SEO (Search Engine Optimization) is evolving all the time, becoming more and more complex with each passing year.
Although SEO is more complex than ever, it is still hands-down one of the most effective digital marketing tactics. Search engines, unlike any other digital marketing channel, bring "high-intent-to-buy" users to your website. These users are specifically searching for your company's products and services, because they want or need them now or soon!
Since SEO has such high conversion potential, it is crucial for all in-house marketers to incorporate SEO into their digital marketing strategies, and to ensure that their brands are keeping up with the latest SEO trends.
In this presentation, I will:
-Review the basic optimizations that still very much matter in modern-day SEO
-Discuss the latest trends and new SEO requirements that go far beyond keywords and meta tags
-Give simple, actionable steps that can be taken to modernize your SEO strategy
The document analyzes and compares several website metrics for four different websites: our website, sixthstory.co.uk, develodesign.co.uk, and class-creative.com. It provides data on each site's Google page rank, Alexa rank, pages indexed by Google, backlinks, social media presence, mobile responsiveness, load times, keyword densities, and more. The analysis found that sixthstory.co.uk and develodesign.co.uk generally had better metrics across most categories compared to the other two sites.
Joomla Onsite SEO Guidelines for 2015 provides tips for optimizing a Joomla site for search engines. It discusses updating .htaccess and robots.txt files, using canonical URLs, prioritizing mobile usability, tracking conversions, and creating high-quality content to earn backlinks. The document recommends tools for tasks like site audits, structured data markup, and bounce rate analysis to improve search engine optimization.
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.
The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.
The 30 Minute Website Audit - Using Google to Make Your Website More Effective
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
This document provides a technical analysis and summary of the website www.cnndigital.com. It analyzes various aspects of the site including page weight, caching, download times, WHOIS information, server configuration, DNS records, internationalization, mobile compatibility, printing, and Alexa ranking. The analysis identifies several areas for improvement such as implementing caching, reducing CSS and JavaScript files, and optimizing for speed.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. http://websiteauditreport.co.uk/
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
A website analysis provides important information about how a website functions and metrics on usability. Doing a proper analysis can help a site perform better, drive more qualified traffic, and help businesses grow. A good analysis focuses on website design, technology, usability, and proper use of keywords to ensure the site ranks well on search engines. Seeking help from an SEO provider for an analysis is advisable.
The document discusses easy and basic SEO strategies for WordPress websites, covering four main topics: 1) onsite SEO including optimizing meta titles, 2) technical SEO like improving site speed, 3) mobile SEO such as developing responsive designs, and 4) local SEO through structured data markup. Key recommendations include keeping meta titles between 50-60 characters, achieving a pagespeed score over 85, ensuring websites are responsive, and adding structured data for business name, address, and phone number. Plugins like Yoast SEO, W3 Total Cache, and EWWW Image Optimizer can help with implementation.
This document provides an overview of search engine optimization (SEO). It explains that SEO is the process of improving a website to rank highly in search engine results pages (SERPs) for targeted keywords. It discusses how search engines like Google work and rank websites, focusing on factors like relevant content, keywords, links, and social media. The document also outlines the main areas of focus for SEO, including choosing keywords, optimizing page structure and HTML, creating content, and using external applications and techniques.
Spooky Good Technical SEO for E-Commerce Sites - Adam Dince
Adam Dince will present on technical SEO tips for e-commerce sites, including tips for semantic search, navigation and canonicals, CMS configuration, and web servers. The presentation will cover several important best practices in 15 minutes, though not an exhaustive list. Technical SEO is important for websites to be found by search engines.
Nick Stamoulis of Brick Marketing and SEO Journal, presented this SEO webinar to the business partners of Constant Contact as an SEO 101, 90 minute online SEO webinar.
