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Prescriptive Cloud
Services
For the Future-Ready Enterprise
Prescriptive cloud services - welcome and introductions
Kevin Nelson
SVP, Technology
& Strategy,
MultiLing
David Buckland
Lead Solutions
Architect & SVP,
ZeroLag
Greg Keller
CEO,
R Systems
Mark Elbaum
VP, Information
Systems,
Sunburst
Hospitality
Mark Ortenzi
CEO,
ScaleMatrix
Tina DeBrass
Director, Dell
Infrastructure &
Cloud Services
ModeratorPanelists
Becoming future ready with
cloud – what we hear from our
customers
“We want to
select the right
cloud
workload-by-
workload.”
“How do we
realign our
teams to get
the most
business
agility from
cloud?”
“How do we
best
integrate a
hybrid cloud
solution?”
“We need
help finding
a cloud
solution that
doesn’t
compromise
security.”
“We need to
foster
innovation,
but don’t
know where
to start with
cloud.”
Customer-centric cloud entry points
Offer #1 Offer #2 Offer #3
Offering stack
Microsoft VMware
RedHat /
Open
Stack
GlobalSupport&Deployment
Cloud Strategy & Advisory Services
DellFinancialServices
Dell Servers / Storage / Networking
Infrastructure Management
Multi-cloud Management
Cloud Brokerage/Marketplace
Direct resale of public cloud
Private
Cloud
A
Public CloudB
Professional
Services
D
Managed
Services
C
Customer entry points
Performance, and Security Mgmt
Cloud Integration Services
Cloud Hosting & Management
Hybrid
Cloud
(End State)
Professional Services
Public
Cloud
Private
Cloud
Managed
Services
Consulting Services-led
cloud deployment
On-premise or managed
private cloud deployment
IaaS or PaaS
deployment
D
B
A
C

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adjective
Giving exact rules, directions or instructions
about how you should do something
pre•scrip•tive
Challenge
• Supporting global expansion with improved
employee collaboration in a scalable and
consistent way
• Meeting strict security requirements with their
variety of email and instant message tools
Results
• Greater employee efficiency while meeting
growth targets without IT downtime
• 24x7 reliability and managed security
monitoring that serves as a competitive
advantage
“Hands down, our employees are significantly more efficient
today with our hosted solution from Dell, which means we’re
able to provide better services to our customers.”
- Brian Chaney, Director of Information Systems
Challenge
• Transitioning in a timely manner from an in-house
managed and operated IT infrastructure
environment to the cloud
• Avoiding business disruption and customer
satisfaction issues during the migration to cloud
Results
• Scalable solution that better positions Sunburst
to respond to changing industry cycles
• Ability to focus on core hospitality business by
offloading cloud management
“Dell is an extension of my staff. I can focus on growing my
business while Dell runs our DC and IT operations in the
Cloud.” - Mark Elbaum, VP of Information Systems
Results
• Cost objectives and efficiency levels met with
fully managed infrastructure and data center
services
• Productivity objectives achieved through Dell’s
high delivery standard - 100% service level
agreement (SLA) for the past 30 months
“We provide super scalable and highly secure solutions. Our
competitive advantage is customization to meet rapidly
evolving customer needs.”
- Greg Keller, CEO
Challenge
• Reducing IT costs while increasing efficiency,
evaluating outsourcing vs. internal resources
• Future-proofing compute capabilities to
support a dynamic business climate

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Dell cloud prescriptive services
Platform Coverage
Prescriptive Solution Partners
HPC R Systems
IaaS
ScaleMatrix | Six Degrees | Quadria | Peer1
Joyent | ZeroLag | Pamafe | 6YS | SiliconSky
StaaS ScaleMatrix | Joyent | AntemetA I 6YS
Exchange ScaleMatrix | ZeroLag | Six Degrees I 6YS
SharePoint
DRaaS ScaleMatrix | ZeroLag | Six Degrees I 6YS | AntemetA
Global
CenturyLink | Google | Joyent | R Systems | Windows Azure | AWS
ScaleMatrix |
ZeroLag
US
ScaleMatrixMexico
Peer1Canada
Six DegreesUK
Quadria | AntemetAFrance
PamafePortugal
APJ
Open Source
VMware
HyperV
HPC
ScaleMatrix | ZeroLag | Six Degrees I 6YS
6YS | VPACSilicon SkySAF
Aruba | Master | NTTEMEA
BUaaS ZeroLag DevOps Joyent
Geographic Coverage
Virtual Workspace U2Cloud
Industry-Specific Dell Secure Healthcare Cloud | Dell Unified Clinical Archiving |
Dell Cloud Services for U.S. Government
Audience poll
What is your top
cloud concern?
Take the poll in the app or
text 35988 to 79905
What steps is your organization taking toward
becoming a future-ready enterprise and what has
been your cloud project experience?
For our audience
Monday morning future-ready plans
• What advice would you give
others evaluating cloud service
providers?
• Are there any best practices or
key lessons to take away from
your projects?
For our panelists
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– Thursday 9:30-10:30AM Room 18B
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– Wednesday 2:30-3:30PM Room 5C
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• HOD8: Easy VDI implementation with predictable scalability and costs
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Prescriptive Cloud Services for the Future Ready Enterprise

