This document discusses strategies for developing an effective SEO plan, using characters from the Justice League as metaphors. It outlines five key "pillars" of a strong SEO strategy: leveraging the right tools for auditing, architecture analysis, competitive landscape analysis, and measuring results. Each pillar is represented by a Justice League character - Batman focuses on tools, Aquaman on adapting to Google changes, The Flash on site speed, Cyborg on technical SEO issues, and Wonder Woman on user experience. The document provides guidance on specific tools and tactics to implement for each pillar to deliver value for search engines and users.
Punk Rock SEO from State of Search 2015Mike Arnesen
Check out my presentation from State of Seach 2015 in Dallas, Texas on "Punk Rock SEO". Want to reach a more in-depth blog post after you click through the slides? Check out the blog post version of this presentation here: http://www.upbuild.io/blog/punk-rock-seo/
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...Sean Butcher
This presentation, delivered at Brighton SEO in September 2018, looks at issues with website indexing and how to increase your chances of indexing on Google and other search engines from a volume, speed and content importance perspective through providing clear, consistent and aligned signals.
Introduction to Google Penalties, Link Audit and Link Risk ManagementChristoph C. Cemper
In April 2012, Google launched their first Penguin algorithm update. This was the end for old spammy link building tactics. Learn with Christoph C. Cemper how to recover and protect your internet assets from bad and negative SEO.
SearchLove Boston 2016 | Mike King | Developer Thinking for SEOsDistilled
Despite the huge shift to content marketing in recent years, the technical end of SEO has gotten increasingly complex and our tools are not keeping pace. As SEOs, we must develop strong working knowledge of the optimal usage of technology to get implementations accomplished. In this talk, Mike will walk through case studies, the impact of different technical implementations, and how to pull together small solutions when nothing on the shelf works for your needs.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Leveraging the powers of Structured Data ✨Izzi Smith
There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.
Cruft busting technical debt code smell and refactoring for seo - state of ...Dawn Anderson MSc DigM
Things can add up over time when you migrate sites or have many legacy domains, subdomains and old code in a website. Signs of poor quality add up as incremental crawling never stops. This is akin to SEO technical debt which you need to repay to regain good site health and positive quality signals. You can't repay the debt all at once, but in iterative incremental steps over time.
Christoph's presentation from the BudapestAffiliateConference in Budapest on Sept 11 2009 - Christoph C Cemper has been building links since 2003 and is a well respected guru in the SEO industry, especially when it comes to getting real juicy links on trusted domains. Link Building techniques have evolved over the years and it gets hard to diagnose a good link at all. In this session Christoph gives you an overview of his tactics, techniques and (private) tools he uses. Learn how to find the best pages, diagnose its health and what co-citation is about.
7 secrets of hero shot images that drive epic conversionsVWO
People form first impressions about web pages in about 1/20th of a second. That's crazy fast! Obviously visuals play a huge part. How do you make a featured image into a compelling hero shot that actually aids conversion?
In this presentation, our guest, Angie Schottmuller of Three Deep Marketing, talks about optimizing hero shots that engage and inspiring prospects to take the desired action on your web pages [and offline marketing as well].
BrightonSEO - The Search Universe - Links, Log Files, GSC and everything in b...Jon Myers
This document discusses using different data sources like backlinks, log files, Google Search Console, and Google Analytics together to understand website performance. It provides examples of how to use backlink data from sources like DeepCrawl to identify positive and negative backlinks. It also discusses using log file data to optimize crawl budget by identifying non-indexable or low traffic pages. The document advocates bringing together internal and external ranking factors with user traffic data to develop a holistic "search universe" view of a website.
The document discusses 7 golden link building strategies including analyzing existing and competitor links, finding common outbound links to get links from competitors' sources, getting links on strong competitor subpages rather than just homepages, and building trust to increase returns from links. It also debunks myths about page rank and emphasizes using tools to efficiently research best link opportunities.
