John Brasington | BrightonSEO September 2018 | Contextual optimisation: How t...Pi Datametrics
John takes us through the idea of 'Contextual optimisation'. As Google evolves, it’s no longer enough to optimise content on a page-by-page basis.
Focussing on complementary and conflicting content, John shows us that an ecosystem approach to content creation is the only way to futureproof revenue and preserve value.
SMX London 2019 - Automating Reporting - Data Studio for Search MarketersSam Marsden
How can you show off your work to your clients and your boss? Give them a great report showing your work. How can you tell a story with the data that shows why things are working as they are? Create a data-driven story around your report.
Google Data Studio is a free tool that allows you to unlock the power of your data with interactive dashboards and reports that help make smarter business decisions. Even better, you can automate much of the work so it happens while you sleep. This session shows you how.
SearchLeeds 2019 - Sam Marsden - Deepcrawl - Overcoming technical seo challen...SearchLeeds
This document discusses overcoming technical SEO challenges for enterprise sites. It defines enterprise SEO as dealing with very large organizations and complex sites. The main challenges are dealing with large scale and size, prioritizing issues, reporting and monitoring across many domains, and getting initiatives implemented due to many stakeholders. Solutions discussed include tactical crawling to analyze samples instead of entire sites, prioritizing issues by effort and impact, dashboard reporting at an executive level, and using soft skills to build influence.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main highlights of today's conference!
Brighton SEO - Data Journalism: A practical guide to winning big linksRoss Tavendale
Ross Tavendale goes into detail about the methods that Type A Media use in order to conduct creative ideation sessions for their creative PR campaigns. First presented at Brighton SEO, September 2018.
Profitable Content Strategies For Competitive MarketsSam Marsden
The document discusses strategies for succeeding in competitive digital marketing landscapes. It recommends moving beyond solely focusing on SEO key performance indicators and instead contributing to building healthy digital properties with strong foundations and less reliance on organic search. Marketers are encouraged to map out the entire customer journey and use content to satisfy each stage of the sales funnel, from awareness to loyalty. The overall message is that digital strategies need to connect efforts to real business impacts rather than just search engine optimization metrics.
Efficient AF: Automating SEO Reporting With Google Data Studio - Sam Marsden,...DeepCrawl
How much time do you waste pulling reports and stats from individual tools and platforms? If the answer is too much then you need to get automating your SEO reporting to get yourself out of manual and inefficient workflows that waste your precious time. Everybody’s heard of Google Data Studio now, but are you using to join up and automate reporting as much as you could? Sam will show you how so you can set up Google Data Studio dashboards so you can become a more efficient marketer.
SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...SearchLeeds
Taking the giant leap into international SEO is both daunting and full of potential banana skins. Matt Barby's SearchLeeds talk helps makes the leap a little less daunting for you, and so that you avoid many of the common mistakes that are made. Packed full of examples, you’ll see how many of the top companies in the world have approached their international setup and how you can decide which is right for you.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
The Toughest Battles in SEO are Internal - Rachel Costello, Technical SEO, De...DeepCrawl
Battling it out in the SERPs with your competitors is one thing, but battling it out within your own company to get SEO tasks actioned is the real challenge in our industry. Rachel will talk you through how to prioritise and demonstrate the value of your SEO work in order to get tasks moved up the development queue, as well as receiving the buy-in your team deserves. In this session we will cover how to pick your battles for your SEO projects (and win them), building your case for presenting required actions, as well as how to get things done and prove both the results of your projects and the importance of SEO within your company.
MeasureFest 2021: Interactive Core Web Vitals In Data StudioLazarinaStoyanova
Learn how to overcome traditional challenges of Core Web Vitals static auditing through an interactive Data Studio report. The dashboard is a simple yet efficient approach, which enables tangible and actionable recommendations for all three metrics for a page-level, section-level, and site-level, making it suitable for large sites. The plug-and-play framework allows you to audit, communicate findings, and track progress, making stakeholder relations easier.
Killing Giants - How to compete with Big Brands in the SERPSRoss Tavendale
This document contains notes from a presentation by Ross Tavendale on competing with large brands in search engine results. Some of the key points discussed include doing technical SEO tasks like audits and fixes faster than competitors, focusing link building efforts on high-quality links from relevant sources, and using data journalism to craft interesting stories that can earn brand mentions and links. Tavendale advocates automating repetitive tasks to work more efficiently and focusing on continual improvements, monitoring, and responsiveness to changes.
