AMP - SMX München 2018

Talking international site speed optimization at International Search Summit 2017 in Barcelona, London as well as in Munich covering a broad variety of performance optimization strategies.

My talk from brightonSEO 2018 covering various web performance strategies, this time mainly focussing on critical rendering path, various image optimisation strategies as well as how to handle custom web fonts.

At Peak Ace on Air we were talking about some migration best practices and specifically about "five fatal errors to avoid". Enjoy!

My talk from SEARCHY 2019 in Paris covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.

My talk from SEOkomm 2018 in Salzburg covering best practices on how to successfully naviate through the various types of migrations (protocal migrations, frontend migrations, etc.) from an SEO perspective - mainly focussing on all things tech.

My presentation from SMX Milan 2014 covering the history of structured data, usage statistics, schema.org implementation guidelines as well as tools.

This document discusses how search engines like Google render and digest web page content. It notes that Google places more importance on text appearing above the fold, without needing to scroll. The document also references Google patents from 2012-2018 that focus on page layout. It indicates that Google limits the CPU consumption used to render pages, and that the prominence and location of content within the rendered page layout is important. Finally, it poses the question of whether optimizing for rendering and search engine processing can help websites rank better in search results.

We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.

Page Speed can make or break your business in 2018, as it is equally important for user experience, revenue, and SEO. Mobile page speed is becoming a Goolge ranking factor in July 2018, or is it already as of May 2018? To get an idea about the current state of the industry, SEO PowerSuite conducts an experiment for 1 mln pages to find the correlation between mobile page speed in the position in mobile SERPs. In this presentation, delivered by Aleh Barysevich at SMX London, you'll find the results of the experiment, as well as the latest tools and tips on improving page speed.

Learn how to easily implement structured data (schema.org) in the JSON-LD format with Google Tag Manager. These are the slides from my talk at SEO-Day 2017 in Cologne, Germany.

My talk at #brightonSEO 2014 on how to make websites FAST, covering request optimizations, caching, JS & CSS tweaks and a lot more!

The document discusses the challenges of indexing JavaScript-powered websites by search engines. It notes that JavaScript rendering takes significant computational resources, straining crawlers' budgets. It also suggests that client-side rendered JavaScript websites have difficulties with search engine indexing and ranking, as content may be missed during Google's two-wave indexing process for JavaScript. The document recommends using server-side rendering, hybrid rendering, or prerendering to help search engines properly index JavaScript websites.

Talking about advanced performance optimization strategies at SMX Stockholm 2012 covering request reduction & optimization, caching, mark-up tuning, database & webserver performance and much, much more!

This document discusses various approaches to JavaScript rendering and SEO. It begins by discussing the limitations of prerendering/dynamic rendering, noting that it creates duplicate content and outdated pages. It then discusses alternatives like server-side rendering, hybrid rendering, and static site generators that can improve the user experience. The document cautions against relying solely on prerendering and recommends approaches like server-side rendering that allow search engines to properly index the JavaScript content.

This is my slidedeck for Brighton SEO, taking place on April 27th 2018. It covers my three most important learnings about international SEO and how to set up websites in an international context. Have fun :) Ps: All images were taken from Pexels.com or Pixabay.com.

In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.

My talk at SMX Milan 2014 covering our most-commonly used SEO tools for linkauditing, -evaludation, -cleanup and -management.

This presentation by Bastian Grimm is an integral part of SEMrush webinar https://www.semrush.com/webinars/

Especially in a mobile-first world, fast loading websites are of utmost importance. Also, Google has been very vocal about anything web performance in the last few years and is pushing hard to innovate repeatedly. But performance is so much more! User satisfaction should be the main goal because expectations are clear: You’ve got two to three seconds maximum to deliver, so make it count. During Bastian's SearchLeeds 2018 talk he walked through various advanced topics around web performance optimisation going way beyond Accelerated Mobile Pages (and other short-term solutions) to make any website really, really fast.

Chrome DevTools are a set of free tools built directly into the Google Chrome browser, that offer developers and SEO specialists exceptional insights into underlying SEO issues. In this session, we will look at how to use it for technical SEO auditing, performance testing and crawlability, especially for JavaScript sites.

This document discusses using edge computing technologies like content delivery networks (CDNs) to overcome technical barriers to SEO implementation and perform edge SEO. CDNs allow SEO implementations to be done serverlessly at the edge without touching origin source code. Examples of edge SEO include dynamically generating meta titles and tags, redirecting, AB testing, collecting pseudo server logs, and dynamically rendering JavaScript to resolve issues. Edge SEO provides benefits like speed, security, and enables implementations that may otherwise be restricted by platforms. Potential issues include impacting all requests and introducing latency, but recent developments have reduced these concerns.

