Measurefest 2019: 5 false assumptions about your online traffic

This document discusses how retailers can optimize their multi-channel sales funnel. It notes that online shoppers on average spend 2-3x more than in-store and that most purchases occur within a day of window shopping. It also discusses how different traffic sources like brand awareness versus generic lead to different conversion rates. The document advocates leveraging all channels for acquisition, understanding attribution across the sales funnel, and integrating eCommerce platforms, CRM systems, and POS to better target and personalize the customer experience.

Dave Spannhake and Wilson Anthony share insights into best practices for automotive digital marketing for today's modern car dealership. Dave shares insights from his days managing a team of 25 people at a 33 car dealership group along with his past several years running Reunion Marketing as Wilson discusses lessons learned as he consults several dealerships with his growing consulting firm.

Three minute deck on Formisimo, analytics software that shows you why your customers hate your online checkout and forms.

This document discusses 5 common false assumptions about online traffic and digital marketing: 1) That users searching for a brand will necessarily buy from that brand. 2) That direct traffic doesn't bring the most qualified users. 3) That generic search traffic will last forever. 4) That market maturity doesn't matter. 5) That user intent can be defined from just the search query. It provides recommendations to analyze business metrics and user behavior more deeply to improve digital marketing strategies.

The document discusses how social media is one of the most powerful influences on car buyers. It notes that 75% of car buyers find internet and social media resources most helpful when researching dealers. Additionally, 81% of car buyers and 83% of service customers said online review sites helped in their dealership selection process. The document provides examples of dealerships that improved their online reputation and reviews through actively managing social media, which led to increased sales and positive customer feedback. It emphasizes the importance of responding to reviews and engaging customers on social platforms like Facebook and Twitter.

The document discusses the importance of a customer relationship center (CRC) for improving sales, profitability, and customer satisfaction. It outlines seven key processes for a CRC to focus on, including phone, internet, and in-person sales as well as follow up processes for both sold and unsold customers. Data from one dealership shows how implementing a CRC improved website traffic, leads, sales, and overall market performance compared to the previous year. The document emphasizes that full dealership support and defining success metrics are critical to overcoming obstacles when implementing a successful CRC.

Affilae is a SaaS affiliate marketing software that allows advertisers, agencies, and networks to directly control, manage, and track their affiliate programs and networks of publishers to maximize ROI. It innovates to address key issues like tracking performance in-house and splitting commissions between affiliates in the same conversion funnel. Affilae also provides a marketplace for finding affiliates with a strength of being a platform without commissions.

This document discusses strategies for selling to subprime consumers. It provides an overview of the subprime market, including key statistics on subprime auto loans and top subprime lenders. It also examines inventory dynamics, recommending best-selling models for subprime buyers. Additionally, it outlines best practices for the subprime sales process, emphasizing the importance of selecting the right lenders, stocking recommended vehicles, and using effective sales software and business development centers. The goal is to retail more units while building customer loyalty and selling to all customers.

The document summarizes several e-commerce websites: - FashionUnited.com and Logifurn.nl are described as catalogue hubs that provide a clear overview and easy to use interface for buyers and sellers. - Ariba.com aims to improve procurement but is noted as the most difficult site to understand. - AeroXchange.com makes a good first impression with its appealing design but lacks clear information.

1. Welcome In this guide we will learn how to assign campaign to contact under Account header in Salesforce 2. Click "App Launcher" 3. Click "Sales" 4. Click on "Accounts" 5. Select Account from below 6. Click this icon next to contact to show more actions 7. Click on "Add to Campaign" 8. Click "Search Campaigns" to choose campaign and select campaign 9. Click "Next" 10. Click Save #DAP #Guide #Automation Created by MyGuide.Org, Create your own FREE How-To guides with video and automation via MyGuide.Org

I will be sharing the results of a study we have been conducting at WineDirect over the past three years. This study looks at anonymous transaction data for DTC ecommerce orders processed on Vin65, the wine industry’s leading DTC technology platform.

Strategic investments in customer experience can significantly improve business profitability and competitiveness. Providing a seamless customer experience increases customer loyalty and retention, leading to 20% additional revenue and an 8x increase in market value. It also reduces complaint handling costs and allows businesses to charge premium prices as customers are willing to pay more for a better experience.

The document discusses the "now economy" where customers control the marketplace and can access products instantly online. It then summarizes a tool called CarStory Market Reports that provides dynamic merchandising for dealers' websites based on regional analytics of supply and demand data. The tool is free for dealers to use and has led to improved metrics like increased leads and time on site for dealers that adopted it.

