PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs OpenAI's APIs for SEO use cases

Canonicalization is a process that webmasters use to tell search engines which URL is the preferred version for a page that may have duplicate content across different URLs. It helps search engines understand which version of a page should be considered the original and primary version for things like search rankings. Properly implementing canonicalization can help avoid duplicate content penalties and ensure the right URL receives credit in search results.

This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.

The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.

Learn how to avoid SEO F*ck ups by setting an SEO Quality framework by educating, validating and monitoring your SEO process activities.

In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.

The document discusses featured snippets in Google search results. It begins by explaining what featured snippets are and their value for searchers. It then provides tips for developing a featured snippet strategy, including focusing keyword research on question keywords and optimizing content with headers, images, and schema markup. The document concludes by emphasizing the importance of keyword research and checking all SEO best practices to start winning featured snippets.

This document outlines a 4-step process for conducting a Core Web Vitals audit: 1) Benchmark key pages by measuring LCP, FID, and CLS metrics, 2) Investigate audit results to understand issues, 3) Test optimization changes and re-measure metrics, 4) Prioritize fixes based on impact and effort required. The goal is to identify opportunities to improve load performance and user experience.

This document discusses how log file insights can help companies improve their crawling, indexing and organic marketing performance. It outlines some of the common issues companies face like not understanding search engine behavior and not reflecting on their past work. With log file insights accessible in real-time and automatically distilled, companies can answer critical questions to speed up their crawl times, see how search engines are handling their updated content and troubleshoot issues. The presenter promotes their solution, ContentKing, which provides real-time log file analysis from CDN logs to help companies learn what search engines know and keep sharpening their SEO strategies.

Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.

BrightonSEO 2022: presentation by Verbolia's CEO on how to automate a long tail SEO strategy for ecommerce.

The takeaway: 1. Why/What/How of hreflang 2. Some examples of practical application 3. Canonical VS hreflang 4. Common hreflang mistakes 5. Is hreflang a ranking factor?

How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.

This document discusses using machine learning to optimize paid search incrementality. It outlines limitations with traditional approaches that analyze paid and organic search performance separately or through one-time tests. The presented solution uses machine learning to build a full picture of search data and continuously optimize bids to maximize the incremental value of paid search while minimizing costs. Case studies demonstrate how the approach provides unique insights into paid and organic relationships and answers questions about budget efficiencies.

This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.

Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO. From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.

In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.

In this talk, given for SEO Mastery Summit 2022, I: - propose a continuous improvement planning approach for web architecture - highlight the importance of goal-driven site architecture planning - highlight the relationship between site goals, user personas, and search intent - demonstrate ways of considering search intent in both page planning and structure planning - highlight the benefits of having an intent-driven website architecture - highlight different ways to troubleshoot for intent mismatch - recommend some further reading to get set you on a path of success ✨ If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/

This talk is a walk-through of different ways you can incorporate machine learning in SEO tasks. It will involve a speed-run of different task categories/ aspects of SEO work, and the models that you can use for this purpose, and the results of a comparative analysis of how they perform. Listeners will leave with (1) understanding of what are different ML models, and where to incorporate them in their day-to-day SEO work, (2) why and how to choose one solution over the other, (3) how to get started with the recommended ones (will be sharing videos/templates/walk-throughs) This session focuses on: The process of incorporating ML models and the aspects of SEO work when they can be incorporated (e.g. image captioning, generative work in content or meta elements, content localization, etc) A summary of comparative analysis work I’ve done where I’m comparing the performance of different models for specific tasks in SEO, and providing a recommendation of which one to use for what task and why Summary of steps and costs, plus templates/code to use Who is this talk for? Any SEO (agency), SEO manager (In-house), or site owner Team Leads, looking to upskill their teams and processes to rely a bit more on automation People interested in automation and ML/AI, and interested in going beyond chatGPT Those interested in saving some time in their day-to-day tasks via automation

Pubcon Florida 2019 session presentation on how to perform a content marketing audit and a competitive gap analysis to improve organic (SEO) traffic.

Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.

Creating an engaging and sustainable content strategy in non-profit organizations means learning to balance purpose, people, and process.

Actionable tips on how to get the most from a tight budget, or working with difficult colleagues whose work can disrupt your best SEO efforts. How you can combine yours efforts in keyword research and content management with a keyword register. How low-priced, or free tools can help you deliver a great result. Ash will share a couple of spreadsheets he has used for many years to track dozens of small and large client accounts.

The document discusses a SEMPO Cities event held in Kansas City on October 27, 2016. It provides an agenda for the event that includes several presentations and discussions on topics like using adaptive content to improve search engine marketing, Google search updates, and how automation can work with humans in digital marketing. The event aims to help attendees learn about evolving search industry tactics and strategies through interactive discussions and networking opportunities.

This document summarizes a presentation on the future of SEO. It discusses trends like the shift to mobile, voice search, social media optimization, and brand building. Core tactics include optimizing content for search and social media, using schemas, monitoring links and traffic for spam, and prioritizing mobile compliance. The future of SEO is focused on search optimization across all platforms where audiences engage online.

This document provides an overview of optimizing content for Google Discover. Some key points: - Google Discover is a personalized content feed that shows content based on user search behavior. - To optimize for Discover, content should be timely, unique, provide value, use clear authorship and high quality images. Images should be descriptive and centralized. - Both evergreen and current/topical content are recommended. Evergreen content sees placements over time, while topical does better initially but has a short shelf life. - Getting other traffic and engagement first can help Discover notice your content potential. Tracking and comparing to competitors is also suggested.

This document provides an overview of search engine optimization (SEO) strategies and techniques. It begins with an introduction to SEO and discusses how search engines like Google work. It then presents a case study of a business that achieved the first page of Google search results. The document outlines specific steps businesses can take to make themselves more searchable, such as optimizing website content, building backlinks, prioritizing user experience, and ensuring the business is searchable across different content formats. It warns against misleading SEO practices and predicts emerging SEO trends like voice search, chatbots, and analytics. The overall message is that SEO requires an in-depth understanding of search engines and implementation of both on-page and off-

The document discusses creating smart content to attract the right visitors. It defines smart content as content created with a specific audience in mind based on their location, preferences, demographics, and device. It recommends getting to know the audience through social media and analytics to understand their needs, interests, and frustrations. It also suggests developing client personas and focusing content on answering the questions the audience is asking. The document provides tips on keyword research, overcoming thin content, and developing an intelligent content strategy to attract the right visitors with smart content.

Who are your ideal candidates? What are they searching for? Where are they searching from? Get tips and insight from SmashFly's Digital Marketer Joe Brady on SEO for talent acquisition leaders.

Scalable SEO solutions to save resources and manage them effectively without missing out on market specific unique business opportunities

This session will cover data-driven roadmaps for in-house SEOs, technical SEO priorities for 2016, tools that will support your efforts and strategies SEOs need as the search engines continue to mutate in the coming year.

Daniel Foster gave a presentation at LavaCon on drawing the line on content localization. He discussed that companies should first define a global market strategy and set localization priorities using data before deciding how much content to localize. Foster also covered developing content tiers based on categories and needs, matching localization quality to those tiers, and measuring success through key performance indicators. The presentation provided resources on localization best practices and strategies.

So much content, so many languages. When adding support for a new geography or language, how deep do you go? Localize every last help file, marketing page, tutorial video…or something less than that? Who gets to decide and what’s their process for doing so? I’ll share best practices and frameworks for making these decisions, collected from a number of content strategists at leading companies. I asked the tough questions of a number of your colleagues, so you don’t have to. In this session, you will learn: * How content strategists at leading companies prioritize content localization efforts. * Questions to ask when choosing a localization strategy. * How your peers evaluate the effectiveness of localized content and adjust their strategy.