Within the fast-paced world of digital marketing, staying ahead of the bend is crucial for victory. Within the heart of India's bustling capital, Greenbox Digital Institute in Delhi stands as a signal of information, offering comprehensive courses that enable people to flourish within the energetic scene of advanced showcasing.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
The document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to increase its organic ranking in search engines, while SEM involves paying for paid placement listings in search engines. Some key SEO techniques discussed include choosing keyword-rich domain names and titles, increasing relevant inbound links, optimizing on-page elements like meta tags and alt text. Paid SEM placements through paid inclusion and paid placement programs are also summarized.
This document provides an overview and table of contents for the book "SEO 2017: Learn search engine optimization with smart internet marketing strategies" by Adam Clarke. The book covers topics such as how Google ranks websites, keyword research, on-page SEO, link building, social media optimization, analytics, troubleshooting common issues, and local SEO. It has been expanded and updated from the original edition to provide the latest strategies and techniques for search engine optimization in 2017 and beyond.
This document provides an overview of social media, content marketing, and search engine optimization (SEO). It discusses identifying target audiences, developing content pillars and mix for social media marketing, and basics of SEO including on-page and off-page optimization. Tips are provided on improving SEO through domain naming, website performance, content and local optimization. The importance of video and social media optimization is also highlighted.
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
Search engine optimization- Why your website needs it?
Search engine optimization (SEO) involves improving the visibility of a website in organic search results. SEO is important because most people reach websites by searching online rather than directly typing URLs. SEO can help websites get higher rankings for target keywords, increase targeted traffic, boost business inquiries and sales with low or no advertising costs. Both organic and paid search results are important, but organic SEO is preferred because it builds trust, provides better returns on investment, and maintains traffic even if paid campaigns end. Effective SEO involves on-page and off-page optimization techniques like keyword research, content optimization, link building and submission to directories. Tracking tools help measure SEO success over time. Ongoing SEO is needed to stay
The document discusses on-page SEO best practices for 2022, including optimizing HTML tags like title and meta descriptions, page structure using headings, internal linking, user experience factors like site speed and mobile friendliness, compliance issues, and using schema and social sharing. It provides examples of popular schema types and tools for analyzing SEO, links, and user generated content.
Max Prin - TechSEO Boost 2017 - SEO Best Practices For JavaScript-Based WebsitesMax Prin
This document discusses SEO best practices for JavaScript-based websites. It explains how search engines render and crawl single-page applications to understand the content. Key points include using clean URLs with the History API instead of hashbangs, providing HTML snapshots for crawlers, preventing duplicate meta content across pages, and tools for testing rendering and crawlability. The document emphasizes the importance of search engines being able to understand the content of JavaScript-driven sites.
Google News looks for original, timely content on current events with commentary and hot topics. It excludes how-to articles, advice columns, job postings and some informational content. Exceptions can be made for breaking news in weather or obituaries. Best practices for inclusion in Google News include using large, captioned images near the title, having at least 250 words with 1-2 links, an enticing 70 character maximum title with keywords, and a 150 character description summarizing the story. Proper formatting and sharing content on social media can also help get content included in Google News search results.
The document analyzes and compares several website metrics for four different websites: our website, sixthstory.co.uk, develodesign.co.uk, and class-creative.com. It provides data on each site's Google page rank, Alexa rank, pages indexed by Google, backlinks, social media presence, mobile responsiveness, load times, keyword densities, and more. The analysis found that sixthstory.co.uk and develodesign.co.uk generally had better metrics across most categories compared to the other two sites.
Joomla Onsite SEO Guidelines for 2015 provides tips for optimizing a Joomla site for search engines. It discusses updating .htaccess and robots.txt files, using canonical URLs, prioritizing mobile usability, tracking conversions, and creating high-quality content to earn backlinks. The document recommends tools for tasks like site audits, structured data markup, and bounce rate analysis to improve search engine optimization.
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
How to Optimize Your Website for Crawl EfficiencySemrush
During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.
