Chris Simmance is the founder of Under2, an agency that specializes in building fast and optimized digital products. In his talk, he discusses common myths about site speed optimization and provides best practices for improving load times, such as proper image optimization, reducing file sizes by minifying CSS and JavaScript, merging files, and lazy loading images. He emphasizes that speed plugins alone are not enough and developers need to identify bottlenecks and refactor code to build efficiently for performance. The overall message is that the web needs to be built better to improve the experience for all users.
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
Page Speed can make or break your business in 2018, as it is equally important for user experience, revenue, and SEO. Mobile page speed is becoming a Goolge ranking factor in July 2018, or is it already as of May 2018? To get an idea about the current state of the industry, SEO PowerSuite conducts an experiment for 1 mln pages to find the correlation between mobile page speed in the position in mobile SERPs. In this presentation, delivered by Aleh Barysevich at SMX London, you'll find the results of the experiment, as well as the latest tools and tips on improving page speed.
Nine Things we're Checking for a Mobile First Index by Nichola Stott in The I...
Nichola Stott outlines 9 things webmasters should check for a mobile-first index, including mobile handling, HTTP/2, front-end optimization, tag management, structured data, service workers, URL hierarchy, content experience, and journey experience. Checking these areas can help provide a great user experience for mobile users and improve site speed, which can reduce abandonment rates and help sites rank higher in mobile search results. Stott emphasizes the importance of testing sites using a device lab to avoid making assumptions about mobile performance.
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
Automated Duplicate Content Consolidation with Google Cloud Functions
Avoid duplicate content and don’t leave money on the table with unoptimized groups of pages linked by canonical declarations! Particularly in e-commerce, you can increase Google’s confidence by making sure your groups of product URLs are perfectly canonicalized and clear to search engines.
Solving Complex JavaScript Issues and Leveraging Semantic HTML5
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
SEO for Large/Enterprise Websites - Data & Tech Side
There is a lot to cover about SEO for large websites/enterprise.
In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.
In this talk, Cory Schmidt explains the SEO implications of migrating to a headless CMS. He will use the story of his company's recent migration and its challenges, and the huge impact on organic search...
This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.
This document discusses various techniques for improving JavaScript rendering for SEO purposes, including:
- Using automated tests to prevent JavaScript-related SEO errors before deployment. Unit and end-to-end tests can check for issues like missing tags.
- Choosing an appropriate rendering technique depending on how often content changes, whether it be pre-rendering, server-side rendering, or dynamic rendering.
- Leveraging universal JavaScript to avoid accidental cloaking issues and ensure consistency between what users and search engines see. Workarounds are discussed when universal JavaScript is not practical.
The document summarizes lessons from a WordCamp event. It discusses Gutenberg, the new WordPress editor, and how it will work. It also provides tips on diagnosing WordPress issues using tools like Query Monitor, monitoring logs, and developing effective website briefs. Additional topics covered include using XDebug for debugging, working remotely with other developers, developing WordPress apps over 5 years, and search engine optimization best practices.
Technical SEO for international markets- Leonie Mann - Brighton SEO 2021
This talk will focus on the key considerations that need to be made for technical SEO in new international markets. From choosing the correct domain structure for your needs, to ensuring your new website is setup to start ranking from day one, this talk will cover learnings from successful, and a few unsuccessful, global website launches and what to do to ensure optimal performance once live.
Inbound 2017: Back to Our Roots with Technical SEO
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
Website Optimization How to Increase Page Performance and More
Join us for our sixth Greenville HUG meeting of 2023 and learn how to fix common website issues including improving website performance, enhancing SEO for a website, optimizing a website for mobile, implementing website security best practices, and website personalization.
Everybody loves fast websites. Use these techniques to increase the site speed. Presentation was held during the Dutch Joomla!days 2010 24-04-2010 #jd10nl
An overview of the areas where we are focusing our efforts on front end performance on Shopify.com. Presented at the Toronto Web Performance Group's meetup on September 23, 2015.
