Survive and Take Advantage of SEO Changes in 2019 - WordCamp Hamilton

As shared at WordCamp Atlanta 2017, discussing ongoing best practices and new trends for SEO in 2017.

This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.

Winning organic market share in SERPs dominated by big brands with huge budgets may seem like a fairytale in today's modern organic landscape. However, that need not be the case. In this webinar, Ross Tavendale shows you blow for blow how he took a small business (less than 1m turnover) and grew their organic presence to beat out Tripadvisor's, HomeAway and Holiday Lettings for their core terms.

This document provides information from a webinar presentation on SEO. It discusses how SEO is evolving as search engines use more signals to determine results and as search queries become more conversational. It notes that keyword rankings are no longer the primary metric for SEO success. The document offers strategies for addressing pushback on this change, such as measuring organic traffic and key performance indicators over time rather than immediate keyword rankings. It emphasizes thinking beyond traditional tactics like link building and optimizing only for Google to consider other sites and platforms. The key takeaway is that SEO requires adapting to the changing search landscape and focusing on overall organic growth rather than keyword rankings alone.

A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.

My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.

SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with- - Google Analytics - JavaScript History API & URLs - Soft 404s - JavaScript links - Heavy code & assets on first load - No metadata for Facebook Twitter and other sharing platforms. - Spider traps & loops - Duplicate Content - Tracking parameters causing issues - Fragments, or Hashbangs - No sitemap Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.

Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.

How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep. Why an investment in planning phases makes financial sense Keyword Research – how to design & present actionable keyword research Information Architecture – how to create meaningful user journeys User Personas – how to understand your client’s customers Wireframes – building on your architecture Scope of Work – how to stop scope creep & provide a fixed price for design & development. Gareth Cartman Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 years’ experience in online marketing, with a background in HR, technology and publishing. Steven Boyce Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.

Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking. Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business. In this webinar we will cover: How to do keyword research so you can find the low hanging fruits (using SEMrush) Linkreator Research (finding the right people to send your emails to) Email outreach (how to construct your email using psychology principles for maximum impact) ​Precautions (you can't miss this if you want to ensure your outreach is a success)

Bad SEO tactics are like a bunch of cockroaches invading your internet house. They. Just. Won’t. Die. Plus, they’re hard to find and easy to miss. When you finally spot one, it can scuttle out of sight before you know it. It’s no wonder that despite the evolution of Google and the internet, bad SEO content tactics still proliferate. They continue to haunt webpages, search rankings, traffic, and conversions. So, what are some of the craziest and most common “do nots” of SEO? Learn what to absolutely, always avoid doing when writing SEO content. In this presentation, we will cover: – The most common bad SEO content tactics that are still happening all over the web in 2019. – Which bad SEO content tactics Google really hates. – Smart solutions and replacements to help you avoid them for good.

The document provides tips and best practices for website design and optimization. It discusses establishing a clear purpose and content outline, using calls to action and limiting content to 300 words. Proper planning, testing on mobile, and tracking metrics with Google Analytics and Search Console are also recommended. The importance of follow up with leads is emphasized as the most neglected marketing principle.

As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.

Google's 2019 SEO trends focus on mobile-first indexing, voice search optimization, and high-quality content. Other trends include optimizing for first impressions through featured snippets and RankBrain, strengthening brand reputation through mentions and links, ensuring technical SEO standards around speed and security, and expanding optimization beyond Google to include Amazon and YouTube. The document provides an action plan for each trend, advising site owners to understand how the trend affects their industry, ideate ways to implement related optimizations, and monitor results.

Google has made many tweaks and updates to its algorithms and guidelines over the past year that website owners should be aware of. Some of the key changes include Google placing more emphasis on mobile usability and page speed, understanding synonyms through neural matching, and continuing to value links as a major ranking factor. The document provides details on over 30 specific algorithm or guideline changes, emphasizing that website owners focus on overall site quality rather than individual ranking factors.

There is so much required to run a successful web marketing campaign, we often don't know where to start. A good web marketing strategy requires a P.L.A.N.: Priorities: Basic Survival Strategies Landscape: Web Marketing Facts and Fiction Action: Optimization Tools and Tactics Navigation: Maintaining a Healthy Web Presence Each section will provide tips, tools and techniques you need to be effective at online marketing without becoming overwhelmed.

1. BERT represents a major update from Google to improve natural language understanding in search using deep bidirectional transformers. 2. BERT will help Google better understand the meaning of words in context with all linguistic nuances. It is being applied to improve over 10% of searches. 3. Speakers discuss how BERT may impact SEO, with possibilities for optimization, and the need for search marketing strategies that satisfy user intent with valuable information through structures like FAQ pages.

Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.

SEO in 2017 requires a mix of foundational best practices, following trends and updates, understanding the nuances for your industry, and making continuous improvements. Come to this workshop prepared with your keyword list, WordPress, Google Analytics, and Google Search Console (if you have it) account information handy.

