Why Methods Trump Methodology
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My talk at DigitalNow 2007, in Orlando on April 13. Discusses common roadblocks and things that break through them.
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Why Methods Trump Methodology
- 1. Why Methods Trump Methodology and Other Execution Secrets for User Experience Success DigitalNow 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca April 13, 2007
- 2. aka “Removing Roadblocks for 2.0 Success”
- 3. aka “everything Jess knows about good web projects in 90 minutes or less”
- 5. The Tie and the Turtleneck
- 6. Turtleneck
- 7. Tie
- 9. The limitless opportunity of Web 2.0…
- 10. Blue sky
- 11. Blue Sky Barrier
- 12. Reference: “The Chaos Chronicles”, The Standish Group, 2003. 51% Challenged 34% On time On budget 15% Cancelled 66% Failure Rate
- 13. 66%
- 14. That’s 2 out of 3 projects
- 15. Top risks in Web 2.0 adoption Buzzword Compliance Build It and They Will Come Syndrome All problems solved by Web 2.0 Hammer 2.0
- 16. The toolbox approach – why methods trump methodology
- 17. Some stories
- 18. A very large international trade association
- 19. A very large project to enable self service
- 20. Tagging for members to describe their own skills
- 21. A public art gallery (with all the right user experience methods)
- 22. I’m not here to tell scary project stories.
- 23. I’m here to talk about an opportunity
- 24. Opportunity 2.0
- 25. Create a compelling experience
- 26. Create a compelling experience
- 27. Create a successful experience
- 28. Other Sessions Sherry Budziak Steve Mulder Seth Earley Andrew Hinton
- 29. Roadblocks
- 30. Executives, Managers, & Team Leads can either create or remove roadblocks.
- 31. 4 Risks Executive & Business focus on narrow perspective Out of touch with users Wrong tools for the job, use traditional IT or Marketing approaches Teams don’t have right capabilities or responsibilities
- 32. 2.0 Don Dea
- 33. 4 Keys Mindsets Skillsets Methods Teams
- 34. Things I wish all my clients knew already
- 35. Key #1 MINDSETS
- 36. Mindset 5 ways to think about design 3 ways to think about experience 1 way of thinking about working (later)
- 37. 5 Ways to think about Design
- 38. Design Maturity
- 39. #1 Unconscious Design »
- 40. #2 Style »
- 41. #3 Form + Function »
- 42. #4 Problem Solving »
- 43. #5 Framing »
- 44. To design the right solution we have to define the right problem.
- 45. 3 Ways to think about Experience
- 46. #1 Experience of Individuals
- 47. User Faces
- 58. Experience is mediated by expectation
- 59. #2 Experience as Outcome
- 60. Value Centered Design
- 61. Successful Experiences are Valuable
- 62. Value Compels
- 63. Markets are Conversations really ^
- 64. Proto 2.0 1999
- 65. Authenticity & Integrity Rely on Expectations
- 66. Methods to understand & design for expectations
- 67. Question from the audience: Hey, are there any people who do that?
- 68. #3 User Experience as Discipline
- 69. User Centered Design
- 70. Elements of UX Jesse James Garrett “The Elements of User Experience”
- 72. Take a deep breath…. Design Maturity (Unconscious, Style, Form+Function, Problem Solving, Framing) Experience Individual Experience as Expectation Cycle Experience as Value User Experience as Discipline Mindset about working (still ahead)
- 73. Key #2 SKILLSETS
- 74. Skillsets Business, Users, Technology, Content User Experience Roles & Skills
- 75. Value Centered Design
- 80. 4 UX Skillsets
- 81. user research
- 90. Specialists are great, but…
- 91. … really, User Experience as Discipline
- 92. … means the Discipline to respect User Experience
- 93. … and avoid abdication.
- 94. Take a deep breath…. Skillsets (Business, Users, Content, Technology) Compare your organization with your team User Experience Skillsets User Research Information Architecture Interaction Design Usability Evaluation
- 95. Key #3 METHODS
- 96. Methods Why methods trump methodology 16 Methods (in 1 minute or less) 1 way of thinking about working (now) 5 Methods (in 5 minutes or less) 6 Principles
- 97. Let’s play the Price is Right.
- 98. How much money was bet on the Rational Unified Process?
- 99. $120,000,000.00
- 100. $120,000,000.00
- 101. That’s one hundred and twenty MILLION dollars.
- 102. Oh.
- 103. I used to work in an ammunition factory…
- 104. I can assure you that there are no silver bullets…
- 105. RUP Macroscope Agile
- 106. Methodologies are like one-size- fits-all T-shirts . They don’t really fit all that well.
- 107. Many methodologies are developed to produce economies of scale …
- 108. … not to produce the best results.
- 109. Particularly if you’re venturing into new waters like Web 2.0.
- 110. Instead of methodology: Principles + Methods
- 112. The toolbox approach – why methods trump methodology
- 113. UXMethods.com
- 129. UXMethods.com
- 131. MINDSET FLASHBACK
- 132. 1 way of working (finally)
- 133. Review & Approve
- 134. Exercise
- 135. Draw a house
- 136. Pair Up. Person who’s birthday is next is the reviewer.
- 137. Review the house. How well does it match the house you drew?
- 138. Now draw a house together.
- 139. 5 Methods that mitigate Review & Approve Risk
- 140. Roadblock Busters
- 141. 1. Collaborative Affinity Analysis
- 143. 2. Conversational Sketching
- 145. 3. Design the Box
- 146. Design the Box How To Design the Box Create a box for the product, even if it isn’t shipped in a box. Elements for the Box Front: Name Tagline 3 key selling features Imagery / Color / Type (Later) Box Back: Feature Set System Requirements From Jim Highsmith, Cutter Institute
- 147. 4. Backcasting
- 148. Backcasting Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?
- 150. 5. Alignment Model
- 151. Alignment Model
- 152. How to align user needs, business drivers, and online offerings.
- 153. 6 principles
- 154. 1. Codesign
- 156. 2. Simple
- 161. 3. Concrete
- 165. 4. Flexible
- 166. How Can People Interpret It?
- 167. 5. Evidence Based
- 170. 6. Surfaces Agendas
- 172. 6 principles Codesign Simple Concrete Flexible Evidence-Based Surfaces Agendas
- 173. Approach
- 174. Get people working together
- 175. Peel Back the Layers
- 178. Approach Get the right people in the room, work together to create artifacts and models that let them articulate business needs. Peel Back the layers Start small: Partner, Pilot, Publicize
- 179. Key #4 TEAMS
- 180. Teams We’re getting near the end How about just 1 model for teams?
- 181. The nForm Web Management Model
- 186. RACI Responsible Accountable Consulted Informed
- 188. In Closing
- 189. Top risks in Web 2.0 adoption Buzzword Compliance Build It and They Will Come Syndrome All problems solved by Web 2.0 Hammer 2.0
- 190. The toolbox approach – why methods trump methodology
- 191. Experience is mediated by expectation
- 192. Value Centered Design
- 193. 4 Keys Mindsets Skillsets Methods Teams
- 194. Review & Approve X
- 195. Create a successful experience
- 196. Blue sky Unlock the potential of Web 2.0 for you and your association.
- 198. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.slideshare.net/jessmcmullin