Emeritus Insights Live - AI & Business Strategy - 20th Apr 2023.pdf

What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.

Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.

The fear of robots taking over our lives has been a prevalent concern, with over 70% of the U.S. population expressing apprehension, as highlighted by a 2017 Pew Research study. However, while the emergence of a Skynet-like scenario remains uncertain, it's evident that technology, particularly artificial intelligence (AI), is poised to revolutionize various aspects of our daily tasks, freeing us from repetitive and dehumanizing job elements rather than rendering us obsolete. With AI being a strategic priority for 84% of businesses, its implementation has shown remarkable efficiency enhancements, such as boosting sales team productivity by over 50%. The accessibility of AI tools has expanded significantly, enabling practically anyone to leverage its benefits. In this discourse, we'll explore 20 diverse real-world applications of AI, ranging from healthcare and finance to entertainment and government, illustrating its pervasive impact on modern society.

Artificial intelligence (AI) is not new. It emerged as a computer science discipline in the 50’s and has been a persistent theme in science fiction. What is new is that enterprises now have the prerequisites needed to create pragmatic AI applications: plenty of data, deep learning frameworks, and blazing fast distributed compute clusters à la Apache Spark. Forrester Vice President and Principal Analyst, Mike Gualtieri will enumerate and demystify nine essential AI technology building blocks that enterprises can use to add a modicum of intelligence to existing and new applications.

This is the slide deck of a talk given at UCL (University College London) in December 2017. The aim of the talk is to give a very simple overview of AI and its potential future impact on business professionals with a non-technical background.

https://www.datatobiz.com/blog/perfect-ai-strategy-can-help-your-business/ A comprehensive artificial intelligence business strategy can boost business and make the enterprise an industry leader. Let’s look at the round-up of pro tips shared by leaders in the AI industry.

The document discusses how business professionals can succeed in a future with AI. It begins with quotes about the impact of AI and the potential for job automation. The presenter then outlines the topics to be covered, including what AI is, how it works, why its impact is significant now, where AI is going, and what this means for careers. Key takeaways include that repetitive tasks will be automated, focus should be on dynamic work, and AI needs to be developed and used responsibly. Opportunities exist in embracing AI to create new products and services.

1) While AI capabilities described in science fiction are not yet possible, today's weak AI systems can help with specific tasks by using algorithms and learning from data. 2) The document discusses how AI can support B2B sales teams by automating repetitive tasks and providing predictive analytics on customer churn, pricing, and cross-selling opportunities. 3) Using AI in this way allows salespeople to focus on core responsibilities like customer relationships while gaining insights to improve sales performance.

With $16 trillion up for grabs by 2030, there’s a race to be leaders and pioneers in the brave new world of AI and automation. Across every industry, we see an acceleration in the rollout of smart, cognitive systems that promise improved customer experience and streamlined more efficient business processes.

The document discusses how artificial intelligence is transforming businesses and humanity. It provides an overview of how AI is being applied in various areas like marketing, supply chain management, manufacturing, and customer service to create significant economic value. Case studies are presented on how AI has added value to businesses and how every brand is becoming more conversational. The future of AI companies is discussed, noting they have different scaling and business models than traditional software companies and involve continued human support of AI systems. The document emphasizes the huge opportunities but also risks of AI for humanity.

Simply put, it translates into the ability of a computer or computer-controlled robot to perform tasks that are usually associated with intelligent creatures, usually humans. As a result, it exhibits the ability to reason, find meaning, generalize, or learn from experience..

Simply put, it translates into the ability of a computer or computer-controlled robot to perform tasks that are usually associated with intelligent creatures, usually humans. As a result, it exhibits the ability to reason, find meaning, generalize, or learn from experience..

This is a presentation made by Dotsavvy's Founder & CEO Moses Kemibaro at the 2023 edition of the Marketers Conference on Friday the 1st December 2023. The presentation focussed on the following reasons why Artificial Intelligence or AI is essential in the future of work, as follows: 1/ Speed of Execution Generative AI drastically reduces the time needed to complete tasks. It allows us to accomplish more in less time, redefining productivity and making time an even more valuable resource. 2/ Quality of Outputs Generative AI has led to a noticeable improvement in the quality of work. Whether working individually or collaboratively, the output is often superior to traditional methods. 3/ Increased Productivity The sheer volume of work achievable with generative AI is astonishing. It empowers individuals and businesses to achieve what was previously impossible, amplifying productivity. 4/ Reduced Costs By incorporating generative AI, businesses and individuals can reduce operating costs. This cost-effectiveness leads to optimized profits and resource allocation. 5/ Improved Revenues Generative AI can create new revenue streams and increased productivity. Understanding and leveraging AI tools like ChatGPT makes this possible scale. 6/ Easier Work Generative AI has made complex and challenging tasks much easier. This opens up new possibilities, allowing people to engage in activities or produce outputs that were once out of reach.