Web Performance tuning presentation given at http://www.chippewavalleycodecamp.com/
Covers basic http flow, measuring performance, common changes to improve performance now, and several tools and techniques you can use now.
Rapid Prototyping with Sass, Compass and Middleman by Bermon Painter
This talk will cover some of the benefits of building a rapid prototyping framework with Sass & Compass along with the static site generator, Nanoc. you’ll discover how to rapid prototype pages, widgets and interactions that can be used for usability testing and to help concept ideas. Since it’s all built on Ruby it’s easy to migrate over to the real application later or toss away
Delivering Fantastic Brand Experiences With Low-Code
From our Delivering Fantastic Brand Experiences With Low-Code Webinar on June 23rd 2022.
Utilising a low-code strategy and solution and enable businesses to better manage their website challenges, streamline slow development workflows and create better experiences for their customers.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
SearchLeeds 2019 - Nichola stott - The state of PWAsSearchLeeds
Progressive web apps have been around for some years now, but adoption rate appears to be slow. In this talk Nichola will review the baseline and enhanced PWA criteria to explore why this might be. In addition we’ll also cover what’s new, benefits experienced by early adopters, tracking tips, how to get into the Play Store; as well as some of the current downsides and security considerations.
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...Link-Assistant.Com
Page Speed can make or break your business in 2018, as it is equally important for user experience, revenue, and SEO. Mobile page speed is becoming a Goolge ranking factor in July 2018, or is it already as of May 2018? To get an idea about the current state of the industry, SEO PowerSuite conducts an experiment for 1 mln pages to find the correlation between mobile page speed in the position in mobile SERPs. In this presentation, delivered by Aleh Barysevich at SMX London, you'll find the results of the experiment, as well as the latest tools and tips on improving page speed.
Nine Things we're Checking for a Mobile First Index by Nichola Stott in The I...We Are Marketing
Nichola Stott outlines 9 things webmasters should check for a mobile-first index, including mobile handling, HTTP/2, front-end optimization, tag management, structured data, service workers, URL hierarchy, content experience, and journey experience. Checking these areas can help provide a great user experience for mobile users and improve site speed, which can reduce abandonment rates and help sites rank higher in mobile search results. Stott emphasizes the importance of testing sites using a device lab to avoid making assumptions about mobile performance.
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...Hamlet Batista
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
Automated Duplicate Content Consolidation with Google Cloud FunctionsHamlet Batista
Avoid duplicate content and don’t leave money on the table with unoptimized groups of pages linked by canonical declarations! Particularly in e-commerce, you can increase Google’s confidence by making sure your groups of product URLs are perfectly canonicalized and clear to search engines.
Solving Complex JavaScript Issues and Leveraging Semantic HTML5Hamlet Batista
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
There is a lot to cover about SEO for large websites/enterprise.
In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.
Headless CMS – the foundation of modern SEOCory Schmidt
In this talk, Cory Schmidt explains the SEO implications of migrating to a headless CMS. He will use the story of his company's recent migration and its challenges, and the huge impact on organic search...
11 Advanced Uses of Screaming Frog Nov 2019 DMSSOliver Brett
This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.
This document discusses various techniques for improving JavaScript rendering for SEO purposes, including:
- Using automated tests to prevent JavaScript-related SEO errors before deployment. Unit and end-to-end tests can check for issues like missing tags.
- Choosing an appropriate rendering technique depending on how often content changes, whether it be pre-rendering, server-side rendering, or dynamic rendering.
- Leveraging universal JavaScript to avoid accidental cloaking issues and ensure consistency between what users and search engines see. Workarounds are discussed when universal JavaScript is not practical.
The document summarizes lessons from a WordCamp event. It discusses Gutenberg, the new WordPress editor, and how it will work. It also provides tips on diagnosing WordPress issues using tools like Query Monitor, monitoring logs, and developing effective website briefs. Additional topics covered include using XDebug for debugging, working remotely with other developers, developing WordPress apps over 5 years, and search engine optimization best practices.