SearchLeeds 2019 - Jen Hoffman - DeepCrawl - The business value of technical SEOSearchLeeds
Jen Hoffman's SearchLeeds talk ran through the business value of SEO. Jen explains how SEOs tend to have trouble showing the value of their work internally to stakeholders & decision makers. To overcome this we must explain we need to become customer obsessed, report on business impact metrics and make friends with your Devs.
Whether you’ve moved in-house for the first time, or looking to pitch for a new client, the task of putting together an SEO strategy from scratch can be daunting. Where do you even begin? This talk covers the practicalities of focusing your efforts on what matters in order to produce a well-informed SEO strategy.
SearchLeeds - Barry Adams - JavaScript is ruining the web (And I love it)SearchLeeds
Many developers are in love with JavaScript. It enables them to quickly build and launch prototypes to create and scale engaging online experiences. But there’s a huge cost to JavaScript, both in the strain it places on client platforms that have to run it and web platforms – like search engines – that try to make sense of it. In a very profound way, JavaScript is a direct threat to the free and open web. But that doesn’t have to be a bad thing. In fact, JavaScript has helped open our eyes to the dangers besieging the web, stirring a hornet’s nest of activism. On top of that, JavaScript keeps a legion of SEOs gainfully employed as developers build & launch web apps but pay little heed to the need to drive traffic. In this talk, Barry Adams will explain exactly why JavaScript is evil, but how we as web professionals can gain from it – both in terms of continued work, and as a catalyst to ensure the web remains open and free from manipulation by governments and corporations.
The SERP is competitive and relatively varied, the competition is more and more complex and aggressive and therefore it is necessary to give more value to the content. Alexandre's talk explained how to produce a content strategy based on a competition analysis and advanced SERP.
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
The document discusses automation for brands. It defines automation as applying to processes, channel messaging, measurement, operations, and products. It provides examples of how brands like Ford and Safelite have automated parts of their business. The document also discusses how to structure an automation discipline with tools and case studies. It stresses enabling teams with training and inspiration, as well as knowing customers through research. The overall message is that automation can happen anywhere and brands should define what is applicable to their specific needs.
New AdWords Features You Shouldn't Ignore: 3 Experts Share Their SecretsHanapin Marketing
In this presentation, Matt Umbro, Fred Vallaeys of Optmyzr and Jeff Baum share with you the new AdWords features that you should be implementing right now.
INSIGHTS -> STORIES -> TRUST -> REVENUE -> ROI Your 5-phase, 25-step guide...ruttens.com
Are you & your marketing team #RECESSION-PROOF? How can you protect your 2020 budget? Do you have a ROMI above 300%?... if not, best of luck ;) WATCH my #Revenue & #ROI #marketing #webinar https://buff.ly/2YQK2iY or DOWNLOAD my 25 steps PDF https://buff.ly/2YQK3Dy
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
B2BOnline_Keynote - Guido @ Emerce B2B Dinner.pdfGuido X Jansen
1. The document outlines 5 guiding principles for modern B2B commerce: focus on technology that enables flexibility and composability rather than rigid legacy systems; use a methodology of continuous improvement focused on customer needs rather than projects; take an agile approach emphasizing speed and experimentation rather than traditional waterfall methods; prioritize innovation-driven KPIs like market share and customer experience over traditional efficiency metrics; and adopt a strategic mindset focused on changes in the market and customer expectations rather than maintaining the status quo.
eComm talk 3: Effective tools for Website optimisationNikolay Nekov
This document summarizes an event about effective tools for website optimization. It discusses conversion rate optimization and the importance of tracking micro-conversions and customer behavior. Specific tools that were covered include heatmaps, scroll maps, surveys, content personalization, email automations, A/B testing, gamification, smart popups, speed optimization, and search. The document provides examples and advice on how to implement these tools, set goals, and measure results. It also describes the speaker's consulting services and partnership programs to help companies with digital marketing strategies and website optimizations.
Russ Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites.
From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022
From e-commerce to service based businesses and beyond, Russ will share tips from the best of the best.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Russ Macumber gives a presentation on 22 tips to grow organic traffic in 2022. The tips are aimed at both e-commerce and non-e-commerce websites and range from beginner to intermediate level SEO tactics. They include optimizing product pages, categorization, site speed, keyword research, backlinks, and more. The presentation provides examples and explanations for each tip.