AWS Bay Area Meetup The Evolution of AircraftMLjerryhargrove
AircraftML is a Twitter-bot that uses AWS deep-learning services and features to identify and classify images of aircraft. Using a model built using Amazon SageMaker and trained with tens of thousands of labeled aircraft images, this serverless system is able to accurately classify many modern commercial aircraft. This talk will focus on how the architecture of AircraftML has evolved over time, where it started and where it is today, and what the driving factors for those changes were, including technology and cost.
In April 2012, Google launched Penguin algorithm update - aimed at decreasing the rankings of websites that manipulated the number of backlinks pointing to them. This update, had a huge impact, changing the Internet we used to know for good.
The document discusses Twitter's approach to automating security tasks through the use of tools like Brakeman, ThreatDeck, Phantom, and Roshambo. It outlines Twitter's guidelines for security automation, including getting the right information to the right people quickly, not repeating mistakes, and automating dumb work. The document shares details about Twitter's automated security workflow and dashboard used to generate reports and notifications. It provides examples of the types of issues these tools detect and how they help improve security.
Google bought a_zoo-smx-to-03-20-13-simmons v3tsa1234
The document discusses Google buying a zoo and future-proofing SEO strategies. It suggests focusing on relevance by understanding user intent rather than keywords, building authority through high-quality content, and driving engagement through clickable pages, satisfying user needs, and inspiring social sharing. The key is delivering relevant content while building trust and user interaction over time.
This document discusses how Apps Script can be used to automate and speed up SEO tasks. It provides examples of using Apps Script to parse URLs, clean data, search Google, scrape search results, and render webpages programmatically. Custom functions are demonstrated for tasks like URL parsing, keyword research, and monitoring page changes. Machine learning APIs are integrated to help with content targeting. The benefits of publishing add-ons and storing code in a master folder are also mentioned.
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
SMX Toronto - Google Bought a Zoo - Pandas & Penguins and The Shamu Update!Grant Simmons
Google Bought A Zoo: Surviving Penguins, Pandas & Other SEO Beasts
According to search honcho Amit Singhal, Google is making up to 600 changes to its algorithm per year. Some major, some minor, but all potentially having an impact on whether your site and content is found when people are searching. How do you track these changes? How should you respond? Attend this session to get answers, and learn the best strategies for getting back in Google’s good graces should you get negatively hit.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
This document provides tips on how to analyze competitors to better understand why they may be outranking you in search results. It recommends first examining the search results to understand what types of content are ranking. Tools like SEMRush, SERPstat and Google's AdWords keyword planner can help with this. Second, it suggests auditing competitors by looking at their website code, content, links, social media presence and employees to identify trends that may be contributing to their success. The goal is to gain insights on how to improve your own online marketing efforts.
SEO & UX: Finding the Balance - Rob OusbeyRob Ousbey
In this session, Rob will help to reconcile the sometime conflicting advice about UX and SEO. He'll cover the UX factors that can help boost your SEO performance, and bring words of warning about the UX best practices that might be damaging your rankings.
This was presented at the Ingeniux User Conference 2017.
Mobile Jedi Mind Tricks: Master the Multi-Screen UniverseMobileMoxie
Emily Grossman speaks about mastering Mobile SEO across all screens and devices at Distilled SearchLove Boston in 2016. Topics in this presentation include, but are not limited to:
- Mobile Friendliness
- Page Speed
- App Ranking
- Deep Links
Paleo SEO | Understanding Foundational Human Needs to Drive Your Content Stra...Grant Simmons
Starting with Maslow's hierarchy of needs, we'll explore how content strategy & tactics need to align with the foundational aspects of human need expressed in search queries and online behavior.
Follow caveman Ugg as he navigates paleo-challenges to satisfaction, then apply to the core elements of content (uniqueness & value), safety (trust & https), social need (sharing & sharability) ego bait and esteem (authoritative connections & links), and finally the pinnacle of paleo SEO - self-actualization of success... the metrics that matter to become chief of the tribe.
Leverage human needs for content success
Ideate and identify key queries to target
Create content that satisfies users queries
Focus on metrics that matter for reporting
An introduction to AMP. Three main takeaways
1. What is it?
2. Should you implement AMP?
3. How hard will it be to implement AMP
I presented it at SMX Munich in March and then again at BrightonSEO in April.