Technical SEO for international markets- Leonie Mann - Brighton SEO 2021Leonie Mann
This talk will focus on the key considerations that need to be made for technical SEO in new international markets. From choosing the correct domain structure for your needs, to ensuring your new website is setup to start ranking from day one, this talk will cover learnings from successful, and a few unsuccessful, global website launches and what to do to ensure optimal performance once live.
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
Website Optimization How to Increase Page Performance and More Boundify
Join us for our sixth Greenville HUG meeting of 2023 and learn how to fix common website issues including improving website performance, enhancing SEO for a website, optimizing a website for mobile, implementing website security best practices, and website personalization.
Site Performance Optimization - Joomla!Hans Kuijpers
Everybody loves fast websites. Use these techniques to increase the site speed. Presentation was held during the Dutch Joomla!days 2010 24-04-2010 #jd10nl
An overview of the areas where we are focusing our efforts on front end performance on Shopify.com. Presented at the Toronto Web Performance Group's meetup on September 23, 2015.
Web Performance tuning presentation given at http://www.chippewavalleycodecamp.com/
Covers basic http flow, measuring performance, common changes to improve performance now, and several tools and techniques you can use now.
Rapid Prototyping with Sass, Compass and Middleman by Bermon PainterCodemotion
This talk will cover some of the benefits of building a rapid prototyping framework with Sass & Compass along with the static site generator, Nanoc. you’ll discover how to rapid prototype pages, widgets and interactions that can be used for usability testing and to help concept ideas. Since it’s all built on Ruby it’s easy to migrate over to the real application later or toss away
Delivering Fantastic Brand Experiences With Low-CodeCyber-Duck
From our Delivering Fantastic Brand Experiences With Low-Code Webinar on June 23rd 2022.
Utilising a low-code strategy and solution and enable businesses to better manage their website challenges, streamline slow development workflows and create better experiences for their customers.
The document discusses why designers need portfolio websites, what is required to create a website, and compares designing websites using HTML versus Flash. It also explains characteristics of Web 2.0 like social networks, wikis and blogs. Finally, it discusses using content management systems to maintain websites.
This document discusses securing Microsoft SQL Server. It covers securing the SQL Server installation, controlling access to the server and databases, and validating security. Key points include using least privilege for service accounts, controlling access through logins, roles and permissions, auditing with SQL Server Audit and Policy Based Management, and services available from Pragmatic Works related to SQL Server security, training and products.
This document summarizes and reviews the Site Man Pro cloud-based website building and membership software. It outlines key features such as physical and network security through Amazon servers, easy website creation with no web hosting required, and support for building membership sites, online stores, and more. It also describes several bonus packages that are included to help with blog automation, digital product sales, social media marketing, and backlink building.
Stupid Website Redesign Mistakes Your Company Will MakeJacob Hagberg
Are you an inhouse marketer? Do you care about your job? In the not too distance future, in an office near you someone will propose a website redesign that will cost you your job... Unless you learn some tricks to keep SEO happy.
Can your business and your job really afford a 90% drop in organic traffic or conversion? After viewing this slideshare you will have 5 key insights to help you prevent some of the most common mistakes.
DataPeople Limited is a leading offshore website design and development company located in Dhaka, Bangladesh. It offers a variety of web design, development and internet marketing services including SEO. The company aims to be one of the top offshore providers of these services worldwide through the use of skilled designers, developers, premium quality work and affordable prices. It utilizes common technologies and frameworks to create websites that meet W3C standards and load quickly across browsers.
Atlassian builds tools for all teams... including ourselves! There's no right or wrong way to use our tools, but we've developed some best practices that a lot of our teams have adopted.