Multi award winning agency Impression invited ecommerce marketers to join for a workshop on digital challenges facing ecommerce. Agenda includes:
- Adam Bly: The Ecommerce Environment
- Edd Wilson: Technologies Affecting Ecommerce Marketing
- Liam Wade: Google Shopping - How to Get Ahead
- Laura Hampton: Digital PR for Ecommerce Businesses
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Russ Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites.
From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022
From e-commerce to service based businesses and beyond, Russ will share tips from the best of the best.
In Spite Of Billions Of Dollars Spent On Business Intelligence And Analytics, The Industrial Era Metrics We Use To Measure Business Risk And Performance Are Broken And Failing The C-suite
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...Authoritas
Get practical advice from SEO experts:
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for SEO Reporting and Analytics - covering some really useful tips on multi-channel marketing using Google Analytics. These talks were offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=6cZ0DCTIvas
Customer Generation: Delivering on the Promise Demand Gen Forgot AboutSearch Engine Journal
The document discusses the principles of Customer Generation, a marketing methodology that focuses on generating sales qualified leads (SQLs) and customers rather than legacy metrics like marketing qualified leads (MQLs). It summarizes five principles: 1) Using first-party customer data to unlock scale, 2) Taking a customer-led rather than product-led approach to marketing, 3) Using financial modeling to improve capital allocation, 4) Prioritizing SQLs over MQLs, and 5) Treating B2B customers as individuals rather than corporations. The document provides examples and strategies for implementing each principle through marketing campaigns, financial analysis, and customer segmentation.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly, search engines have to make their own assumptions about your website and what pages it thinks are important.
In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site's setup. Don’t leave anything to chance – be sure that the most important content on your site is getting the attention it deserves.
The State of Pagination & Infinite Scroll - BrightonSEO April 2019 - Adam GentDeepCrawl
The State of Pagination and Infinite Scroll on the Web by Adam Gent
A deep dive into the current implementations of pagination and infinite scroll across the web, and how sites can achieve technical excellence when creating a paginated series on mobile and desktop websites.
Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...DeepCrawl
1. The document discusses optimizing website speed and performance to meet users' expectations. It outlines techniques like prioritizing above-the-fold content, progressive enhancement, and tailoring experiences based on device and connection.
2. Speed testing tools are recommended to analyze performance like PageSpeed Insights, WebPageTest, Chrome DevTools, and GTmetrix.
3. Future optimizations discussed include using resource hints, the Network Information API, and code improvements like preloading and graceful degradation. Developers should be consulted to learn more.
The Business Value of SEO - Jennifer Hoffman, Marketing Director, DeepCrawlDeepCrawl
In this presentation, Jennifer Hoffman highlights a few areas responsible for the disconnect between those SEOs asking for budget and their Executive Leadership team who hold the purse strings. Furthermore, she shows how to connect the dots, translating the data you have at your fingertips into metrics that will get you the buy-in and resource you deserve.
How To Survive & Thrive After Mobile First Indexing - Rachel Costello, Techni...DeepCrawl
Google is rolling out mobile-first indexing, and websites are going to be affected. However, there’s no need to panic. In this talk, Rachel will explain exactly how mobile-first indexing will actually work, and what SEOs can do to not only help their websites survive the new indexing change, but thrive and be successful in the mobile space.
We’ll cover areas for potential site performance decreases to watch out for, the key checks you need to run on your site, and what you need to do to make sure your site is ready.
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...DeepCrawl
In his talk, DeepCrawl CEO, Michal Magdziarz breaks down the disconnect between SEOs and CEOs. He explains why he believes SEOs are still fighting to justify more budget and resource and provides actionable insights as to how they can prove the impact they have on the wider business.
How to Survive & Thrive after Mobile First Indexing - Rachel Costello, Techni...DeepCrawl
Google is rolling out mobile-first indexing, and websites are going to be affected. However, there’s no need to panic. In this talk Rachel explains exactly how mobile-first indexing will actually impact work, and what SEOs can do to not only help their websites survive the new indexing system, but thrive. We’ll cover areas for potential site performance decreases to watch out for, the key checks you need to run on your site, and more.
What's the Business Value of Search Data - Jennifer Hoffman, Marketing Direct...DeepCrawl
For Search Marketers, when requesting budget and resource of your executive leadership team, remember: Speak their language, use terminology that resonates with them, show the value in the numbers and show the upside and always remember it's about the customer and sending them through a positive customer journey in order to get them to convert. Positive Customer Journey = Happy Customer = Conversion = Revenue
Cut The Crap: Running Content Audits With Crawlers - Sam Marsden, Technical S...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated, no longer relevant and poor performers. Left unmanaged crawl budget may be wasted on low quality pages, penalties may be lost.