This document discusses generative AI, including what it is, how it works, challenges, and potential business uses. Some key points: - Generative AI can automatically generate new text, images, videos and other content based on training data, rather than just categorizing data like other machine learning. - It uses large language models trained on vast datasets to generate human-like responses to prompts. While this allows for many potential business uses, challenges include lack of transparency, privacy/security issues, and the risk of factual inaccuracies. - Generative AI could be used by businesses for tasks like document processing, writing code, augmenting human work, and creating marketing content. Industries like insurance, legal,

Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight. In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars: – Hindsight: Learn to use established AI tools effectively – Insight: Understand AI’s impact on the insight industry – Foresight: Learn how to transform yourself and your company with AI Listen to the full presentation at NewMR.org/Play-Again

Katie King is an expert on AI and its impact on marketing. She discusses how AI is advancing beyond just data analysis to generating data from sights and sounds through machine vision and speech recognition. AI will transform marketers by helping with segmentation, tracking, and keyword tagging to make planning and execution more efficient. While AI can aid content creation, human marketers are still needed for their creativity. New technologies like chatbots and autonomous retail robots powered by AI are also discussed. King emphasizes that to prepare for the future of work with AI, organizations need to focus on retraining, culture, and experimentation.

A webinar delivered at Said Business School, The University of Oxford, looking at digital transformation, social business, AI and much more. Delivered to an audience of CMOs and CPOs, looking at how AI impacts all industries and business functions.

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

Check out Clark Boyd's presentation from the 2022 Neil Patel Traffic & Growth Summit. Technology is allowing people to express the full complexity of their decision-making process. Consumers chang devices and they change their minds. How can we use a framework to model this complexity, in a useful way? And what role does search marketing play? The presentation covers: The role of search marketing in the customer journey Frameworks for understanding the new customer journey How Search interacts with Social Media to deliver omnichannel marketing campaigns EI + AI: Combining superpowers for even better results How you can develop your skills to prepare for the future of search

Omnichannel marketing is an increasingly popular topic in digital marketing today. And it is easy to see why: Customers expect to reach brands across different channels, both online and offline, and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today's world, ready to delight customers. The topic is still poorly understood, however. In this presentation, we will pin down the definition of omnichannel marketing before working through a blueprint that any brand can put into practice. Unichannel, multichannel, omnichannel: What are the key differences? Omnichannel and the customer journey The 5 key components of an omnichannel strategy Customer data Technology Partners User experience Measurement How to create an omnichannel blueprint for your company

Digital marketers have plenty of data. Understanding and communicating all that data is the real challenge. Marketers that master data visualization will be highly valuable in future. This presentation walks you through the best practices and a 4-step process for simpler, more effective data visualizations.

The digital marketing world is changing so quickly that it can be difficult to keep up. But if we focus on the macro-level forces that are shaping the industry, we are much better prepared for the technological and economic disruptions that come our way. In this keynote speech, Clark Boyd starts with the broader forces at play, then sets three key digital marketing trends against this backdrop.

Digital transformation is amorphous for most of us. Is it about technology? Culture? Business models? New skills? In reality, digital transformation will mean something different to every business. But that means a lot of important details slip through the cracks. This presentation aims to add some shape to the digital transformation process with the discovery-driven methodology proposed by Rita McGrath at Columbia University Business School.

SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt. This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.

Pinterest, Google, Facebook, and Amazon are all investing heavily in visual search technology. In future, we will have a virtual wardrobe and these huge companies can act as our personal, AI stylists. For now, consumers are getting used to shopping with visual search. In this presentation, we'll cover: - What is visual search? - Why does visual search matter? - How are people using visual search today? - How can marketers start to engage their audience through images? - Looking ahead: What Google, Facebook, and Amazon visual search will look like in future.

The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see. TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this? This presentation covers: - Why we use social media. - The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter. - The rising challengers: TikTok, Byte. - Changing engagements: What does success look like? - 4 predictions for the future.

Google looks a lot more colourful these days. In fact, it is starting to look a lot like Pinterest. How does this affect our search journeys? And what does that mean for the SEO industry? Let's take a look.

Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content. This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate. But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.

What is it that makes people trust social media influencers? Why are we persuaded to buy products by people we don't know? The essence of influence is hard to pin down, but it is important if we want to understand how modern social media operates.

Predictive analytics is at the core of machine learning applications in the retail industry. By using historical data, retailers can calculate lifetime value, optimize inventory, and even identify new product opportunities. This presentation looks at how predictive analytics can be applied, using the example of Nike.

This document summarizes 15 visions for future cities from 1800 to 2015, including floating cities, underwater cities, domed cities, and a city on the moon. Some of the earlier concepts include a floating balloon city over France (1800), a planned utopia around Niagara Falls (1894), and visions of aerial or underwater cities from the 1900 Paris World Exhibition. More recent ideas encompass decentralized cities (1935), floating cities above Paris (1960s), a domed Manhattan (1960s), redeveloping Tokyo Bay (1960), and semi-submerged structures in East London (2014).

Machine learning is a subset of artificial intelligence that can learn from vast data sets, make accurate predictions, and even take decisions. That makes it a hugely powerful tool for digital marketing, along with other area of technology. In particular, machine learning can deliver better performance through remarketing. This presentation covers: - What is machine learning? - How can machine learning deliver better marketing results? - What is remarketing? - How do machine learning and remarketing work together?