In this session you will learn how an Atlassian developer uses JIRA, Confluence, HipChat, BitBucket, and Bamboo to plan, build, test, and continuously deploy HipChat. You will also learn some tips and tricks for using the Atlassian toolset to take a project from a concept to a released application.
David Cruz, Senior Software Developer - HipChat Desktop, Atlassian
APIdays Barcelona 2019 - How to build a social network on Serverless with Yan...apidays
This document discusses how to build a social network using serverless architecture. It outlines reasons for using a serverless approach, including delivering better user experiences faster, delivering value faster, and being more cost efficient. It then describes how to build a social network serverlessly using microservices, event-driven architecture, and AWS Lambda. It provides examples of challenges overcome and benefits realized by a company that migrated an existing social network to serverless.
How to build a social network on serverlessYan Cui
Many people are building different workloads using serverless technologies these days, but how would a non-trivial system such as a social network look like on serverless?
In this talk Yan will discuss his journey of migrating a social network startup to serverless, and how his team was able to improve performance, scalability and feature delivery using serverless technologies.
Yan will discuss how serverless technologies such as Lambda are used to implement each part of their system, including search, push notifications, timeline, user recommendations, and business intelligence. If you're wondering how serverless can be used to solve a wide variety of challenges in your business, this is the talk for you.
This document provides guidance on optimizing a WordPress website to improve Google PageSpeed scores. It recommends optimizing JavaScript and CSS by combining and minifying files, deferring non-critical scripts, and using plugins. It also recommends optimizing images using plugins like ShortPixel or WP-Smushit to compress large images. Following these steps, the author was able to increase their mobile speed score from 62 to 95 and desktop suggestion score from 72 to 85.
This document discusses various techniques for improving front-end web performance. It states that 80% of end-user response time is spent downloading page components like images, CSS, JavaScript, and that speed is important for user experience and functionality. Various methods are presented for minimizing file sizes like JavaScript minification and combining files. It also recommends techniques like using CSS sprites and lazy loading images. Browser tools for analyzing performance are listed, and references for further information are provided.
Optimizing web performance (Fronteers edition)Dave Olsen
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
Super speed around the globe - SearchLeeds 2018Bastian Grimm
My talk covering some of the very latest in web performance optimisation (paint timings, critical rendering path, custom web fonts, etc.) for technical marketers & SEOs from SearchLeeds 2018.
SearchLeeds 2018 - Bastian Grimm - Peak Ace - International site speed: Going...Branded3
Especially in a mobile-first world, fast loading websites are of utmost importance. Also, Google has been very vocal about anything web performance in the last few years and is pushing hard to innovate repeatedly. But performance is so much more! User satisfaction should be the main goal because expectations are clear: You’ve got two to three seconds maximum to deliver, so make it count. During Bastian's SearchLeeds 2018 talk he walked through various advanced topics around web performance optimisation going way beyond Accelerated Mobile Pages (and other short-term solutions) to make any website really, really fast.
Similar to 2 Seconds is the New Slow - Chris Simmance - under2 (20)
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Traditional Foods Of Australia and The HistoryThe Aussie Way
One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option.
Visit - https://theaussieway.com.au/category/food/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
2. We’re Under2 Digital:
We existto build fast stuff for the web
Whether that’s a website, plugin or tool
We can build it and make it fast. No Bloat, No BS, Just quality dev
work at fair prices
Everything loads in Under 2 seconds!
WHO AREWE?
under2.agency
3. I’m Chris Simmance
• I love Digital
• I run Under2
• I’ve worked with some great brands
• I have a technology addiction
• I also have an awesome dog!