The slides shown here are the most updated version from BrightonSEO.
I realised also it doesn't say who I am in the slides. I'm currently a consultant working at Distilled. - https://www.distilled.net/
The Day After Tomorrow: When Ad Blockers Stop All Analytics PlatformsSamuel Scott
Samuel Scott's October 2017 presentation at Distilled's SearchLove London conference. He discusses online ads, ad blocking, GDPR, and the future of Big Data.
SEO Reporting in the Enterprise: Information is Power by AJ Mihalic - #SEJSum...Search Engine Journal
The document discusses SEO monitoring and metrics. It emphasizes the importance of monitoring websites for errors detected by Googlebot in order to prevent ranking and traffic drops. Early detection of issues through monitoring status codes and URLs crawled allows time to implement fixes before serious problems arise. Speaking the language of executive leadership by focusing on metrics like traffic growth, user experience, and resource optimization can help gain support for SEO initiatives.
SEO Reporting in the Enterprise - AJ Mihalic - AYIMAAJ Mihalic
The document discusses SEO monitoring and metrics. It emphasizes the importance of monitoring websites for errors detected by Googlebot in order to prevent ranking and traffic drops. Early detection of issues through monitoring status codes and URLs crawled allows time to implement fixes before serious problems arise. Speaking to executive leadership by focusing on metrics like reducing errors and improving user experience can help gain support for SEO initiatives.
Google Tag Manager Crash Course | MnSummitMike Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
Mike Arnesen, Founder and CEO at UpBuild | @Mike_Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
Stop making rubbish decisions - Emma Barnes - Give it a go conference - Octob...Branded3
Speaking at the first ever 'Give it a go conference' run by Digital Agency Manyminds, Emma's talk was titled 'Stop Making Crap* Decisions: 10** Ways to Fix your Analytics Data'. Because Bad Data = Bad Decisions Emma outlines actionable advice for anyone who reports from GA (sorry Adobe users) to make sure that the data that they’re reporting on and making actions based on is not complete rubbish.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Crafting Expertise, Authority and Trust with Entity-Based Content Strategy - ...Jamie Indigo
At SMXL, I presented a talk about crafting effective, authoritative content by understanding entities. People, places, objects, and ideas have facets. Human users have unique perspectives and their language changes as their relationship to an entity changes. It's time we stop chasing keywords-- a byproduct of search intent-- in favor of strategic entity-based strategy.
This deck includes insights into how to access the data behind Google's knowledge graph, use external links to boost the search engine's understanding, and ways to become an authoritative and trusted source.
Using Bing Webmaster Tools to be an SEO Mechanic - SES San Francisco 2013Grant Simmons
Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic
Unless we're referring to the horse whisperers or Mr. Ed, we often defer to the authoritative information of a trusted source as "from the horse's mouth", so our initial diagnosis tools should naturally be from the most trusted of sources, Google & Bing. Their Webmaster Tools offerings are similar in their differences, and both offer valuable insights into page / site / content optimization, without falling victim to "hoof in mouth" syndrome.
Adam Dince will present on technical SEO tips for e-commerce sites, including tips for semantic search, navigation and canonicals, CMS configuration, and web servers. The presentation will cover several important best practices in 15 minutes, though not an exhaustive list. Technical SEO is important for websites to be found by search engines.
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
Similar to The SEO Justice League: 5 Pillars Worthy of a Great SEO Strategy (20)
Expert tips for content authority, visibility, and SEO success.
Presentation at Digital Summit Detroit to explain better internal links, scaling internal links and best practices, using a variety of SEO tools including InLinks an entity SEO tool that simplifies, SamaAs schema, and Internal linking.
In this deck I discuss the placement, positioning, value, anchor text, link target, and formatting of internal links in both a single page and the website as a whole.
Building an SEO strategy is not what you'd expect, especially when it's Tom Cruise doing the building! Learn how to build an effective, measurable and accountable SEO strategy that can be leveraged to justify investment and priorities.
