Is it too early to begin thinking about Google AMP outside of the Google news carousel? I’ll take you through the commons pitfalls of AMP and some of the results publishers are seeing.
A brief guide to how Google's new Accelerated Mobile Pages (aka AMP) are displayed and navigated. Includes details on the fundamental change to how Google AMP pages differ to ‘normal’ search results.
Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.
AMP, or Accelerated Mobile Pages, is Google’s framework for fast-loading mobile pages. This enables publishers to hit two birds with one stone: increase page load times and improve user experience. And we’re not just talking about Google’s “Top Search” results; Google will display AMP’s anytime it’s detected.
A presentation I gave at the Fort Collins WordPress meetup about the benefits of adding AMP to your WordPress site.
Check out more on my blog at: https://www.mcbeev.com/ Azure App Services are basically the de facto standard as the best possible way to deploy and host a .Net Framework or .Net Core application, period. You can argue with me until you are blue in the face about other hosting methods or platforms, but you would still be wrong. However, utilizing an Azure App Service as your hosting method is not the same as utilizing standard IIS, especially when it comes to optimization. During the session we will deploy a .Net Core MVC application to Azure, determine an initial baseline for performance, and then walk through how to configure various properties and server-side configurations that make that site blazing fast.
All about AMP, Google's Accelerated Mobile Pages project - at SEO Grail Philadelphia on January 20th, 2016.
AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings. You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.
1. What is AMP 2. Why should you care about AMP 3. The AMP way of doing things 4. How to get started with AMP 5. Additional resources
An overview of Accelerated Mobile Pages Project. See how you can leverage this important open source project today in production and improve your sites' performance and the happiness of your users.
Principles of AMPhtml within TYPO3 CMS built by an example of b13.com. From NeosCon 2019 on May 11th, 2019 by @bennimack
Rowan Merewood Developer Advocate Google Accelerated Mobile Pages (AMP) HTML delivers outstanding page-load performance for users browsing content on the mobile web, which is hugely important on limited or flaky networks. Progressive Web Apps deliver reliable performance for re-visits to sites thanks to Service Workers and allows unprecedented engagement via push notifications and Add To Homescreen. AMP gets content in front of users fast – PWAs enable rich experiences and engagement. What if I told you there’s a way to utilize the unique power of both? To build a web experience that loads in an instant and upgrades you to maximum interactivity and engagement? We’re making it happen. Come to learn how.
The document discusses Accelerated Mobile Pages (AMP), an open-source initiative started by Google and Twitter to improve the mobile web experience. It provides an overview of AMP, including its origins, how AMP HTML pages are structured, how site speeds are improved, potential search engine results page impacts, client usage scenarios, supported advertisements, and limitations. A live demo of an AMP page is also included.
Accelerated Mobile Pages (AMP) is a new web standard created by Google that aims to provide faster loading mobile web pages. Websites that comply with AMP standards and create separate AMP versions of their pages may see benefits like higher search rankings and increased conversion rates on mobile searches. However, AMP also tightly restricts the technologies used, requiring special iframes and prohibiting custom JavaScript. While AMP could sincerely aim to improve the mobile web experience, it may also be Google's attempt to respond to competitors and exert more control over web standards. Overall, supporting AMP is recommended given its current importance to mobile search.
This talk was designed to give the developer the basics of the AMP technology. The talk offers the pros and cons of the technology as well as a technical overview of the structure of an AMP pages. The information covers several tools and integration with popular CMS and how to implement AMP in the development testing and build process.
This document provides tips on how to win at search engine marketing (SEM). It emphasizes focusing on search engine optimization (SEO) and content marketing over pay-per-click (PPC) advertising. Some key points covered include keeping technical elements like site speed, security, and metadata optimized; focusing on unique, keyword-rich content; understanding search intent; and staying up-to-date on trends like mobile-first indexing and site speed penalties. Ongoing optimization, social sharing, and monitoring analytics and search console are important for success with SEM.
The document discusses Accelerated Mobile Pages (AMP), which is a framework for building mobile-optimized content that loads instantly. It describes the key components of AMP including AMP HTML, AMP JS, and the Google AMP Cache. It also outlines how to integrate AMP into a Drupal 8 site using various AMP modules and libraries. The benefits of AMP include faster load times and improved mobile search rankings, while drawbacks include limited functionality and the need to implement AMP-compatible code.
Performacologist Mark Tomlinson & XBOSoft CEO, Philip Lew help update your understanding of mobile web performance optimization rules and techniques for 2014. The landscape for mobile device configurations, network connectivity and mobile application frameworks is constantly changing which means organizations should frequently re-examine thinking and practices for optimizing a mobile applications. Evaluating and testing the performance of a mobile application is not as straight forward as that of traditional web-based solutions. Recording of this webinar can be found on Youtube.
Sass is a preprocessor scripting language that is compiled into CSS. It allows for nesting, variables, mixins, and other advanced features to help manage large CSS codebases. The document discusses how to install and use Sass via the command line as well as with GUI tools. Key Sass features covered include variables, nesting, parent selectors, combining selectors, imports, extends, and mixins.
This document discusses strategies for improving website performance. It begins by showing examples of slow loading pages and notes that responsive web design (RWD) does not inherently improve performance—proper implementation is important. Several tips for optimizing performance are provided, such as concatenating files, minifying code, compressing images, using responsive images, optimizing font and image sizes, and inlining critical CSS. The document also covers topics like bandwidth versus latency, measuring performance, and how HTTP/2 may impact current best practices. The overarching message is that performance should be a priority considered throughout the design and development process.