• I speak at top events
WHO AM I?
under2.agency
4. • Why the web is broken
• Common site speed myths
• Bottleneck spotting
• Web dev issue identification
• Questions
WHAT AM I TALKING ABOUT?
under2.agency
12. • Speed plugins are not the be-all and end-all
• Many speed plugins have other factors such additional PHP and
SQL look ups that can negate some of the impact
• Image optimisation plugins sound great, but sometimes aren’t!
under2.agency
15. PROPER IMAGE OPTIMISATION BEST PRACTICE
under2.agency
Show fullscreen version of non optimised image
16. • Compression tools
• http://tinypng.com
• https://compressor.io/
• https://imageoptim.com/ (Mac app and website service)
• Test different compression rates to test your results
17. PROPER IMAGE OPTIMISATION BEST PRACTICE
under2.agency
Show fullscreen version of non optimised image
18. PROPER IMAGE OPTIMISATION BEST PRACTICE
under2.agency
Show fullscreen version
of 90% optimised image and overlay the filesize in kb
19. PROPER IMAGE OPTIMISATION BEST PRACTICE
under2.agency
Show fullscreen version
of 80% optimised image and overlay the filesize in kb
20. PROPER IMAGE OPTIMISATION BEST PRACTICE
under2.agency
Show fullscreen version
of 70% optimised image and overlay the filesize in kb
21. PROPER IMAGE OPTIMISATION BEST PRACTICE
under2.agency
Show fullscreen version
of 70% optimised image and overlay the filesize in kb
22. PROPER IMAGE OPTIMISATION BEST PRACTICE
under2.agency
Show fullscreen version
of 70% optimised image and overlay the filesize in kb
24. • Shorter CSS selectors and class names = smaller filesize
400bytes 342bytes
276bytes
HOW TO SOLVE SITE SPEED BOTTLENECKS – CSS
25. under2.agency
• Minification
• Concatenation
• Refactoring your code down to make the same functionality
in less code
• Removing JS plugins that are not needed.
• Only including functionality on pages that it's needed on
HOW TO SOLVE SITE SPEED BOTTLENECKS – JS
26. under2.agency
• Remove anything that you don’t need
• Merge multiple CSS files into as few as possible
• Merge multiple JS files in as few as possible – then async or
defer
• Optimise images for less requests
• Lazy load images below the fold
• Move external scripts into Google Tag Manager or load after
page load
HOW TO SOLVE SITE SPEED BOTTLENECKS – Requests
29. under2.agency
• The web is old and creaky
• Stop being lazy and think more
• Build stuff better for all our sakes
30. Thanks for your attention
under2.agency
chris@under2.agency
@under2builds
Editor's Notes
THE WEB – WHAT IS IT?
These are the current internet cables that allow for connections worldwide. These are only the sea cables, there are many many trunk cables over land too.
This is the map of the most recent audit of the UK’s trunk cables. There are many many more cables that provide businesses and homes with the net.
THE WEB – THE KEY ISSUES
It is not used as originally intendedIt was originally intended to be used for sharing of non-real time plain text resources and educational papers etc the high bandwidth items now being sent are only able to be coped with due to the new capabilities of the fibreoptics and compression tools.There is a diminishing return as the pipes cannot keep being laid and compression can only go so far.
Instead of using the faster speeds to offer better experiences, websites now fit in more “stuff” onto pages.More tracking scripts to sell you stuff, more images, more video, more feeds from other sources, more faff because of lazy developers.
For example, 1 CNN article has:- 11 web fonts = 444KB- 4 stylesheets = 314KB- 20 different frames- 29 XML HTTP requests = 500KB
The internet infrastructure is not built for heavy media files
There are security risks on the physical cables that need mitigating
The number of people online is only going to increase
Currently 50%+ of the traffic on the web is robots, this will grow
IoT is only adding to this strain
The pipes themselves are almost 20 years old now
THE WEB – THE FUTURE
The future of the web is……. SlowToo much pushing through a shit network
Net Neutrality?Paying for access on faster pipes and nodes to get websites faster. 2 tier web for those who pay for speed and those who don’t.
