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© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
1
David.Linthicum@cloudtp.com / Senior Vice President
Calculating the True Value of
Industry-Specific Clouds
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
2
Geek Level
Your Grandparents who
are still using AOL
That guy who can convert
your name to Hex
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
3
Industry-specific clouds are those PaaS, IaaS, and SaaS
services that are tailored for a specific vertical, such as
transportation, retail, finance, and healthcare. IDC sees
a $65 billion market in these industry solutions for
2013, rising to $100 billion in 2016.
The value of industry-specific clouds is that businesses
within a vertical can connect to applications,
processes, and databases that are pre-defined for that
vertical within a public or private cloud. They can
extend processes and databases into the business
domain, versus defining the data and processes within
a generic cloud-based platform.
So, are industry specific clouds right for your business?
What options are out there? How do you figure out
the ROI? This session will answer those questions, and
others allowing you to make the right decisions around
the use of this technology.
Abstract
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
4
The Cloud

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Moving Your IT to the Cloud An enterprise cloud strategy provides a framework for selecting cloud providers and balancing public and private cloud approaches. It transforms the data center into a private cloud for workloads that cannot move to public clouds due to regulatory or technical constraints. The strategy also integrates public and private clouds by developing a cloud management platform to track usage and workloads across clouds. Developing an enterprise cloud strategy requires determining which applications are suitable for each cloud option, addressing infrastructure decisions, and planning ongoing operations and management of the hybrid cloud environment.

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© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
5
From Hype to Growth
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
6
IDC sees a $65 billion market in
industry specific clouds for
2013, rising to $100 billion in
2016.
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
7
Business Agility Is the Objective – Need It, Find It, Use It
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
8
• Last year, the New York Stock Exchange announced what it
called a trading Community Platform ... basically a space
where companies can build SaaS apps for the financial trading
community.
• Johnson Controls, which has a business called Panoptix that
has created a platform for developing energy management
applications for smart buildings -- and recently announced an
app store.
• Genetic sequencing company named Illumina that hosts
BaseSpace, a collaborative PaaS environment for biologists
that provides easy-to-use analysis tools and, in the near
future, an app store.
Examples
Source: Eric Knorr

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© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
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The Value is Speed
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The Higher You Go, the Higher the Value
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Using Cloud for Vertical Process/Service Reuse
Shareable Public Cloud Services
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Sharing Vertical Data

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© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
13
• Determine the cost of existing
inefficiencies
• Determine the value of agility
• Determine the amount of
process reuse
• Determine the amount of
service reuse
• Determine the value of
leveraging existing data and data
structures
• Determine the operational value
Calculating the Value
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
14
The cloud computing
market in the health
care sector is expected
to grow to $5.4 billion
by 2017, according to
research firm Markets
and Markets.
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
15
The Realities
According to Gartner,
anticipated growth
opportunities put some
industries at the top when
it comes to global IT
spending. However,
Healthcare Providers were
not in the top for growth
opportunities, coming in at
$15,311M. Even Utilities
beat them out by a
projected $18,756M.
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
16
Enterprise
data center
Enterprise
data center
Private cloud Hosted private
cloud
Managed
private cloud
Enterprise
Shared cloud
services
Enterprise
A
Enterprise
B
Public cloud
services
A
Users
B
Third-party hosted
and operated
Third-party
hosted
 Private
 Implemented
on client
premises
 Client runs/
manages
 Third-party
operated
 Enterprise
owned
 Mission critical
 Packaged
applications
 Third-party
owned and
operated
 Standardization
 Centralization
 Security
 Internal network
 Mix of shared and
dedicated
resources
 Shared facility
and staff
 Virtual private
network (VPN)
access
 Subscription or
membership
based
 Shared resources
 Elastic scaling
 Pay as you go
 Public Internet
Corporate
Firewall
Source: Jimmy Mills, IBM
Not a Bad Approach

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© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
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Cloud is Changing Enterprise Buying Patterns
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
18
• Understand your business. This leads to
the right cloud technology solutions.
• Understand your users. They ultimately
decide if the movement to cloud
computing is successful.
• Understand the technology. There are
hundreds perhaps thousands of solution
approaches and cloud technology
providers.
• Define success. What are the objectives
of moving to the cloud?
• Security, governance, and performance.
Often overlooked. New models and
technology typically required.
What’s Important:
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
19
• The hype. Avoid following the
crowd. What seems popular is
likely not the correct solution for
your enterprise.
• The operational ROI. Most of the
money is made around the
additional business agility.
• FUD. The fears around using
cloud-based systems are typically
inaccurate.
What’s Not Important:
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
20
Security&Identity
Management&ServiceGovernance
Data
Data Services/Abstraction
Transactional Services
Industry Specific
Processes
Composites/Portals
Monitoring and Management
Industry Specific Rules
Reference Architecture

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© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
21
“as-is”
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
22
“to be”
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
23
Deploy
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
24
Source: http://talkcloudcomputing.com/wp-content/uploads/2012/05/strategy-cloud-computing.jpg

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© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
25
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
26
Components of the Strategy
1. Business Case
a) Operational
b) Business Agility
2. Requirements and Architecture
a) Data
b) Processes
c) Services
d) Applications
3. DevOps
4. Infrastructure
5. Security
6. Performance
7. Governance
8. Technology Analysis
9. Migration Planning
10. Test Planning
11. Acceptance Planning
12. “Rinse and repeat”
© 2013 Cloud Technology Partners, Inc. / www.cloudtp.com
27
Ask by email / David.Linthicum@cloudtp.com / www.cloudtp.com
Questions?