Mattias Tyrberg presenting at Semantic Garage meetup in San Francisco. The presentation shows usecases of text analyti

FIRST PRESENTED AT CONTENT STRATEGY APPLIED 2013, eBay's OFFICES, LONDON, UK Multi-channel, or COPE (Create Once, Publish Everywhere), content is a bit of a holy grail right now. Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, and responsive mobile deliverables. We need to deliver eBooks and syndication services to our partners – even deliver to wearable technologies. All this for the benefit of users, and of course, the organisations that serve them. Adaptive content is content that is agile enough to realise all these ambitions. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modelling of structured content. This session will connect the dots between adaptive content, responsive design, multi-channel delivery and user experiences to show you why you want and even need to have semantic content structures. It will then go through the non-terrifying intro to getting started with modelling your own content in a future-proof way.

Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing. Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.

Thin content can be a huge SEO problem, limiting the organic performance of many websites. This presentation talks through internal near duplicates and using canonicals as a solution to solve them.

Thin Content can be a huge seo problem, limiting the organic performance of many websites. This presentation talks through internal near duplicates and using canonicals as a solution to solve them.

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原版制作【微信：A575476】【(NC毕业证)尼亚加拉学院毕业证成绩单offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 【业务选择办理准则】 一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可 二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可 三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格） 我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。 选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！ 办理(NC毕业证)尼亚加拉学院毕业证【微信：A575476】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。 办理(NC毕业证)尼亚加拉学院毕业证【微信：A575476】格式相对统一，各专业都有相应的模板。通常包括以下部分： 校徽：象征着学校的荣誉和传承。 校名:学校英文全称 授予学位：本部分将注明获得的具体学位名称。 毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。 颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。 其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。 办理(NC毕业证)尼亚加拉学院毕业证【微信：A575476】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。 综上所述，办理(NC毕业证)尼亚加拉学院毕业证【微信：A575476 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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学历认证补办制【微信：A575476】【(UofT毕业证）多伦多大学毕业证成绩单offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张，特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 【业务选择办理准则】 一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可 二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可 三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格） 我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。 选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！ 办理(UofT毕业证）多伦多大学毕业证【微信：A575476】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。 办理(UofT毕业证）多伦多大学毕业证【微信：A575476】格式相对统一，各专业都有相应的模板。通常包括以下部分： 校徽：象征着学校的荣誉和传承。 校名:学校英文全称 授予学位：本部分将注明获得的具体学位名称。 毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。 颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。 其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。 办理(UofT毕业证）多伦多大学毕业证【微信：A575476】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。 综上所述，办理(UofT毕业证）多伦多大学毕业证【微信：A575476 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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Building a database that can beat industry benchmarks is hard work, and we had to use every trick in the book to keep as close to the hardware as possible. In doing so, we initially decided QuestDB would scale only vertically, on a single instance. A few years later, data replication —for horizontally scaling reads and for high availability— became one of the most demanded features, especially for enterprise and cloud environments. So, we rolled up our sleeves and made it happen. Today, QuestDB supports an unbounded number of geographically distributed read-replicas without slowing down reads on the primary node, which can ingest data at over 4 million rows per second. In this talk, I will tell you about the technical decisions we made, and their trade offs. You'll learn how we had to revamp the whole ingestion layer, and how we actually made the primary faster than before when we added multi-threaded Write Ahead Logs to deal with data replication. I'll also discuss how we are leveraging object storage as a central part of the process. And of course, I'll show you a live demo of high-performance multi-region replication in action.

Amul goes international: Desi dairy giant to launch fresh ...

LLM powered contract compliance application which uses Advanced RAG method Self-RAG and Knowledge Graph together for the first time. It provides highest accuracy for contract compliance recorded so far for Oil and Gas Industry.

Data & Finanace

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red hat

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