The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
This document provides a technical analysis and summary of the website www.cnndigital.com. It analyzes various aspects of the site including page weight, caching, download times, WHOIS information, server configuration, DNS records, internationalization, mobile compatibility, printing, and Alexa ranking. The analysis identifies several areas for improvement such as implementing caching, reducing CSS and JavaScript files, and optimizing for speed.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. http://websiteauditreport.co.uk/
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
A website analysis provides important information about how a website functions and metrics on usability. Doing a proper analysis can help a site perform better, drive more qualified traffic, and help businesses grow. A good analysis focuses on website design, technology, usability, and proper use of keywords to ensure the site ranks well on search engines. Seeking help from an SEO provider for an analysis is advisable.
The document discusses easy and basic SEO strategies for WordPress websites, covering four main topics: 1) onsite SEO including optimizing meta titles, 2) technical SEO like improving site speed, 3) mobile SEO such as developing responsive designs, and 4) local SEO through structured data markup. Key recommendations include keeping meta titles between 50-60 characters, achieving a pagespeed score over 85, ensuring websites are responsive, and adding structured data for business name, address, and phone number. Plugins like Yoast SEO, W3 Total Cache, and EWWW Image Optimizer can help with implementation.
Search Engine Optimisation for BeginnersMark O'Leary
This document provides an overview of search engine optimization (SEO). It explains that SEO is the process of improving a website to rank highly in search engine results pages (SERPs) for targeted keywords. It discusses how search engines like Google work and rank websites, focusing on factors like relevant content, keywords, links, and social media. The document also outlines the main areas of focus for SEO, including choosing keywords, optimizing page structure and HTML, creating content, and using external applications and techniques.
Adam Dince will present on technical SEO tips for e-commerce sites, including tips for semantic search, navigation and canonicals, CMS configuration, and web servers. The presentation will cover several important best practices in 15 minutes, though not an exhaustive list. Technical SEO is important for websites to be found by search engines.
Nick Stamoulis of Brick Marketing and SEO Journal, presented this SEO webinar to the business partners of Constant Contact as an SEO 101, 90 minute online SEO webinar.
Within the fast-paced world of digital marketing, staying ahead of the bend is crucial for victory. Within the heart of India's bustling capital, Greenbox Digital Institute in Delhi stands as a signal of information, offering comprehensive courses that enable people to flourish within the energetic scene of advanced showcasing.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
The document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to increase its organic ranking in search engines, while SEM involves paying for paid placement listings in search engines. Some key SEO techniques discussed include choosing keyword-rich domain names and titles, increasing relevant inbound links, optimizing on-page elements like meta tags and alt text. Paid SEM placements through paid inclusion and paid placement programs are also summarized.
This document provides an overview and table of contents for the book "SEO 2017: Learn search engine optimization with smart internet marketing strategies" by Adam Clarke. The book covers topics such as how Google ranks websites, keyword research, on-page SEO, link building, social media optimization, analytics, troubleshooting common issues, and local SEO. It has been expanded and updated from the original edition to provide the latest strategies and techniques for search engine optimization in 2017 and beyond.
This document provides an overview of social media, content marketing, and search engine optimization (SEO). It discusses identifying target audiences, developing content pillars and mix for social media marketing, and basics of SEO including on-page and off-page optimization. Tips are provided on improving SEO through domain naming, website performance, content and local optimization. The importance of video and social media optimization is also highlighted.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
Search engine optimization- Why your website needs it?Mandeep Kumar
Search engine optimization (SEO) involves improving the visibility of a website in organic search results. SEO is important because most people reach websites by searching online rather than directly typing URLs. SEO can help websites get higher rankings for target keywords, increase targeted traffic, boost business inquiries and sales with low or no advertising costs. Both organic and paid search results are important, but organic SEO is preferred because it builds trust, provides better returns on investment, and maintains traffic even if paid campaigns end. Effective SEO involves on-page and off-page optimization techniques like keyword research, content optimization, link building and submission to directories. Tracking tools help measure SEO success over time. Ongoing SEO is needed to stay
The document summarizes the key points from a webcast on search engine optimization (SEO) basics. It covers the fundamentals of SEO, including site structure, content optimization, keyword research, on-site optimization, link building, and measuring success. The presentation emphasizes the importance of white hat SEO tactics to build trust with search engines over time in order to increase organic traffic and leads.
