Welcome to a new reality - DeepCrawl Webinar 2018

My talk from SEOkomm 2018 in Salzburg covering best practices on how to successfully naviate through the various types of migrations (protocal migrations, frontend migrations, etc.) from an SEO perspective - mainly focussing on all things tech.

My talk from SEARCHY 2019 in Paris covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.

Talking international site speed optimization at International Search Summit 2017 in Barcelona, London as well as in Munich covering a broad variety of performance optimization strategies.

At Peak Ace on Air we were talking about some migration best practices and specifically about "five fatal errors to avoid". Enjoy!

The document discusses three tips for optimizing website speed: 1) Using new image formats like WebP that are smaller in file size than JPEG and PNG, 2) Optimizing custom webfonts to reduce file size and number of HTTP requests, and 3) Implementing HTTP/2 to enable multiple requests over a single connection and reduce latency. It also covers critical path rendering which involves optimizing the resources needed to render the initial view above the fold.

We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.

My deck from SMX London 2019 on merging logfiles with data from GA, GSC and web crawling for better SEO insights.

This is my slidedeck for Brighton SEO, taking place on April 27th 2018. It covers my three most important learnings about international SEO and how to set up websites in an international context. Have fun :) Ps: All images were taken from Pexels.com or Pixabay.com.

Page Speed can make or break your business in 2018, as it is equally important for user experience, revenue, and SEO. Mobile page speed is becoming a Goolge ranking factor in July 2018, or is it already as of May 2018? To get an idea about the current state of the industry, SEO PowerSuite conducts an experiment for 1 mln pages to find the correlation between mobile page speed in the position in mobile SERPs. In this presentation, delivered by Aleh Barysevich at SMX London, you'll find the results of the experiment, as well as the latest tools and tips on improving page speed.

This document discusses how search engines like Google render and digest web page content. It notes that Google places more importance on text appearing above the fold, without needing to scroll. The document also references Google patents from 2012-2018 that focus on page layout. It indicates that Google limits the CPU consumption used to render pages, and that the prominence and location of content within the rendered page layout is important. Finally, it poses the question of whether optimizing for rendering and search engine processing can help websites rank better in search results.

In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.

In this presentation, I have shown how a webpage is loaded on your viewport after you request for the same. The process is simple. Once you click on the URL, the browser makes a request to the webserver. The request is processed by the webserver. Web server files the response to the request and sends it to the browser. The requested page is sent to the web browser. The browser then loads and renders the page content. The requested page is then shown on the viewport.

This presentation by Bastian Grimm is an integral part of SEMrush webinar https://www.semrush.com/webinars/

Google Lighthouse is super valuable but it only checks one page at a time. Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests. He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.

My talk at #brightonSEO 2014 on how to make websites FAST, covering request optimizations, caching, JS & CSS tweaks and a lot more!

Learn how to easily implement structured data (schema.org) in the JSON-LD format with Google Tag Manager. These are the slides from my talk at SEO-Day 2017 in Cologne, Germany.

My presentation from SMX Milan 2014 covering the history of structured data, usage statistics, schema.org implementation guidelines as well as tools.

multiple variations of an engaging product description for an SEO report from a digital marketing agency: Variation 1: Skyrocket your online visibility and dominate your competition with our comprehensive SEO report. • Detailed analysis of your website's current search engine performance • Personalized recommendations to improve your rankings and drive more traffic • Insights on top-performing keywords and content opportunities • Step-by-step action plan to implement high-impact SEO strategies Struggling to get your website seen by your ideal customers? Our SEO report is your secret weapon to unlocking the full potential of search engine optimization. Packed with data-driven insights, you'll uncover the exact steps needed to boost your organic traffic, outrank your competitors, and turn your website into a lead-generating machine. Whether you're a small business or an enterprise-level brand, this report is your roadmap to search engine success. This SEO report is perfect for digital marketing teams, business owners, and entrepreneurs who are ready to take their online presence to new heights. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to attract more qualified leads, increase conversions, and grow your business like never before. Variation 2: Dominate the search results and stay ahead of the competition with our cutting-edge SEO report. • Comprehensive audit of your website's current search engine performance • Tailored strategies to improve your rankings across key industry keywords • Insights on content gaps and opportunities to drive more organic traffic • Actionable steps to implement high-impact SEO tactics Struggling to get your business seen by your ideal customers online. Our SEO report is your ticket to search engine dominance. Powered by the latest data and industry best practices, this report will give you the intel you need to outrank your competitors, attract more qualified leads, and turn your website into a lead-generating powerhouse. Whether you're a solopreneur or part of an enterprise marketing team, this SEO report is designed to help you maximize your online visibility and drive real business results. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to boost your brand awareness, increase conversions, and take your company to new heights. Don't let your competition outrank you - invest in our SEO report and watch your online dominance skyrocket. Variation 3: Uncover the search engine secrets to drive more traffic and leads with our comprehensive SEO report. • In-depth analysis of your website's current search engine performance • Customized strategies to improve your rankings across high-intent keywords • Insights on content gaps and opportunities to attract your ideal customers • Step-by-step action plan to implement proven SEO tactics Struggling to get your business seen by your target audience

Our President, Patrick Collins, presented at eTail East 2013 in Philadelphia, PA, on 5 Simple Actions to Make a Measurable Impact on Your Responsive Site. Listen to what he had to say, and contact him with any questions or comments at patrick.collins@5thfinger.com.

