This document discusses how Apps Script can be used to automate and speed up SEO tasks. It provides examples of using Apps Script to parse URLs, clean data, search Google, scrape search results, and render webpages programmatically. Custom functions are demonstrated for tasks like URL parsing, keyword research, and monitoring page changes. Machine learning APIs are integrated to help with content targeting. The benefits of publishing add-ons and storing code in a master folder are also mentioned.
The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.
Extreme Makeover: Site Architecture EditionKavi Kardos
Website architecture is a vital component of search marketing that's often overlooked, either because it's not recognized as an issue, it's considered a "dev problem," or it's just too scary to tackle. But implementing a simplified navigational structure and intuitive internal linking gives users a more delightful experience and ensures comprehensive crawling of your site, no matter its size. I'll walk you through the process that Corporate Finance Institute used to audit, restructure, and significantly prune an aging resource library of more than 6,000 URLs, and how I used the project as an opportunity to educate and earn buy-in from internal teams. This is a repeatable strategy with practical takeaways for SEOs as well as content marketers, developers, writers, and marketing executives with resources to allocate. Presented at brightonSEO in April 2023.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
Why your tech optimisations are still sat in the backlogVicky481083
The document discusses improving relationships between SEO and development teams. It recommends that SEOs communicate their technical priorities to developers, understand developers' workflows and limitations, and prioritize technical tasks based on their SEO impact and difficulty of implementation. The overall message is that SEOs and developers should collaborate to ensure technical optimizations are implemented effectively.
Data Pitfalls - Brighton SEO - Katie Swann.pptxKatieSwann5
We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.
From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.
I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.
Extreme Makeover: Site Architecture EditionKavi Kardos
Website architecture is a vital component of search marketing that's often overlooked, either because it's not recognized as an issue, it's considered a "dev problem," or it's just too scary to tackle. But implementing a simplified navigational structure and intuitive internal linking gives users a more delightful experience and ensures comprehensive crawling of your site, no matter its size. I'll walk you through the process that Corporate Finance Institute used to audit, restructure, and significantly prune an aging resource library of more than 6,000 URLs, and how I used the project as an opportunity to educate and earn buy-in from internal teams. This is a repeatable strategy with practical takeaways for SEOs as well as content marketers, developers, writers, and marketing executives with resources to allocate. Presented at brightonSEO in April 2023.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
Why your tech optimisations are still sat in the backlogVicky481083
The document discusses improving relationships between SEO and development teams. It recommends that SEOs communicate their technical priorities to developers, understand developers' workflows and limitations, and prioritize technical tasks based on their SEO impact and difficulty of implementation. The overall message is that SEOs and developers should collaborate to ensure technical optimizations are implemented effectively.
Data Pitfalls - Brighton SEO - Katie Swann.pptxKatieSwann5
We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way.
From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls.
I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...Martijn Scheijbeler
This document discusses SEO testing and experimentation. It provides examples of types of SEO tests that could be done, such as pre-post testing, A/B testing, and combining different measurement approaches. Specific cases are also mentioned, like testing the impact of internal linking, HTML sitemaps, and changes to page titles and meta descriptions. The document emphasizes that SEO testing takes work to set up properly and find meaningful results, but it is important for identifying what strategies are truly effective.
How to rethink the traditional SEO workspace to promote team wellbeing and pr...Varn
The slides from Tom Vaughton's talk at Brighton SEO April 2023. It focuses on how we need to rethink the traditional workspace and promote team wellbeing as well as productivity.
Fully Automated Link Building - Brighton SEO.pdfSam Oh
Automated link building has the potential to scale link acquisition but poses challenges. While tools can identify prospects and reach out, human judgment is still needed to determine quality and make the personal connections required to convince others to link. Fully automated systems without human oversight risk coming across as spammy or manipulating search engines.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
Networking for SEOs (and why it matters)GretaKoivikko
This document discusses networking for SEOs. It begins by noting that many SEOs feel insecure about their networking skills. The document then discusses why networking is important for career progression and finding jobs. It notes that two out of five SEOs have found jobs through their networks. The document also discusses how to network effectively, including preparing for events by researching other attendees, starting conversations, asking questions, sharing personal details, knowing when to move on in conversations, and following up after events. It emphasizes that the goal of networking is building long-term industry connections.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
Swipe left: Why your content is getting ghostedEleni Cashell
Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement.