This close Brand Battle between two competing national drug stores proves that a hyperlocal marketing is essential to improving your engagement strategy to your customers.

Bruno Gorgulho Head of Solutions Exponea "Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value. Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.

Presented by ClearSaleing co-founder and former Google insider Adam Goldberg, this webinar covers an array of topics explaining how search engine marketers (SEMs) improperly asses the true effectiveness of the entire series of online ads. This webinar contains several examples as to how crucial understanding your customer’s Purchase Path(TM) is and can lead search engine marketers down a dangerous path that can greatly impact their online advertising budgets and goals. In order to optimize online advertising sources (Pay-Per-Click, Comparison Shopping Engines, Banner ads, etc.), Search Engine Marketers need the appropriate online advertising analytics.

- Digital marketing performance report summarizing key metrics from Jan 1 - Dec 31, 2020. Sessions were down 7.3% but revenue was up 103.3% due to a higher average order value and conversion rate. - Top search queries were for "youtube merch", "youtube merchandise", and "dino game". Direct traffic accounted for the largest percentage of sessions (37.6%) and revenue (82,889). - Best selling products included the Google Zip Hoodie, Google Utility Backpack, and Google Men's Puff Jacket Black. The United States was the top market by sessions and revenue.

The increasing number of online retailers on one side and slowing growth of online user population on the other side are the driving forces of change in e-commerce. Number of returning customers is in decline as new competitors are entering the market. Cost of advertising is rising. One-time customers are not profitable anymore so online retailers need to shift focus to retention. In this talk we'll walk you through the process of building the new framework. We'll deep-dive into data-driven digital marketing framework, explain how to use CRM data to enhance your segments and finish up with case studies expaining how to use the new metrics to identify top customers and maximize your profits.

Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.

Analysing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years Red Orbit have worked with numerous clients and learned that some assumptions are proven wrong more often than not. Andraz's SearchLeeds talk explored 5 false assumptions about online traffic.

New insights from analyzing millions of user data point offer you better perspective on digital and enable you to design a more comprehensive digital strategy for your e-commerce business.

At the end results are the only thing that matters. With ecommerce’s complexity tracking consumer decision journeys and adapting your online presence will be the difference between having a successful business and disappearing in the graveyard of unprofitable web shops. We will unravel the layers of consumer decision journey, define micro conversions to track and locate the best insights. It’s not all theory – we will discuss practical application of the See-Think-Do model to ecommerce websites. Who your customers are and what they think about you is something you can’t ignore. That’s why we’ll also focus on tracking different personas, evaluating your content and tracking your NetPromotor Score in GA. Why to do it, how to do it and what outcomes to expect.

Main Takeaways: - Aligning product success with company success - Directly measurable metrics for your product - Indirect impact of your product on your company's bottom-line - Which metrics are important to Product Managers

This document provides an overview of Google advertising strategies and best practices. It discusses: 1. The importance of investing in brand campaigns to prevent aggressive competitors and take more search space while allowing quick ad updates. 2. How to analyze competitors' coverage and performance to identify opportunities. Benchmarks show brand coverage improves conversion rates. 3. Tips for location-based targeting, timing ads to best hours, analyzing search terms, and optimizing calls to action to boost performance. 4. The value of integrating offline and online campaigns, and how negative publicity can hurt online results. Reminding customers of past purchases cross-sells products.

The document provides tips for improving online sales, including ways to get new customers through SEO, PPC, social media, affiliates and offline marketing. It discusses engaging customers through content, promotions and navigation. Tips for persuading customers to buy include product propositions, meeting competitors, customer service and packaging. Making purchases simple involves integrated payments, delivery options and abandon cart recovery. Getting repeat customers involves loyalty programs, emails and surveys. Metrics and testing are emphasized.

Want to analyse your clients’ data automatically? Try our Omni Insights tool. It helps marketing consultants create interpreted, actionable dashboards in less than a minute. You can find it here: https://www.omniconvert.com/insights Instantly, you will get the most important GA reports visualized with interpreted insights and you can go over the findings, and build actionable reports.

71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.

Jay Berkowitz, CEO, Ten Golden Rules, Las Dies Reglas de Internet Marketing: Edición CRM. The Ten Golden Rules of Internet Marketing: CRM Edition

The document discusses how sales development representatives (SDRs) face challenges with low conversion rates, which leads them to increase lead volume at the cost of quality. It suggests using data and automation to more accurately determine lead fit and intent in order to take the right actions like outreach at optimal times. This helps improve conversion rates over relying solely on human sales reps. Machine learning models can predict lead value and costs to optimize marketing spend across channels like email, advertising, and gifts based on intent signals. The goal is to apply successful consumer marketing strategies to business-to-business sales automation.

