Mike Arnesen, Founder and CEO at UpBuild | @Mike_Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
This document discusses strategies for enterprise SEO. It recommends understanding existing processes, networking across teams, running internal training, and justifying larger projects with smaller test projects. It emphasizes defining metrics and milestones to track progress. It also discusses information architecture, ensuring high quality content across the site to avoid issues from updates like Panda that penalize low quality pages.
AMP Accelerated Mobile Pages - The Next Generation SMX London 2017 Dawn Anderson
Google AMP (Accelerated Mobile Pages) has been with us now for over a year and this presentation takes a look at progress to date for both enterprise and SMEs. How many people are implementing AMP? What are the challenges when implementing AMP? How about the early adopters? Are they achieving success? Is AMP worth it?
How to rank for quick answers in Google - April 2017 - Adrian Phipps
The document discusses strategies for ranking in Google's quick answers or featured snippets. It emphasizes understanding user intent, creating thorough content that directly answers questions in the first 100 words and title, and addressing related questions with headers and structured content like lists. Non-text elements like images and calculators can also help. Strong on-page optimization and technical SEO are important to have a better chance of ranking. Quick answers account for 3-5% of monthly traffic for the author's site.
HOW TO INCREASE YOUR TRAFFIC 5X WITH THIS ONE SEO METHOD
Be honest, you want it too – more clients, more success, more money. But how can you achieve that? I tell you how, by increasing your organic search traffic by up to 500%. I will let you in on a SEO secret to increase your traffic 5x. Don’t you want that for your company as well?
Tom talks about three areas that will effect SEO over the coming months and years. SEO split-testing is something that is immediately actionable for most SEOs. Machine Learning is something SEOs shouldn't learn, but should understand enough so they can leverage ML based platforms. Finally, Hub & Spoke business and technology architectures will mean SEOs may want to start thinking about optimisations being an input or output method, so they can apply previous learnings to new technology channels.
Driving *Meaningful* Clicks with Enriched SERPs - BrightonSEO 2019
The document discusses strategies for driving meaningful clicks through search engine result page (SERP) enrichments. It recommends identifying searcher intents based on SERP features to optimize strategies. Pure answer-intent queries with no clicks should be avoided. Local search packs are one of the last remaining organic revenue drivers, so businesses should aim to rank prominently there. Structured data, featured snippets, and on-page optimizations like images, tables and sitelinks can enrich search results and increase click-through rates. The goal is to bring only visitors whose intents can be meaningfully satisfied on a site.
This document discusses new techniques for SEO in the modern age. It covers the importance of data-driven approaches like split testing over following best practices. Machine learning is becoming more important for SEO due to its use in search algorithms. A hub and spoke content model is proposed to manage content across multiple platforms. Split testing and machine learning are positioned as essential SEO techniques, with the recommendation to learn categories of machine learning rather than trying to learn the techniques directly.
Searchlove London 2016 - The Changing Landscape of Mobile Search - Bridget Ra...
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
BrightonSEO 2018 - How to Tighten up Your SEO on Large Websites
In this presentation I cover the evolving role of SEOs in a large enterprise environment. I cover a few good ways to sell through to clients and employers. I also provide some actionable SEO tips that big websites should be considering.
BrightonSeo - ecommerce seo pitfalls by Dave Naylor
Dave Naylor, founder of Bronco, gave a presentation on ecommerce SEO pitfalls at the BrightonSEO conference. He discussed many technical issues that can negatively impact search engine optimization for online stores, including improper use of facets, canonical tags, HTTPS implementation, and rel-canonical links. Naylor emphasized the importance of testing sites as search engine bots would see them to identify and address technical problems.
Delivering Better Onsite Search Results - Brighton SEO Sep 2018
Onsite search is often overlooked as a channel to deliver revenue to your business and discovery to your users. Learn how to measure and use data from your onsite search efforts to improve revenue, conversions and your overall marketing efforts.
How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...
This presentation, delivered at Brighton SEO in September 2018, looks at issues with website indexing and how to increase your chances of indexing on Google and other search engines from a volume, speed and content importance perspective through providing clear, consistent and aligned signals.
Optimising Content For Voice Search & Virtual Assistants
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
This document contains the slides from a TechSEO Boost conference research competition. There were three finalists who presented on topics related to technical SEO research they had conducted: Eric Enge presented on how Google search features impact click-through rates, Tomek Rudzki discussed taking JavaScript SEO to the next level by addressing issues with indexing JavaScript content, and Vincent Terrasi presented on generating qualitative content in multiple languages. Tomek Rudzki was selected as the grand prize winner for his research on JavaScript indexing challenges.
This document provides tips on how to analyze competitors to better understand why they may be outranking you in search results. It recommends first examining the search results to understand what types of content are ranking. Tools like SEMRush, SERPstat and Google's AdWords keyword planner can help with this. Second, it suggests auditing competitors by looking at their website code, content, links, social media presence and employees to identify trends that may be contributing to their success. The goal is to gain insights on how to improve your own online marketing efforts.
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
This document discusses how Apps Script can be used to automate and speed up SEO tasks. It provides examples of using Apps Script to parse URLs, clean data, search Google, scrape search results, and render webpages programmatically. Custom functions are demonstrated for tasks like URL parsing, keyword research, and monitoring page changes. Machine learning APIs are integrated to help with content targeting. The benefits of publishing add-ons and storing code in a master folder are also mentioned.
This document discusses Accelerated Mobile Pages (AMP) and its benefits for SEO. AMP aims to make mobile web content load nearly instantly by enforcing strict performance standards. It outlines how AMP works by pre-rendering pages and caching them globally via Google servers. The document argues that mobile usage will continue growing and speed is critical, so AMP can provide major SEO advantages by optimizing the mobile user experience. It provides resources for publishers to learn more and get started with AMP.
1) The document discusses the failure of an underground hip hop e-commerce site called UGHH and lessons learned.
2) Key issues included focusing too much on content over paid media, technical issues with the website platform, and lack of testing.
3) The author outlines changes for the future, including rebranding, a new website, improved customer service, and focusing relentlessly on identifying and optimizing the "step function" - the key driver of growth.
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
SearchLove San Diego 2017 | Emily Grossman | The New Mobile
How has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.
How to leverage indexation tracking to monitor issues and improve performance
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
PPC Best Practices: Getting to Your Bottom 10% By Jim Banks #SEJSummit
Event: SEJ Summit London Hosted By Searchmetrics
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.
What makes a great engineer [Given at MusesCodeJs in Sydney 07.03.2020]
Everything around us these days depends on technology. Teams of engineers create this technology. Our life depends on great engineers doing their best. On a quest to find and mentor the next generation of great engineers, I sought to identify the traits that make a great engineer. These slides are from the first talk about the subject on which I've been working on for 1.5 years. Here I present the first three of the seven qualities that (according to my research, survey and my very biased opinion) make a great engineer.
Hotel Digital Marketing Snapshot and Budgeting for 2015
In this session, Milestone discussed what to look for when evaluating your digital presence and why these factors are important. Empowered with this knowledge you will be able to structure your hotel’s internet marketing budget and plan for the New Year. Our panel of experts covered:
- The important factors to consider when evaluating your digital presence.
- Looking at industry benchmarks, including organic, local, paid, and social.
- Where should hotels be spending their Internet marketing dollars
- Tips and tricks for boosting effectiveness of your marketing spend – some quick/easy-to-implement ideas for little wins.
Strategies & Tactics For Overcoming Enterprise SEO Challenges
You might have a standard set of processes and fixes when dealing with normal-sized sites, but how does that change when you start working with large enterprise sites? How do you adapt SEO processes to work effectively for clients with these needs? In this session, Sam will provide efficient and effective strategies on how to tackle complex SEO challenges for Enterprise level sites.
