Beth Barnham Schema Auditing BrightonSEO Slides.pptx

In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.

Interesting insights from log files are often kept within silos, not shared with content teams. This prevent content teams from reaching their full potential. Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.

Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.

Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.

In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.

How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.

The takeaway: 1. Why/What/How of hreflang 2. Some examples of practical application 3. Canonical VS hreflang 4. Common hreflang mistakes 5. Is hreflang a ranking factor?

1) What is "The Metaverse?" 2) What technologies are being used within The Metaverse? 3) How are these technologies transforming shopping behavior? 4) How are the technologies impacting search? 5) Why should search professionals care and how do we optimise for this? 6) What gives NFTs their value and how can we optimise them? 7) What types of experiences are industries creating with these technologies? 8) What the user concerns around "The Metaverse" and how cam we be more ethical?

This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.

Learn how to avoid SEO F*ck ups by setting an SEO Quality framework by educating, validating and monitoring your SEO process activities.

The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.

The document discusses how to go viral on a budget using public relations (PR). It recommends tying a product or idea into a current trend, validating the trend, identifying the target audience, crafting a compelling pitch, and developing an effective outreach strategy. Specifically, it outlines how the author launched an unknown brand called "2020 Scent" that generated over £20,000 in revenue with a campaign costing under £10 by tying scented products to viral trends from that year.

How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP? Dive in with this look at Google's title rewrites!

The document discusses how to get teams doing user experience (UX) work as part of digital marketing. It addresses common excuses for not doing UX and provides low-cost and quick solutions. The key recommendations are to create an informal UX team with advocates from different disciplines, ensure UX work is reliable by testing with real users, and consider international UX needs as cultures navigate sites differently.

We must have equality by now? Why unconscious bias in the agency world is holding you back. We still live in a world where your boss is more likely to be called Steve, than to be a woman. In the US, 48% of African American women report being mistaken for administrative or custodial staff, whilst in meetings women are interrupted 33 percent more often than men. Have you ever felt that your opinions and expertise are valued less that your colleagues, that you’re being talked over in meetings, or not invited to give your opinion? Sexism and discrimination has changed from being something blatant and obvious, to more of an undertone of challenge that makes life that little bit harder for certain sectors of the population. Men get more airtime in the boardroom, and women are more likely to get interrupted. It’s not always the unpleasant chauvinist who is being sexist, it can come from other women, or the man that you actually like and respect. This sort of unconscious bias leaves us experiencing self-doubt which negatively affects our performance, our confidence and chances of promotion. Yet often we can’t put our fingers on why we feel this way, because of its very nature being more discreet. Cheryl Luzet became fascinated about unconscious bias having experienced it herself running a marketing agency. From people assuming that her male staff member must be the boss, to having her opinions questioned and challenged by male clients – challenges that mysteriously disappear when a man backs them up. With real examples from agency life, Cheryl highlights the challenges that exist for anyone working in an agency, who doesn’t fit the white, male mould. This talk isn’t just for women, if you’re a man you absolutely need to attend to find out how unconscious bias has perpetuated society that we assume is now ‘equal’. Find out how you can help to support your female colleagues get an equal opportunity.

In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.

BrightonSEO April 2023 Been hit by an algorithm update that wasn’t your fault?! In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.

Este es un resumen de mi charla que he realizado en WordCamp Chiclana 2020, que desde aquí agradezco su confianza para contar conmigo como ponente.

This document provides an introduction to beginning JavaScript and jQuery. It covers HTML forms and accessing form values with JavaScript. It also discusses APIs, AJAX requests, JSON, libraries like jQuery, and making requests to GitHub's API using jQuery's AJAX functionality. Code examples are provided for creating forms, handling form submissions, making AJAX requests, and looping through the returned JSON data to output ids.

This document provides an overview of how to configure and use Capybara for testing web applications. It discusses using Capybara with Cucumber, RSpec, and Test::Unit. It also describes Capybara's DSL for navigating pages, interacting with elements, making assertions, and more. Various drivers like Selenium and RackTest are demonstrated along with debugging techniques.

This document provides an overview of how to configure and use Capybara for testing web applications. It discusses using Capybara with Cucumber, RSpec, and Test::Unit. It also describes the Capybara DSL for navigating pages, interacting with elements, making assertions, and more. Finally, it covers additional features like JavaScript support, custom selectors, and registering custom drivers.

JSON (JavaScript Object Notation) is a lightweight data-interchange format that is easy for humans to read and write and for machines to parse and generate. It is used primarily to transmit data between a server and web application. JSON is language independent, lightweight and easy to read/write. It is used to transmit structured data over network connections, by web services and APIs to provide public data.

The document describes Square's API specification and development process. It begins with the API specification, which is defined using OpenAPI/Swagger format. Template folders contain code templates for different programming languages. Code generation tools like Swagger Codegen transform the API specification and templates into client libraries for various languages like PHP, Ruby, Python, Java and C#. This allows Square to define the API once and generate client code for many languages.