The document discusses SEO considerations for JavaScript frameworks. It notes that SEOs need to understand how JavaScript works and how search engines handle it, as many developers are not familiar with SEO. It provides tips for SEOs, including that search engines don't interact with the page content in the same way users do, and content should be loaded by default without user interaction. It also discusses different approaches to rendering pages for search engines like server-side rendering versus client-side rendering.

Review and resources to news and info regarding three biggest influences of search engine rankings for sites in 2016 and beyond.

Max 2009 presentation that I co-presented with Adobe\'s Duane Nickull. This was a featured top 3 MAX presentation. Watch at http://tr.im/JzGf

The document discusses JavaScript and SEO. It begins with an introduction to Impression, a UK digital marketing agency. It then discusses Edd Wilson, a senior technical SEO specialist at Impression. The majority of the document discusses the impact of JavaScript on SEO and search engine indexing. It notes that JavaScript can affect rendering and loading performance, and outlines optimizations that can be made to JavaScript to improve SEO, such as deferring non-critical JavaScript, chunking files, and compressing assets.

Especially in a mobile-first world, fast loading websites are of utmost importance. Also, Google has been very vocal about anything web performance in the last few years and is pushing hard to innovate repeatedly. But performance is so much more! User satisfaction should be the main goal because expectations are clear: You’ve got two to three seconds maximum to deliver, so make it count. During Bastian's SearchLeeds 2018 talk he walked through various advanced topics around web performance optimisation going way beyond Accelerated Mobile Pages (and other short-term solutions) to make any website really, really fast.

This deck is from #LAC2016 where I stepped in last minute to do a session on optimising AJAX for organic search pitched at beginner level with expectation some intermediate level. Well received by audience it seemed as no one walked out after the TL;DR ;-)

This document summarizes a presentation about using Chrome DevTools to test and optimize websites for Google's upcoming Page Experience update. It discusses the components of the update like mobile-friendliness and core web vitals. It provides guidance on using DevTools to test for issues in areas like intrusive interstitials, HTTPS security, and core web vitals metrics. The presentation emphasizes that field data may differ from lab tests in DevTools, and it outlines many resources for further information on the Page Experience update and related topics.

BrightonSEO, March 2021 With Google's Page Experience ranking signal update rolling out in May 2021, you're running out of time to put in the budget line items for all the fancy SEO tools you'll need! Don't panic. Rachel Anderson and Jamie will show you how to optimize for humans (and algorithm updates) using an underestimated SEO ally: Chrome DevTools.

Chrome DevTools are a set of free tools built directly into the Google Chrome browser, that offer developers and SEO specialists exceptional insights into underlying SEO issues. In this session, we will look at how to use it for technical SEO auditing, performance testing and crawlability, especially for JavaScript sites.

It's what it says, some of the problems we've seen with JS frameworks and some of the things to look at to figure out what's going on.

App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.

This document summarizes a talk given by Chris Heilmann at ForwardJS in 2015. Heilmann discusses the state of web development technologies and how developers have focused too much on experimental features that are not ready for production use. This has led to a fragmented web where browsers implement features differently. He argues developers should focus on standardizing and improving existing web standards rather than constantly introducing new technologies. ES6 is highlighted as a priority for improving existing JavaScript.

The document discusses various methods for enabling websites for mobile, including dedicated mobile sites, responsive design, and adaptive/dynamic serving. It provides advantages and considerations for each approach. It also covers frameworks like Bootstrap and Foundation that can be used to implement responsive design. The document discusses SEO and performance best practices for responsive design, such as crawlability, architecture, load times, and image/file optimization.

Site speed is important for your bottom line and understandably, with so many metrics and details, it can get confusing. This session should help the audience understand how important performance is to Google, and the why and how webmasters can take initiative to improve.

View this presentation here on Android Developers: https://www.youtube.com/watch?v=PxQl56aJ09A& This is a rehashed version of: http://www.slideshare.net/StacyWylie/big-trouble-in-little-networks with NEW content and merged example code!

1. The document provides best practices and guidance for migrating websites, with a focus on search engine optimization. It emphasizes thorough preparation, testing changes gradually, and post-migration monitoring to ensure no issues occur. 2. Key steps include preparing the site by fixing errors, gathering URLs, benchmarking performance, and testing changes. All internal links, files, headers and technical elements need to be updated. 3. During implementation, changes should be made gradually and thoroughly tested. Search console needs to be configured for the new site. Post-migration, redirects, errors and performance must be monitored closely.

This is an older slide deck I realized I never uploaded. It is a slightly longer deck than the Night at the SPA deck. This features many concepts that are forerunners to the modern progressive web application. There are slides related to web performance best practices, JavaScript architecture, responsive web design, touch and much more.

The document discusses optimizing web apps for search engines. It covers indexing web apps by using clean URLs, canonical tags, and server-side rendering. It also discusses optimization techniques like making the app mobile friendly, adding structured data for search results, and improving speed by optimizing images, inlining critical CSS/JS, code splitting, and following the PRPL pattern. The document provides tips on rendering web apps for search engines and users to improve both indexing and user experience.

My talk [DE] from SEOday 2020 in Cologne titled: "Surprise, Surprise - Fünf Dinge, die du über technische Suchmaschinenoptimierung bisher nicht wusstest". Enjoy!

Meine Präsentation von der SEOkomm 2018 mit vielen Tipps und Empfehlungen rund um das Thema Logfile Analyse - inkl. Übersicht Marktübersicht der Tools, vielen Logfile Auditing Workflows, etc.