Critical warning signs your site needs a redesign 031814
This document summarizes an upcoming webinar hosted by a digital marketing agency. The webinar will cover running a site conversion analysis, building a mobile strategy, maintaining SEO during a website redesign, and offering live site analyses. Attendees can ask questions on Twitter or by email. The presentation will evaluate conversion rates by channel and device, discuss responsive design vs separate mobile sites, and tips for redirecting URLs and managing links during a redesign. Live site analyses are available by scheduling a free consultation call with the business development director.
There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.
The SEO Justice League: 5 Pillars Worthy of a Great SEO Strategy
This document discusses strategies for developing an effective SEO plan, using characters from the Justice League as metaphors. It outlines five key "pillars" of a strong SEO strategy: leveraging the right tools for auditing, architecture analysis, competitive landscape analysis, and measuring results. Each pillar is represented by a Justice League character - Batman focuses on tools, Aquaman on adapting to Google changes, The Flash on site speed, Cyborg on technical SEO issues, and Wonder Woman on user experience. The document provides guidance on specific tools and tactics to implement for each pillar to deliver value for search engines and users.
The Day After Tomorrow: When Ad Blockers Stop All Analytics Platforms
Samuel Scott's October 2017 presentation at Distilled's SearchLove London conference. He discusses online ads, ad blocking, GDPR, and the future of Big Data.
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
Estrategias de captación y herramientas esenciales del SEO WorkFlow
Presentación realizada para el evento Digital Agency Day http://www.digitalagencyday.es organizado por SEMRUSH, UNBOUNCE y HUBSPOT.
Un repaso a las claves de nuestras estrategias de Inbound Marketing y a las herramientas de cabecera SAAS que implementamos en nuestro flujo de trabajo SEO tanto interno como con nuestros clientes
The document discusses the importance of mobile-friendly websites from an advertiser's perspective. It provides statistics showing the rise of mobile internet usage and decreasing attention spans. Slow page load times can significantly reduce conversion rates and increase bounce rates. The document recommends using plugins like AMP and caching, as well as content delivery networks, minification, and performance testing tools to optimize websites for speed on mobile.
How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
Tidying Up Your Web Content - Alli Berry | July 2019
Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.
The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)
The document outlines Jenny Halasz's presentation on the next frontier of SEO and analytics. The presentation agenda includes considering search engine results pages, predicting changes, opportunities in voice search, developing a data-driven plan, and using the KICC Method to understand user intent. The KICC Method is a four-step approach involving keyword mapping, intention analysis, click-through rate optimization, and content gap analysis. Halasz also discusses the importance of understanding what the user "wants" from a query and focusing on the customer rather than just the product. The goal of the presentation is to help attendees optimize their SEO and analytics using techniques like intention analysis, CTR optimization, and identifying new content opportunities.
Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...
Will Scott, CEO of Search Influence, gave a presentation on how local businesses can build their brand through PR, social media, and local engagement. He discussed how brands create trust, credibility and recognition. He provided examples of small, local brands that have successfully built their brand identity through consistent messaging, audience engagement, online reviews, and influencer marketing. Scott also presented case studies of how Tulane University's School of Professional Advancement used PR and content marketing tactics to build awareness of its career-focused programs for adults and veterans.
Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...
Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority.
Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle.
In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.
Technical Content Optimization - Mike King (MnSummit 2019)
Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries.
In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.
Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you'll learn how to make better reports — including automation, design, and goal setting.
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.
Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...
In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalog of audience targeting options has exploded over the past couple of years.
In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches.
We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.
Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)
This document provides an overview of paid search advertising options across Amazon, Google, and Microsoft. It discusses how each platform has rebranded and expanded their advertising offerings in recent years. Key points covered include Amazon's DSP and various ad formats, Google's Shopping Actions and Express, and Microsoft Advertising's co-op bidding and expanded capabilities beyond search. The document recommends that marketers diversify across channels, learn more about each platform's transaction features, and ensure quality product data to take advantage of emerging paid search opportunities.
LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)
LinkedIn Ads features, hands-down, the best B2B targeting on the planet. It’s also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox, LinkedIn Ads expert and founder of B2Linked.com, as he walks you through advanced strategies that you can use today to get the most out of your LinkedIn Ads campaigns. We’ll focus on achieving scale and performance while minimizing costs. Using these strategies, you’ll become the marketer whom the sales team worships!
How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...
Advances in machine learning are responsible for ever-more automated campaign management from Google in the form of close variants, smart bidding, smart campaigns, similar audiences, etc. Do these automations really drive better results? How can PPC managers leverage this free technology to free up time to work on new things? And what are the best new things to focus on to drive exponential growth? Join Fred Vallaeys to learn more about free automation tools you can start using today to become a PPC rockstar.
MnSearch Snippets April 2019: Google Data Studio - Steve Slater
Google Data Studio is a great way to create compelling data visualizations...for free! And Google Sheets is a powerful free tool that many search marketers swear by. Individually they are awesome tools that can help you communicate your value to stake holders. But when you add Supermetrics to the mix you've created a data visualization powerhouse. I'll show you how to put these three tools together to prove your value.
MnSearch Snippets April 2019: Keyword Research Tools of the Trade - Theresa K...
Keyword research is imperative when writing any type of content on your site or for your clients. With so many tools out there, learn what some of the best tools are there in the market and how to utilize key features from each of them from Ahrefs to Google Keyword Planner and more.
Screaming Frog scrapes a lot of critical information by default; page titles, H1 elements, canonical tags, etc. But what if you want to pull other data points into your site crawls? With Custom Extraction, you can program Screaming Frog to scrape just about any information you want. Once you get a handle on how to use it, you can conduct more advanced site crawls and analysis.
Influencer Marketing: How to Build an Influencer Network – Michelle Stinson Ross
Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.
The value of storytelling for marketing has been all but evangelized in recent years, and for good reason. A well-crafted story has the ability to clearly convey a message, motivate emotion in a buyer, and even build loyal relationships to a brand. But how do you actually create a storytelling campaign from beginning to end? How do you incorporate it into blogs, emails, and brief social media posts. This talk will discuss the steps you need to take to find the right idea, put it to the keyboard, and create your campaign from beginning to end.
MnSearch Summit 2018 - Susan Wenogard – Meat and Potatoes to Replace Pies In ...
In the fast-paced world of Facebook advertising, cutting edge is king, and the marketplace is rife with people selling silver bullets. Savvy marketers know they can’t lazily rely on a conversion campaign to get it done for them any longer: higher-funnel awareness, ongoing engagement and good ol’ fashioned brand building are key to kicking ass.
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
Create Content in Half the Time with Generative AI - Nick Mattar
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
SEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale Bertrand
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
Paid Media Targeting in a Cookieless Future - Kevin Lee
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
How Can German Auto Repair Shops Benefit From Digital Marketing
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
The Intersection Between AI & Paid Media Management - Curtiss Gulash
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
An Odyssey into Composable Digital Solutions - Brian McKeiver
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Digital marketing metrics every one must know in 2024
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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[TurnDigi 2020] Getting Tech SEO ImplementedAreej AbuAli
Areej AbuAli shares her experience implementing technical SEO recommendations at agencies and clients. She outlines the problems with traditional lengthy audit reports that see low implementation rates. Her solution is the RPI framework:
1) Recommend - Conduct focused, template-based audits with detailed fixes.
2) Prioritize - Prioritize recommendations based on their SEO impact and development effort using a priority matrix.
3) Implement - Implement the highest priority recommendations one at a time using Agile methodology, with testing and monitoring throughout. The goal is continuous improvement rather than a "done" state.
Developing Technical SEO Skills - Brighton SEO Sept 2021Mike Osolinski
The document is a slide presentation on developing stronger technical SEO skills. It covers what technical SEO is, why it's important to learn, and where someone should start in developing technical SEO skills. It discusses topics like page speed performance, crawling and indexing, internal link analysis, and structured data. It provides recommendations on areas to focus on like HTTP protocols, DNS configuration, and familiarizing oneself with HTML, CSS, and servers. It also lists some common technical SEO tools. The overall aim is to help guide learning technical SEO without providing specific tips.