Surprising facts about google and 2017 seoMeena Bisht
In 3 sentences:
The document discusses surprising facts about Google and SEO in 2017. It summarizes Google's progression from its founding in 1996 to modern developments like RankBrain and mobile search. Key tactics for SEO success include creating high-quality content, optimizing for mobile and speed, using structured data, and focusing on a keyword for each page while addressing technical fundamentals.
The document discusses various strategies for international search engine optimization and marketing. It covers selecting target countries and languages, optimizing content and metadata for specific international keywords, using appropriate top-level domains and hosting, and registering with tools like Google Webmaster Central to help search engines understand the intended geographic focus of a website. It also mentions using paid search/pay-per-click advertising to selectively target ads and queries to specific countries.
At Melbourne SEO meetup I shared several tactics which are working in 2019 for traffic growth from SEO & content sources. These strategies will work for any business looking to scale organic traffic.
Edd Wilson from Impression SEO provides an overview of recent updates from Google in SEO and their focus for 2018. In Q4 2017, Google launched mobile first indexing and improvements to rendering Ajax pages. They also released an SEO starter guide. In 2018, Impression will focus on informational content with schema markup, long-form on-page content to target features snippets, and integrating SEO into PR strategies. Keeping up with changes to Google's algorithms will be important to stay ahead.
The document discusses the relationship between technical SEO and search engine rankings. It covers various technical SEO best practices that can help improve rankings, such as optimizing page speed, fixing broken links, using appropriate image alt text, avoiding duplicate meta tags, and focusing internal linking and content optimization on the most important pages. Takeaways include deleting unused pages, conducting an SEO audit to identify issues, optimizing titles and descriptions for click-through rate, reducing bounce rate, boosting site speed, and introducing accelerated mobile pages.
Gary Capps has over 10 years of experience in SEO. He discusses how site architecture, also known as siloing, means organizing a website into relevant categories or "silos" to help search engines understand the site's content and help users find information. Proper siloing involves in-depth keyword research to identify key terms and related topics to structure content around, with deeper pages and long-tail keywords supporting higher-level categories and terms. A well-built silo structure provides many SEO and user experience benefits, but on-page optimization of individual pages is also still important.
The document discusses various online marketing strategies including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It provides tips on optimizing content, keywords, links, and metadata to improve search engine rankings. Additionally, it covers best practices for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive traffic. Specific strategies mentioned include blogging, link building, video marketing, and advertising on social networks.
This document discusses online marketing strategies like SEO, SEM, and PPC. It provides definitions and explanations of these terms, and gives examples of how to optimize a website for search engines by creating relevant content and internal linking structures. The document also lists some online resources for learning more about SEO best practices and gives tips for business owners to start implementing strategies like blogging.
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
Spooky Good Technical SEO for E-Commerce SitesAdam Dince, MBA
Presented at MnSearch.org's Search Snippets #10 event. This presentation covers key strategic and tactical technical SEO tips and tricks. Hope you enjoy and share with your friends.
Topics covered:
- Semantic search
- Navigation and canonical
- Content management systems (CMS)
- Web servers
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
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Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
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SEO in 2019: The Latest Trends and Changes in Search Engine Optimization
1. SEO in 2019: The Latest Trends and Changes
in Search Engine Optimization
April 2019
Presenter: Pam Ann Aungst
@PamAnnMarketing
2. sales@pamannmarketing.com 973-664-7775 2 PamAnnMarketing.com/Slides @PamAnnMarketing
Agenda
1. What is SEO?
2. Why is SEO So
Important?
3. How Search Engines
Work
4. Basic (Traditional) SEO
Tactics
5. SEO Trends for 2019:
How to Modernize Your
SEO Strategy
4. sales@pamannmarketing.com 973-664-7775 4 PamAnnMarketing.com/Slides @PamAnnMarketing
Hold Questions
To ensure that we get
through all of the
material, please hold
questions until the
end.