In this presentation, Sam wants to show you how to do it in a way that saves you time.
Increase Conversions with Crawl Data - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
In this talk by Rachel Costello, Technical SEO at DeepCrawl, she will explore the true value of crawl data and how it can help you stay on top of your e commerce site health, enhance the user journey and drive revenue. From this presentation you'll gain insights into how customers and sales can slip through the net across your digital marketing campaigns, and why leveraging crawl data is the best way to address this. Discover the 5 key elements for optimising your website and the foundation of your digital marketing strategy: indexing, content, site speed, back links and mobile-first.
Big Site Migrations- Michal Magdziarz, CEO of DeepCrawl DeepCrawl
HOW TO PAINLESSLY MIGRATE LARGE PAGES WITH MILLIONS OF PAGES.
The methodology and technical aspects of the migration of large parties: The process of technical configuration, tools, examples of traps, and more.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
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Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Data Studio for SEOs - Pint-sized Marketing Meetup 2019
1. Data Studio for SEOs:
Creating Dashboards That
Inform & Persuade
Sam Marsden, SEO & Content Manager, DeepCrawl
Pint-sized Marketing - 25th April 2019
@sam_marsde
n
PintSizedMarketing
11. Giving you the framework to automate reporting.
Inspiring you with persuasive dashboards.
Showing you the time and money you can save.
This session is about...
@sam_marsden PintSizedMarketing
17. Google Data Studio will be our focus
@sam_marsden PintSizedMarketing
Free Accessible Intuitive*
*For the most part
18. As a rule of thumb...
@sam_marsden PintSizedMarketing
Any data source that can be pulled
into Google Sheets, can be visualised
in Data Studio.
19. Google Analytics - Time saving traffic reports
Search Console - Top level trends & monthly
monitoring
Speed dashboards - Visualising real user metrics
What dashboards will we look at?
@sam_marsden PintSizedMarketing
32. Saves unnecessary conversations & disruptions.
Encourages more interest from
management/clients, removes friction point.
Drives strategic decisions across content team.
What are the benefits?
@sam_marsden PintSizedMarketing
36. Pulling GSC into dashboards (basic option)
@sam_marsden PintSizedMarketing 2
Quick and cheapest option, but limited to
Performance data only.
37. Pulling GSC into dashboards (better option)
@sam_marsden PintSizedMarketing 2
Performance PLUS sitemap metrics, crawl
errors and extensive list of dimensions.
38. Automating the process...
@sam_marsden PintSizedMarketing
Supermetrics
Auto-refresh data
and receive emails
Data Studio
Auto schedule email delivery of
dashboards
40. Top level organic trends
@sam_marsden PintSizedMarketin
g
Overview for relevant
stakeholders
YoY comparison for
top level tracking
Monthly trending
42. Break performance down by directory level
@sam_marsden PintSizedMarketing
Use directory level as a dimension to reveal
organic performance for different sections of your
site
43. Surface device & geographic distributions
@sam_marsden PintSizedMarketing
Break down
distribution of
countries Trend device
distributions
month to month
44. Long tail vs. short tail performance
@sam_marsden PintSizedMarketing
How is query length contributing to organic search
performance?
47. Monthly device, geo and search type trends
dashboard
@sam_marsden PintSizedMarketing
Detect changes in
traffic from
different
devices, countries
or search types
at a glance.
Clicks Impressions CTR
48. Page and query performance
@sam_marsden PintSizedMarketing
Top performing
pages in search
Top performing
queries in search
49. Performance comparison - Biggest wins and
losses
@sam_marsden PintSizedMarketing
Pre-filtered tables
to show biggest
changes in
clicks,
impressions,
position and CTR.
53. Why are fraggles important?
@sam_marsden PintSizedMarketi
ng
Filter down URLs that contain
“#”Go after fraggles because they
get searchers to relevant
information faster.
54. Getting fraggles is relatively straightforward...
@sam_marsden PintSizedMarketin
g
But are you reporting on
them?
https://builtvisible.com/implementing-named-anchors-to-improve-your-serps/
59. What can it save me?
@sam_marsden PintSizedMarketi
ng
Set up time:
4 hours
Cost:
€0 with native
GDS connector
Or
€60 per month with
Supermetrics
Annual time saving:
1 hour per week
=
52 hours per year
= €988 saved
annually
60. The key benefits
@sam_marsden PintSizedMarketin
g
Don’t need to continually reconfigure
filters.