This document discusses strategies for enterprise SEO. It recommends understanding existing processes, networking across teams, running internal training, and justifying larger projects with smaller test projects. It emphasizes defining metrics and milestones to track progress. It also discusses information architecture, ensuring high quality content across the site to avoid issues from updates like Panda that penalize low quality pages.
AMP Accelerated Mobile Pages - The Next Generation SMX London 2017 Dawn AndersonDawn Anderson MSc DigM
Google AMP (Accelerated Mobile Pages) has been with us now for over a year and this presentation takes a look at progress to date for both enterprise and SMEs. How many people are implementing AMP? What are the challenges when implementing AMP? How about the early adopters? Are they achieving success? Is AMP worth it?
How to rank for quick answers in Google - April 2017 - Adrian PhippsAdrian Phipps
The document discusses strategies for ranking in Google's quick answers or featured snippets. It emphasizes understanding user intent, creating thorough content that directly answers questions in the first 100 words and title, and addressing related questions with headers and structured content like lists. Non-text elements like images and calculators can also help. Strong on-page optimization and technical SEO are important to have a better chance of ranking. Quick answers account for 3-5% of monthly traffic for the author's site.
Be honest, you want it too – more clients, more success, more money. But how can you achieve that? I tell you how, by increasing your organic search traffic by up to 500%. I will let you in on a SEO secret to increase your traffic 5x. Don’t you want that for your company as well?
3 New Techniques for the Modern Age of SEOTom Anthony
Tom talks about three areas that will effect SEO over the coming months and years. SEO split-testing is something that is immediately actionable for most SEOs. Machine Learning is something SEOs shouldn't learn, but should understand enough so they can leverage ML based platforms. Finally, Hub & Spoke business and technology architectures will mean SEOs may want to start thinking about optimisations being an input or output method, so they can apply previous learnings to new technology channels.
Driving *Meaningful* Clicks with Enriched SERPs - BrightonSEO 2019Izzi Smith
The document discusses strategies for driving meaningful clicks through search engine result page (SERP) enrichments. It recommends identifying searcher intents based on SERP features to optimize strategies. Pure answer-intent queries with no clicks should be avoided. Local search packs are one of the last remaining organic revenue drivers, so businesses should aim to rank prominently there. Structured data, featured snippets, and on-page optimizations like images, tables and sitelinks can enrich search results and increase click-through rates. The goal is to bring only visitors whose intents can be meaningfully satisfied on a site.
This document discusses new techniques for SEO in the modern age. It covers the importance of data-driven approaches like split testing over following best practices. Machine learning is becoming more important for SEO due to its use in search algorithms. A hub and spoke content model is proposed to manage content across multiple platforms. Split testing and machine learning are positioned as essential SEO techniques, with the recommendation to learn categories of machine learning rather than trying to learn the techniques directly.
Searchlove London 2016 - The Changing Landscape of Mobile Search - Bridget Ra...Bridget Randolph
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
BrightonSEO 2018 - How to Tighten up Your SEO on Large WebsitesGreenlane
In this presentation I cover the evolving role of SEOs in a large enterprise environment. I cover a few good ways to sell through to clients and employers. I also provide some actionable SEO tips that big websites should be considering.
Dave Naylor, founder of Bronco, gave a presentation on ecommerce SEO pitfalls at the BrightonSEO conference. He discussed many technical issues that can negatively impact search engine optimization for online stores, including improper use of facets, canonical tags, HTTPS implementation, and rel-canonical links. Naylor emphasized the importance of testing sites as search engine bots would see them to identify and address technical problems.
Onsite search is often overlooked as a channel to deliver revenue to your business and discovery to your users. Learn how to measure and use data from your onsite search efforts to improve revenue, conversions and your overall marketing efforts.
How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...Sean Butcher
This presentation, delivered at Brighton SEO in September 2018, looks at issues with website indexing and how to increase your chances of indexing on Google and other search engines from a volume, speed and content importance perspective through providing clear, consistent and aligned signals.
Optimising Content For Voice Search & Virtual AssistantsKaizen
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
This document contains the slides from a TechSEO Boost conference research competition. There were three finalists who presented on topics related to technical SEO research they had conducted: Eric Enge presented on how Google search features impact click-through rates, Tomek Rudzki discussed taking JavaScript SEO to the next level by addressing issues with indexing JavaScript content, and Vincent Terrasi presented on generating qualitative content in multiple languages. Tomek Rudzki was selected as the grand prize winner for his research on JavaScript indexing challenges.
This document provides tips on how to analyze competitors to better understand why they may be outranking you in search results. It recommends first examining the search results to understand what types of content are ranking. Tools like SEMRush, SERPstat and Google's AdWords keyword planner can help with this. Second, it suggests auditing competitors by looking at their website code, content, links, social media presence and employees to identify trends that may be contributing to their success. The goal is to gain insights on how to improve your own online marketing efforts.
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
This document discusses how Apps Script can be used to automate and speed up SEO tasks. It provides examples of using Apps Script to parse URLs, clean data, search Google, scrape search results, and render webpages programmatically. Custom functions are demonstrated for tasks like URL parsing, keyword research, and monitoring page changes. Machine learning APIs are integrated to help with content targeting. The benefits of publishing add-ons and storing code in a master folder are also mentioned.
This document discusses Accelerated Mobile Pages (AMP) and its benefits for SEO. AMP aims to make mobile web content load nearly instantly by enforcing strict performance standards. It outlines how AMP works by pre-rendering pages and caching them globally via Google servers. The document argues that mobile usage will continue growing and speed is critical, so AMP can provide major SEO advantages by optimizing the mobile user experience. It provides resources for publishers to learn more and get started with AMP.
1) The document discusses the failure of an underground hip hop e-commerce site called UGHH and lessons learned.
2) Key issues included focusing too much on content over paid media, technical issues with the website platform, and lack of testing.
3) The author outlines changes for the future, including rebranding, a new website, improved customer service, and focusing relentlessly on identifying and optimizing the "step function" - the key driver of growth.
SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
SearchLove San Diego 2017 | Emily Grossman | The New MobileDistilled
How has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
PPC Best Practices: Getting to Your Bottom 10% By Jim Banks #SEJSummitSearch Engine Journal
Event: SEJ Summit London Hosted By Searchmetrics
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.
What makes a great engineer [Given at MusesCodeJs in Sydney 07.03.2020]Mikhail Asavkin
Everything around us these days depends on technology. Teams of engineers create this technology. Our life depends on great engineers doing their best. On a quest to find and mentor the next generation of great engineers, I sought to identify the traits that make a great engineer. These slides are from the first talk about the subject on which I've been working on for 1.5 years. Here I present the first three of the seven qualities that (according to my research, survey and my very biased opinion) make a great engineer.
In this session, Milestone discussed what to look for when evaluating your digital presence and why these factors are important. Empowered with this knowledge you will be able to structure your hotel’s internet marketing budget and plan for the New Year. Our panel of experts covered:
- The important factors to consider when evaluating your digital presence.
- Looking at industry benchmarks, including organic, local, paid, and social.
- Where should hotels be spending their Internet marketing dollars
- Tips and tricks for boosting effectiveness of your marketing spend – some quick/easy-to-implement ideas for little wins.
Strategies & Tactics For Overcoming Enterprise SEO ChallengesSam Marsden
You might have a standard set of processes and fixes when dealing with normal-sized sites, but how does that change when you start working with large enterprise sites? How do you adapt SEO processes to work effectively for clients with these needs? In this session, Sam will provide efficient and effective strategies on how to tackle complex SEO challenges for Enterprise level sites.
Critical warning signs your site needs a redesign 031814DemandWave
This document summarizes an upcoming webinar hosted by a digital marketing agency. The webinar will cover running a site conversion analysis, building a mobile strategy, maintaining SEO during a website redesign, and offering live site analyses. Attendees can ask questions on Twitter or by email. The presentation will evaluate conversion rates by channel and device, discuss responsive design vs separate mobile sites, and tips for redirecting URLs and managing links during a redesign. Live site analyses are available by scheduling a free consultation call with the business development director.
