Bootcamp 2015: Lean digital marketing

Although the goal of ABM is to deliver highly-relevant messages to key accounts, most marketers struggle to personalize content in a way that is meaningful for buyers. In this session, learn how to attack ABM in a new way by surfacing the most relevant content that buyers need (right when they need it), and get more from the content investments you’ve already made.

Closed Loop Marketing is a continuous process to deliver tailored omni-channel experiences that engage customers and drive conversions. By ‘closing the loop’, sales and marketing align around the end-to-end customer lifecycle and campaigns are measured for total revenue impact. The Closed Loop Marketing Architecture (CLMA) is a reference blueprint describing the stages of a modern marketing and sales campaign.

In this era where a customer is connecting with your brand through multiple channels, find out how each channel is contributing towards your bottom line, and how to calculate its true ROI.

Onegini provides a cloud-based customer identity and access management (CIAM) platform called Onegini Identity Cloud. The platform allows organizations to centrally manage user registration, authentication, authorization and access across websites and mobile apps. It offers features such as single sign-on, multi-brand support, integration with external identity providers and APIs for integration with other systems. The platform aims to simplify access management and improve security, compliance and customer experience for online businesses.

The document discusses how revenue management and digital marketing can converge to create a symbiotic relationship. It provides examples of how analyzing data can help optimize pricing, forecasting, customer targeting, and distribution. It also addresses challenges like consumers becoming smarter and the codependent relationship with online travel agencies. The document suggests revenue and marketing teams can work together by sharing data, using common metrics, and continuously improving their combined efforts to maximize profits.

Stream:20 is a digital marketing consultancy that helps clients optimize their business structures, implement technology for success, and drive incremental revenue across devices. They push up key performance indicators for clients by rolling out and best practices for digital marketing. The presentation discusses using data to drive multi-channel management decisions to maximize budget and drive incremental sales. It covers attribution modeling to understand which channels generate awareness and convert customers, and how to leverage insights for seasonal planning and growth hacking new opportunities.

The document discusses the fashion company's e-commerce operations. It outlines the company's organizational structure, which includes divisions for sales, e-commerce, marketing, and IT. It also maps out the key functions within the e-commerce division, including trading, marketing, operations, and technology. Finally, it presents diagrams showing the company's affiliate marketing strategy and analytics tracking process.

This document discusses rethinking personalization in marketing. It argues that traditional segmentation approaches are ineffective because they generalize customers into groups rather than treating each customer as an individual. It advocates for an approach based on three core capabilities: 1) capturing rich individual customer data, 2) evaluating customer intent in real-time, and 3) delivering consistent personalized experiences across channels. If done effectively using these capabilities, personalization does not seem like traditional marketing but rather provides a great customer experience.

This is a copy of the presentation used at several Thought Leadership Thursday events describing the fundamentals of marketing attribution from digital, cross-channel and marketing planning perspectives.

My presentation from L.E.A.D Asia 2016. A simplified view of the programmatic landscape, and a deep dive into the barriers to entry of Brands to programmatic. What are the key considerations you need to enter to Programmatic.

Introduction to the state of programmatic in India. Presentation given to India's top CMOs. Phuket 29/7/2016.

Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion. But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.

There are many weapons in the digital marketer’s arsenal but few as promising as retargeting. With the holiday season upon us, we all expect our site traffic to spike. The question then arises, how can I use retargeting to reach these visitors and maximize my potential revenue? We have two choices, invest more budget in our campaigns or conduct smarter more efficient retargeting. This is the webinar presentation hosted by Duff Anderson, SVP of iPerceptions and JF Houpert, Director of RTB Performance at AdGear on Thursday December 4th, 2014 to show how to recognize visitor intent in real-time for more effective and intelligent retargeting.

When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical. This webinar explored: Why cart remarketing How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop Best practices for cart remarketing. Presenters Rick Weithas, Sr. Solution Marketing Manager, Webtrends Loren McDonald, Email/Marketing Automation Evangelist, Silverpop

Adometry CMO Casey Carey delivered this presentation at the 2013 iMedia Brand Summit in a session titled "Connecting the Dots Between Online Media and Offline Purchases".

LiveRamp allows companies to retarget customers from their CRM databases online through anonymous audiences. CRM retargeting leverages existing customer profiles to serve targeted online display ads, delivering specific messages to the right customers. It outperforms regular display advertising with lower CPMs, higher CTRs, and can add lift to other campaigns. LiveRamp worked with DataLab USA to onboard a telecom client's CRM data and target a universe of 10 million prospects based on offline attributes, achieving over 0.27% CTR on some segments compared to 0-0.03% for random segments.