MUM is the latest in Google’s suite of super-powerful algorithms, which help them to understand information in new and different ways. It runs alongside BERT, but it's actually much more powerful than BERT. MUM stands for “multitask unified model”, and not only does it process natural language, but it does so in over 75 languages — and counting. It's also able to process text and images with a similar quality, and is increasing its ability to process video and audio in the near future. This means we’re likely to see the impact of this in the SERPs, specifically what they look like, which is also likely to shape some of the targeted algorithm updates in the future. This shift in focus is a natural evolution of a mobile-first digital experience that allows users to engage with content dynamically using a mix of inputs, outputs, and tools, often simultaneously. Google’s push towards better understanding — and towards ranking media like image and video — will require SEOs to look at multimedia content with fresh eyes.

In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results. Author: Ben Wood, Strategy Director - Hallam Agency

Explore effective SEO 2017 Essentials. Gain insights from webinar on 'How to Master SEO In 2017' led by Navneet Kaushal, CEO – PageTraffic.

With an economic downturn looming, digital marketing leaders often find budgets, and even team members, quickly cut. While discouraging, you’ll still have ambitious goals to reach for your business. For better or worse, the competition over keyword rankings (and the sales you earn from them) never rests even during hard times. However, SEO can rely far less on monetary spending than other marketing channels. Done right, your efforts here will compound. Now is a prime opportunity to embrace SEO! What you’ll learn in this presentation: - Why SEO can thrive, especially during a recession. - How to drive organic growth by improving existing assets. - Where new opportunities lie that are prevalent & often inexpensive. - Why you need someone to own your SEO-related KPIs, particularly to combat the “silo mentality” in digital marketing. - Why site redesigns, often performed during slow periods, will fail without proper SEO considerations. - How SEO brings real value: learn to calculate ROI through a few applicable examples.

Presenter: Jenny Halasz of JLH Marketing, Inc. Description: Mobile now represents 65% of digital media time. How do you know if your site is successfully converting and serving your mobile customers? Jenny walks us through the reports that will tell you if your mobile game is measuring up.

Content Strategies For Lead Generation And SEO - content multiplication strategy and tool - landing page concept - seo basic - google algorithm - content strategy - ctr (click through rate) optimization

SEO (Search Engine Optimization) is the process of managing content that can be found through the organic search results of a search engine. The benefits of SEO are, it’s free and passive web traffic month after month. Get to know more about SEO in this presentation by Skew Infotech, Coimbatore.

Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like. Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!

Edd Wilson from Impression SEO provides an overview of recent updates from Google in SEO and their focus for 2018. In Q4 2017, Google launched mobile first indexing and improvements to rendering Ajax pages. They also released an SEO starter guide. In 2018, Impression will focus on informational content with schema markup, long-form on-page content to target features snippets, and integrating SEO into PR strategies. Keeping up with changes to Google's algorithms will be important to stay ahead.

This document contains the summary of a presentation on content strategies for lead generation and SEO. It discusses a 1-to-5 content multiplication strategy to leverage one source of content across multiple channels. It also covers lead generation concepts like creating landing pages and using free giveaways to attract users. Additionally, it discusses how to implement SEO techniques like on-page optimization, backlinks, and keyword research to improve search engine rankings.

The best SEO is strategy, and SEO strategies have to incorporate diverse components to be successful today.

Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing

Review and resources to news and info regarding three biggest influences of search engine rankings for sites in 2016 and beyond.

This document summarizes the future of SEO and SEM. It discusses how SEO will focus more on speed, user experience, and using artificial intelligence to better understand user intent. SEM will utilize personalized content, innovative bidding engines, and big data. Overall, SEO and SEM will evolve to prioritize positive user experiences through tools like machine learning as search becomes more conversational.

This document provides an overview of search engine optimization (SEO) techniques for improving website rankings. It discusses key SEO ranking factors like content, keywords, backlinks, local SEO, and mobile usability. Specific optimization strategies are outlined, such as choosing relevant keywords, writing in-depth content, building high-quality backlinks, claiming a Google My Business listing, and ensuring the site is mobile-friendly. The presentation emphasizes the importance of creating helpful content for users over keyword-focused content to achieve better SEO results.

Slides from a SEO presentation from 2017 here in Madison, WI covering the latest trends in SEO including Rank Brain, Google Penguin, AMP, and best practices for keyword research and on-site optimization. Please contact matt@madtownseo.com with questions. Thanks, Matt Nelson MadtownSEO.com

The following was presented by Alex Ioanna, Tyler Brown, and Caitlin Boroden at the 2017 BlogPaws Conference in Myrtle Beach, SC.

People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.

GTM Proposal for a Female Condom Brand Launch In India

Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI. Key Takeaways: - A breakdown of key content-related factors Google and other Search Engines use when ranking content. - Understand the basics of keyword research and where to begin. - Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility. - Learn what to measure to articulate ROI and feed back into your strategy.

Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.

A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox. Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing. Discover how to optimise social media posts for discoverability and learn about Topical Domination.

Develop a category & retail vision to drive business impact today Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!

Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.

In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights. EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Training devistation provides quality training in digital marketing. ChatGPT Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description: Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing click here - https://training.devinstances.com/ address - industrial area, phase 8, F7, MOHALI, PUNJAB

How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans. Key Takeaways: Running campaigns on Instagram can be and should be easy and effortless Every post is an opportunity to collect valuable information to empower you to make more strategic choices The power of giveaways on Instagram to drive engagement and first party data

Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions

According to the report, among the top 10 sectors, services led with the highest share of advertising volumes, commanding 31% in early 2024.

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