Leveraging the powers of Structured Data ✨Izzi Smith
There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.
The SEO Justice League: 5 Pillars Worthy of a Great SEO StrategyGrant Simmons
This document discusses strategies for developing an effective SEO plan, using characters from the Justice League as metaphors. It outlines five key "pillars" of a strong SEO strategy: leveraging the right tools for auditing, architecture analysis, competitive landscape analysis, and measuring results. Each pillar is represented by a Justice League character - Batman focuses on tools, Aquaman on adapting to Google changes, The Flash on site speed, Cyborg on technical SEO issues, and Wonder Woman on user experience. The document provides guidance on specific tools and tactics to implement for each pillar to deliver value for search engines and users.
The Day After Tomorrow: When Ad Blockers Stop All Analytics PlatformsSamuel Scott
Samuel Scott's October 2017 presentation at Distilled's SearchLove London conference. He discusses online ads, ad blocking, GDPR, and the future of Big Data.
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
Estrategias de captación y herramientas esenciales del SEO WorkFlowIñaki Tovar
Presentación realizada para el evento Digital Agency Day http://www.digitalagencyday.es organizado por SEMRUSH, UNBOUNCE y HUBSPOT.
Un repaso a las claves de nuestras estrategias de Inbound Marketing y a las herramientas de cabecera SAAS que implementamos en nuestro flujo de trabajo SEO tanto interno como con nuestros clientes
The document discusses the importance of mobile-friendly websites from an advertiser's perspective. It provides statistics showing the rise of mobile internet usage and decreasing attention spans. Slow page load times can significantly reduce conversion rates and increase bounce rates. The document recommends using plugins like AMP and caching, as well as content delivery networks, minification, and performance testing tools to optimize websites for speed on mobile.
Similar to Google Tag Manager: Ultimate Crash Course - 2017 MnSearch Summit (20)
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.
The document outlines Jenny Halasz's presentation on the next frontier of SEO and analytics. The presentation agenda includes considering search engine results pages, predicting changes, opportunities in voice search, developing a data-driven plan, and using the KICC Method to understand user intent. The KICC Method is a four-step approach involving keyword mapping, intention analysis, click-through rate optimization, and content gap analysis. Halasz also discusses the importance of understanding what the user "wants" from a query and focusing on the customer rather than just the product. The goal of the presentation is to help attendees optimize their SEO and analytics using techniques like intention analysis, CTR optimization, and identifying new content opportunities.
Will Scott, CEO of Search Influence, gave a presentation on how local businesses can build their brand through PR, social media, and local engagement. He discussed how brands create trust, credibility and recognition. He provided examples of small, local brands that have successfully built their brand identity through consistent messaging, audience engagement, online reviews, and influencer marketing. Scott also presented case studies of how Tulane University's School of Professional Advancement used PR and content marketing tactics to build awareness of its career-focused programs for adults and veterans.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority.
Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle.
In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.
Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries.
In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you'll learn how to make better reports — including automation, design, and goal setting.
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.
In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalog of audience targeting options has exploded over the past couple of years.
In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches.
We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.
This document provides an overview of paid search advertising options across Amazon, Google, and Microsoft. It discusses how each platform has rebranded and expanded their advertising offerings in recent years. Key points covered include Amazon's DSP and various ad formats, Google's Shopping Actions and Express, and Microsoft Advertising's co-op bidding and expanded capabilities beyond search. The document recommends that marketers diversify across channels, learn more about each platform's transaction features, and ensure quality product data to take advantage of emerging paid search opportunities.
LinkedIn Ads features, hands-down, the best B2B targeting on the planet. It’s also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox, LinkedIn Ads expert and founder of B2Linked.com, as he walks you through advanced strategies that you can use today to get the most out of your LinkedIn Ads campaigns. We’ll focus on achieving scale and performance while minimizing costs. Using these strategies, you’ll become the marketer whom the sales team worships!
Advances in machine learning are responsible for ever-more automated campaign management from Google in the form of close variants, smart bidding, smart campaigns, similar audiences, etc. Do these automations really drive better results? How can PPC managers leverage this free technology to free up time to work on new things? And what are the best new things to focus on to drive exponential growth? Join Fred Vallaeys to learn more about free automation tools you can start using today to become a PPC rockstar.
Google Data Studio is a great way to create compelling data visualizations...for free! And Google Sheets is a powerful free tool that many search marketers swear by. Individually they are awesome tools that can help you communicate your value to stake holders. But when you add Supermetrics to the mix you've created a data visualization powerhouse. I'll show you how to put these three tools together to prove your value.
Keyword research is imperative when writing any type of content on your site or for your clients. With so many tools out there, learn what some of the best tools are there in the market and how to utilize key features from each of them from Ahrefs to Google Keyword Planner and more.
Screaming Frog scrapes a lot of critical information by default; page titles, H1 elements, canonical tags, etc. But what if you want to pull other data points into your site crawls? With Custom Extraction, you can program Screaming Frog to scrape just about any information you want. Once you get a handle on how to use it, you can conduct more advanced site crawls and analysis.
Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.
The value of storytelling for marketing has been all but evangelized in recent years, and for good reason. A well-crafted story has the ability to clearly convey a message, motivate emotion in a buyer, and even build loyal relationships to a brand. But how do you actually create a storytelling campaign from beginning to end? How do you incorporate it into blogs, emails, and brief social media posts. This talk will discuss the steps you need to take to find the right idea, put it to the keyboard, and create your campaign from beginning to end.
In the fast-paced world of Facebook advertising, cutting edge is king, and the marketplace is rife with people selling silver bullets. Savvy marketers know they can’t lazily rely on a conversion campaign to get it done for them any longer: higher-funnel awareness, ongoing engagement and good ol’ fashioned brand building are key to kicking ass.
In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?
More from MnSearch, The Minnesota Search Engine Marketing Association (20)
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
click here -
https://training.devinstances.com/
address - industrial area, phase 8, F7, MOHALI, PUNJAB
9. #MnSummit @mike_arnesen | upbuild.io
THIS IS A CRASH COURSE
IF YOU WANT A BETTER UNDERSTANDING
OF THE FUNDAMENTALS,
YOU'RE IN THE RIGHT PLACE.
10. #MnSummit @mike_arnesen | upbuild.io
THIS IS A CRASH COURSE
IF YOU ALREADY KNOW GTM
AND WANT TO LEARN ADVANCED TACTICS,
YOU'RE ALSO IN THE RIGHT PLACE.
11. #MnSummit @mike_arnesen | upbuild.io
THIS IS A CRASH COURSE
IF YOU'RE HOPING TO
LEARN HOW TO DO THINGS
YOU DIDN'T EVEN KNOW YOU COULD DO,
YOU'RE IN THE RIGHT PLACE!
14. #MnSummit @mike_arnesen | upbuild.io
TAG MANAGER:
A SOLUTION FOR MANAGING WEBSITE TAGS
THROUGH A CENTRAL INTERFACE DECOUPLED
FROM THE SOURCE CODE OF THE WEBSITE.
* TECHNICAL DEFINITION
15. #MnSummit @mike_arnesen | upbuild.io
TAG MANAGER:
A WAY TO ADD CODE TO YOUR THING
WITHOUT CHANGING YOUR THING.
* SIMPLIFIED DEFINITION
25. #MnSummit @mike_arnesen | upbuild.io
– Marketing Manager
“We love that idea,
but realistically it's not going to
happen until next quarter.
We've run out of development
budget."
26. #MnSummit @mike_arnesen | upbuild.io
– Business Owner
“I know you checked last week,
but our outsourced dev thinks the
semantic markup implementation
is right this time. Can you check?"
27. #MnSummit @mike_arnesen | upbuild.io
–Director of Marketing
“Our new homepage went live
this morning and we noticed that
analytics stopped working.
How hard is that to fix?"