Google, Amazon, Apple, Facebook, Microsoft, and many others, are all vying to be our digital assistant of choice. This webinar (for Columbia Business School and Emeritus Institute of Management) presentation seeks to answer the following questions: - Why are digital assistants such a big business priority for the world's biggest technology companies? - Who uses this technology today, and what for? - What are the challenges for this industry? - How can companies use digital assistants to connect with their audience? - What's next for Google and Amazon?

Google Lens can now help users decide what to order at a restaurant by showing pictures and reviews of dishes from a menu. It can also automatically translate text into over 100 languages simply by pointing the camera. Recipes come to life through augmented reality by overlaying instructions on top of printed recipes. Google Lens is also available through Google Go to allow visually impaired users to access information simply by listening to text read aloud. Finally, Google is working to incorporate augmented reality into visual search results to allow users to interact with objects like shoes in 3D.

There has been a lot of hype about voice search, but this can distract brands from the real opportunities that this new technology provides. As people talk to their devices in increasing numbers, brands need to listen and they need to respond effectively. Simply producing another FAQ page will not be sufficient as consumer expectations continue to rise. This webinar will cover the following topics: - Current voice search trends. - Voice search myths. - Tactics to increase voice search traffic today. - How to prepare for the future of voice search..

We hear a lot of hype about voice search, but how is it really changing the way consumers and brands interact? Is it creating new behaviors, or merely facilitating existing ones through a new medium? This session will aim to go beyond the hype to look at the role voice search plays in different territories, with a clear view on what brands can do differently to achieve better results.

The Death of 'SEO Content' - Dublin, January 2019 The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices. As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice. With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game. This talk will look at how businesses can inject some personality into their content without losing their SEO rankings.

DevOps has emerged as a key practice that fosters collaboration between development and operations teams.

TPH Global Solutions makes it easy to get your products to market, through the maze of retailer requirements and complex supply chain challenges that include missed deliveries, packaging errors, and shipping damage. From pitch to profits, TPH delivers successful retail merchandising campaigns with custom point of purchase (POP) displays and custom packaging that meet the toughest demands of retailer buyers and customers at Costco, Sam’s Club, BJ’s, Walmart, Home Depot, Lowe’s, Walgreens, CVS, Kroger, Meijer, Petco, and more. If you’re an established brand needing to take the pain out of your supply chain, TPH ensures global, on-time and on-budget delivery so you can focus on making great products instead of dealing with headaches. If you’re an emerging brand needing to convert new retail opportunities, TPH will help you land and pass the test order – we know all major retailer requirements and provides you with total cost visibility, so you will negotiate with confidence and fly through the toughest approval process. With deep expertise in retailer requirements and global supply chain management, we deliver confidence for brand managers – since 1965.

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In this article, we will look at the compliance calendar or July 2024, which includes Income tax compliances/PF/ESI.

As an innovative full stack developer, I specialize in creating complete web solutions from front-end design to back-end functionality. With expertise in HTML, CSS, JavaScript, and server-side technologies like Node.js and Python, I build scalable, responsive, and user-friendly applications. My focus is on delivering high-quality, efficient, and impactful digital experiences.

The global family/indoor entertainment centers market is valued at US$ 41 Bn in 2022 and is projected to exhibit growth at a CAGR of 12.2% and reach US$ 130 Bn by the end of 2032.

This presentation goes through a number of elements you need to consider when going through the process of identifying your target audience in order to enable to you be able to reach them and sell to them. I go through the importance of customer profiling, along with a number of ways you can discover what they really want, and where they are.

Revolutionize Your Limo Business with LIMO CAPTAIN Streamline Your Operations, Delight Your Customers, and Stay Ahead of the Competition.

Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry

Destor.one - One Pager for Seed Investment Round

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Hi guys! To do the first things first, I have to introduce myself and my background, and we need an explanation for the reason and incentive behind this summary presentation and the series of articles that may follow for more details. I am a game designer with a focus on economy design. After some years of working in game design, I felt the most inspiring thing for me is seeing an increase in a graph (of course, not the churn graph). The combination of this with a focus on features and their results and the needs of the game led me toward becoming a product manager. At first, I started reading about product managers' roles, responsibilities, daily routines, and most importantly, the methods they use for fulfilling their responsibilities. Initially, I tried to implement these methods in our structure, but the deeper I delved into gaming product management, the more methods I found that needed to change to achieve the best results. After some time, I realized that having knowledge of how product managers in application products operate is necessary but not sufficient to call oneself a game product manager. Of course, they invented the wheel, special thanks to them, but the fact is that we do not have a car; we have bicycles or airplanes! So, the same wheel does not work for us! In this series of articles, I want to describe how things are different when playing the role of a PM or GPM, what you need to know, and what are not our primary challenges. How to become a GPM after discussing the pros and cons of being a PM or GPM. If you are going to choose between one of them, you can stop reading this and choose PM! But if you are passionate about becoming a GPM, I suggest you read these, then take a deep breath, make your final decision, take your sword, and be ready to face dragons, without knowing how to use the sword!

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Introduction to entrepreneurship