In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
GretaMunari - The redemption of content automationGretaMunari1
In this presentation, you'll be walked you through how Trainline scaled high-quality human written content to 4M + pages without using AI tools and created customer-oriented pages while improving rankings along the way.
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Hreflang tags: everything you need to know to start implementing themSara Moccand-Sayegh
The takeaway:
1. Why/What/How of hreflang
2. Some examples of practical application
3. Canonical VS hreflang
4. Common hreflang mistakes
5. Is hreflang a ranking factor?
The document discusses various considerations for translating a website into other languages. It addresses questions around which technical systems to use, whether to use large translation providers, freelancers or in-house teams, which digital assets should be translated, and different localization processes. Key decisions highlighted include prioritizing markets and content, allocating time and budgets, defining goals and metrics, interdepartmental collaboration, preparing glossaries and style guides, and designing technical systems flexibly.
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
Dynamic Rendering - is this really an SEO silver bullet? SMX WESTOnely
This document discusses various approaches to JavaScript rendering and SEO. It begins by discussing the limitations of prerendering/dynamic rendering, noting that it creates duplicate content and outdated pages. It then discusses alternatives like server-side rendering, hybrid rendering, and static site generators that can improve the user experience. The document cautions against relying solely on prerendering and recommends approaches like server-side rendering that allow search engines to properly index the JavaScript content.
The SEO Justice League: 5 Pillars Worthy of a Great SEO StrategyGrant Simmons
This document discusses strategies for developing an effective SEO plan, using characters from the Justice League as metaphors. It outlines five key "pillars" of a strong SEO strategy: leveraging the right tools for auditing, architecture analysis, competitive landscape analysis, and measuring results. Each pillar is represented by a Justice League character - Batman focuses on tools, Aquaman on adapting to Google changes, The Flash on site speed, Cyborg on technical SEO issues, and Wonder Woman on user experience. The document provides guidance on specific tools and tactics to implement for each pillar to deliver value for search engines and users.
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...Martijn Scheijbeler
This document discusses SEO testing and experimentation. It provides examples of types of SEO tests that could be done, such as pre-post testing, A/B testing, and combining different measurement approaches. Specific cases are also mentioned, like testing the impact of internal linking, HTML sitemaps, and changes to page titles and meta descriptions. The document emphasizes that SEO testing takes work to set up properly and find meaningful results, but it is important for identifying what strategies are truly effective.
How to rethink the traditional SEO workspace to promote team wellbeing and pr...Varn
The slides from Tom Vaughton's talk at Brighton SEO April 2023. It focuses on how we need to rethink the traditional workspace and promote team wellbeing as well as productivity.
Fully Automated Link Building - Brighton SEO.pdfSam Oh
Automated link building has the potential to scale link acquisition but poses challenges. While tools can identify prospects and reach out, human judgment is still needed to determine quality and make the personal connections required to convince others to link. Fully automated systems without human oversight risk coming across as spammy or manipulating search engines.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
Networking for SEOs (and why it matters)GretaKoivikko
This document discusses networking for SEOs. It begins by noting that many SEOs feel insecure about their networking skills. The document then discusses why networking is important for career progression and finding jobs. It notes that two out of five SEOs have found jobs through their networks. The document also discusses how to network effectively, including preparing for events by researching other attendees, starting conversations, asking questions, sharing personal details, knowing when to move on in conversations, and following up after events. It emphasizes that the goal of networking is building long-term industry connections.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
Swipe left: Why your content is getting ghostedEleni Cashell
Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement.
In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
GretaMunari - The redemption of content automationGretaMunari1
In this presentation, you'll be walked you through how Trainline scaled high-quality human written content to 4M + pages without using AI tools and created customer-oriented pages while improving rankings along the way.
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Hreflang tags: everything you need to know to start implementing themSara Moccand-Sayegh
The takeaway:
1. Why/What/How of hreflang
2. Some examples of practical application
3. Canonical VS hreflang
4. Common hreflang mistakes
5. Is hreflang a ranking factor?
The document discusses various considerations for translating a website into other languages. It addresses questions around which technical systems to use, whether to use large translation providers, freelancers or in-house teams, which digital assets should be translated, and different localization processes. Key decisions highlighted include prioritizing markets and content, allocating time and budgets, defining goals and metrics, interdepartmental collaboration, preparing glossaries and style guides, and designing technical systems flexibly.