28. #MnSummit @mike_arnesen | upbuild.io
– Marketing Strategist
“We need to have this new pop-up
asking for donations on our site by
the end of the week.
I don't think it's going to happen,
but do you have any ideas?"
42. #MnSummit @mike_arnesen | upbuild.io
TRIGGERS
Common Triggers
• All Pages — on Page View
• All Pages — on Window Loaded
• Some Pages — Matching Certain Paths
• Link Clicks — Matching Certain Attributes
• Form Submission — Matching Certain Forms
• Custom Event — DataLayer Events
43. #MnSummit @mike_arnesen | upbuild.io
VARIABLES
ANY DATA SUBJECT TO
CHANGE.
MOST TRIGGERS LEVERAGE
SOME TYPE OF VARIABLE.
44. #MnSummit @mike_arnesen | upbuild.io
VARIABLES
Common Variables
• Page Path, URL , & Hostname — Built-Ins
• Google Analytics Tracking ID — Constant
• Click Classes & Click IDs — Built-In
• Click Element — For CSS Selection
• Form ID — Built-In
• GA Settings — Settings Configuration
45. BY THE
POWER OF JAVASCRIPT
#MnSummit @mike_arnesen | upbuild.io
46. GOOGLE TAG MANAGER
IS AN ABSTRACTION OF JAVASCRIPT
#MnSummit @mike_arnesen | upbuild.io
57. #MnSummit @mike_arnesen | upbuild.io
DATALAYER
MAKE IMPORTANT DATA
AVAILABLE TO YOUR
CLIENT-SIDE APPLICATION
Server
Client
DataLayer
58. #MnSummit @mike_arnesen | upbuild.io
DATALAYER
SLIDE THINGS THROUGH
TO THE OTHER SIDE OF
THE BULLETPROOF GLASS
Server
Client
DataLayer
59. #MnSummit @mike_arnesen | upbuild.io
GET THE
DATA OUT
OF THERE!
BECAUSE BEING
TRAPPED ON
THE WRONG SIDE OF
THE GLASS SUCKS
60. #MnSummit @mike_arnesen | upbuild.io
Client
THE
DATALAYER
IS VERSATILE
IT CAN BE USED TO
PASS DATA FROM THE
SERVER THROUGH
TO THE CLIENT
ServerDataLayer
61. #MnSummit @mike_arnesen | upbuild.io
Client
THE
DATALAYER
IS VERSATILE
OR PUSH CLIENT-SIDE
DATA INTO AN EASY-
TO-ACCESS POCKET
ServerDataLayer
63. #MnSummit @mike_arnesen | upbuild.io
DATALAYER BASICS
<script>
dataLayer = [{
'userType': 'registered',
'lifetimeValue': 108.00,
}];
</script>
Pass through data from
your server
71. #MnSummit @mike_arnesen | upbuild.io
MY BEST GTM PRO TIPS
1. Track Clicks, the basic way
2. Track Clicks, the UpBuild way
3. Page-Level Custom Dimensions
4. Implement JSON-LD, at scale
5. Analyze Form Abandonment
6. VPVs for Single-Page Experiences
7. Make Website Changes, without
developers
8. Recruiting Technical Talent, bonus!
72. #MnSummit @mike_arnesen | upbuild.io
MY BEST GTM PRO TIPS
1. Track Clicks, the basic way
2. Track Clicks, the UpBuild way
3. Page-Level Custom Dimensions
4. Implement JSON-LD, at scale
5. Analyze Form Abandonment
6. VPVs for Single-Page Experiences
7. Make Website Changes, without
developers
8. Recruiting Technical Talent, bonus!
73. #MnSummit @mike_arnesen | upbuild.io
MY BEST GTM PRO TIPS
1. Track Clicks, the basic way
2. Track Clicks, the UpBuild way
3. Page-Level Custom Dimensions
4. Implement JSON-LD, at scale
5. Analyze Form Abandonment
6. VPVs for Single-Page Experiences
7. Make Website Changes, without
developers
8. Recruiting Technical Talent, bonus!
74. #MnSummit @mike_arnesen | upbuild.io
MY BEST GTM PRO TIPS
1. Track Clicks, the basic way
2. Track Clicks, the UpBuild way
3. Page-Level Custom Dimensions
4. Implement JSON-LD, at scale
5. Analyze Form Abandonment
6. VPVs for Single-Page Experiences
7. Make Website Changes, without
developers
8. Recruiting Technical Talent, bonus!
75. #MnSummit @mike_arnesen | upbuild.io
MY BEST GTM PRO TIPS
1. Track Clicks, the basic way
2. Track Clicks, the UpBuild way
3. Page-Level Custom Dimensions
4. Implement JSON-LD, at scale
5. Analyze Form Abandonment
6. VPVs for Single-Page Experiences
7. Make Website Changes, without
developers
8. Recruiting Technical Talent, bonus!
76. #MnSummit @mike_arnesen | upbuild.io
MY BEST GTM PRO TIPS
1. Track Clicks, the basic way
2. Track Clicks, the UpBuild way
3. Page-Level Custom Dimensions
4. Implement JSON-LD, at scale
5. Analyze Form Abandonment
6. VPVs for Single-Page Experiences
7. Make Website Changes, without
developers
8. Recruiting Technical Talent, bonus!
77. #MnSummit @mike_arnesen | upbuild.io
MY BEST GTM PRO TIPS
1. Track Clicks, the basic way
2. Track Clicks, the UpBuild way
3. Page-Level Custom Dimensions
4. Implement JSON-LD, at scale
5. Analyze Form Abandonment
6. VPVs for Single-Page Experiences
7. Make Website Changes, without
developers
8. Recruiting Technical Talent, bonus!
78. #MnSummit @mike_arnesen | upbuild.io
MY BEST GTM PRO TIPS
1. Track Clicks, the basic way
2. Track Clicks, the UpBuild way
3. Page-Level Custom Dimensions
4. Implement JSON-LD, at scale
5. Analyze Form Abandonment
6. VPVs for Single-Page Experiences
7. Make Website Changes, without
developers
8. Recruiting Technical Talent, bonus!
79. #MnSummit @mike_arnesen | upbuild.io
Goal: Understand which clickable
elements get the most (or least)
use. Optimize accordingly.
TRACK CLICKS
80. #MnSummit @mike_arnesen | upbuild.io
Goal: Understand which clickable
elements get the most (or least)
use. Optimize accordingly.
Approach: Tell GTM to listen for
clicks on the elements we care
about and then send readable
data to Google Analytics.
TRACK CLICKS
81. #MnSummit @mike_arnesen | upbuild.io
TRACK CLICKS
1. Enable built-In Variables
2. Create new GA (Universal) Tag
3. Create new Trigger
4. Preview (Test), Submit, & Publish
82. #MnSummit @mike_arnesen | upbuild.io
TRACK CLICKS
1. Enable built-In Variables
2. Create new GA (Universal) Tag
3. Create new Trigger
4. Preview (Test), Submit, & Publish
83. #MnSummit @mike_arnesen | upbuild.io
TRACK CLICKS
1. Enable built-In Variables
2. Create new GA (Universal) Tag
3. Create new Trigger
4. Preview (Test), Submit, & Publish
84. #MnSummit @mike_arnesen | upbuild.io
TRACK CLICKS
1. Enable built-In Variables
2. Create new GA (Universal) Tag
3. Create new Trigger
4. Preview (Test), Submit, & Publish
nav > ul > li > a
85. #MnSummit @mike_arnesen | upbuild.io
1. Enable built-In Variables
2. Create new GA (Universal) Tag
3. Create new Trigger
4. Preview (Test), Submit, & Publish
TRACK CLICKS
86. #MnSummit @mike_arnesen | upbuild.io
QUICK TESTING FOR SELECTORS
function testSelector (s){
var te = document.querySelectorAll(s),
prettyData = "Includes: ";
for (var i = 0; i < te.length; i++) {
prettyData += te[i].innerHTML
+ " (Link " + (i+1) + ")";
if (i < te.length-1) {
prettyData += ", " }
}
return prettyData;
}
1. Ctrl + Shift + J / Cmd + Option + J in Chrome
2. Copy + Paste
3. type: testSelector('your css');
codepen.io/mike_arnesen/pen/mwMqee/
88. #MnSummit @mike_arnesen | upbuild.io
Goal: Understand which clickable
elements get the most (or least) use.