  • 1. Prescriptive Cloud Services For the Future-Ready Enterprise
  • 2. Prescriptive cloud services - welcome and introductions Kevin Nelson SVP, Technology & Strategy, MultiLing David Buckland Lead Solutions Architect & SVP, ZeroLag Greg Keller CEO, R Systems Mark Elbaum VP, Information Systems, Sunburst Hospitality Mark Ortenzi CEO, ScaleMatrix Tina DeBrass Director, Dell Infrastructure & Cloud Services ModeratorPanelists
  • 3. Becoming future ready with cloud – what we hear from our customers “We want to select the right cloud workload-by- workload.” “How do we realign our teams to get the most business agility from cloud?” “How do we best integrate a hybrid cloud solution?” “We need help finding a cloud solution that doesn’t compromise security.” “We need to foster innovation, but don’t know where to start with cloud.”
  • 4. Customer-centric cloud entry points Offer #1 Offer #2 Offer #3 Offering stack Microsoft VMware RedHat / Open Stack GlobalSupport&Deployment Cloud Strategy & Advisory Services DellFinancialServices Dell Servers / Storage / Networking Infrastructure Management Multi-cloud Management Cloud Brokerage/Marketplace Direct resale of public cloud Private Cloud A Public CloudB Professional Services D Managed Services C Customer entry points Performance, and Security Mgmt Cloud Integration Services Cloud Hosting & Management Hybrid Cloud (End State) Professional Services Public Cloud Private Cloud Managed Services Consulting Services-led cloud deployment On-premise or managed private cloud deployment IaaS or PaaS deployment D B A C
  • 5. adjective Giving exact rules, directions or instructions about how you should do something pre•scrip•tive
  • 6. Challenge • Supporting global expansion with improved employee collaboration in a scalable and consistent way • Meeting strict security requirements with their variety of email and instant message tools Results • Greater employee efficiency while meeting growth targets without IT downtime • 24x7 reliability and managed security monitoring that serves as a competitive advantage “Hands down, our employees are significantly more efficient today with our hosted solution from Dell, which means we’re able to provide better services to our customers.” - Brian Chaney, Director of Information Systems
  • 7. Challenge • Transitioning in a timely manner from an in-house managed and operated IT infrastructure environment to the cloud • Avoiding business disruption and customer satisfaction issues during the migration to cloud Results • Scalable solution that better positions Sunburst to respond to changing industry cycles • Ability to focus on core hospitality business by offloading cloud management “Dell is an extension of my staff. I can focus on growing my business while Dell runs our DC and IT operations in the Cloud.” - Mark Elbaum, VP of Information Systems
  • 8. Results • Cost objectives and efficiency levels met with fully managed infrastructure and data center services • Productivity objectives achieved through Dell’s high delivery standard - 100% service level agreement (SLA) for the past 30 months “We provide super scalable and highly secure solutions. Our competitive advantage is customization to meet rapidly evolving customer needs.” - Greg Keller, CEO Challenge • Reducing IT costs while increasing efficiency, evaluating outsourcing vs. internal resources • Future-proofing compute capabilities to support a dynamic business climate
  • 9. Dell cloud prescriptive services Platform Coverage Prescriptive Solution Partners HPC R Systems IaaS ScaleMatrix | Six Degrees | Quadria | Peer1 Joyent | ZeroLag | Pamafe | 6YS | SiliconSky StaaS ScaleMatrix | Joyent | AntemetA I 6YS Exchange ScaleMatrix | ZeroLag | Six Degrees I 6YS SharePoint DRaaS ScaleMatrix | ZeroLag | Six Degrees I 6YS | AntemetA Global CenturyLink | Google | Joyent | R Systems | Windows Azure | AWS ScaleMatrix | ZeroLag US ScaleMatrixMexico Peer1Canada Six DegreesUK Quadria | AntemetAFrance PamafePortugal APJ Open Source VMware HyperV HPC ScaleMatrix | ZeroLag | Six Degrees I 6YS 6YS | VPACSilicon SkySAF Aruba | Master | NTTEMEA BUaaS ZeroLag DevOps Joyent Geographic Coverage Virtual Workspace U2Cloud Industry-Specific Dell Secure Healthcare Cloud | Dell Unified Clinical Archiving | Dell Cloud Services for U.S. Government
  • 10. Audience poll What is your top cloud concern? Take the poll in the app or text 35988 to 79905
  • 11. What steps is your organization taking toward becoming a future-ready enterprise and what has been your cloud project experience? For our audience Monday morning future-ready plans • What advice would you give others evaluating cloud service providers? • Are there any best practices or key lessons to take away from your projects? For our panelists
  • 12. Related Dell World sessions • MT21: Empowering the evolving workforce with virtual workspaces: transforming for success – Thursday 9:30-10:30AM Room 18B • MT47: So you need to build a private cloud. What now? Best practices for building your cloud – Wednesday 2:30-3:30PM Room 5C – Thursday 9:30-10:30AM Room 17A • HOD8: Easy VDI implementation with predictable scalability and costs – Wednesday 1:00-5:00PM, Room 7 – Thursday 8:00-10:30AM Room 7