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Calculating the true value of industry specific clouds linthicum

  • 1. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 1 David.Linthicum@cloudtp.com / Senior Vice President Calculating the True Value of Industry-Specific Clouds
  • 2. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 2 Geek Level Your Grandparents who are still using AOL That guy who can convert your name to Hex
  • 3. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 3 Industry-specific clouds are those PaaS, IaaS, and SaaS services that are tailored for a specific vertical, such as transportation, retail, finance, and healthcare. IDC sees a $65 billion market in these industry solutions for 2013, rising to $100 billion in 2016. The value of industry-specific clouds is that businesses within a vertical can connect to applications, processes, and databases that are pre-defined for that vertical within a public or private cloud. They can extend processes and databases into the business domain, versus defining the data and processes within a generic cloud-based platform. So, are industry specific clouds right for your business? What options are out there? How do you figure out the ROI? This session will answer those questions, and others allowing you to make the right decisions around the use of this technology. Abstract
  • 4. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 4 The Cloud
  • 5. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 5 From Hype to Growth
  • 6. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 6 IDC sees a $65 billion market in industry specific clouds for 2013, rising to $100 billion in 2016.
  • 7. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 7 Business Agility Is the Objective – Need It, Find It, Use It
  • 8. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 8 • Last year, the New York Stock Exchange announced what it called a trading Community Platform ... basically a space where companies can build SaaS apps for the financial trading community. • Johnson Controls, which has a business called Panoptix that has created a platform for developing energy management applications for smart buildings -- and recently announced an app store. • Genetic sequencing company named Illumina that hosts BaseSpace, a collaborative PaaS environment for biologists that provides easy-to-use analysis tools and, in the near future, an app store. Examples Source: Eric Knorr
  • 9. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 9 The Value is Speed
  • 10. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 10 The Higher You Go, the Higher the Value
  • 11. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 11 Using Cloud for Vertical Process/Service Reuse Shareable Public Cloud Services
  • 12. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 12 Sharing Vertical Data
  • 13. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 13 • Determine the cost of existing inefficiencies • Determine the value of agility • Determine the amount of process reuse • Determine the amount of service reuse • Determine the value of leveraging existing data and data structures • Determine the operational value Calculating the Value
  • 14. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 14 The cloud computing market in the health care sector is expected to grow to $5.4 billion by 2017, according to research firm Markets and Markets.
  • 15. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 15 The Realities According to Gartner, anticipated growth opportunities put some industries at the top when it comes to global IT spending. However, Healthcare Providers were not in the top for growth opportunities, coming in at $15,311M. Even Utilities beat them out by a projected $18,756M.
  • 16. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 16 Enterprise data center Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services Enterprise A Enterprise B Public cloud services A Users B Third-party hosted and operated Third-party hosted  Private  Implemented on client premises  Client runs/ manages  Third-party operated  Enterprise owned  Mission critical  Packaged applications  Third-party owned and operated  Standardization  Centralization  Security  Internal network  Mix of shared and dedicated resources  Shared facility and staff  Virtual private network (VPN) access  Subscription or membership based  Shared resources  Elastic scaling  Pay as you go  Public Internet Corporate Firewall Source: Jimmy Mills, IBM Not a Bad Approach
  • 17. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 17 Cloud is Changing Enterprise Buying Patterns
  • 18. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 18 • Understand your business. This leads to the right cloud technology solutions. • Understand your users. They ultimately decide if the movement to cloud computing is successful. • Understand the technology. There are hundreds perhaps thousands of solution approaches and cloud technology providers. • Define success. What are the objectives of moving to the cloud? • Security, governance, and performance. Often overlooked. New models and technology typically required. What’s Important:
  • 19. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 19 • The hype. Avoid following the crowd. What seems popular is likely not the correct solution for your enterprise. • The operational ROI. Most of the money is made around the additional business agility. • FUD. The fears around using cloud-based systems are typically inaccurate. What’s Not Important:
  • 20. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 20 Security&Identity Management&ServiceGovernance Data Data Services/Abstraction Transactional Services Industry Specific Processes Composites/Portals Monitoring and Management Industry Specific Rules Reference Architecture
  • 21. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 21 “as-is”
  • 22. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 22 “to be”
  • 23. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 23 Deploy
  • 24. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 24 Source: http://talkcloudcomputing.com/wp-content/uploads/2012/05/strategy-cloud-computing.jpg
  • 25. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 25
  • 26. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 26 Components of the Strategy 1. Business Case a) Operational b) Business Agility 2. Requirements and Architecture a) Data b) Processes c) Services d) Applications 3. DevOps 4. Infrastructure 5. Security 6. Performance 7. Governance 8. Technology Analysis 9. Migration Planning 10. Test Planning 11. Acceptance Planning 12. “Rinse and repeat”
  • 27. © 2013 Cloud Technology Partners, Inc. / www.cloudtp.com 27 Ask by email / David.Linthicum@cloudtp.com / www.cloudtp.com Questions?