How Cloud Providers are Playing with Traditional Data Center
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The keynote presentation discusses how cloud providers are impacting traditional data centers. It notes that as companies grow from startups to established enterprises, their hosting needs change from fully public cloud to hybrid models. The presentation outlines the tradeoffs of different hosting options like owning your own data center, colocation, managed hosting, and public cloud. It argues that a hybrid multi-cloud approach combining on-premises, dedicated, managed, public and other specialty clouds provides the most flexibility, cost savings, and ability to put the right workload in the right environment. Case studies are presented showing how hybrid cloud delivered major cost reductions and performance gains for Explore.org and enabled critical security and compliance requirements for Samsung. The presentation concludes that
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How Cloud Providers are Playing with Traditional Data Center
- 1. HOW CLOUD PROVIDERS ARE PLAYING WITH TRADITIONAL DATA CENTERS MORNING KEYNOTE: October 2, 2018 October 2nd CAPRE’S 6TH ANNUAL TEXAS DATA CENTER SUMMIT Emil Sayegh, CEO, Hostway Services, Inc.
- 2. The Case For Cloud Classic, two-tiered architecture 2 YOUR TRAFFIC Firewall Server Server Server One DC START UP
- 3. 3 One DC Web Server Web Server Web Server Web Server Firewall Proxy YOUR TRAFFIC Nice, Easy Growth Phase START UP EASY GROWTH
- 4. The App is Trending! 4 Firewall One DC Web Server Web Server Web Server Web Server DB Server DB Server Proxy YOUR TRAFFIC START UP EASY GROWTH TRENDING
- 5. 5 Web Server Web Server Web Server Firewall Proxy Multiple DCs Web Server DB Server DB Server DB Server DB Server DB Server DB Server YOUR TRAFFIC Quick! Fix the Database! START UP EASY GROWTH TRENDING CRUNCH
- 6. Panic! 6 START UP EASY GROWTH TRENDING CRUNCH PANIC!!! DC 1 DC 2 Web Server DB Server Web Server DB Server DB Server DB Server DB Server DB Server DB Server DBServer Firewall Proxy DB Server DB Server DB Server YOUR TRAFFIC
- 7. But…IT is Hundreds of Applications… 7 Databases CRM ERP Websites Blogs Shopping Carts Forums CMS Wikis Big Data Streaming Security Photo Galleries Email/Webmail Ticket/Support Accounting Test Dev Mobile Apps Many More…
- 8. With Hundreds of Requirements 8 SLAs SLAs SLAs Regulations Reliability Revenue C USTO M ER EXPERIENC ESecurity Costs HIPAA PCI Speed to Market COMPLIANCE Performance Performance Performance Security DDOS Protection HITRUST FISM A FEDRAM P GDPR
- 9. Market Trend 9 ON PREMISES / PRIVATE OFF PREMISES / PRIVATE OFF PREMISES / PUBLIC
- 10. The choices for hosting have become confusing and daunting. Too Many Choices 10
- 11. It Is All About Trade-Offs 11 Home Owner (Own DC, DIY) Rental Home (Colocation) Apartment (Managed Hosting) Hotel (Public Cloud)
- 12. It Is All About Trade-Offs 12 Home Owner (Own DC, DIY) Rental Home (Colocation) Apartment (Managed Hosting) Hotel (Public Cloud) LEGACY BACK OFFICE APPS Legacy ERP, OSS, Workflow, Custom SW Apps CUSTOM APPS ERP, OSS, Workflow, Custom SW Apps, Complex Websites, Regulatory, Compliance, Crypto PACKAGED APPS SaaS Applications, Websites, Regulatory, Compliance, Databases, Big Data, Blogs, Wikis STANDARD APPS Transient Workloads, Test/Dev, Social Media Aps, Workspaces, CRM, Email Putting the Right App In the Right Place
- 13. 13 Own DC/DIY • You own it and it requires lots of capital • IT staffing is your problem now (24x7x365) • Spending Opex and Capex on non-core in-house expertise • Pulls focus to real estate, instead of your application • Low economies of scale • Must design your scaling and security configuration • You have to keep up with obsolesce risks Weaknesses • Total control, including facility location • Maximum customization • Security and scaling are as good as you design them Strengths
- 14. 14 Co-Location • Requires significant non-core, in-house IT expertise (24x7X365) • Pulls focus away from your application • Low economies of scale • Long-term contracts • Must design your scaling and security configuration • Your support comes from Google search sometimes Weaknesses • Maximum customization and control of Servers, Network, and Storage • Control over vendors • Security and scaling can be as good as you design it • Full control over facility location Strengths
- 15. 15 Managed Hosting • On-demand billing is non-standard on compute • Scale on a per-server basis; requires foresight and lead-time • Limited control over facility location, types of hardware, and network providers • Can be difficult financially for start-ups • Works best when combined with some expertise • Mature, well-understood platform that works • Uptime is no longer your responsibility with 24x7 application support • Security compliance and consulting services available • Customization to match needs WeaknessesStrengths
- 16. 16 Cloud, Elastic Computing, On-Demand • Must trust cloud for uptime, performance, and scale • Overpaying 3X for constant workloads, or running legacy application • Limited software flexibility • Regulatory and compliance limitations • Security tied to the platform • Limited control over facility location • Support for only what’s included in the system • Flexible billing • Scalability built-in • Easy to get started • Lets customer focus on their application • No system administration expertise required WeaknessesStrengths