Speakers: -David Page, SVP, Brand Strategy & Research, Rent The Runway -Ernan Roman, President, ERDM; Author, Voice of the Customer Marketing

The document discusses key publishing trends in 2016, including the rise of ad blocking, growth of mobile apps and social media platforms, challenges of continuous partial attention, the importance of high-quality original content over curation, emerging business models for news organizations that focus on membership and engagement over advertising, characteristics of younger audiences known as "Minillennials", the growing popularity and revenue potential of podcasting, the power of visual language and emoji use in communication, and opportunities presented by virtual reality technologies. Overall, the trends point to new ways of distributing content, the value of capturing focused attention, and the need for original reporting and storytelling to build loyal audiences and brands.

Gazeta Wyborcza

Charter, Greece, Tourism, Τουρισμός, Τουριστικές μονάδες

Presentation Title: Google Analytics: What you can measure, you can manage by Aislinn Connolly - Google. At the OMiG Digital Summit 2016.

Presentatie over de Stip aan de Horizon die Gerjan Beniers hield op de Projectenparade, woensdag 29 mei 2013 te Don Bosco (Heel).

Undergraduate thesis for my senior capstone project at Central Washington University. Completed June 2016. Abstract: Noted environmental author, speaker, and activist Naomi Klein, in her 2014 book This Changes Everything: Capitalism vs. The Climate, formulates a cogent criticism of the reigning consumer capitalism and neoliberal ideology which is understood as a dominant force in modern globalizing society. A large part of this argument is founded on the idea that change, including social and economic change, is inevitable and that the modern capitalist system fails to acknowledge this fact. Klein also emphasizes the importance of large-scale social movements in demanding and implementing paradigmatic and structural change. In this thesis, I employ a critical Buddhistic perspective to argue that certain philosophical and ethical concepts found in Buddhism are well-suited to guiding and shaping economic and social reform in a way that can benefit climate change response, human well-being, and socioeconomic justice.

Виконала студентка 3 курсу спеціальності "Журналістика" Наталія Якименко

Internet of Things (IOT) in simple terms we can describe the iot with a definition it is "A virtual world with a physical touch" it is connected with every thing that are related to the magnetic waves. It is a new innovation in the era of technology that can change the face of technology and even we can see the change around us. Please do like and comment

Google có thể cho bạn biết nhiều thứ hơn bạn tưởng!

El documento describe diferentes técnicas de conteo como diagramas de árbol, permutaciones, combinaciones y el principio fundamental de conteo. Explica cómo usar estas técnicas para enumerar todas las posibilidades lógicas de una secuencia de eventos o objetos, resolviendo varios ejemplos numéricos como encontrar el número de formas de resolver un examen o integrar una mesa directiva.

Automation is key to the future success of HR according to Opportune Technologies. Future HR solutions will be smoother, more convenient, faster, flexible, value-creating, and collaborative. Cloud HR solutions provide significant advantages over traditional on-premise systems including 99.99% uptime guarantees, easy updates and migration between versions, and lower overall costs. Opportune's findings show that cloud HR solutions are stable, secure, and scalable to meet the future needs of growing companies.

With cycling increasing in popularity in the UK, ŠKODA teamed up with The Telegraph to communicate its lifelong heritage with bikes via Tour de France related activity.

Walkers continued its #wesupportyougary campaign, promoting the tongue-and-cheek nature of the brand, with a spoof page 3 advertisement for Gary Lineker's pants pledge on Match of the Day.

On 4th September 2015, the IPA gathered Byron Sharp, Russell Davies, Les Binet, Paul Feldwick and more for a day of intense marketing "Unlearning". This presentation condenses each speaker’s main points into a one-slider, then attempts to make sense of the whole thing. I might be naive, but for all the heated debate that happened on the day, I thought everyone was actually in violent agreement (basically, I agree with Les Binet and Jim Carroll, which feels like a pretty good place to be). So here’s what I've taken out of the event: > The debate between people who see brand building as an art, and those who see it as a science, has gone on for years. It’s been exacerbated in the recent years by the parallel rise of Big Data and Behavioural Science, all powered by the digital transformation of certain categories - but it’s not new. > All the evidence points to the fact that it’s actually a mix of both emotional and rational, long-term and short-term, brand building and sales driving strategies that drives the best results. > So, to grow your brand, think about to a) removing barriers to usage or purchase by ensuring your product/ service works very well and is widely available, then b) making your product or service really sticky by creating memorable assets/ features that are distinctive and salient. Voila.

Giới thiệu môn học marketing căn bản

Điều gì làm nên trang web dành cho thiết bị di động tốt? Đọc 25 nguyên tắc thiết kế trang web dành cho thiết bị di động của chúng tôi để giúp các công ty xây dựng các trang web dành cho thiết bị di động khiến khách hàng hài lòng và thúc đẩy chuyển đổi.

