Manulife - Insurer Transformation Award 2024

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Manulife - Insurer Transformation Award 2024

1. The Digital Insurer Insurer Innovation Award 2024 APAC Manulife Singapore July 4, 2024

2. Success story: Redefining Bancassurance Journey through life insurance nudges 2 + AI and ML capability to enrich models and nudges + Bespoke engagement and proposition using only digital products + Laid the foundation for digital business by leveraging capabilities around Manulife technology stack Embedded Insurance Online to Offline Digital 1.0 Digital 2.0 Digital 3.0 + Fully embedding into customer journeys with contextual and highly personalized propositions Direct to Consumer

3. Seamless integration between Online and Offline channels 3 Organic Paid Banca shelf page in Bank’s Product landing page Digital direct purchase/Case count Retarget/ Cross sell Leads converted Leads contacted Leads consumed Drop off/ leads Traffic Direct conversion Leads Allocation % contacted % consumed % converted

4. Our insurance propositions are coordinated with Bank offerings with tailored solutions based on needs to satisfy each life stage 4

5. We have developed a unique play book: The know-how in building truly digital products from ground up and with speed to market capabilities 5

6. We see significantly higher conversions across different customer segments using different propositions 6

7. 7

Manulife - Insurer Transformation Award 2024

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