Optimize accordingly.
TRACK CLICKS
The UpBuild Way!
89. #MnSummit @mike_arnesen | upbuild.io
Goal: Understand which clickable
elements get the most (or least) use.
Optimize accordingly.
Approach: Collect the same data, but…
TRACK CLICKS
The UpBuild Way!
90. #MnSummit @mike_arnesen | upbuild.io
Goal: Understand which clickable
elements get the most (or least) use.
Optimize accordingly.
Approach: Collect the same data, but…
A. in the most efficient way possible
B. with the fewest GTM tags
C. in a way that scales
TRACK CLICKS
The UpBuild Way!
91. #MnSummit @mike_arnesen | upbuild.io
1. Create 3 New DataLayer Variables
2. Create a Tag to Send All Event Data
3. Create a Trigger for "KPI Event"
4. Establish an HTML Tag to Manage Click
Tracking
TRACK CLICKS
The UpBuild Way!
92. #MnSummit @mike_arnesen | upbuild.io
1. Create 3 New DataLayer Variables
2. Create a Tag to Send All Event Data
• use {{dataLayer variables}}
3. Create a Trigger for "KPI Event"
4. Establish an HTML Tag to Manage Click
Tracking
TRACK CLICKS
The UpBuild Way!
93. #MnSummit @mike_arnesen | upbuild.io
1. Create 3 New DataLayer Variables
2. Create a Tag to Send All Event Data
3. Create a Trigger for "KPI Event"
4. Establish an HTML Tag to Manage Click
Tracking
TRACK CLICKS
The UpBuild Way!
94. #MnSummit @mike_arnesen | upbuild.io
1. Create 3 New DataLayer Variables
2. Create a Tag to Send All Event Data
3. Create a Trigger for "KPI Event"
4. Establish an HTML Tag to Manage Click
Tracking
TRACK CLICKS
The UpBuild Way!
95. #MnSummit @mike_arnesen | upbuild.io
ADVANCED CLICK TRACKING
<script>
// Primary navigation
jQuery("nav > ul > li >
a").each(function(index) {
jQuery(this).click(function() {
dataLayer.push({
'event': 'KPI Event',
'eventCategory': 'Navigation',
'eventAction': 'Primary Nav Click',
'eventLabel': jQuery("nav > ul > li
> a")[index].text.toLowerCase()
});
});
});
</script>
1. Find a selector for the tracked element
2. Define your data labeling
3. Use jQuery to build dynamic event values
codepen.io/mike_arnesen/pen/OgjOXb
96. #MnSummit @mike_arnesen | upbuild.io
ADVANCED CLICK TRACKING
<script>
// Dropdown nav items
jQuery(".sub-menu > li >
a").each(function(index) {
jQuery(this).click(function() {
dataLayer.push({
'event': 'KPI Event',
'eventCategory': 'Navigation',
'eventAction': 'Dropdown Nav Click',
'eventLabel': jQuery(".sub-menu > li
> a")[index].text.toLowerCase()
});
});
});
</script>
4. Add a new block for each KPI group
5. Put everything within one <script> tag.
codepen.io/mike_arnesen/pen/OgjOXb
97. #MnSummit @mike_arnesen | upbuild.io
Goal: Enable GA segmentation by
page attributes like author,
publication month, word count, etc.
PAGE-LEVEL CUSTOM DIMENSIONS
98. #MnSummit @mike_arnesen | upbuild.io
Goal: Enable GA segmentation by
page attributes like author,
publication month, word count, etc.
Approach: Use GTM variables to
harvest on-page information and
pass in back with our analytics
page view tag.
PAGE-LEVEL CUSTOM DIMENSIONS
99. #MnSummit @mike_arnesen | upbuild.io
1. Create a New Custom Dimension in GA
2. Create a New "DOM Element" Variable,
based on the CSS selector of attribute
3. Update your GA Settings variable to set
the Custom Dimension based on the
Variable from Step 2
PAGE-LEVEL CUSTOM DIMENSIONS
upbuild.io/blog/track-post-publish-date-custom-dimension-google-analytics/
100. #MnSummit @mike_arnesen | upbuild.io
1. Create a New Custom Dimension in GA
2. Create a New "DOM Element" Variable,
based on the CSS selector of attribute
3. Update your GA Settings variable to set
the Custom Dimension based on the
Variable from Step 2
PAGE-LEVEL CUSTOM DIMENSIONS
upbuild.io/blog/track-post-publish-date-custom-dimension-google-analytics/
101. #MnSummit @mike_arnesen | upbuild.io
1. Create a New Custom Dimension in GA
2. Create a New "DOM Element" Variable,
based on the CSS selector of attribute
3. Update your GA Settings variable to set
the Custom Dimension based on the
Variable from Step 2
PAGE-LEVEL CUSTOM DIMENSIONS
upbuild.io/blog/track-post-publish-date-custom-dimension-google-analytics/
102. #MnSummit @mike_arnesen | upbuild.io
Goal: Improve SEO by delivering
structured data to Googlebot in
JSON-LD format
IMPLEMENT JSON-LD
103. #MnSummit @mike_arnesen | upbuild.io
Goal: Improve SEO by delivering
structured data to Googlebot in
JSON-LD format
Approach: Use GTM variables to
harvest on-page information (a lot of
it), assemble everything in a JSON-
LD template, and make available to
Google.
IMPLEMENT JSON-LD
104. #MnSummit @mike_arnesen | upbuild.io
1. Map out all the data points you need
2. Create a new "DOM Element" (or "Custom
JavaScript") variable for each
3. Get a JSON-LD template from schema.org
4. Replace placeholder values with
{{variables}}
5. Place within a <script> that outputs
indexable JSON-LD
IMPLEMENT JSON-LD
moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
105. #MnSummit @mike_arnesen | upbuild.io
1. Map out all the data points you need
2. Create a new "DOM Element" (or "Custom
JavaScript") variable for each
3. Get a JSON-LD template from schema.org
4. Replace placeholder values with
{{variables}}
5. Place within a <script> that outputs
indexable JSON-LD
IMPLEMENT JSON-LD
moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
106. #MnSummit @mike_arnesen | upbuild.io
1. Map out all the data points you need
2. Create a new "DOM Element" (or "Custom
JavaScript") variable for each
3. Get a JSON-LD template from schema.org
4. Replace placeholder values with
{{variables}}
5. Place within a <script> that outputs
indexable JSON-LD
IMPLEMENT JSON-LD
moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
107. #MnSummit @mike_arnesen | upbuild.io
1. Map out all the data points you need
2. Create a new "DOM Element" (or "Custom
JavaScript") variable for each
3. Get a JSON-LD template from schema.org
4. Replace placeholder values with
{{variables}}
5. Place within a <script> that outputs
indexable JSON-LD
IMPLEMENT JSON-LD
moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
108. #MnSummit @mike_arnesen | upbuild.io
1. Map out all the data points you need
2. Create a new "DOM Element" (or "Custom
JavaScript") variable for each
3. Get a JSON-LD template from schema.org
4. Replace placeholder values with
{{variables}}
5. Place within a <script> that outputs
indexable JSON-LD
IMPLEMENT JSON-LD
moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
109. #MnSummit @mike_arnesen | upbuild.io
1. Map out all the data points you need
2. Create a new "DOM Element" (or "Custom
JavaScript") variable for each
3. Get a JSON-LD template from schema.org
4. Replace placeholder values with
{{variables}}
5. Place within a <script> that outputs
indexable JSON-LD
IMPLEMENT JSON-LD
moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
110. #MnSummit @mike_arnesen | upbuild.io
6. Get rich snippets!
• Take over world.