Wie sorge ich für nachhaltige Besucherströme auf Websites und damit für viele potenzielle Kunden? SEO ist ein interdisziplinäres Zusammenspiel von Strategie, Gestaltung, Content und Technik. Trotzdem ist es nicht nur für Technik-Freaks und Programmierer. Im Workshop möchte ich den Teilnehmenden in einem ersten Schritt die Disziplin und ihren Platz im Online Marketing Mix vorstellen, um in einem zweiten Teil dann hands-on die wichtigsten Grundlagen, Tipps & Tricks mit Fokus auf den Tourismusbereich mit auf den Weg zu geben. Denn was nützt das beste Angebot, wenn es niemand findet?

1. The document discusses calculating the ROI of content marketing by building a business case, finding a budget, and measuring results. 2. It provides examples of how to calculate the value of organic search traffic, repeat visitors, cost per lead, and unbranded search traffic by comparing them to paid marketing costs and metrics. 3. The key is to show executives how content marketing can generate traffic, leads, and conversions that paid marketing alone could not by attracting early-stage buyers and ranking for relevant keywords.

The increasing number of online retailers on one side and slowing growth of online user population on the other side are the driving forces of change in e-commerce. Number of returning customers is in decline as new competitors are entering the market. Cost of advertising is rising. One-time customers are not profitable anymore so online retailers need to shift focus to retention. In this talk we'll walk you through the process of building the new framework. We'll deep-dive into data-driven digital marketing framework, explain how to use CRM data to enhance your segments and finish up with case studies expaining how to use the new metrics to identify top customers and maximize your profits.

Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.

The document outlines a framework for accountable marketing and ROI. It discusses setting up a marketing system with CRM and marketing software to track metrics. Key steps include: 1) Baseline current metrics like visits, leads and customers. 2) Set S.M.A.R.T goals for visits, leads, revenue and customers. 3) Define the marketing strategy with tactics like content, social media, and paid ads. 4) Create monthly goals and waterfalls to manage traffic, leads and new customers. The overall goal is to align sales and marketing and know the return on marketing investments.

To move the needle of marketing performance in 2018, try out 1:1 personalization strategies and deliver real business results!

This document discusses data driven display advertising and programmatic buying. It provides 5 steps for achieving real-time, relevant display ads through programmatic buying. The steps include: 1) Setting the right KPIs, 2) Choosing creatives that fit the target audience and goals, 3) Directing media buying, 4) Reaching known audiences through retargeting, and 5) Measuring, understanding, and improving through attribution modeling that accounts for assisted conversions in addition to last-click conversions. The document emphasizes that display advertising contributes to branding and awareness goals in the upper funnel and can increase name recognition and conversions over the long term.

Since his time leading a 25-person internal marketing team for a 33-rooftop dealership group, two questions have always been top of mind for Dave Spannhake and his marketing teams: What is my competition doing that I may not know about and how can I use data to increase the shoppers coming to my stores? During this presentation, we will discuss those two questions that plague most owners, GMs, and marketers by using data science to share many aspects of the automotive marketing landscape and what results dealers should expect. Using data from hundreds of dealerships, we will be looking at the average dealership results, best-in-industry results, and what the bottom of the barrel dealerships are seeing for many key performance metrics and the “whys” behind those results! Specifically, what are the things that consumers are shopping for? What are the most used search terms that are driving traffic? Do you have pages that match those signals on your website to convert? Many insights will be shared from a 10 million query study that will change the way you prioritize your website experience. How does your site convert compared to the competition? We’ll look at best practices for the homepage, your SRPs, and your VDPs to see what the best, worst, and average dealers are seeing in terms of success with some key takeaways on what the highest converting websites are doing. Are consumers doing the things you want them to do and does it match their expectations? Attend this webinar to learn: The search behaviors happening by in-market shoppers using aggregate search data from a 10 million search dataset On-site conversion behaviors from hundreds of dealerships across the country – how do you stack up to others? What are the best dealerships in the country doing on their websites that is working and why? How can these same concepts apply outside of SEO and conversion optimization to SEM, display, social media, third party site success, and more!

The document provides an overview of creating a successful digital strategy in 9 steps: 1) Do an internal discovery; 2) Define measurable key performance indicators; 3) Define a digital strategy with business objectives, metrics, and KPIs; 4) Measure performance; 5) Create conversion funnels; 6) Assign value to goals; 7) Optimize acquisition channels; 8) Optimize audience segments; and 9) Optimize campaigns. It emphasizes defining measurable goals and KPIs, assigning value to all goals, multi-channel attribution, and using analytics tools to optimize performance.

Dave and Chad discuss the latest strategies in automotive digital marketing as it relates to both intent channels like SEO, SEM, and third party sites along with the differences between stimulus channels from traditional media to all things programmatic advertising.

Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing

Why analyzing and optimizing micro conversions is vital to increase the conversion rate for an eCommerce

Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.