Humantics | Optimizing Your Content Strategy in an Entity-Driven WorldGrant Simmons
The document discusses strategies for creating content that both satisfies human readers and is well understood by search engines, referred to as "Humantics". It outlines the CARL framework for context, aim, relationships, and links and provides examples of tools that can be used to analyze content, find entities, connections, and questions to ensure the content will be salient for search engines. The goal is to build content that search engines can fully understand in order to rank well without relying solely on keywords.
Agile Search Strategy - Let the Data Decide!Grant Simmons
Grant Simmons, VP of Performance Marketing at Homes.com, presented an agile search strategy framework called "How to Use the Force". The six-step framework (Target, Tactics, Tools, Time, Test, Track) emphasizes letting data guide decisions. Tactics tested included dynamic search ads, microsites, re-targeting emails, display ads, and partnerships. Facebook lead ads and email re-targeting showed the best results. Testing occurred rapidly, and unsuccessful tactics were culled quickly to refine approaches and audiences. The goal was to optimize leads generated per dollar spent.
The Need For Speed - SEO Tips for a Faster ExperienceGrant Simmons
Presented to an online audience of Public Relations' writers, the presentation leverages a few superheroes to talk tools (Batman) and speed (The Flash) and help explain why faster is better.
Hell's SEO - EATing your way to search success!Grant Simmons
Recent Google algorithm updates have stressed the importance of both quality and authority as key considerations of search results. Take a walk inside a modern SEO kitchen where we’ll explore the opportunities and risks of the strategic recipes you might be cooking up!
At the end of this session, you’ll be able to:
Get a taste for Google’s Search Quality Rater Guidelines
Dig into EAT – Expertise, Authority & Trust as ranking factors
Serve Google & users a satisfying search experience
Actionable & valuable tips to align your website with Google’s goals.
What? How? Why? Building Query Personas to Power Your Content StrategyGrant Simmons
Forget keywords as singular elements of search, and follow Google & savvy search marketers as they dig deeper into user intent and leverage questions (and answers) as core to their content strategy!
How to Use Search Data to Build Content That Drives Value at ScaleGrant Simmons
Quality over quantity, classic SEO conundrum. Whether you like cats or not, this presentation steps you through the tools & methodology to provide value to users and drive engagement.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
Writing the "Right" Content: Highly Searchable, Keyword-Driven and Relevant C...Grant Simmons
The document summarizes Grant Simmons' presentation on writing highly searchable, keyword-driven, and relevant content. The presentation covered understanding user intent and context to create content that satisfies user needs. Simmons emphasized determining the questions users are asking in order to focus content. He also stressed the importance of triggers and factors that influence user purchases in order to inspire users and solve their problems.
Presented to single family property managers to educate & entertain on concepts of persona based marketing, content development and the Renter's Decision Journey (RDJ).
Search, Social, So What? Presentation at Conductor's RoadtoC3 by Grant Simmon...Grant Simmons
Presentation at Road to Conductor C3 in Washington DC.
Covers the why search & social should work together, the benefits, opportunities and returns, noting that content is the bridge between disciplines and the largest win/win of having search & social teams collaborating.
The ABCs of Leveraging Personas for Search Success Defining The Content That ...Grant Simmons
Personas are a tool to help in strategy development, tactical execution and measurement of outcomes. In this presentation at ClickZ New York in March 2015, I go through the what, why and how in developing persona that work to drive better content targeting & search success
SMX London 2014 - SEO Periodic Table of Ranking FactorsGrant Simmons
Presentation I gave at SMX in London with Danny Sullivan and others. Looking at Google ranking ranking factors, what's new, what's trending and what's next
Search Engine UnOptimization - eMarketing Association San Francisco 2014Grant Simmons
Grant Simmons discusses the concept of "unoptimization" as an approach to future-proof search marketing. Unoptimization involves three main considerations: user experience, avoiding over-optimization that could trigger Google algorithm updates, and testing approaches. Simmons provides tips for improving user experience through personalization and segmentation. He also warns against overly optimized linking, content production at scale rather than quality, and recommends testing budgeting and specific testing tools.