5. sales@pamannmarketing.com 973-664-7775 5 PamAnnMarketing.com/Slides @PamAnnMarketing
About Me/Us
• Coding since 6 years old
• Creating websites since 1997
• Driving traffic to websites
professionally since 2005
• Marketing MBA
• Nationwide Conference Speaker
• Guest-Lecturer at universities such
as NYU and Centenary University
• In business 8 years
• Provide services & training for SEO,
PPC, and Google Analytics
• Google-Certified Partner Agency
• Won several awards
• Recently launched private-label
division (Stealth™ Search and
Analytics) for reselling our services
6. sales@pamannmarketing.com 973-664-7775 6 PamAnnMarketing.com/Slides @PamAnnMarketing
What is SEO?
SEO (Search Engine
Optimization) is the art
and science of
influencing search
engines to rank your
content high in search
results.
7. sales@pamannmarketing.com 973-664-7775 7 PamAnnMarketing.com/Slides @PamAnnMarketing
Why is SEO So
Important?
Search engines, unlike
any other digital
marketing channel, bring
"high-intent-to-buy"
users to your website.
These users are
specifically searching for
your company's
products and services,
because they want or
need them now or soon!
9. sales@pamannmarketing.com 973-664-7775 9 PamAnnMarketing.com/Slides @PamAnnMarketing
How Search Engines Work
Google, today's most popular search engine, says that their mission is
“to organize the world’s information and make it universally accessible and
useful” and that "the relentless search for better answers continues to be at the
core of everything we do."
Larry Page and Sergey Brin, Founders of Google, in the garage where they started the company in the late 90s
From the Garage to the Googleplex
10. sales@pamannmarketing.com 973-664-7775 10 PamAnnMarketing.com/Slides @PamAnnMarketing
How Search Engines Work
Search engines have one very simple objective:
Present users the information they are seeking.
11. sales@pamannmarketing.com 973-664-7775 11 PamAnnMarketing.com/Slides @PamAnnMarketing
How Search Engines Work
Image credit and quote source: Search Engine Land
Although the mission of search engines is simple, executing on
that mission is not easy.
As of Google’s latest estimation, there were over 130 trillion
individual pages on the web. And that was over 2 years ago, so
there’s many more now!
12. sales@pamannmarketing.com 973-664-7775 12 PamAnnMarketing.com/Slides @PamAnnMarketing
How Search Engines Work
Therefore, search engines need
to use very complex
technology to analyze trillions
of web pages and decide which
ones provide the most
accurate and trustworthy
information for each search.
Although this technology is
complex, we can break it down
into 3 basic concepts.
Image credit: US Patent #6,285,999
A diagram depicting relationships between
web pages, from Google’s first patent,
“Method for Node Ranking in a Linked
Database.”
13. sales@pamannmarketing.com 973-664-7775 13 PamAnnMarketing.com/Slides @PamAnnMarketing
How Search Engines Work
Search engines need to perform
3 basic tasks in order to produce
search results.
1. First, they need to discover
web pages.
2. Then, they need to collect
the content from the web
pages.
3. Lastly, they need to sort the
web pages by relevance to a
search query.