IMPLEMENT JSON-LD
moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
111. #MnSummit @mike_arnesen | upbuild.io
Goal: Understand when users stop
filling out forms to improve form fill
conversion rate.
FORM ABANDONMENT
112. #MnSummit @mike_arnesen | upbuild.io
Goal: Understand when users stop
filling out forms to improve form fill
conversion rate.
Approach: Use GTM to deliver
JavaScript that will progressively log
interactions and, upon
abandonment, send a record to GA.
FORM ABANDONMENT
113. #MnSummit @mike_arnesen | upbuild.io
1. Modify the sample script
2. Create a new analytics tag in GTM
3. Create three new DataLayer
variables
FORM ABANDONMENT
114. #MnSummit @mike_arnesen | upbuild.io
1. Modify the sample script
2. Create a new analytics tag in GTM
3. Create three new DataLayer
variables
FORM ABANDONMENT
115. #MnSummit @mike_arnesen | upbuild.io
1. Modify the sample script
2. Create a new analytics tag in GTM
3. Create three new DataLayer
variables
FORM ABANDONMENT
116. #MnSummit @mike_arnesen | upbuild.io
1. Modify the sample script
2. Create a new analytics tag in GTM
3. Create three new DataLayer
variables
4. Use your existing Click Tracking tag
& DataLayer variables
FORM ABANDONMENT
117. #MnSummit @mike_arnesen | upbuild.io
1. Modify the sample script
2. Create a new analytics tag in GTM
3. Create three new DataLayer
variables
4. Use your existing Click Tracking tag
& DataLayer variables
FORM ABANDONMENT
Learn more
JavaScript!
118. #MnSummit @mike_arnesen | upbuild.io
FORM ABANDONMENT
<script>
var formSelector = "#wpcf7-f511-p15-o1 >
form";
var submitSelector = ".wpcf7-submit";
var formInteractions = [];
var attribute = "name";
var pagePath = window.location.pathname;
...
1. Specify your form selector
2. Specify a submit selector
3. Specify the attr you want as a label
codepen.io/mike_arnesen/pen/gRxorv
119. #MnSummit @mike_arnesen | upbuild.io
FORM ABANDONMENT
...
document.querySelector(formSelector).addEv
entListener("change", function(e) {
var input =
e["target"].getAttribute(attribute);
if (formInteractions[i] !== input) {
formInteractions.push(input);
}
});
... 4. This listens for changes to the form
5. Each change is stored in
"formInteractions"
codepen.io/mike_arnesen/pen/gRxorv
120. #MnSummit @mike_arnesen | upbuild.io
FORM ABANDONMENT
...
function pushToDataLayer(cause,
formInteractions) {
var prettyPath;
if (formInteractions == "") {
prettyPath = "Nothing set";
} else {
prettyPath = formInteractions.join(" > ");
};
dataLayer.push({
event: "KPI Event",
eventCategory: "Form Abandon Contact Us",
eventAction: prettyPath,
eventLabel: "form abandoned on " + pagePath
+ " triggered by " + cause
});
}
...
6. This lets you push all
interactions to the dataLayer
7. Change "eventCategory" to
suit your needs
codepen.io/mike_arnesen/pen/gRxorv
121. #MnSummit @mike_arnesen | upbuild.io
FORM ABANDONMENT
...
jQuery(window).on('beforeunload',
function(){
pushToDataLayer("page bounce",
formInteractions);
});
...
8. Before anyone leaves, call pushToDataLayer
function (previous slide)
9. You can provide a custom "cause"
codepen.io/mike_arnesen/pen/gRxorv
122. #MnSummit @mike_arnesen | upbuild.io
FORM ABANDONMENT
...
jQuery("submitSelector").on("click",
function(){
jQuery(window).off('beforeunload');
});
</script>
10. On submission, remove
abandonment monitoring
codepen.io/mike_arnesen/pen/gRxorv
123. #MnSummit @mike_arnesen | upbuild.io
Goal: Define checkpoints in single-page
experiences (e.g., one-page checkout,
configurators, wizards, long forms) to
understand how they perform.
VIRTUAL PAGE VIEWS
124. #MnSummit @mike_arnesen | upbuild.io
Goal: Define checkpoints in single-page
experiences (e.g., one-page checkout,
configurators, wizards, long forms) to
understand how they perform.
Approach: Use GTM to sent page view
info to the dataLayer, fire a dedicated VPV
tag to send info to GA as pageviews, and
set up a traditional GA goal funnel for
analysis.
VIRTUAL PAGE VIEWS
125. #MnSummit @mike_arnesen | upbuild.io
VIRTUAL PAGE VIEWS
1. Break the process into defined steps.
Decide on virtual titles & URLs
2. Set up the goal in GA
3. Create 2 new "DataLayer" variables
(pagePath & pageTitle)
4. Build new Config variable for VPVs
5. Set up a VPV Analytics Tag
6. Deploy JS that attaches handlers to the
breakpoints and pushes to the dataLayer.
126. #MnSummit @mike_arnesen | upbuild.io
VIRTUAL PAGE VIEWS
1. Break the process into defined steps.
Decide on virtual titles & URLs
2. Set up the goal in GA
3. Create 2 new "DataLayer" variables
(pagePath & pageTitle)
4. Build new Config variable for VPVs
5. Set up a VPV Analytics Tag
6. Deploy JS that attaches handlers to the
breakpoints and pushes to the dataLayer.
127. #MnSummit @mike_arnesen | upbuild.io
1. Break the process into defined steps.
Decide on virtual titles & URLs
2. Set up the goal in GA
3. Create 2 new "DataLayer" variables
(pagePath & pageTitle)
4. Build new Config variable for VPVs
5. Set up a VPV Analytics Tag
6. Deploy JS that attaches handlers to the
breakpoints and pushes to the dataLayer.
VIRTUAL PAGE VIEWS
128. #MnSummit @mike_arnesen | upbuild.io
1. Break the process into defined steps.
Decide on virtual titles & URLs
2. Set up the goal in GA
3. Create 2 new "DataLayer" variables
(pagePath & pageTitle)
4. Build new Config variable for VPVs
5. Set up a VPV Analytics Tag
6. Deploy JS that attaches handlers to the
breakpoints and pushes to the dataLayer.
VIRTUAL PAGE VIEWS
129. #MnSummit @mike_arnesen | upbuild.io
1. Break the process into defined steps.
Decide on virtual titles & URLs
2. Set up the goal in GA
3. Create 2 new "DataLayer" variables
(pagePath & pageTitle)
4. Build new Config variable for VPVs
5. Set up a VPV Analytics Tag
6. Deploy JS that attaches handlers to the
breakpoints and pushes to the dataLayer.
VIRTUAL PAGE VIEWS
130. #MnSummit @mike_arnesen | upbuild.io
1. Break the process into defined steps.
Decide on virtual titles & URLs
2. Set up the goal in GA
3. Create 2 new "DataLayer" variables
(pagePath & pageTitle)
4. Build new Config variable for VPVs
5. Set up a VPV Analytics Tag
6. Deploy JS that attaches handlers to the
breakpoints and pushes to the dataLayer
VIRTUAL PAGE VIEWS
131. #MnSummit @mike_arnesen | upbuild.io
VPV TRACKING
<script>
var vpvData = [
{selector: "#serviceneed >
input[type='submit']",
title: "Create a Project Form - Step 1",
path: "/vpv/create-project/step-01/"},
{selector: "#gform_next_button_1_27",
title: "Create a Project Form - Step 2",
path: "/vpv/create-project/step-02/"},
{selector: "#gform_next_button_1_28",
title: "Create a Project Form - Step 3",
path: "/vpv/create-project/step-03/"}
];
...
