CMS: Challenging the Consensus
•
2 likes•662 views
Slides from a debate on "CMS: Challenging the Consensus" given at the Institutional Web Management Workshop 2006 on 16 June 2006. See <http: />.
Report
Share
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to CMS: Challenging the Consensus
Similar to CMS: Challenging the Consensus (20)
More from lisbk
More from lisbk (20)
Recently uploaded
Recently uploaded (20)
CMS: Challenging the Consensus
- 1. Content Management System =/= Management of Content
- 2. The CMS honey trap
- 3. Myth 1: The ‘IT Solution’
- 4. Myth 1: The ‘IT Solution’ psychological diversion: we can ‘solve’ the web site! lure of the project: CMS becomes the reason, rather than the means ill-defined goals: “process” becomes secondary to the “project” - the implementation of the CMS myth of ‘the end’ – it’s done! Project finishes – management lose interest
- 5. Myth 2: ‘Enabling content owners’
- 6. Myth 2: ‘Enabling content owners’ inexpert authors: they will break it! fonts, grammar, images, links, writing for the web inexpert editors: not usability experts, information architects or marketing specialists devolved = not joined up: approval/editorial processes aren’t effectively applied in devolved environs lack of vision: content owners do not see or understand ‘the big picture’
- 7. Myth 3: global changes
- 8. Myth 3: global changes architecture: CMS monolith ill-suited to institutional/external changing needs and practices flexibility: web is driven by immediacy : needs, opportunities, challenges to which a CMS is ill-suited standards and accessibility: today’s standard is tomorrow’s deprecated tag; one man’s accessibility guideline is another man’s barrier
- 9. Myth 4: saving money CMS
- 10. Myth 4: saving money setup costs: specification; acquisition; configuration; integration staffing costs: technical, managerial, support, authors, editors ongoing costs: changes, training support, in bed with the enemy (vendor) no end in sight: where’s the exit strategy?
- 11. So what’s the solution? I have nothing to offer but blood, toil, tears, and sweat. We have before us an ordeal of the most grievous kind. We have before us many, many months of struggle and suffering.
- 12. Huge paradigm shift! new ‘things’: procedures, roles, tools web ü ber alles: changing the institutional practices (hundreds?) of years change management: disruption, distraction during setup; learning; resentment, rejection: it was fun when I could use Dreamweaver
- 13. What is Content Management? 1 Identifying: clients’ needs organisation’s needs content - information audit content owners/ stakeholders the ‘big picture’ Organising reallocation of duties: writers and publishers training in writing for the web editorial controls review processes - cyclical
- 14. What is Content Management? 2 Enabling authority quality assurance sign-off review Consolidating technical skills medium literacy architecture vision
- 15. Conclusion CMS does not itself deliver many of the purported benefits DEFINE your solution Solution involves people, processes & (last & least) technology A CMS is just one possible technology CMS can be an expensive distraction - is it really necessary? You’d better know what you want it to do You’d better know what it will take to do it You’d better be happy with the end result
- 16. Mike McConnell – [email_address] Iain Middleton – iain@imiddleton.com