Keynote by Patrick Campbell, CEO, Price Intelligently & Profitwell from SaaStock on Tour Helsinki, May 2018

This document discusses how to measure the incremental impact and return on ad spend (ROAS) of Amazon search ads by accounting for the effect on organic sales. It recommends splitting campaigns by search intent, mapping visibility through heat maps, and calculating incremental ROAS based on paid sales from ads versus organic sales with and without accounting for ranking improvements from ads. Budget and sales scenarios are presented showing how ROAS can be improved through more advertising spend.

While designing a sales and marketing analysis report PowerPoint presentation presenter wants everything right. You can use our sales advertising PPT deck to lay emphasis on essential fundamentals of performance reporting. This content ready professionally designed organizational trend PPT graphics cover the slides like trading information, web analytics, product performance, progress description, key financials, key deliverables and timeline, market roadmap, website performance review, search engine rankings, monthly traffic source overview, return on investment, sales by regions and many more. With the help of our business performance reporting PowerPoint templates you can also cover related topics like business data examination, market trend analysis, global environment study, swot analysis, business strategy planning, promotion breakdown etc., which will help you to provide maximum opportunity for future profitable development. Encourage your audience with our sales and marketing analysis report presentation graphics. This is the time to download this presentation and hit the bull's eye. Generate amity with our Sales And Marketing Analysis Report PowerPoint Presentation Slide. Everyone will feel congenial.

The document discusses web analytics and understanding visitor behavior. It begins by outlining why measuring website metrics is important for businesses. It then provides an overview of key performance indicators (KPIs) businesses should track, such as leads, sales, visitors, and errors. The document emphasizes that analytics should start simply, by setting up basic tracking using Google Analytics, before expanding to more advanced metrics. It stresses communicating findings through reports on metrics like conversion rates, rather than overwhelming data.

A presentation on content marketing measurement that I did at the #BCon Event in Toronto Canada. This presentation discusses the measurement pyramid - and how working toward a more structured series of measurements and reporting can help us drive toward meaning instead of mediocrity.

The document discusses digital marketing strategies and optimization. It begins by showing the results of different advertising campaigns and how pausing ads led to decreased sales. It then discusses the importance of understanding customer behavior across multiple devices and touchpoints. The document advocates focusing marketing efforts on increasing average order value, conversion rates, and the number of relevant visitors. It also emphasizes the need to measure micro and macro conversions throughout the customer decision journey. Overall, the document provides guidance on optimizing the marketing funnel, attribution modeling, and advanced analytics to improve digital marketing performance and return on investment.

This document promotes the marketing services of Epik Marketing. It outlines various online marketing strategies like using social media platforms like Twitter and YouTube, search engine optimization tactics, and email marketing. The goal is to help businesses get online, start marketing, monitor advertising efforts, generate traffic to their website, capture attention on the site, build a client list, and turn viewers into buyers. Epik Marketing claims it can help businesses implement these strategies to boost sales and save money compared to doing it themselves. It offers a free initial consultation valued at $247 to new clients.

You already know how important it is to find your product / market fit - but what about the product / funnel fit? Roy will discuss how the understanding of the funnel and where are the deeper holes for your product to dive into, you can minimize the on boarding to zero and maximize your revenue. About Roy: Roy Tertman is the Co-Founder and CPO of Fitfully. Previously, Roy Co-Founded Kupoya (acquired in 2012), and a few other ventures.Roy also created RET2082, a workshop that helps fine-tune startup pitches, and create products.

Tektonski premiki na spletu od FMCG zahtevajo številne nove odgovore. Kako najti odgovore za svoje znamke? V zadnjih mesecih so se na spletu dogajali takšni premiki, kot jih prej nismo videli v vsem desetletju. Kriza je pošteno premešala karte in marsikatero poslovno strategijo postavila na zahteven preizkus. Ali je premik na digital res prava poteza za vse? Kako popolnoma spremenjena nakupna in uporabniška izkušnja vpliva na nakupe v posameznih kategorijah? Kako prek digitalnih kanalov vzpostaviti celostno marketinško strategijo in nadomestiti izpad nekaterih drugih komunikacijskih kanalov? Kako svojo strategijo prilagoditi digitalnim uporabnikom, ki niso homogena skupina in se pri vedenju precej razlikujejo? Kako si odgovoriti na ta vprašanja, bo pojasnjeno v prispevku.

Kako so se spremenile navade ljudi glede hrane in turizma? Kako po novem diha Evropa – kakšni trendi se pričakujejo v turizmu in povezovanju s kmetijstvom?