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Artificial intelligence in digital marketing
- 1. Matthew Pylant Creating The Future Today
- 2. What is Artificial Intelligence? Artificial Intelligence (AI) is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans. Artificial Intelligence is a computer program that gives a computer the freewill to make decisions on its on as it follows the protocols that a AI programmer has set. https://en.wikipedia.org/wiki/Artificial_intelligence
- 3. How Does AI Change The Future? 1. It will lower the cost of digital marketing. 2. Marketing programs will run themselves. 3. It will make it easier for a business to learn how their consumers are interacting with the website. 4. With the use of AI in digital marketing, personalization will be accelerated – helping marketers act faster on the data they have available. 5. AI will even be able to show marketers new avenues they did not previously recognize as being impactful.
- 4. Why is it Important to Have AI in Digital Marketing? It is important because it will help us, the business owners, better understand our consumers at a cheaper rate than employing a team of marketing experts. ● Cheaper Marketing Rate ● Better Customer Service ● Automated Reports ● Self-Learning New & Better Marketing ● Personalized Consumer Experience ● Content Generation
- 5. Potential Obstacles The biggest obstacle that I could see is consumers will notice that AI is monitoring their activities and become afraid and dislike it. For example, instead of Ad Blockers, there will be ways to block AI from monitoring consumer activity. Businesses will then have to create new ways of getting the AI information they once received.
- 6. How To Setup Artificial Intelligence 1. Hire an AI Professional 2. Hire a Digital Marketing Professional 3. Have the team sit down and learn the best way to implement the two together. 4. Test the AI on a test bench to see how it will respond to commands from consumers. 5. Work out any errors that may have been found during the test. 6. Implement the AI into the real world and have the AI and Digital Marketing Professional monitor the AI to confirm it is in fact working.
- 7. ● Images came from Google Images ● Some AI facts came from Wikipedia ● Others are just my opinion on the subject of AI in Digital Marketing Wikipedia Google Images The Credits
- 8. Matthew Pylant University of Advancing Technology Bachelors of Science in Business Technology