SPACC IT Day Azul7 Analytics Presentation

What are the top 19 things business owners need to know about search engine marketing in 2011? This presentation covers search engine optimization (SEO), pay-per-click (PPC), social media, mobile & local search, and analytics.

Dana R Zezzo - VP of Sales for ProTowels Etc conducted a Social Media workshop for the promotional products online distributor Leaderpromos in Columbus, OH. The goal was to help account excutives understand the power that social media had in building customer relationships.

The document summarizes various interactive marketing strategies and tactics. It discusses search engine optimization techniques like keyword research, optimizing content and page structure, link building, and tracking results. It also covers pay-per-click advertising strategies, including keyword research, bidding, writing ads, landing pages, and tracking conversions. Additionally, the document mentions email marketing, reputation management, and using social media to build a brand and engage with customers.

How to use Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Analytics to help pull business-to-business prospects through the sales funnel. Developed for Online Marketing Connect's Search Focus Week, May 2011. By Stacy Williams, President, Prominent Placement, Inc.

This document discusses competitive intelligence analysis of web analytics data. It outlines general terms used in web analytics like bounce rate and unique visitors. It also discusses using tools like comScore and Hitwise to collect competitive traffic data and analyze search engine reports. The document proposes designing a tool to catalog and query approved web metrics and analyze competitive data in the future.

The document provides an introduction and overview of affiliate marketing. It discusses how affiliate marketing involves three parties - the merchant, affiliates, and an affiliate network. The network manages tracking and payments while affiliates promote the merchant's products or services. Affiliate marketing offers opportunities for performance-based marketing but also faces challenges like managing affiliate quality and network commissions.

This document provides an overview of search engine marketing concepts including SEO, SEM, and PPC. It defines each term and explains why participating in search engine marketing is important. Specifically, it notes that with an estimated 25.21 billion websites, businesses need to stand out from competitors. It also discusses optimizing websites to improve rankings by focusing on elements like title tags, headings, text, and internal links. The document provides tips for blog optimization and compares the pros and cons of SEO versus PPC advertising approaches.

Teaching the basics of website analytics, including segmentation, context, comparison, and measurement.

We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results. Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization. Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them. In this webinar, we will discuss: - How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns - How you can use this knowledge to increase your conversion rates - Why some copy changes increase conversion rates while others repel visitors

Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.

This document provides advanced strategies for link building for affiliate sites. It discusses how links are the most important ranking factor for search engines like Google. While on-site optimization can help rank for low competition keywords, links are what Google uses to differentiate between similar sites. The document recommends analyzing competitors' link profiles to identify the types of links that rank highly, such as branded and keyword anchor text links. It also provides tips for link building through content syndication, guest posts, link exchanges, and more to build brand authority over competitors before focusing on keyword anchor text links. Paying for links is risky unless a site already has strong brand authority.

These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/

How startups often screw up their marketing and growth efforts, along with tactical tips to improve and fix these oversights.

The Paid Media platforms give us so much data insight into our audiences and this presentation shows you what information you can obtain and how you can then use it across all the different marketing channels

SEM Marketing 101 - Key to great SEO is an Amazing Website. Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.

When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else. Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible. Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer. If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.

This document provides an overview of building an email marketing practice. It begins with email marketing statistics showing its growth and potential compared to other digital marketing channels. It then discusses common challenges like deliverability, list quality, and sender reputation that marketers must address. The rest of the document outlines best practices and strategies for email marketing such as segmentation, testing, content design, lifecycle marketing, and integrating email into multi-channel marketing programs. It emphasizes the importance of measurement, resources, and gaining expertise to build a successful email practice.

The document outlines an 8-step process for organizations to build a data-driven culture centered around web analytics. It discusses establishing urgency, gaining executive buy-in, developing a vision with analytics at the core, internal communication strategies, identifying quick wins, continuous improvement processes, and routinely using data to drive insights. Organizations should assess where they are along a 5 stage path from just starting to use analytics tools to having fully integrated data systems that continuously deliver insights.