The document discusses Accelerated Mobile Pages (AMP) capabilities for Magento projects. It covers what AMP is, the benefits of using AMP like faster page speeds and improved SEO, required code elements for AMP pages, common AMP components for Magento like forms and images, and how to add features like analytics and validate AMP pages. It also provides examples of using AMP features in Magento like custom layouts, templates, and dynamic content with AMP Bind.

Brief explanation of how browsers make sense of and render our mess. The path to the first paint - why it is important and how to get there faster. Rendering performance - how not to shoot yourself in the foot. Drupal - the current situation

multiple variations of an engaging product description for an SEO report from a digital marketing agency: Variation 1: Skyrocket your online visibility and dominate your competition with our comprehensive SEO report. • Detailed analysis of your website's current search engine performance • Personalized recommendations to improve your rankings and drive more traffic • Insights on top-performing keywords and content opportunities • Step-by-step action plan to implement high-impact SEO strategies Struggling to get your website seen by your ideal customers? Our SEO report is your secret weapon to unlocking the full potential of search engine optimization. Packed with data-driven insights, you'll uncover the exact steps needed to boost your organic traffic, outrank your competitors, and turn your website into a lead-generating machine. Whether you're a small business or an enterprise-level brand, this report is your roadmap to search engine success. This SEO report is perfect for digital marketing teams, business owners, and entrepreneurs who are ready to take their online presence to new heights. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to attract more qualified leads, increase conversions, and grow your business like never before. Variation 2: Dominate the search results and stay ahead of the competition with our cutting-edge SEO report. • Comprehensive audit of your website's current search engine performance • Tailored strategies to improve your rankings across key industry keywords • Insights on content gaps and opportunities to drive more organic traffic • Actionable steps to implement high-impact SEO tactics Struggling to get your business seen by your ideal customers online. Our SEO report is your ticket to search engine dominance. Powered by the latest data and industry best practices, this report will give you the intel you need to outrank your competitors, attract more qualified leads, and turn your website into a lead-generating powerhouse. Whether you're a solopreneur or part of an enterprise marketing team, this SEO report is designed to help you maximize your online visibility and drive real business results. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to boost your brand awareness, increase conversions, and take your company to new heights. Don't let your competition outrank you - invest in our SEO report and watch your online dominance skyrocket. Variation 3: Uncover the search engine secrets to drive more traffic and leads with our comprehensive SEO report. • In-depth analysis of your website's current search engine performance • Customized strategies to improve your rankings across high-intent keywords • Insights on content gaps and opportunities to attract your ideal customers • Step-by-step action plan to implement proven SEO tactics Struggling to get your business seen by your target audience

1. The document provides best practices and guidance for migrating websites, with a focus on search engine optimization. It emphasizes thorough preparation, testing changes gradually, and post-migration monitoring to ensure no issues occur. 2. Key steps include preparing the site by fixing errors, gathering URLs, benchmarking performance, and testing changes. All internal links, files, headers and technical elements need to be updated. 3. During implementation, changes should be made gradually and thoroughly tested. Search console needs to be configured for the new site. Post-migration, redirects, errors and performance must be monitored closely.

The document discusses how web browsers render web pages in 5 stages: 1) Constructing the object model from HTML tags and content 2) Creating the render tree by omitting non-visible nodes 3) Calculating layout and positioning during the layout stage 4) Painting pixels on the screen during the paint stage 5) Composite layers are ordered and combined during the composite stage It provides tips for optimizing performance such as minimizing critical resources, leveraging caching, prioritizing content, and reducing reflows and repaints.

The document provides tips for optimizing web page performance based on Yahoo's YSlow guidelines. It discusses 12 tips, including making fewer HTTP requests, using a content delivery network, adding expires headers, gzipping components, putting CSS at the top, moving scripts to the bottom, avoiding CSS expressions, making JavaScript and CSS external, reducing DNS lookups, minifying JavaScript, avoiding redirects, and removing duplicate scripts. It also discusses optimizing JavaScript performance through choosing optimal algorithms and data structures, refactoring code, minimizing DOM interactions, and using local optimizations. Measurement of performance is recommended at each stage of the optimization process.

