measuring social media success, developing an organizational social media strategy, handling detractors, and more. Key topics that will be covered are the history and stats of social media, how it has changed consumer behavior, its use for sales, marketing, PR and customer relations, and setting social media guidelines and policies for organizations. The workshop aims to help participants effectively engage with customers through social media.
Interactive Concepts NSE Social Media Report 2014japie swanepoel
The document analyzes social media usage among companies in 2014. It found that Facebook, Twitter, LinkedIn, Google+, YouTube, and blogs were commonly used platforms. However, many companies' social media strategies were lacking, as pages were often outdated or lacked company branding. The report concluded that while social media uptake increased in 2014, many companies still had room for improvement in their social media strategies and content creation.
Kenya 2014: Digital status and opportunities: PR Net, 23 January 2014japie swanepoel
Tullow Oil made two new oil discoveries in northern Kenya that doubled their estimated oil resources in the country to over 600 million barrels. They plan over 20 additional wells in the next two years and have started work on an export pipeline. This increases the prospects that Kenya could become a major oil exporter.
D4C, Evangelist Support Network: 22 November 2013japie swanepoel
10 million people use Facebook for their organization. To be successful, organizations need to determine why they are using Facebook, how they will engage users, and who will manage the Facebook presence. It is important to choose whether to create a Page, Profile, or Group and fill out the About section. A plan should specify the type and frequency of content as well as customer feedback policies. Photo albums and applications can help engage users if properly implemented. Measuring website traffic from Facebook and user insights can indicate how well the organization is utilizing Facebook.
ICS Kenya presentation: Nairobi Club, 24 October 2013japie swanepoel
Social media can be harnessed for more than just marketing and PR - it can also be used for customer service. To do so, companies must have a clear social media strategy, identify the appropriate platforms to engage customers, actively maintain a presence and respond to customers in a timely manner. By focusing on conversation, rewarding loyalty, consistency in messaging, monitoring their brand, and continually improving based on analytics, organizations can leverage social media as an effective customer service channel.
The Pancha Mahabhutas, or five elements of nature, are foundational concepts in many Eastern philosophies and traditions, including Ayurveda and Yoga. These elements—Earth (Prithvi), Water (Apas), Fire (Agni), Air (Vayu), and Ether (Akasha)—represent the building blocks of all matter in the universe. Understanding the balance and interaction of these elements is crucial for achieving harmony in mind, body, and environment.
Set Free_Set Free from Pride Sermon.pptxStephen Palm
The inspiration for this series was an exercise that we did together at the Good Friday service. Those attending were challenged to anonymously write down a sin that was a persistent problem in their life. We tabulated the results and created this series entitled "Set Free." During this series we will look at the seven top responses and explore how Jesus can set us free from these sins. This week we take on the first topic: Set Free from Pride.
Lesson 1 Two Important Women in the History of a People.pptxCelso Napoleon
Lesson 1 Two Important Women in the History of a People
SBS – Sunday Bible School
Adult Bible Lessons 3rd quarter 2024 CPAD
MAGAZINE: The God Who Rules the World and Takes Care of the Family: The Divine Teachings in the Books of Ruth and Esther For our Generation
Commentator: Pastor Silas Queiroz
Presentation: Missionary Celso Napoleon
Renewed in Grace
A Free eBooK ~ 6 Insightful Sets of Dhamma Lessons (Eng. & Chi.).pptxOH TEIK BIN
A free eBook comprising 6 PowerPoint presentations of meaningful stories that teach important Dhamma/Life lessons. For reflection and practice to develop the mind to grow in love, compassion and wisdom. The texts are in English and Chinese.
4. • What are the 12 MOST
ESSENTIAL social media
principles.
Workshop contents
5. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
Workshop contents
6. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
Workshop contents
7. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
Workshop contents
8. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
Workshop contents
9. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
Workshop contents
10. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
• Design
Workshop contents
11. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
• Design
• Using Bitly
Workshop contents
12. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
• Design
• Using Bitly
• Automation
Workshop contents
13. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
• Design
• Using Bitly
• Automation
• Influencers ( if time allows )
Workshop contents
14. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
• Design
• Using Bitly
• Automation
• Influencers ( if time allows )
• Understanding the statistics &
analytics. ( if time allows )
Workshop contents
46. Creating content calendars
• Plan your content at least a
month in advance.
• Ensure that it is in sync with
your other communications
initiatives / messages.
47. Creating content calendars
• Plan your content at least a
month in advance.
• Ensure that it is in sync with
your other communications
initiatives / messages.
• Base your content on pre-
defined pillars /storylines.
48. Creating content calendars
• Plan your content at least a
month in advance.
• Ensure that it is in sync with
your other communications
initiatives / messages.
• Base your content on pre-
defined pillars /storylines.
• In your calendar have text,
images, gifts, videos, links.
51. Creating content calendars
• Don’t duplicate across
platforms.
• Ensure that images are
correctly sized for each
platform.
52. Creating content calendars
• Don’t duplicate across
platforms.
• Ensure that images are
correctly sized for each
platform.
• Plan which posts to boost and
what the budget will be.
53. Creating content calendars
• Don’t duplicate across
platforms.
• Ensure that images are
correctly sized for each
platform.
• Plan which posts to boost and
what the budget will be.
• Utilise all the various aspects
of the platforms: stories,
carousal, video, slideshows,
etc.
61. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
62. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
63. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
64. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
65. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
66. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
67. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
68. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
69. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
70. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
• Don’t add random people to a close-knit group.
71. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
• Don’t add random people to a close-knit group.
• Always ask someone if you may add them before you add them.
72. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
• Don’t add random people to a close-knit group.
• Always ask someone if you may add them before you add them.
• Don’t send data-insensitive messages. No-one wants their last 3GB used up on uninvited
memes.
73. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
• Don’t add random people to a close-knit group.
• Always ask someone if you may add them before you add them.
• Don’t send data-insensitive messages. No-one wants their last 3GB used up on uninvited
memes.
• When the group has served its purpose (the hike is over) delete it.
74. If you are not sure,
ask yourself these
three
questions before
you post:
75. If you are not sure,
ask yourself these
three
questions before
you post:
1. Is this relevant?
76. If you are not sure,
ask yourself these
three
questions before
you post:
1. Is this relevant?
2. Is this necessary?
77. If you are not sure,
ask yourself these
three
questions before
you post:
1. Is this relevant?
2. Is this necessary?
3. Is this a good time to
post?
112. ➡Exposure to a Worldwide Audience
Benefits of a YouTube Channel
113. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
Benefits of a YouTube Channel
114. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
➡Your Content Never Dies
Benefits of a YouTube Channel
115. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
➡Your Content Never Dies
➡Your Audience Will Promote You
Benefits of a YouTube Channel
116. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
➡Your Content Never Dies
➡Your Audience Will Promote You
➡Gain Qualified Traffic
Benefits of a YouTube Channel
117. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
➡Your Content Never Dies
➡Your Audience Will Promote You
➡Gain Qualified Traffic
➡YouTube Ads Can Help You Reach Even More People
Benefits of a YouTube Channel
141. Tips to Elevate your TikTok profile:
Find evergreen content. Evergreen content is content that will be a resource for
years to come and isn’t related to a trend or fad.
142. Tips to Elevate your TikTok profile:
Find evergreen content. Evergreen content is content that will be a resource for
years to come and isn’t related to a trend or fad.
Keep up with TikTok trends. On your “for you page” you’ll begin to see videos that
follow a similar format to others, but with different content. Use this to your advantage
and get creative with how you can incorporate real estate into these trends.
143. Tips to Elevate your TikTok profile:
Find evergreen content. Evergreen content is content that will be a resource for
years to come and isn’t related to a trend or fad.
Keep up with TikTok trends. On your “for you page” you’ll begin to see videos that
follow a similar format to others, but with different content. Use this to your advantage
and get creative with how you can incorporate real estate into these trends.
Hashtags are important. Whether you’re providing tips for first-time homebuyers,
doing a virtual home tour, or participating in a TikTok trend, make sure you use the
best hashtags. If a trend has a corresponding hashtag, don’t forget to include it!
144. Tips to Elevate your TikTok profile:
Find evergreen content. Evergreen content is content that will be a resource for
years to come and isn’t related to a trend or fad.
Keep up with TikTok trends. On your “for you page” you’ll begin to see videos that
follow a similar format to others, but with different content. Use this to your advantage
and get creative with how you can incorporate real estate into these trends.
Hashtags are important. Whether you’re providing tips for first-time homebuyers,
doing a virtual home tour, or participating in a TikTok trend, make sure you use the
best hashtags. If a trend has a corresponding hashtag, don’t forget to include it!
Be creative. Don’t be scared to try something new. TikTok uses an algorithm with
artificial intelligence to make sure user’s content will be seen. You can create a video
that will go viral without even expecting it to happen!
149. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
150. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
151. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words
together. The best hashtags tend to be
relatively short and easy to remember.
152. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words
together. The best hashtags tend to be
relatively short and easy to remember.
• Use relevant and specific hashtags. If it
is too obscure, it will be hard to find and
it won’t likely be used by other social
media users.
153. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words
together. The best hashtags tend to be
relatively short and easy to remember.
• Use relevant and specific hashtags. If it
is too obscure, it will be hard to find and
it won’t likely be used by other social
media users.
• Limit the number of hashtags you
use. More isn’t always better. It actually
looks spammy.
154. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words
together. The best hashtags tend to be
relatively short and easy to remember.
• Use relevant and specific hashtags. If it
is too obscure, it will be hard to find and
it won’t likely be used by other social
media users.
• Limit the number of hashtags you
use. More isn’t always better. It actually
looks spammy.
• Use niche hashtags. (longtail)
187. Analytics
• Stop doing what is not generating results.
• Do more of what works.
• Look at other brands to see what they do that works well.
188. Analytics
• Stop doing what is not generating results.
• Do more of what works.
• Look at other brands to see what they do that works well.
• Don’t be scared to experiment!
204. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
content to
suit the
audience
engage
connect online
with offline
205. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
advertise
content to
suit the
audience
engage
connect online
with offline
206. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
stick to
a plan
advertise
content to
suit the
audience
engage
connect online
with offline
207. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
stick to
a plan
advertise
content to
suit the
audience
engage
exclusive
content /
offers
connect online
with offline
208. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
stick to
a plan
advertise
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline
209. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline
210. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
respond
quickly
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline
211. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
respond
quickly
create
events
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline
212. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
respond
quickly
create
events
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline
links to your
accounts