Closing the Gap on ROI Measurement Measuring engagement and attributing credit are now "must-have" capabilities. This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case. * Steve Latham, President, Spur Interactive (@stevelatham)

A guide to using Google Analytics to drive business decisions Learning outcomes Use and interpret reports to measure what visitors are doing on your site and where they come from Defining the purpose of your website to be able to identify quality traffic and drivers of conversions to sales or other business objectives Track ad campaigns, search (paid and non-paid), email, social Extract information from analytics to suggest website performance improvements Understanding where analytics fits into your marketing Basic understanding of Terminology Structure Accounts, Profiles and Users Terminology Navigating reports helping you find your way around Google Analytics How to use and interpret reports The dashboard and custom reports How to identify quality traffic Campaign tracking for AdWords, social, e-mail and other marketing

Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.

According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing. Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively. In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics. Key Points: • Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies • Understand how to put together an effective web measurement programme to define and improve marketing ROI • Acquire skills to better market your products or services to your target audience using the right tools and platforms

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This document summarizes a presentation on using web analytics to improve performance. It discusses defining goals and key metrics to track, setting up funnels in analytics tools, and making data actionable by addressing problems and focusing efforts on improving high-value traffic and conversions. Regular reporting and A/B testing were recommended to monitor progress towards goals and continuously optimize the site. People, processes, and tools need to work together, with a focus on progress over perfection through ongoing analysis and improvement.

In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.

This document discusses the importance of measuring website statistics and outlines various digital marketing strategies and metrics. It recommends using a mix of marketing techniques tailored to individual needs, and emphasizes the importance of measuring return on investment. Key metrics to track include visitor numbers and conversions, and the document outlines tools like web analytics and A/B testing to analyze traffic sources, user behavior, and goals. It also stresses the value of gathering customer insights through surveys and other voice of customer tools.

The document provides an overview of Jessica Le Merle and her company Afundi. It includes 10 things about Jessica, a definition of the word "afundi", an introduction to Afundi and what services they provide, their approach and values. The rest of the document outlines an agenda for a data analytics training session, covering topics like objective setting, key performance indicators, metrics, and using Google Analytics.

A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.

This document provides an overview of Internet marketing and search engine optimization. It discusses how 73% of the US population uses the Internet for activities like information gathering and shopping. Time spent online is increasing while time with traditional media decreases. The document then introduces BeSprout as an Internet marketing company that can help businesses drive more targeted traffic to their websites, increase sales through search engine optimization, and improve return on investment through measurable results.

Agency specialized in Customer Experience measurement & management. This document summaries our research capabilities: how we work and what makes us different. Look beyond your current research.

A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.

The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.

A guide to helping start-ups with building and operating data systems for growth. Highlights what makes a good metric, how to define the right metrics for your business, and then how to build data infrastructure so that you can collect the relevant data. Presented at Grow Camp 2018 in MaRS Discovery District in Toronto, Canada.

My guest lecture at UC Berkeley, discussing the subject of measuring Digital Marketing efforts. The steps included identifying right metrics/KPIs and building campaigns with high ROI metrics.

The document discusses how engaging with online customers in real-time through chat can increase sales and conversions for e-commerce businesses. It provides an example of an outdoor gear retailer that saw a 20% increase in revenue, 10x growth in conversions for chat users, and 54% higher average order value by targeting site visitors and proactively engaging them in chat. The retailer was able to better match product experts to customer interests and elevate the skills of customer service representatives through chat.

Web analytics is the measurement and analysis of website data to understand user behavior and optimize the site. It helps businesses better understand their online customers, identify prospects, improve communications and increase conversions. Key aspects of web analytics include measuring user traffic sources and behavior, setting goals and key performance indicators, segmenting users, and presenting findings and recommendations to stakeholders.