Trend performance data by month
and year (not daily).
Access organic insights faster.
65. Getting to the CrUX of the matter
@sam_marsden PintSizedMarketing 2
66. Why should you use the raw CrUX data?
@sam_marsden PintSizedMarketing
● Flexibility to manipulate how you display
CrUX data.
● Inexpensive to query and store data.
● Easier for comparing multiple domains
(competitor analysis).
67. Getting to the CrUX of the matter
@sam_marsden PintSizedMarketing
1. Write the SQL query.
2. Run the query.
3. Export the data.
4. Visualise in GDS.
68. Alternatively, for automated CRUX
dashboards...
@sam_marsden PintSizedMarketing
1. Write the SQL query.
2. Run the query.
3. Store the data.
4. Visualise in GDS.
71. Communicating the impact of optimisation
@sam_marsden PintSizedMarketing
Overlaying performance and business metrics
e.g. % fast FCP with conversion and bounce
rates.
72. What can it save me?
@sam_marsden PintSizedMarketi
ng
Set up time:
4 hours
Cost:
Minimal BigQuery
costs for
data query and
storage.
Annual time saving:
2 hour per month
=
24 hours per year
= €461 saved
annually
73. Essential reading for creating CrUX queries
@sam_marsden PintSizedMarketing
● Paul Calvano - CrUX query tutorials
● Rick Viscomi - CrUX cookbook
● Oliver Mason - Misusing the Chrome User
Experience Report
74. Watch out for the Whiteboard Friday...
@sam_marsden PintSizedMarketing
Howdy
Moz fans!
79. This will allow you to:
@sam_marsden PintSizedMarketing
Improve time management and cost
effectiveness.
Get insights across many digital
properties.
Free yourself up to devote time to
other areas/learning new skills.
81. Migration monitoring - Simon Cox
@sam_marsden PintSizedMarketing
Ensuring HTTPS migrations go to plan,
blending Analytics and GSC data.
https://simoncox.com/article/using-google-
data-studio-to-review-your-http-to-https-
82. JavaScript error tracking - Tom Bennet
@sam_marsden PintSizedMarketing
https://builtvisible.com/data-studio-template-
track-javascript-errors-in-google-analytics/
Track real-world
JavaScript errors
through GTM and
GA.
83. Comparing rendering differences - Rory Truesdale
@sam_marsden PintSizedMarketing
Comparing
differences in
important
crawl metrics across
rendered and non-
rendered crawls.
https://twitter.com/RoryT11
84. Internal linking opportunities - Rory Truesdale
@sam_marsden PintSizedMarketing
https://twitter.com/RoryT11/status/110617974318187315
2
Surface opportunities for improving internal
linking within site architecture using crawl data
and GSC.
85. The Dashboard of dashboards - Lee Hurst
@sam_marsden PintSizedMarketing
A MONSTER dashboard cataloguing all of the
dashboards and resources worth knowing about.
bit.ly/2SIUz7S
Seriously stop it!
You have better things to do and you can move so much faster.
My personal experience of working inhouse at a startup. Time is of the essense
Dashboards need to be at the centre of our reporting, because this is how we influence perceptions and decisions...not using dry tables and figures.
Dashboards need to be at the centre of our reporting, because this is how we influence perceptions and decisions...not using dry tables and figures.
But let’s not fuck about any more. How are we going to make our dashboarding dream a reality?
The means by which you visualise data (GDS, Tableau, Domo etc.) doesn’t matter.
Key point: Breaking data out of silos and combining it together in ways that are meaningful for insights and impactful to communicate
We’ll be focusing on GDS because free, accessible and relatively intuitive.
The means by which you visualise data (GDS, Tableau, Domo etc.) doesn’t matter.
Key point: Breaking data out of silos and combining it together in ways that are meaningful for insights and impactful to communicate
We’ll be focusing on GDS because free, accessible and relatively intuitive.
The means by which you visualise data (GDS, Tableau, Domo etc.) doesn’t matter.
Key point: Breaking data out of silos and combining it together in ways that are meaningful for insights and impactful to communicate
We’ll be focusing on GDS because free, accessible and relatively intuitive.
Dashboard with improved display of Performance data.
Trending performance data on daily, weekly and monthly basis (toggle).