SES Chicago - Assess. Diagnose. Fix. - Become an SEO Mechanic November 2013Grant Simmons
The document is a presentation about how to become a leading SEO mechanic. It discusses assessing websites to diagnose SEO issues, then fixing those issues. It recommends always using free tools from Google and Bing to audit websites. Specifically, it suggests using the Google Search results and features like sitelinks to evaluate a brand's online reputation and visibility. Finally, it provides examples of title and meta tag issues that could be fixed.
DMA 2013 Hottest Search Trends & How to Maximize OpportunitiesGrant Simmons
The document discusses emerging trends in search engine optimization (SEO) and social media. It notes that search engines are becoming more personalized and contextual, using factors like location, behavior, platform and conversation to understand search intent. It advises brands to understand their customers' intent, context and questions in order to identify opportunities. It also emphasizes the importance of authoritative content and developing recognized topic experts to build credibility and rank highly in search results and social media. The document encourages brands to identify, grow, engage and empower authorities in order to maximize opportunities from changing search and social media landscapes.
SMX London - From Authorship To Authority - Claiming your identity & Kingier ...Grant Simmons
While "content is king," many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. This comprehensive session delves into the steps to claim your identity; brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more. Both enterprise SEO teams as well as outside consultants will benefit from strategies shared in this session.
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
9. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
A Great SEO Strategy
Isn’t the same for every client
(even though the villain may be the same)
13. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
A Great SEO Strategy
Isn’t the same for every client
(but there are key ‘pillars’ to include)
15. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Aquaman: "Strong man is strongest
alone." You ever heard of that?
Bruce Wayne: That's not a saying.
That's the opposite of what the
saying is.
20. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Barry Allen: What are your
superpowers again?
Bruce Wayne: I’m rich
Some tools can be pricey,
but they can often pay for
themselves in time saved
Source: jjdough.com
21. @simmonet #SEOJusticeLeague
The Right Tools | Site Auditing
Size Does Matter!
• Small sites can be manually reviewed
• Mid-Large site require tools that can scale
• Massive sites need enterprise tools for practicality
22. @simmonet #SEOJusticeLeague
The Right Tools | What Do We Need?
Architecture
Thin content / Canonicals / Code / Schema etc
Techy stuff
Content
Titles / Meta / Structure / (Internal) Links
Wordy stuff
Competitive Landscape
Links (inbound)
25. @simmonet #SEOJusticeLeague
The Right Tools | Site Architecture
Crawlers
Small / Medium
Screaming Frog (Batman’s Robin)
Sitebulb (Batman’s Alfred)
Enterprise
Deep Crawl
26. @simmonet #SEOJusticeLeague
The Right Tools | Site Architecture
Crawlers
Small / Medium
Screaming Frog (Batman’s Robin)
Sitebulb (Batman’s Alfred)
Enterprise
Deep Crawl (The Batmobile)
34. @simmonet #SEOJusticeLeague
The Right Tools | Site Architecture
Top things I look for:
Page depth
Duplicate content
Thin content
Indexation
Other technical “crap”*
*Extremely technical Bruce Wayne-level stuff
35. @simmonet #SEOJusticeLeague
The Right Tools | The New GSC
Getting better (updated 9/18)
Performance (queries, devices, pages, oh my)
Coverage report (good, bad, ugly)
Mobile usability (yep it’s important)
URL inspection tool (check & submit)
Manual actions (ding or no ding)
Links (internal / external)
47. @simmonet #SEOJusticeLeague
The Right Tools | Wrap Up
Batman’s utility belt used to made of sponges
Find the best tools that work for you
They will perhaps cost $$ - have a budget
Test. Test. Test.
Measure everything. Often.
51. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Definition: Googly
Adapting to Google changes, mandates,
arbitrary instructions, and ‘helpful’
information without panicking, knee-jerk
reactions, or curse words.
52. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Definition: Googly
Adapting to Google changes, mandates,
arbitrary instructions, and ‘helpful’
information without panicking, knee-jerk
reactions, or curse words.