- 17. Expertise, Maturity, and Scale Matter 17 Startup SMB & Departments Hyper Growth web 2.0 Company Enterprise/ Large Scale COMPANY TYPE EXPERTISE Cloud Managed & Cloud Managed & Cloud In-House/ Colo/ Dedicated /Cloud In-House/ColoIn-House/ColoIn-House/Colo Colo, Dedicated & Cloud Dedicated &/or Cloud Software Development Sys-Admin Large Infrastructure + + Dedicated &/or Cloud Dedicated & Cloud Managed & Cloud SCALE
- 18. Needs Can Change! 18 Cloud Cloud + Dedicated DIY START-UP Require More Flexibility or to Save Money Grow to Find Economies of Scale Cloud + Dedicated Dedicated Cloud + Dedicated ESTABLISHED Require More Scalability Colo/DIY Dedicated Cloud + Dedicated START-UP Require Less Capex Require More Scalability
- 19. Meet the Hybrid Multi-Cloud 19 PRIVATE PUBLIC ON PREMISES DEDICATED MANAGED COLOCATION ü Decreases Spend ü Delivers Choice ü Increases Flexibility ü Accelerates Deployment ü Improves Reusability ü Speeds Innovation SPECIALTY PUBLIC HYBRID
- 20. © 2018 Hostway 20 Decreasing Spend While Improving Performance About Explore.org • Multimedia organization that provides live nature cams, wildlife photos, and educational films The Situation • Very high costs ($160K/month) • Growth limitations • Public cloud only • Multiple countries • Application performance challenges © 2018 Hostway
- 21. © 2018 Hostway 21 Decreasing Spend While Improving Performance The Solution • Hybrid solution managed globally across three continents • Managed dedicated GPU servers The Results • Decreased IT spend with 69% lower costs • Increased business agility • 20% performance improvement • On-demand scale architecture • Embedded advertisement capabilities © 2018 Hostway
- 22. © 2018 Hostway 22 Making History Via Smart Security and Compliance Strategies About Samsung • Leading provider of Smart TVs The Situation • One of the largest IoT deployments • Needed a solution that could scale based on unique traffic patterns • Needed a global security and compliance solution to enable PCI accreditation and safely sell content through the Smart TV app Image from Samsung© 2018 Hostway
- 23. © 2018 Hostway 23 Making History Via Smart Security and Compliance Strategies The Solution • Fully-managed hybrid cloud • Fully-managed security and compliance The Results • Decreased IT spend and improved performance • Enabled PCI accreditation—a first for any Smart TV; announced at CES in January 2018 • 3 billion packets inspected and 600 cases reviewed with zero escalations to Samsung Image from Samsung© 2018 Hostway
- 24. Why is Hybrid the Answer? 24
- 25. The Best of Both Worlds 25 Choice & Scalability Flexibility Right Tool, Right Workload Placement Cost
- 26. 26 Hybrid Eliminates Public Cloud Concerns OVER PAYING DATA ISOLATION PERFORMANCE CUSTOMIZATION REGULATORY
- 27. The Third-Generation Cloud 27 CO-LOCATION PUBLIC CLOUD HYBRID MULTI- CLOUD
- 28. The Experts Favor Hybrid Cloud 28 The landscape of cloud adoption is one of hybrid clouds and multiclouds. By 2020, 75% of organizations will have deployed a multicloud or hybrid cloud model.* Using both public and private infrastructure,…are the endgame for most organizations today. This approach avoids vendor lock-in and enables enterprises to leverage the best attributes of each platform…” *Gartner: Making Lots of Money in the New World of Hybrid Cloud and Multicloud Published: 7 September 2018
- 29. 29 Developing Your Strategy TOO EASY TO GET LOST BY: ▶ Not focusing on where you deliver value ▶ Not partnering with experts for non-core technologies ▶ Overspending based on cloud hype ▶ Locking into false choices ▶ Spending valuable time on wrong details ▶ Delayed thinking about scale & architecture It is critical to design the right workload placement so your applications can grow safely and economically.
- 30. © 2018 Hostway 30 20 years of technology experience 10 state-of-the-art data centers across the globe Proven leader in managed IT infrastructure for compliant, mission-critical applications, serving thousands of top brands with solutions that: • Decrease IT Spend • Mitigate Risk • Increase Business Agility Brands Worldwide Trust Hostway for Compliant, Mission-Critical Hosting Recognized by Gartner for Managed Hybrid Cloud Hosting © 2018 Hostway
- 31. Questions? 31
- 32. Basic Hybrid Architecture Example 32
- 33. Advance Hybrid Architecture Example 33
- 34. Discussion Points • Economics of the cloud: Should everything move to the cloud? • Workload placement: Amazon, Azure, Google, Hybrid, or remain on premise? • How companies are approaching the various cloud offerings (public, private, hybrid, etc) • Google, Azure, Amazon client offerings that might not be otherwise offered • Cloud Agility Making the impossible a reality • Migration to the cloud: Getting over regulatory and compliance challenges • Actual cloud migrations: What went right, missteps, and key takeaways • What hybrid cloud models work in production environments?