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
Dynamic Rendering - is this really an SEO silver bullet? SMX WESTOnely
This document discusses various approaches to JavaScript rendering and SEO. It begins by discussing the limitations of prerendering/dynamic rendering, noting that it creates duplicate content and outdated pages. It then discusses alternatives like server-side rendering, hybrid rendering, and static site generators that can improve the user experience. The document cautions against relying solely on prerendering and recommends approaches like server-side rendering that allow search engines to properly index the JavaScript content.
The SEO Justice League: 5 Pillars Worthy of a Great SEO StrategyGrant Simmons
This document discusses strategies for developing an effective SEO plan, using characters from the Justice League as metaphors. It outlines five key "pillars" of a strong SEO strategy: leveraging the right tools for auditing, architecture analysis, competitive landscape analysis, and measuring results. Each pillar is represented by a Justice League character - Batman focuses on tools, Aquaman on adapting to Google changes, The Flash on site speed, Cyborg on technical SEO issues, and Wonder Woman on user experience. The document provides guidance on specific tools and tactics to implement for each pillar to deliver value for search engines and users.
Efficient AF: Automating SEO Reporting With Google Data Studio - Sam Marsden,...DeepCrawl
How much time do you waste pulling reports and stats from individual tools and platforms? If the answer is too much then you need to get automating your SEO reporting to get yourself out of manual and inefficient workflows that waste your precious time. Everybody’s heard of Google Data Studio now, but are you using to join up and automate reporting as much as you could? Sam will show you how so you can set up Google Data Studio dashboards so you can become a more efficient marketer.
Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
Max Prin - MnSearch Summit 2018 - SEO for the Current Mobile LandscapeMax Prin
Max Prin discussed technical SEO tactics for the mobile landscape. He emphasized that mobile searches now surpass desktop searches, so websites need to be mobile-friendly and fast loading for mobile users. He recommended responsive design, AMP pages, and progressive web apps to provide optimized experiences for users on all devices. Ensuring content parity between mobile and desktop versions is also important. Structured data and metadata can enhance search engine results and voice search results.
Max Prin gave a presentation on technical SEO tactics for the current mobile landscape. Some of the key points discussed included:
- It is important to optimize sites for mobile-first indexing as mobile searches now surpass desktop searches and Google is slowly rolling out mobile-first indexing.
- Page speed is a very important ranking factor for mobile users. Sites need to be optimized for speed by compressing images, leveraging caching, and using technologies like HTTP/2.
- Accelerated Mobile Pages (AMP) can provide very fast loading speeds through features like prerendering and caching in the AMP Cache. AMP content is prominently featured in mobile search results and can increase clicks and conversions.
Google Tag Manager Crash Course | MnSummitMike Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
Mike Arnesen, Founder and CEO at UpBuild | @Mike_Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
BrightonSEO - How to use XPath with eCommerce WebsitesJanet Plumpton
The document discusses how to use XPath to extract useful information from e-commerce websites for SEO purposes. It provides examples of common uses of XPath like extracting schema code, scraping product information, and auditing backlinks. The document also offers tips for scraping e-commerce sites, including analyzing empty categories, comparing on-page elements, and identifying out of stock products. Throughout, it emphasizes using tools like XPath, Google Sheets, and Screaming Frog to simplify scraping tasks.
Crafting Expertise, Authority and Trust with Entity-Based Content Strategy - ...Jamie Indigo
At SMXL, I presented a talk about crafting effective, authoritative content by understanding entities. People, places, objects, and ideas have facets. Human users have unique perspectives and their language changes as their relationship to an entity changes. It's time we stop chasing keywords-- a byproduct of search intent-- in favor of strategic entity-based strategy.
This deck includes insights into how to access the data behind Google's knowledge graph, use external links to boost the search engine's understanding, and ways to become an authoritative and trusted source.
Welcome to a new reality - DeepCrawl Webinar 2018Bastian Grimm
My webinar with DeepCrawl talking about mobile-friendliness, assessing keyword targeting on mobile, finding content inconsistencies across devices and much, much more!
