SlideShare a Scribd company logo
www.invidual.com
Wordpres
Meetup
11.12.2019
Technical
SEO
Ing. Bartosz Stankiewicz, MSc
www.invidual.com
bart@invidual.com
+43 660 67 23 749
About Us
Ing. Bartosz Stankiewicz, MSc
Website Development
Pia Steurer, BA BA
Online Marketing
1
2
3
4
5
What is Technical SEO?
Numbers from 2019 on Technical SEO
Top 10 To-Dos
Checklist with 20 Steps for 2020
Conclusion
Technical
SEO
Overview

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Site audit presentation powerpoint template
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When you're doing a site audit, chances are that you'll want to actually present your findings to your client or boss. While XLS, and Google drive are where most of your data are going to live you may want to choose a slide deck to cover the fundamentals of your audit. I created this as part of a blog post for http://beamusup.com for site audit resources, I hope you find it useful!

seo site audit templatesite audittemplate
What is Our
Goal?
Our (customers’) products/services should
be found on the internet.
What do Search
Engines do?
1
2
3
Indexing
Crawling
Answering Search Queries
What is SEO?
A process of optimizing your website for search engines.
Search Engine Optimization
What is Technical
SEO?
Everything regarding SEO
which has nothing to do
with content or website
promotion. Optimizing for
crawling & indexing phase.

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Technical SEO refers to optimizing a website for search engines by improving the structure, markup, and coding of web pages. This includes optimizing page speed, implementing a responsive design, creating an XML sitemap, fixing broken links, and using proper meta tags, headers, and canonical tags to avoid duplicate content issues. The goal of technical SEO is to make the website easy for search engines to crawl, index, and understand so content can be found and ranked highly.

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The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.

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Building an SEO Foundation - A Corporate Marketer's Checklist
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When’s the last time you did a complete diagnosis of your site’s SEO health? Join us for our June Webinar and we’ll walk you through the checklist to determine what’s going right and what needs improvement. Learn how to implement an SEO audit to ensure execution resources will be directed to the areas that provide the biggest impact to the company’s bottom line. You will learn: • On-page positive ranking factors • On-page negative ranking factors • Off-site ranking factors • Domain and server factors • Top level metrics to benchmark against competitors Speaker: Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.

seoseo checklistjohnny chan
3 Pillars of SEO
TECHNICAL SEO
Crawling & Indexing
OFF-PAGE SEO
Website Promotion
ON-PAGE SEO
Page & Content
Optimization
Off Page SEO
& SEM
On-PAGE SEO based
on Content
Technical SEO
3 Layers of SEO
Numbers on
Technical SEO
• 44% of Fortune 500 company websites are not mobile-
friendly. (Techcrunch)
• 59% of SEO specialists say that technical on-site
optimization is the most effective SEO strategy used.
(Medium)
Source:https://learn.g2.com/seo-statistics
Numbers on
Technical SEO
• Usability experts claim that it should only take three clicks to
find any given page. (SEJ)
• 47% of consumers expect a page to load within two seconds.
(Quicksprout)
Source:https://learn.g2.com/seo-statistics

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TOP 10
H1-Tag
Solution
Should be title of page/post,
on top of the website, with
keywords relevant to the
content of the website and
relevant to search terms used
in search queries.
Issue
Missing, multiple h1 tags.
How to check?
Use a browser, open the
source code of website and
search for “h1”.
Meta Title &
Description
Solution
They give a search engine an
idea of what the page is
about, this data appears in
the search engine’s result
pages (SERP). Shouldn’t be
too short or too long and
different on every page.
Issue
Missing, too short/too long,
no keywords.
How to check?
Check with:
https://www.seobility.net/e
n/seocheck/
SEO Friendly URLs
Solution
Should make
hierarchy/structure of the
site visible, should be human
readable and consist of
keywords. Often same
content as h1.
Issue
Not human readable URL.
How to check?
Check the URL-bar of the
browser.

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Top 5 Ways to Analyze Your Website: Google Search Console
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In this presentation learn the basics of using Google Analytics to measure your website and online presence

measurementswebsite analysisseo
robots.txt
Solution
User-Agent: *
Allow: /wp-content/uploads/
Disallow: /wp-content/plugins/
Disallow: /wp-admin/
Sitemap:
https://example.com/sitemap_index.xml
Issue
Missing or blocking.
How to check?
FTP Client, go to root-
folder (where index.php is)
XML Sitemap
Solution
Gives search engines an
overview of the
structure/organization of
your content and shows how
often different sites are
updated. Use Yoast SEO to
provide one and submit to
Google Search Console.
Issue
Missing.
How to check?
Look for sitemap.xml or
index_sitemap.xml
Duplicate Content
Solution
Redirect in .htaccess file to
one URL. Define unique
indexable pages through:
rel=“canonical”
Issue
Different URLs display
same content. www vs. non-
www, http vs. https.
How to check?
Check redirects in URL-
bar. Check with:
https://www.seobility.net/e
n/seocheck/
301 Redirects
Solution
Create redirects in the
.htaccess file
Redirect 301 /old-page.html
http://www.mydomain.com/new-page.html
Issue
Deleted content without
301 redirect, website
relaunch without 301
redirects which causes a
loss of human website
traffic, SEO ranking and
history.
How to check?
Check for 404 errors in
Google Search Console.

