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engagement or
nothing!
japie swanepoel
INDIGITOUS JO’BURG
14 October 2016
@japies
@digital4christ
@japies
@digital4christ
@japies
@digital4christ
post
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@digital4christ
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@japies
@digital4christ
SO, WHAT IS
THIS
ENGAGEMENT
STUFF ALL
ABOUT?
SO, WHAT IS
THIS
ENGAGEMENT
STUFF ALL
ABOUT?
SO, WHAT IS
THIS
ENGAGEMENT
STUFF ALL
ABOUT?
SO, WHAT IS
THIS
ENGAGEMENT
STUFF ALL
ABOUT?
#indigitous Jobug: Engagement or nothing: 14 October 2016,
listen
listen
engage
listen
engage
initiate
WHAT
ENGAGEMENT
IS…NOT!
@japies
@digital4christ
WHAT
ENGAGEMENT
IS…NOT!
@japies
@digital4christ
number of
email subscribers
WHAT
ENGAGEMENT
IS…NOT!
@japies
@digital4christ
number of
web visits
number of
email subscribers
WHAT
ENGAGEMENT
IS…NOT!
@japies
@digital4christ
number of
followers
number of
web visits
number of
email subscribers
WHAT
ENGAGEMENT
IS…NOT!
@japies
@digital4christ
total page
likes
number of
followers
number of
web visits
number of
email subscribers
ENGAGEMENT
IS…
@japies
@digital4christ
ENGAGEMENT
IS…
@japies
@digital4christ
ENGAGEMENT
IS…
@japies
@digital4christCONVERSATION
#indigitous Jobug: Engagement or nothing: 14 October 2016,
#indigitous Jobug: Engagement or nothing: 14 October 2016,
1million views
12,000 shares
9,000 comments
1million views
12,000 shares
9,000 comments
1million views
12,000 shares
9,000 comments
1million views
12,000 shares
9,000 comments
SO WHY IS ENGAGEMENT SO IMPORTANT?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
▸ Print, TV, radio, outdoor can
create awareness, excitement,
news.
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
▸ Print, TV, radio, outdoor can
create awareness, excitement,
news.
▸ Only SM can generate a
CONVERSATION: 2-way
interaction
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
▸ Print, TV, radio, outdoor can
create awareness, excitement,
news.
▸ Only SM can generate a
CONVERSATION: 2-way
interaction
▸ every action you take should
be aimed at interaction
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
▸ Print, TV, radio, outdoor can
create awareness, excitement,
news.
▸ Only SM can generate a
CONVERSATION: 2-way
interaction
▸ every action you take should
be aimed at interaction
▸ likes, shares, comments, views,
retweets, regrammes.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is not
engaging!
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is not
engaging!
your fans aren’t
REALLY your fans
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is not
engaging!
your fans aren’t
REALLY your fans
you’re hanging out in
the wrong places
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is not
engaging!
your fans aren’t
REALLY your fans
you’re hanging out in
the wrong places
your offer / message is
not appealing enough
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is not
engaging!
your fans aren’t
REALLY your fans
you’re hanging out in
the wrong places
your offer / message is
not appealing enough
you are not relevant
10 TIPS FOR UPPING YOUR ENGAGEMENT
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
10.create content that begs
engagement!
www.digital4Christ.com @japies
@digital4christ

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