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: AMP: The Next Generation. PRESENTATION: Advanced Tips, Tricks, & Tools for Conquering AMP Problems Today - Given by Paul Shapiro, @fighto - Catalyst, Director of Strategy & Innovation. #SMX #11A
SEO in 2019: The Latest Trends and Changes in Search Engine OptimizationPam Ann Marketing
SEO (Search Engine Optimization) is evolving all the time, becoming more and more complex with each passing year.
Although SEO is more complex than ever, it is still hands-down one of the most effective digital marketing tactics. Search engines, unlike any other digital marketing channel, bring "high-intent-to-buy" users to your website. These users are specifically searching for your company's products and services, because they want or need them now or soon!
Since SEO has such high conversion potential, it is crucial for all in-house marketers to incorporate SEO into their digital marketing strategies, and to ensure that their brands are keeping up with the latest SEO trends.
In this presentation, I will:
-Review the basic optimizations that still very much matter in modern-day SEO
-Discuss the latest trends and new SEO requirements that go far beyond keywords and meta tags
-Give simple, actionable steps that can be taken to modernize your SEO strategy
Survive and Take Advantage of SEO Changes in 2019 - WordCamp HamiltonPaul Thompson
Does it feel like keeping up with SEO for your WordPress site has been a wild ride this year? Struggling to decide which things to pay attention to and tackle next?
Let’s get clear on the implications of the important changes in SEO over the past year… And build some plans for
how to benefit from them!
Megatrend: Serverless and Machine Learning
Build an application with google assistant and Cloud functions
Build a social wall completely Serverless with Firebase and GCP
Serverless machine learning at DYNO
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
AMP has benefits for driving discussion on web performance and collaboration, but it also has significant limitations and drawbacks. While AMP pages load faster initially due to Google's pre-rendering, regular websites optimized for performance can also load very quickly and provide a better user experience through proper branding and interactivity. Overall web performance optimization should go beyond just AMP by focusing on fundamentals like optimizing images, CSS, JavaScript, and the critical rendering path to make entire websites fast for users on all devices.
AMP for Enterprises - SMX West - Patrick Stoxpatrickstox
This document contains a Twitter thread from Patrick Stox discussing concerns and considerations around implementing AMP (Accelerated Mobile Pages) for large enterprises. Some key points discussed include:
- AMP adds complexity for enterprises that have to maintain multiple systems and meet various legal/technical requirements
- It may not be possible for some enterprises to implement AMP if they have content/functionality that does not validate
- Adopting AMP requires buy-in and resources from many different teams within an organization
- There are open questions around legal issues, impact on brands, and what would happen if Google discontinued support for AMP in the future.
Similar to Smxl milan 2019 - Apps script for SEO (20)
Welcome to the June 2024 edition of WIPAC Monthly the magazine brought to you by the LinkedIn Group Water Industry Process Automation & Control.
In this month's edition we have a focussed special on measurement accuracy and event duration monitoring looking at why the errors keep in and the caution that we have to have when looking at the data.
We look at the problem from two different angles including looking at the data itself and its interpretation and also from the instrumentation point of view and where the measurement uncertainty increases.
Hope you enjoy the latest edition
Oliver
In May 2024, globally renowned natural diamond crafting company Shree Ramkrishna Exports Pvt. Ltd. (SRK) became the first company in the world to achieve GNFZ’s final net zero certification for existing buildings, for its two two flagship crafting facilities SRK House and SRK Empire. Initially targeting 2030 to reach net zero, SRK joined forces with the Global Network for Zero (GNFZ) to accelerate its target to 2024 — a trailblazing achievement toward emissions elimination.
Best Practices for Password Rotation and Tools to Streamline the ProcessBert Blevins
Securing sensitive data is crucial for both individuals and enterprises in the digital era. Password rotation, or regularly changing passwords, has long been a standard security practice. Despite some debate over its effectiveness, password rotation remains an important part of comprehensive security strategies. This guide will explore best practices for password rotation and highlight tools to streamline the process.
The history of rotating passwords dates back to early computer security guidelines, which aimed to reduce the time attackers could exploit stolen credentials by frequently changing passwords. This practice helps mitigate risks associated with credential stuffing, password reuse, and prolonged exposure of compromised passwords. By regularly changing passwords, the time a compromised password can be used is limited, old passwords exposed in breaches are rendered invalid, and regulatory compliance is maintained. Furthermore, frequent changes encourage security awareness among users, reminding them to stay vigilant against phishing and other threats.