The use of satellite?Using microwave satellites can transmit 1000GBPs pass data long distances
Brute force changesLaying more, wider and more packed cables. EXPENSIVE
Using heavy media without compressionImages, tools, video fonts
Over reliance on 3rd party APIs and toolsAn API has to be called, sent and then loaded. If the API has low bandwidth or if it were high traffic volumes then it will load slowly.
People want shiny thingsLots of new tech that people like to adopt isn’t always as optimal for the user or load time but early adoption is a natural state of people.
Installing lots of plugins and widgets without considering the impactPlugins often have SQL or PHP calls that require lots of lookups and thus slow things down. Shane to go into more detail
Using free code sources that are not optimal for their needsThe likes of Twitter Bootstrap – Shane to give a live example of a site using it and the elements it wastes
Same goes for the use of free or premium web themesAs above showing a site that is built on a page builder and premium theme that’s slow (Show WP and Squarespace)
Speed plugins are not the be-all and end-allStats on the number of users of each pluginWP SuperCache – 1.3miWP Rocket – 463kW3 Total Cache – 1.2miAutoptimize – 650k
Many speed plugins have other factors such as PHP and SQL look ups that can negate some of the impactShane to run through these stats
Caching should be done at server level rather than locally (DON’T JUST CACHE – MEMCACHE, REDISCACHE, VARNISH, OBJECT CACHE)Shane to run through why this is the case and take questions – this is explained in detail later on
Image optimisation plugins sound great, but aren’t!Onto next slide
What are typical hosting issues?To many sites on the same server, too many apache processes running = slower response times. Cheap hosting etc
How to ensure hosting isn’t the load time issuePackage to suit the needs of the user. TTFB The faster the server and the more well connected the data center, the better your time to first byte and server response times.
When is a fast host is not the issue?Fast hosts aren’t fast if you’re using PHP v5 of out of date code for example Explained in detail later on in the silides
Shared hosting or not shared hosting?Is shared hosting ever a suitable option (Viruses and GDPR)
When an issue or group of issues cause a ‘blockage’ that restricts the flow of data
Common bottlenecks include
Shared server bandwidth
Out of date server software
Reliance on shared resources (APIs)
Trying to send too much through the pipe (HTTP Requests)
Poorly coded websites EXAMPLE 2.2k rebuilt to 17 lines 59% of the code was bloat and the rest was lazy front end code from pagebuilder
Tools available online - Gtmetrics, Pingdom etc
Server tools – NewRelic, Command line tools etc
Browse around the staging server to see if it's sluggish
Shared server bandwidth:Dedicated – You own 100% of the resources of that siteVPS – You own 100% of the resources on the site and can host multiple sites on there, you control the sites this server shares the resource with.
Reliance on 3rd party software: External Scripts with Google Tag Manager
Create a new tag and give it a relevant name
Choose Custom HTML tag type
Paste in your external script into the HTML area
In the Trigger Configuration choose to fire this tag on DomReady
Change the triggering to trigger on all pages or choose selected pages
DEFER OR ASYNC IT
DO YOU REALLLY NEED IT TO DO A TASK OR IS IT LAZINESS?
Out of date server software: Server software - Apache, IIS etc DB Software Language Processors – PHP, IIS, Ruby, etc
PHP = 83.5% of the internet PHP 5.5 IS END OF LIFE AND NO LONGER SUPPORTED FOR SPEED/SECURITY
Up to date server software also good for security as well as speed increases.Chart shows requests per second (rps) for a WordPress website
Compression of images, files and headers GZIP - CAN BE DONE ON CPANNEL VIA COMPRESSION LINK OR BY ADDING CODE TO .HTACCESS ON APACHE. SLIGHTLY DIFFERENT ON NGINX niginx.conf file add the following GZIP ON;
Server Caching: The best option
Server caching works as a proxy server between the content and the users
Usually stores flat files in the cache for additional speed an minimal server resource
Files are periodically checked vs file server to keep cache up to date.