The document discusses building and designing web forms using Quaid-JS. It covers design patterns for forms like vertical labels and fields. It also discusses building forms with HTML5 attributes, validating forms early and often, embracing and extending HTML and DOM with custom input types, using data attributes, and adding custom validation with inline, on submit, and AJAX methods. Internationalization is supported by plug-in JavaScript files for different locales. The library is open source on GitHub and has been used on a live website.

Breno Oliveira, Líder Técnico Moip, ministrou o workshop "Elastic Search: Turbinando sua aplicação PHP", no PHP Experience 2016. O iMasters PHP Experience 2016 aconteceu nos dias 21 e 22 de Março de 2015, no Hotel Tivoli em São Paulo-SP http://phpexperience2016.imasters.com.br/

Come to discover what in the world are RESTFul services and what are its benefits over other API building technologies. We will cover the basics of HTTP representation protocols, RESTful routing, security, authentication and testing. We will then move to modeling RESTful resources via an open source tool called Relax; Restful Tools For Lazy Experts, and containerize it via docker. Key Takeaways What is REST REST Best practices REST Implementations

Want to build a quick Google scraper? Want a bookmarklet to crawl data from a website? Want to combine data from two different SaaS tools in one place? At Mozcon 2020, I presented this technique to achieve these things, and much more. By injecting JavaScript into a site (via bookmarklets and files) you can have it run in the page with full permissions, and create wonderful things! The code samples for this presentation are available at https://www.ousbey.com/mozcon

Introducing the Eve REST API Framework. FOSDEM 2014, Brussels PyCon Sweden 2014, Stockholm PyCon Italy 2014, Florence Python Meetup, Helsinki EuroPython 2014, Berlin

The document discusses web forms and form design patterns. It provides examples of building forms using HTML and HTML5 attributes. It also discusses validating forms early and allowing users to make mistakes. Custom validation using JavaScript and server calls is described. The document promotes embracing and extending HTML to create custom form field types and validation.

This presentation is Part 9 of the EWD 3 Training Course. It explains how you can construct and send complex messages from the browser to the QEWD back-end, and how to construct and return complex messages back to the browser.

This PPT for PHP covers: Working with Data Form and input elements validating the user input, passing variables between pages, through GET, through POST, through REQUEST and RESPOND, string functions - chr, ord, strtolower, strtoupper, strlen, ltrim, rtrim, substr, strcmp, math functions - abs, ceil, floor, round, fmod, min, max, pow, sqrt, rand, array functions - count, list, in_array, current, next, previous, end, each, sort, rsort, Rest API.

The document discusses maintaining code consistency and quality within a team. It emphasizes establishing coding conventions, using linters and formatters to enforce rules and standards, extracting exceptions, using guard clauses, avoiding abbreviations, and naming things neutrally. It also notes the difference between DRY principles and over-engineering, and recommends ordering and grouping code elements.

The document discusses Symfony2 and the MVC pattern. It provides an example of a model with Shopper, Order, and Item entities. It then shows how to fetch these entities from the database using Doctrine repositories. The document also briefly covers Twig templating, routing, generating links, and controllers in Symfony.

Presentation from Sebastian Siemssen at the Drupal Camp 2015 in Vienna relating to modern web development and integration of GraphQL in Drupal 8.

This document provides an overview of the history and development of Perl web development, introducing the Common Gateway Interface (CGI) model and its limitations. It describes how mod_perl helped address these issues but lacked portability. The PSGI specification and Plack implementation are presented as a solution, providing a common interface between Perl web applications and web servers. Key aspects of building PSGI applications, such as templates, user input handling, and middleware, are demonstrated. Major frameworks and servers supporting PSGI are also noted.

Lecture for King Mongkut's University of Technology North Bangkok (KMUTNB) / Computer Science / Internet Programming Course by PHUPHA

In this talk, I explore schema and its link to online accessibility. Can schema really help the web to be more accessible? And how should we strategise this as SEOs? Strategy plays a vital role in SEO but often times the technical areas are overlooked within a wider marketing strategy

Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well

Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity. Key Takeaways: What ABM really is, what it can and can't do. How to do ABM more effectively. What you need to do high performance ABM and what you should expect from it.

Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation! Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/

Develop a category & retail vision to drive business impact today Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!

Digital Solutions Content Craftsmanship Demand/Lead Gen Design Offerings

PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development. One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements​ ​. Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses​. APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance. ​​SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready​ ​. Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO). Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts. Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.

Mobile marketing presentation with ppt tag to easily editing and easy to use

In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

BLOG ISSUE 46- Balmer Lawrie Quarterly Gazette

Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions

form iti

Toortizi_rationale.pdf

According to the report, among the top 10 sectors, services led with the highest share of advertising volumes, commanding 31% in early 2024.

Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus. Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!

Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI. Key Takeaways: - A breakdown of key content-related factors Google and other Search Engines use when ranking content. - Understand the basics of keyword research and where to begin. - Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility. - Learn what to measure to articulate ROI and feed back into your strategy.

Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools. Key Takeaways: Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.