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Technical SEO for large eCommerce websites
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#seo #wordpress
Mobile Responsive
Solution
Create responsive layouts for
your website and test a lot.
Issue
Broken layout/not
accessible content on
mobile which causes
reduced search ranking in
search engines and poor
user experience.
How to check?
Test on mobile devices and
through Google Chrome
Developer Tools.
Speed &
Performance
Solution
Site speed is part of Google’s
algorithm, site speed
becomes more and more
important. Optimize image
sizes, compress CSS & JS
files.
Issue
Slow websites, mobile usage
with bad coverage. It makes
it difficult for search
engines to crawl content
and creates poor user
experience.
How to check?
Use PageSpeed Insights:
https://developers.google.c
om/speed/pagespeed/insigh
ts/.
Schema & Rich
Snippets
Solution
Structured data helps search
engines to understand the
content on your site, which
can be used to display rich
snippets in search results.
Makes your content more
visible on the SERP.
Issue
Missing or wrong
structured data.
How to check?
Use Google Rich Results
Test to validate:
https://search.google.com/t
est/rich-results.
Checklist 2020
• Specify a preferred domain
• Register your website on Google Search Console
• WP: Allow to crawl & index your website (WP: Settings > Read –
uncheck checkbox)
• Create XML-Sitemap and submit to Google Search Console
• Create a robots.txt file
• Make your website fast & mobile friendly (responsive)
• Create SEO friendly URLs
• Identify crawl errors (”Coverage” in Google SC)
• Fix broken links & create effective 404 pages
hidigitaltips.com

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GetCertGo Report-seo-march-2017
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This document provides a summary of SEO activities and analytics for the GetCertGo website from March to April 2017. Key findings include a 31.08% increase in sessions, a 45.41% increase in organic traffic, and decreases in bounce rate and time on site for desktop versus mobile users. On-page optimizations added keywords to pages and updated the robots.txt file. Off-page activities included social bookmarking, classified listings, and directory submissions.

marketingonline marketingeducation
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SEORUCHI is one of the Best SEO Training Institute in Dilsukhnagar Hyderabad.We provide training on Live Project. All student get Internet connection and computer to practise . 100% placement assistance. manual search engine submission, manual directory submission, quality link building, article submission and press release service. SEORuchi has experts with good experience to perform SEO and link building task completely according to your requirement.

digital marketingemail marketingdigital marketing training in hyderabad
Checklist 2020
• Set correct 301 redirects
• Turn to HTTPS
• Fix duplicate content issues
• Check regularly for malware / update WP & Plugins –
disable unused ones
• Use structured data (appear in SERP with rich content)
• Check if JS doesn’t hide or block content
• Validate and fix JS/HTML/CSS errors
hidigitaltips.com
Conclusion
Strong SEO is only possible when it combines good content,
with off-page action, high quality WordPress themes, plugins,
testing and hosting.
Ing. Bartosz Stankiewicz MSc
www.invidual.com
bart@invidual.com
+43 660 67 23 749
Further readings
https://www.reliablesoft.net/technical-seo/
https://hookagency.com/idiots-guide-technical-seo
https://www.reliablesoft.net/technical-seo/