Varnish cache is the most popular
File Caching: Has a similar approach to Server Caching just without the Proxy ServerSome hosting companies do not allow this type of cachingOur hosting, WP Engine and some others actually Ban Caching plugins
Browser Caching: Still requires the server hit on the first load then stores files on the users machine.
HOW TO SOLVE SITE SPEED BOTTLENECKS - Images
Proper image optimisation:JPG
PNG
GIF
SVG – Can be added with no HTTP requests
New / Modern image types
Progressive JPEG: Increases in quality during load – fade in effect - Not supported in older browsers. A tickbox on PSD
WebP - Google Image format: Typically 26% smaller than PNG's and 25-36% smaller than Jpegs - Some CDN's have WebP enabled by default
Base64 encoding: Can load images without an HTTP request BUT does in fact increase the HTML size of the page. Don’t use for all images
Proper image optimisation:JPG
PNG
GIF
SVG – Can be added with no HTTP requests
New / Modern image types
Progressive JPEG: Increases in quality during load – fade in effect - Not supported in older browsers. A tickbox on PSD
WebP - Google Image format: Typically 26% smaller than PNG's and 25-36% smaller than Jpegs - Some CDN's have WebP enabled by default
Base64 encoding: Can load images without an HTTP request BUT does in fact increase the HTML size of the page. Don’t use for all images
Original Image 655kb
90% - 549kb
80% - 318kb
70% - 229kb
60% - 181kb
50% - 150kb
HOW TO SOLVE SITE SPEED BOTTLENECKS – TTFB & HTML
Cutting down TTFB:
Increase your server RAM
Increase your server CPU
Better hosting
CDN's
Rule of thumb – Under 100ms is pretty good
https://performance.sucuri.net/
Using only the essential HTML needed with no bloat: - CNN Code – 168 lines of code 23.39kb - My rewrite – 49 lines of code @ 2.09kb (1.62kb minified)
Reducing CSS and JS weights
Reducing HTTP requests
CDNs
Minification
Shorter CSS selectors and class names = smaller filesize
Use of shorthand CSS
CSS Specificity
Above the fold content
Forward thinking on functionality of the site and creating common code blocks for your HTML that use the same CSS rather than individual CSS
ALTERNATIVELY USE SHORTHAND
HOW TO SOLVE SITE SPEED BOTTLENECKS – JS
Not needed = Do you really need a lighbox plugin when you can create your own basic one with a few lines of code
HOW TO SOLVE SITE SPEED BOTTLENECKS – Requests
HOW TO SOLVE SITE SPEED BOTTLENECKS – CDN
Creates copies of your site on various servers around the world.
Allows users a shorter path to view your content
HOW TO SOLVE SITE SPEED BOTTLENECKS – CDN
Look at developers previous work for warning signs
Send over a list of requirements early on
Keep on top of the development team to ensure the list isn’t missed
Keep communication really clear and include everyone
Always keep asking about the speed of the site during development
Are they building your site with an off the shelf theme or framework?
Are they using any CSS frameworks like Bootstrap, Foundation etc?
Are the really building your website with speed at the forefront?
Are they doing everything right with image optimisation
Off the shelf frameworks include EVERYTHNG even if you're only using 10% of the theme
Example for WordPress, are they creating specific thumbnail sized based on your designs or are they shrinking larger images in the browser to fit a smaller space?
WHAT’S MY POINT AFTER ALL THIS?
Look at developers previous work for warning signs
Send over a list of requirements early on
Keep on top of the development team to ensure the list isn’t missed
Keep communication really clear and include everyone
Always keep asking about the speed of the site during development
Are they building your site with an off the shelf theme or framework?
Are they using any CSS frameworks like Bootstrap, Foundation etc?
Are the really building your website with speed at the forefront?
Are they doing everything right with image optimisation
Off the shelf frameworks include EVERYTHNG even if you're only using 10% of the theme
Example for WordPress, are they creating specific thumbnail sized based on your designs or are they shrinking larger images in the browser to fit a smaller space?