To streamline the process of password rotation, various tools and techniques can be employed. Automated password management solutions can schedule and enforce password changes, ensuring compliance with security policies. Additionally, password managers can securely store and generate complex passwords, making it easier for users to adhere to rotation practices without compromising convenience. Implementing multi-factor authentication (MFA) alongside password rotation can further enhance security by adding an extra layer of protection against unauthorized access. By adopting these best practices and utilizing appropriate tools, organizations and individuals can effectively strengthen their cybersecurity posture and safeguard sensitive information.
Principles of Electronic Communication System 4th Edition by Louis Frenzel.pdfAeronKimAbel
A comprehensive textbook that covers the fundamental concepts and principles of electronic communication. It includes detailed explanations of communication theory, practical applications, and modern digital and analog communication systems. The book is designed for students and professionals in the field of electronics and communication engineering, providing a thorough understanding of key topics such as signal transmission, modulation, data communication, and network protocols.
This ppt will help reader specifically for the beginners to understand basics of Finite Element Analysis (FEA) course. It covers procedure, advantages, disadvantages and applications of FEA. It also covers few basic terms used in FEA.
Optimization and fault tolerance in distributed transaction with Node.JS Grap...Thien Ly
As I wrap up my journey at Groove Technology, I had the opportunity to share insights and advancements in optimizing and ensuring fault tolerance in Node.js GraphQL servers. My presentation, held on June 27, 2024, encapsulated the hard work and dedication of the team, highlighting key strategies and implementations that have significantly enhanced server performance and reliability.
3. @dsottimanowww.smxl.it #SMXL19 @dsottimanowww.smxl.it #SMXL19
Working knowledge of HTML, CSS and JavaScript
Interpreting data from tools like SEMRush, Ahrefs,
Screaming Frog, etc.
Strong grasp of Microsoft Outlook, Excel, PowerPoint, and
Word
Yep
always
it’s 2019.
come on.
13. @dsottimanowww.smxl.it #SMXL19
How do you parse the URL path
here?
https://www.lastampa.it/sport/calcio/2
019/10/26/news/pareggia-anche-l-inter
-fallito-il-sorpasso-sulla-juve-1.3779317
4
37. @dsottimanowww.smxl.it #SMXL19
I need to scrape Google search
results
To..
perform competitive analysis
check if a page is indexed
check page ranking
45. @dsottimanowww.smxl.it #SMXL19
You’ll need an API Key first.
https://proxycrawl.com
ProxyCrawl is a great API based crawler with
several options. It’s free for 1000 requests a month.
Note: I do not work for ProxyCrawl and do not receive any
compensation from them
48. @dsottimanowww.smxl.it #SMXL19
Then we can scrape using
Importxml like this
=importxml(“https://api.proxycrawl.co
m/?token=123&url=https://lastampa.it”,
”//h1”)
50. @dsottimanowww.smxl.it #SMXL19
But that isn’t smart.
If we store the page, we can make
mistakes in code without paying for extra
requests.
Luckily, proxycrawl.com makes this very
easy.
56. @dsottimanowww.smxl.it #SMXL19
Using the =GOOGLE_SEARCH() function, we can do a
site:thetrainline.com Milan to Turin by train to find the
next most relevant page
62. @dsottimanowww.smxl.it #SMXL19
Step 1 - Use Wayback Machine to
save pages
To save a page in the archive,
simply add
https://web.archive.org/save/ to
the start of the URL
We’re going to automate this.
Spreadsheet: bit.do/smx-milan
Code: bit.do/smxl-milan-code
63. @dsottimanowww.smxl.it #SMXL19
Step 2 - Set up automated captures
Look for “WAYBACK_SAVE” in the code and
change the URLs
Spreadsheet: bit.do/smx-milan
Code: bit.do/smxl-milan-code
64. @dsottimanowww.smxl.it #SMXL19
Step 2.1 - Add email
Change the variable emailAddress to your email
address if you want email updates.
example: var emailAddress = “info@example.com”
72. @dsottimanowww.smxl.it #SMXL19
Step 1 - Training data
3 sites’ organic
keyword data from
Semrush.com
Nytimes.com =
informational
Yelp.com = local
Amazon.com =
transactional