This is a deck I put together for a Technical SEO interview for iProspect in December 2019. The task comprised of two questions relating to JavaScript SEO and E-Commerce SEO for a specific product category. I have no affiliation with either the Body Shop or Asos and any data in the presentation was sourced from publicly available third party tools; it was a purely hypothetical and educational exercise. Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel. Thanks for checking it out, Nick Samuel

The document discusses SEO considerations for JavaScript frameworks. It notes that SEOs need to understand how JavaScript works and how search engines handle it, as many developers are not familiar with SEO. It provides tips for SEOs, including that search engines don't interact with the page content in the same way users do, and content should be loaded by default without user interaction. It also discusses different approaches to rendering pages for search engines like server-side rendering versus client-side rendering.

Why a good front-end is the primary necessity of any digital solution and how can you, as a web/mobile designer or app owner, can be built a performance-optimized front-end for its users.

Web performance has been one of the most talked about web development topics in the recent years. Yet if you try to start your journey with the speed optimisations, you might find yourself in a pickle. With the tooling, you might feel overwhelmed—it looks complex and hard to comprehend. With the metrics: at first glance all of them seem similar, not to mention that they change over time and you cannot figure out which of them to take into account.

This document discusses different approaches for rendering web content, including client-side rendering (CSR), static site generation (SSG), server-side rendering (SSR), and dynamic rendering for bots. It notes that while CSR is simple to implement and maintain, it has limitations for SEO, link previews, and performance. SSG addresses some of these issues but has challenges for dynamic content and re-rendering. SSR provides benefits like SEO and performance but has more complex infrastructure needs. Dynamic rendering for bots allows serving pre-rendered content only to bots to address SEO and link preview needs while using CSR for users.

Ideal web page performance How to maximize your content view with minimal attention span of your viewers? Impact of page performance on Business metrics Profiling a Http request Browser Architecture, Critical Rendering Path Applying FFSUx to get optimal webpage performance.

The document discusses a 5-step process for using a CSS grid framework called the 960 Grid System to design a website. Step 1 involves paper prototyping to define expectations. Step 2 is creating an unstyled semantic structure using the 960 Grid. Step 3 adds graphical elements in Photoshop. Step 4 finalizes production by slicing images and applying CSS. Step 5 focuses on testing across browsers before client delivery. Using this process and a CSS framework provides benefits like visual consistency and reduced cross-browser issues.

Вы уже слышали о JAMstack, который пришел на смену SSR и SPA? Подход, который оптимизирует веб приложения так, что они ограничены только скоростью вашего интернет соединения. Никаких просадок при рендере на клиенте, никаких падений серверов от нагрузки, только SEO-friendly приложения без проблем с масштабируемостью.

Boomerang is an open-source Real User Monitoring (RUM) JavaScript library used by thousands of websites to measure their visitor's experiences. The developers behind Boomerang take pride in building a reliable and performant third-party library that everyone can use without being concerned about its measurements affecting their site. We recently performed and shared an audit of Boomerang's performance, to help communicate its "cost of doing business", and in doing so we found several areas of code that we wanted to improve. We'll discuss how we performed the audit, some of the improvements we've made, how we're testing and validating our changes, and the real-time telemetry we capture for our library to ensure we're having as little of an impact as possible on the sites we're included on. Boomerang is an open-source Real User Monitoring (RUM) JavaScript library used by thousands of websites to measure their visitor's experiences. Boomerang runs on billions of page loads a day, either via the open-source library or as part of Akamai's mPulse RUM service. The developers behind Boomerang take pride in building a reliable and performant third-party library that everyone can use without being concerned about its measurements affecting their site. Recently, we performed and shared an audit of Boomerang's performance, to help communicate the "cost of doing business" of including Boomerang on a page while it takes its measurements. In doing the audit, we found several areas of code that we wanted to improve and have been making continuous improvements ever since. We've taken ideas and contributions from the OSS community, and have built a Performance Lab that helps "lock in" our improvements by continuously measuring the metrics that are important to us. We'll discuss how we performed the audit, some of the improvements we've made, how we're testing and validating our changes, and the real-time telemetry we capture on our library to ensure we're having as little of an impact as possible on the sites we're included on.

Neither developers nor SEOs can “design” a website without JavaScript. Because JS makes a website so much better. Everybody loves to interact with a website! However, JS presents a challenge for SEOs. The best way to overcome the challenges generated by JS is to work hand in hand with developers & designers. The goal of this talk is to dispel some myths & identify what developers should keep in mind when developing a JS-based website.

My talk [DE] from SEOday 2020 in Cologne titled: "Surprise, Surprise - Fünf Dinge, die du über technische Suchmaschinenoptimierung bisher nicht wusstest". Enjoy!

My deck from SMX London 2019 on merging logfiles with data from GA, GSC and web crawling for better SEO insights.