14. sales@pamannmarketing.com 973-664-7775 14 PamAnnMarketing.com/Slides @PamAnnMarketing
How Search Engines Work
The more technical terms for
these steps are:
1. Discover = “Crawl”
2. Collect = “Index”
3. Sort = “Rank”
15. sales@pamannmarketing.com 973-664-7775 15 PamAnnMarketing.com/Slides @PamAnnMarketing
SEO Objectives
At a high level, SEO has
two basic objectives:
1. Make your site easily
crawlable, so that
your content gets
indexed
2. Convince search
engines that your
content is worthy of
ranking high
16. sales@pamannmarketing.com 973-664-7775 16 PamAnnMarketing.com/Slides @PamAnnMarketing
Basic (Traditional) SEO Optimizations
Basic Technical Optimizations to Make Your Site Easily
Crawlable
1. Use a good Content Management System (CMS), like
WordPress, that creates SEO-friendly pages and URLs
2. Implement SEO “helper” files, such as XML sitemaps and
robots.txt files
3. Use meta and header tags, like title tags, meta
descriptions, H1 tags, and img alt tags
17. sales@pamannmarketing.com 973-664-7775 17 PamAnnMarketing.com/Slides @PamAnnMarketing
Basic (Traditional) SEO Optimizations
Basic Content Optimizations to Encourage High Ranking
1. Use the same keywords your target audience is
searching with
2. Organize your content logically, and link similar pages to
each other (internal linking)
3. Add fresh (new) content on a regular basis
18. sales@pamannmarketing.com 973-664-7775 18 PamAnnMarketing.com/Slides @PamAnnMarketing
Basic (Traditional) SEO Optimizations
Basic Off-Page Optimizations to Encourage High Ranking
1. Get reputable and relevant websites to link to your site
2. Build up social media “signals” on your content
3. (For local businesses) Create accurate local listings in
“online phone book” sites
21. sales@pamannmarketing.com 973-664-7775 21 PamAnnMarketing.com/Slides @PamAnnMarketing
Modern SEO Optimizations
Modern Technical (Mobile)
Optimizations to Make Your Site
Easily Crawlable
1. Implement responsive design
2. Optimize for speed, especially
on mobile
3. Implement AMP (Accelerated
Mobile Pages)
23. sales@pamannmarketing.com 973-664-7775 23 PamAnnMarketing.com/Slides @PamAnnMarketing
Modern SEO Optimizations
Modern Technical (AI) Optimizations to Make Your Site Easily
Crawlable
1. Implement
Schema
Markup
27. sales@pamannmarketing.com 973-664-7775 27 PamAnnMarketing.com/Slides @PamAnnMarketing
Modern SEO Optimizations
1. Create whole “chapters in
your book” about your topics
(many different pages
covering many different
aspects of a single topic)
2. On each page, incorporate
related keywords, instead of
just focusing on a single
keyword.
Modern Content Optimizations to Encourage High Ranking
29. sales@pamannmarketing.com 973-664-7775 29 PamAnnMarketing.com/Slides @PamAnnMarketing
Modern SEO Optimizations
1. Demonstrate “EAT”
(Expertise, Authority,
Trustworthiness) in your
content and your branding
2. Indicate who the author of
your content is, and link to a
robust and credible bio of
that person
Modern Content Optimizations to
Encourage High Ranking
31. sales@pamannmarketing.com 973-664-7775 31 PamAnnMarketing.com/Slides @PamAnnMarketing
Modern SEO Optimizations
1. STOP building links manually
2. EARN links instead, through:
a) Good Content Marketing
b) Strong Social Media
c) Public Relations
d) Real-World Relationships
Modern Off-Page Optimizations
to Encourage High Ranking
32. sales@pamannmarketing.com 973-664-7775 32 PamAnnMarketing.com/Slides @PamAnnMarketing
The
Traditional
Basics Still
Matter
“Traditional” basic SEO techniques still very
much matter, and are the foundational
building blocks of a modern SEO strategy.
Robots.txt Sitemap.xml
Internal Linking Keywords Title Tags
Meta Descriptions Img Alt Tags Inbound Links
H1 TagsURLs
Fresh Content Social Signals
33. sales@pamannmarketing.com 973-664-7775 33 PamAnnMarketing.com/Slides @PamAnnMarketing
However, modern approaches MUST be
layered onto the basics in order to succeed
in SEO in 2019.
But You MUST
Also Layer on
Modern Tactics
Responsive Mobile Design
AMP
Speed
Schema for AI
SSL (https)
Security
Content Chapters
Related Keywords
“EAT” Expertise, Authority, Trustworthiness
Link “Earning”