1. Define three things for each virtual step
• Selector for click activation, Virtual title,
Virtual page path
codepen.io/mike_arnesen/pen/GEvgww
132. #MnSummit @mike_arnesen | upbuild.io
VPV TRACKING
...
function pushToDataLayer(i) {
dataLayer.push({
event: "vpv",
pageTitle: vpvData[i].title,
pagePath: vpvData[i].path
});
}
... 2. Write another pushToDataLayer function
codepen.io/mike_arnesen/pen/GEvgww
133. #MnSummit @mike_arnesen | upbuild.io
VPV TRACKING
...
jQuery(vpvData[0].selector).click(function
(){
pushToDataLayer(0);
});
jQuery(vpvData[1].selector).click(function
(){
pushToDataLayer(1);
});
jQuery(vpvData[2].selector).click(function
(){
pushToDataLayer(2);
})
...
3. Do this for as many steps as you have,
starting at zero.
codepen.io/mike_arnesen/pen/GEvgww
134. #MnSummit @mike_arnesen | upbuild.io
Goal: Make updates to the website
without having to wait for developers
or use budget prematurely.
UPDATE YOUR WEBSITE
135. #MnSummit @mike_arnesen | upbuild.io
Goal: Make updates to the website
without having to wait for developers
or use budget prematurely.
Approach: Use GTM to deliver a
custom HTML tag containing site-
modifying JavaScript to update the
site as the page loads.
UPDATE YOUR WEBSITE
136. #MnSummit @mike_arnesen | upbuild.io
Goal: Make updates to the website
without having to wait for developers
or use budget prematurely.
Approach: Use GTM to deliver a
custom HTML tag containing site-
modifying JavaScript to update the
site as the page loads.
UPDATE YOUR WEBSITE
These changes are
indexable!*
137. #MnSummit @mike_arnesen | upbuild.io
Goal: Make updates to the website
without having to wait for developers
or use budget prematurely.
Approach: Use GTM to deliver a
custom HTML tag containing site-
modifying JavaScript to update the
site as the page loads.
UPDATE YOUR WEBSITE
These changes are
indexable!*
* usually
138. #MnSummit @mike_arnesen | upbuild.io
Goal: Make updates to the website
without having to wait for developers
or use budget prematurely.
Approach: Use GTM to deliver a
custom HTML tag containing site-
modifying JavaScript to update the
site as the page loads.
UPDATE YOUR WEBSITE
These changes are
indexable!*
* usually ** your mileage may vary
139. #MnSummit @mike_arnesen | upbuild.io
Goal: Make updates to the website
without having to wait for developers
or use budget prematurely.
Approach: Use GTM to deliver a
custom HTML tag containing site-
modifying JavaScript to update the
site as the page loads.
UPDATE YOUR WEBSITE
These changes are
indexable!*
* usually ** your mileage may vary *** a lot.
140. #MnSummit @mike_arnesen | upbuild.io
1. Write your HTML and CSS
2. Determine where you want it on the page
& find a CSS selector for that spot
3. Remove line breaks from your new code
at http://removelinebreaks.net/
4. Deliver another <script> via a GTM HTML
tag on applicable pages
UPDATE YOUR WEBSITE
141. #MnSummit @mike_arnesen | upbuild.io
1. Write your HTML and CSS
2. Determine where you want it on the page
& find a CSS selector for that spot
3. Remove line breaks from your new code
at http://removelinebreaks.net/
4. Deliver another <script> via a GTM HTML
tag on applicable pages
UPDATE YOUR WEBSITE
#about > .col > .vc_col-sm-6:first
142. #MnSummit @mike_arnesen | upbuild.io
1. Write your HTML and CSS
2. Determine where you want it on the page
& find a CSS selector for that spot
3. Remove line breaks from your new code
at http://removelinebreaks.net/
4. Deliver another <script> via a GTM HTML
tag on applicable pages
UPDATE YOUR WEBSITE
143. #MnSummit @mike_arnesen | upbuild.io
1. Write your HTML and CSS
2. Determine where you want it on the page
& find a CSS selector for that spot
3. Remove line breaks from your new code
at http://removelinebreaks.net/
4. Use a <script> to combine your selector
with .append() or .prepend() on
applicable pages
UPDATE YOUR WEBSITE
144. #MnSummit @mike_arnesen | upbuild.io
CHANGE PAGE CONTENT
jQuery(yourSelector).prepend('<h
1 id="awesomeHeading">How do we
not have an H1 yet?</h1>');
Definitely this easy. ;-)
codepen.io/mike_arnesen/pen/GEvyYX
145. #MnSummit @mike_arnesen | upbuild.io
Goal: Bury some treasure for
those who might come looking.
Encourage them to apply within.
GEEKY RECRUITING
146. #MnSummit @mike_arnesen | upbuild.io
Goal: Bury some treasure for
those who might come looking.
Encourage them to apply within.
GEEKY RECRUITING
Approach: Use GTM to print out a
message in the developer console
and link to our jobs page.
147. #MnSummit @mike_arnesen | upbuild.io
1. Come up with your message
2. Format according to these specs
3. Test in your own console
4. Deploy as a custom tag through GTM
5. Wait for awesome applicants to come
knocking
GEEKY RECRUITING
148. #MnSummit @mike_arnesen | upbuild.io
1. Come up with your message
2. Format according to these specs
3. Test in your own console
4. Deploy as a custom tag through GTM
5. Wait for awesome applicants to come
knocking
GEEKY RECRUITING
149. #MnSummit @mike_arnesen | upbuild.io
1. Come up with your message
2. Format according to these specs
3. Test in your own console
4. Deploy as a custom tag through GTM
5. Wait for awesome applicants to come
knocking
GEEKY RECRUITING
150. #MnSummit @mike_arnesen | upbuild.io
1. Come up with your message
2. Format according to Chrome’s specs
3. Test in your own console
4. Deploy as a custom tag through GTM
5. Wait for awesome applicants to come
knocking
GEEKY RECRUITING
151. #MnSummit @mike_arnesen | upbuild.io
1. Come up with your message
2. Format according to Chrome’s specs
3. Test in your own console
4. Deploy as a custom tag through GTM
5. Wait for awesome applicants to come
knocking
GEEKY RECRUITING
152. #MnSummit @mike_arnesen | upbuild.io
PRINT CONSOLE MESSAGES
console.info(
"%cOne of us!! n%cIt looks
like you love poking around in
the console. Us, too!…",
"color: blue; font-size:
25px;text-transform:
uppercase;",
"color: green; font-size:
12px;"
);
codepen.io/mike_arnesen/pen/owepqe
154. #MnSummit @mike_arnesen | upbuild.io
TACKLE ANY GTM CHALLENGE
1. Define the goal first
2. Determine where in GA you want
data to go
3. Establish a data-labeling convention
4. Understand the available
components & functions
5. Test, fail, learn, repeat
6. Learn more JavaScript
155. #MnSummit @mike_arnesen | upbuild.io
TROUBLESHOOT
ANYTHING IN GTM
1. Use preview mode liberally
2. Run your code in the dev tools console
3. Is the tag firing too soon or too late?
4. Read blog posts and comment with questions
5. When all else fails, StackOverflow
156. #MnSummit @mike_arnesen | upbuild.io
QUICK TIPS & TOOLS
1. Cmd + Click to follow links without leaving the
page
2. Use GTM Injector to access preview mode
without having a container live on the site
3. Use GTM Sonar to see how/if clicks & forms
register
4. Scroll Depth Tracking by Parsnip.co
5. YouTube Tracking on Cardinal Path
157. #MnSummit @mike_arnesen | upbuild.io
DIG DEEPER
1. Google Tag Manager Fundamentals
2. Simo Ahava’s Blog
3. UpBuild’s Blog
4. MeasureSchool on YouTube
158. #MnSummit @mike_arnesen | upbuild.io
THANK YOU!
GET THIS DECK: BIT.LY/GTM-CRASH-COURSE
READ OUR BLOG: UPBUILD.IO/BLOG
FOLLOW ME: @MIKE_ARNESEN | MIKEARNESEN.COM