54. @simmonet #SEOJusticeLeague
HTTPS | a secure web initiative
Google warned – ‘14 “HTTPS as a ranking signal”
Google acted
Rankings affected
Chrome browser warnings
YMYL – Your Money or Your Life
August ‘18 core update
Looking for expertise, authority, trust (EAT)
Quality Raters Guidelines
55. @simmonet #SEOJusticeLeague
HTTPS | a secure web initiative
Google warned – ‘14 “HTTPS as a ranking signal”
Google acted
Rankings affected
Chrome browser warnings
YMYL – Your Money or Your Life
August ‘18 core update
Looking for expertise, authority, trust (EAT)
Quality Raters Guidelines http://go.homes/QRG
56. @simmonet #SEOJusticeLeague
Mobile-first | Push Follows Users
Mobile is (now) more popular than desktop
(in most cases)
Don’t forget desktop
Can drive better conversion rate (at lower volume)
Mobile Friendly Testing Tool
Accessible from Google Search Console
57. @simmonet #SEOJusticeLeague
Mobile-first | Push Follows Users
Mobile is (now) more popular than desktop
(in most cases)
Don’t forget desktop
Can drive better conversion rate (at lower volume)
Mobile Friendly Testing Tool
Accessible from Google Search Console
https://search.google.com/test/mobile-friendly
59. @simmonet #SEOJusticeLeague
Mobile-first | Mobile-First Index
Single index (reference of sites for ranking)
You’ll get a warning from GSC
Best practices / info
http://go.homes/MFI
62. @simmonet #SEOJusticeLeague
2 Things You Should Checkout Today
HTTPS
Mobile-first
Bonus BOGO
Try: Google’s structured data testing tool
http://go.homes/structured-data
Visit: thinkwithgoogle.com
more
^
64. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Bruce Wayne: [Pulls Diana’s truth lasso
out from under Aquaman’s butt]
Diana Prince: That was beautiful.
Aquaman: You say a word about this,
you'll meet every piranha I know.
69. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
The Flash: What is brunch? You
wait in line for an hour for,
essentially, lunch. I mean... I don't
know. People are... a little slow.
81. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Barry Allen: I call it the Speed
Force. It causes me to burn a
tremendous amount of calories,
so I am just a black hole of snacks.
I am a snack hole.
85. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
The Flash: It's really cool you guys
seem ready to do battle and stuff,
but I've never done battle. I've
just pushed some people and run
away!
89. @simmonet #SEOJusticeLeague
Site Speed| Quick recap J
The right tools to ID issues
Lighthouse
Google Analytics
Dareboost
Goal of ‘always faster’
Test as user – it’s a user-focused outcome
- different devices, connections
[Ask your product / development teams to use]
92. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Cyborg: [both laughing in pain]
Man, my TOES hurt! I don't even
understand the physics of how my
toes hurt!
Wonder Woman: Children. I work
with children.
100. @simmonet #SEOJusticeLeague
Technical SEO | 3 Site-Killing Issues
Check robots.txt file
Run internal link audit
Crawl XML sitemaps for errors
Check these today! Sitebulb | Screaming Frog | Your Brain
101. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Wonder Woman: Technology is
like any other power. Without
reason, without heart, it destroys
us.
103. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Cyborg: [controls the Batmobile]
Relax, Alfred. I'll take it from here.
Alfred: Uh, do... do I know you?
104. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Cyborg: [controls the Batmobile]
Relax, Alfred. I'll take it from here.
Alfred: Uh, do... do I know you?
Even if you aren’t technical be a little technical
110. @simmonet #SEOJusticeLeague
UX | Content That Satisfies
What type of content can you use to boost your
site authority, traffic & engagement?
Questions are the answer!
124. @simmonet #SEOJusticeLeague
The Recap (JL sequel coming soon!)
• Find & Use the Right Tools (Batman)
• Be Googly and Adapt (Aquaman)
• Exceed Speed Expectations (The Flash)
• Deliver a Great Bot Experience (Cyborg)
• Satisfy the Users Queries (Wonder Woman)
126. @simmonet #SEOJusticeLeague @simmonet #SEOJusticeLeague
Diana Prince: He agreed to fight with us?
Bruce Wayne: More or less.
Diana Prince: More-more or more-less?
Bruce Wayne: Probably more-less.
Diana Prince: He said no.
Bruce Wayne: He said no.