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Technial SEO

  • 2. Wordpres Meetup 11.12.2019 Technical SEO Ing. Bartosz Stankiewicz, MSc www.invidual.com bart@invidual.com +43 660 67 23 749
  • 3. About Us Ing. Bartosz Stankiewicz, MSc Website Development Pia Steurer, BA BA Online Marketing
  • 4. 1 2 3 4 5 What is Technical SEO? Numbers from 2019 on Technical SEO Top 10 To-Dos Checklist with 20 Steps for 2020 Conclusion Technical SEO Overview
  • 5. What is Our Goal? Our (customers’) products/services should be found on the internet.
  • 6. What do Search Engines do? 1 2 3 Indexing Crawling Answering Search Queries
  • 7. What is SEO? A process of optimizing your website for search engines. Search Engine Optimization
  • 8. What is Technical SEO? Everything regarding SEO which has nothing to do with content or website promotion. Optimizing for crawling & indexing phase.
  • 9. 3 Pillars of SEO TECHNICAL SEO Crawling & Indexing OFF-PAGE SEO Website Promotion ON-PAGE SEO Page & Content Optimization
  • 10. Off Page SEO & SEM On-PAGE SEO based on Content Technical SEO 3 Layers of SEO
  • 11. Numbers on Technical SEO • 44% of Fortune 500 company websites are not mobile- friendly. (Techcrunch) • 59% of SEO specialists say that technical on-site optimization is the most effective SEO strategy used. (Medium) Source:https://learn.g2.com/seo-statistics
  • 12. Numbers on Technical SEO • Usability experts claim that it should only take three clicks to find any given page. (SEJ) • 47% of consumers expect a page to load within two seconds. (Quicksprout) Source:https://learn.g2.com/seo-statistics
  • 14. H1-Tag Solution Should be title of page/post, on top of the website, with keywords relevant to the content of the website and relevant to search terms used in search queries. Issue Missing, multiple h1 tags. How to check? Use a browser, open the source code of website and search for “h1”.
  • 15. Meta Title & Description Solution They give a search engine an idea of what the page is about, this data appears in the search engine’s result pages (SERP). Shouldn’t be too short or too long and different on every page. Issue Missing, too short/too long, no keywords. How to check? Check with: https://www.seobility.net/e n/seocheck/
  • 16. SEO Friendly URLs Solution Should make hierarchy/structure of the site visible, should be human readable and consist of keywords. Often same content as h1. Issue Not human readable URL. How to check? Check the URL-bar of the browser.
  • 17. robots.txt Solution User-Agent: * Allow: /wp-content/uploads/ Disallow: /wp-content/plugins/ Disallow: /wp-admin/ Sitemap: https://example.com/sitemap_index.xml Issue Missing or blocking. How to check? FTP Client, go to root- folder (where index.php is)
  • 18. XML Sitemap Solution Gives search engines an overview of the structure/organization of your content and shows how often different sites are updated. Use Yoast SEO to provide one and submit to Google Search Console. Issue Missing. How to check? Look for sitemap.xml or index_sitemap.xml
  • 19. Duplicate Content Solution Redirect in .htaccess file to one URL. Define unique indexable pages through: rel=“canonical” Issue Different URLs display same content. www vs. non- www, http vs. https. How to check? Check redirects in URL- bar. Check with: https://www.seobility.net/e n/seocheck/
  • 20. 301 Redirects Solution Create redirects in the .htaccess file Redirect 301 /old-page.html http://www.mydomain.com/new-page.html Issue Deleted content without 301 redirect, website relaunch without 301 redirects which causes a loss of human website traffic, SEO ranking and history. How to check? Check for 404 errors in Google Search Console.
  • 21. Mobile Responsive Solution Create responsive layouts for your website and test a lot. Issue Broken layout/not accessible content on mobile which causes reduced search ranking in search engines and poor user experience. How to check? Test on mobile devices and through Google Chrome Developer Tools.
  • 22. Speed & Performance Solution Site speed is part of Google’s algorithm, site speed becomes more and more important. Optimize image sizes, compress CSS & JS files. Issue Slow websites, mobile usage with bad coverage. It makes it difficult for search engines to crawl content and creates poor user experience. How to check? Use PageSpeed Insights: https://developers.google.c om/speed/pagespeed/insigh ts/.
  • 23. Schema & Rich Snippets Solution Structured data helps search engines to understand the content on your site, which can be used to display rich snippets in search results. Makes your content more visible on the SERP. Issue Missing or wrong structured data. How to check? Use Google Rich Results Test to validate: https://search.google.com/t est/rich-results.
  • 24. Checklist 2020 • Specify a preferred domain • Register your website on Google Search Console • WP: Allow to crawl & index your website (WP: Settings > Read – uncheck checkbox) • Create XML-Sitemap and submit to Google Search Console • Create a robots.txt file • Make your website fast & mobile friendly (responsive) • Create SEO friendly URLs • Identify crawl errors (”Coverage” in Google SC) • Fix broken links & create effective 404 pages hidigitaltips.com
  • 25. Checklist 2020 • Set correct 301 redirects • Turn to HTTPS • Fix duplicate content issues • Check regularly for malware / update WP & Plugins – disable unused ones • Use structured data (appear in SERP with rich content) • Check if JS doesn’t hide or block content • Validate and fix JS/HTML/CSS errors hidigitaltips.com
  • 26. Conclusion Strong SEO is only possible when it combines good content, with off-page action, high quality WordPress themes, plugins, testing and hosting.
  • 27. Ing. Bartosz Stankiewicz MSc www.invidual.com bart@invidual.com +43 660 67 23 749 Further readings https://www.reliablesoft.net/technical-seo/ https://hookagency.com/idiots-guide-technical-seo https://www.reliablesoft.net/technical-seo/