Brief overview about the testing tools in responsive webdesign projects. Original Slideshow: http://maddesigns.de/responsive-testing/
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
This presentation provides an overview of Adobe Experience Manager (AEM): - AEM allows management of digital experiences across devices and integrates with the Adobe Marketing Cloud. - It includes capabilities for sites, apps, forms, assets and communities. - The presentation demonstrates AEM's user roles of author, developer and system administrator and how developers create templates and components for authors. - It provides a technical overview of AEM's architecture which is built on OSGi, Sling, JCR and uses the Apache Oak repository to store content as nodes and properties.
Après le CES de Las Vegas en janvier, le NRF de New-York en février, les équipes de Niji sont parties à l’assaut du Mobile World Congress 2017, du 27 février au 02 mars à Barcelone : le rendez-vous annuel de l’écosystème et la communauté mobile internationale ! 5G, cyber sécurité, assistant personnel, robot, voiture autonome, maison connectée, nouveaux smartphones et interfaces toujours plus innovantes : le MWC 2017 est l’occasion pour de nombreux acteurs de dévoiler leurs dernières nouveautés ... autant d'innovations que nos équipes se sont efforcées d’observer et d'analyser sur place.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful? The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples. The presentation this year covers the following areas: * Customer Experience including innovation, methodologies, multi-channel and IoT * Big and small data including solving real problems and faster analytics * Devices including the latest on smartphones, AR/VR and wearables * Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps * The next big things…
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The document discusses Internet of Things (IoT) and how it is enabling smart cities. It describes technologies that enable IoT like cheap sensors, bandwidth, processing power, and wireless coverage. It discusses the history and challenges of IoT. It outlines how IoT can be used across various sectors and environments like transportation, infrastructure, manufacturing, agriculture and more. It discusses how IoT can provide benefits like improved efficiency, reduced costs, and new revenue streams for cities. Finally, it discusses how citizen engagement and mobile applications can help build smart cities and provide solutions using IoT.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
The mobile first search index is happening, so what does that mean for your existing web content? How does Google's mobile first index affect SEO?
This document summarizes a human-first approach to SEO and web design. It emphasizes focusing on users rather than search engines, with collaboration between teams like UX, content, and development. Key points include designing for performance by optimizing images and removing unnecessary JavaScript, as well as creating well-structured content. The overall message is that a human-first approach prioritizes the user experience over search engine optimization tricks.
Google will begin indexing the mobile version of webpages instead of the desktop version. This means sites need to ensure their mobile content matches their desktop content. Over 50% of searches are done on mobile, so sites with truncated or missing mobile content may be impacted. The document provides tips on making content consistent, technical details to check like structured data, and considerations around implementing Accelerated Mobile Pages (AMP) for mobile optimization.
This document provides an overview of search engine optimization (SEO) techniques for climbing to the top of Google search results in 2017. It discusses the spectrum of SEO sophistication and emphasizes that SEO is a journey of making small incremental improvements over time rather than needing to know everything at once. Specific techniques mentioned include keyword research, optimizing page speed and images, becoming mobile-friendly, using SEO plugins like Yoast, and creating quality content. The goal is to understand how Google presents information and optimize websites accordingly.
Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email
The document discusses the importance of mobile-friendly websites from an advertiser's perspective. It provides statistics showing the rise of mobile internet usage and decreasing attention spans. Slow page load times can significantly reduce conversion rates and increase bounce rates. The document recommends using plugins like AMP and caching, as well as content delivery networks, minification, and performance testing tools to optimize websites for speed on mobile.
Does it feel like keeping up with SEO for your WordPress site has been a wild ride this year? Struggling to decide which things to pay attention to and tackle next? Let’s get clear on the implications of the important changes in SEO over the past year… And build some plans for how to benefit from them!
What is AMP and why should you care about it? This presentation will give an overview of the AMP specifications and what are its benefits. This will include case study examples. Next, I’ll discuss the challenges of implementing AMP, AMP and Gutenberg, and AMP themes/plugins.
When and how you should implement Accelerated Mobile Pages? Check out the criteria, steps, and tools to use to maximise it usage.
Google AMP – a framework that optimizes an existing page for mobile use and serves it from the Google AMP cache – promises to make it easier for users to access and interact with your content when they are on mobile devices. This framework achieves major Search Engine Optimization (SEO) goals by speeding up page load times, thereby increasing user satisfaction, especially for students who are mobile-dependent. But is Google AMP a good fit for higher ed content? In this presentation, a developer and a content strategist will present iFactory's current Google AMP projects and suggest approaches tailored to institutions of higher education.
Presenter: Jenny Halasz of JLH Marketing, Inc. Description: Mobile now represents 65% of digital media time. How do you know if your site is successfully converting and serving your mobile customers? Jenny walks us through the reports that will tell you if your mobile game is measuring up.
Native apps account for 3 out of 4 minutes people spent on mobile. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and consumption. This is the presentation for the webinar: Mastering Mobile SEO for Your Website and Native App Content. You can watch the recording at: https://www2.branch.io/LongtailMobileSEOWebinar_LP-OnDemandRegistration.html The presenters are Branch CEO Alex Austin and mobil SEO expert Emily Grossman. Topics include: -The broken app content discovery through search -Applicable strategies to boost SEO ranking for your app content -Best practices to optimize your mobile website SEO -How to optimize the web-to-app flow to maximize ROI What you need to know about app indexing, AMP, and Instant Apps
Jacob Lial from Greenlane Search Marketing presents on AMP (Accelerated Mobile Pages) - December 2015. Learn about what AMP means to SEO, Google, and mobile site improvements to benefit your users. Visit ampproject.org to learn more about Google's big 2016 focus.