NetElixir CEO Udayan Bose and our other thought leaders will share their expertise about AI in search marketing. With the ever-changing nature of the digital marketplace, AI is the next great development retailers must embrace in their marketing strategies. Retailers of every size and industry can re-energize their search marketing efforts with these new insights.

Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Bryan Burdick, Head of B2B Sales for LinkedIn, shares five unstoppable trends in a multi-channel, always-on marketing world.

Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.

Get best-practice solutions for customer segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.

Adclick is a digital performance marketing agency that has been in business for 4 years. It generates over 1 billion clicks and 1 million leads per month through its database of 20 million contacts. The company has 30 employees across 7 languages and annual advertising budgets of €1.5M. Adclick only charges clients for results generated, such as leads or sales. It creates and maintains websites and landing pages to generate qualified leads and sales for clients at no upfront cost.

The document discusses optimizing marketing strategies for consumers. It emphasizes the importance of understanding consumers' behaviors and decision-making processes. Specifically, it notes that 80% of shopping decisions are made before entering a store. The rest of the document provides insights into digital consumers, including their device usage, engagement with different digital channels, and key performance indicators to track. It analyzes customer data like visit-to-revenue conversion and presents strategies like focusing on lifetime customer value rather than single transactions. The overall message is that marketing strategies should be optimized based on understanding individual consumers rather than just channels.

71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.

Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.

Tektonski premiki na spletu od FMCG zahtevajo številne nove odgovore. Kako najti odgovore za svoje znamke? V zadnjih mesecih so se na spletu dogajali takšni premiki, kot jih prej nismo videli v vsem desetletju. Kriza je pošteno premešala karte in marsikatero poslovno strategijo postavila na zahteven preizkus. Ali je premik na digital res prava poteza za vse? Kako popolnoma spremenjena nakupna in uporabniška izkušnja vpliva na nakupe v posameznih kategorijah? Kako prek digitalnih kanalov vzpostaviti celostno marketinško strategijo in nadomestiti izpad nekaterih drugih komunikacijskih kanalov? Kako svojo strategijo prilagoditi digitalnim uporabnikom, ki niso homogena skupina in se pri vedenju precej razlikujejo? Kako si odgovoriti na ta vprašanja, bo pojasnjeno v prispevku.

Kako so se spremenile navade ljudi glede hrane in turizma? Kako po novem diha Evropa – kakšni trendi se pričakujejo v turizmu in povezovanju s kmetijstvom?

The document discusses how to get more value from content marketing by optimizing content for search engines and voice searches. It recommends measuring key metrics like visitors, read rate, pages per session, and bounce rate to evaluate content effectiveness. To improve searchability, the document advises optimizing content for targeted keywords, including questions to work for voice. Images, internal links, headings and structured content are also important to reach more users. Voice searches are growing and require a different optimization approach than traditional search.

This document discusses 5 common false assumptions about online traffic and digital marketing: 1) That users searching for a brand will necessarily buy from that brand. 2) That direct traffic doesn't bring the most qualified users. 3) That generic search traffic will last forever. 4) That market maturity doesn't matter. 5) That user intent can be defined from just the search query. It provides recommendations to analyze business metrics and user behavior more deeply to improve digital marketing strategies.

1) The document discusses how the rise of mobile usage and voice assistants is driving changes in digital marketing and advertising. Mobile usage and time spent on mobile devices has increased significantly in recent years. 2) It outlines how artificial intelligence is starting to play a bigger role in areas like search engine optimization, predictive analytics, and content personalization. For AI to be effective, companies need to capture extensive customer data on transactions, behaviors, and attributes. 3) The author recommends that marketers invest in data to better understand customer journeys, challenge conventional approaches as new technologies emerge, and focus on outcomes rather than individual advertising tactics or channels.

New insights from analyzing millions of user data point offer you better perspective on digital and enable you to design a more comprehensive digital strategy for your e-commerce business.

Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.

The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.

Our culture book represents a mindset we strive towards as a company. We embody these guidelines in who we are, why we exist and how we do things.

Since the beginning, TV has been used to build awareness and drive purchase intent. Entire companies and industries were built on that. But as users are now shifting to mobile, advertisers will need to learn how to build awareness and intent there. This has been a challenge for many advertisers and online media for some time. All the big players (from Google to Facebook) are now heavily investing in developing new solutions for advertisers to reach users at the top of the funnel (TOFU). While many new solutions already exist, advertisers and agencies have yet to find the perfect mix that will actually have an impact on the bottom of the funnel (BOFU) as well. The first companies to master the digital TOFU and MOFU (middle of the funnel) will be tomorrow's winners.

Najpogostejše napake pri optimizaciji spletnih trgovin in kako jih odpravite

This document discusses becoming a data-driven organization. It recommends investing in robust data extraction and loading processes. Quick wins should be obvious improvements that were overlooked previously. Analyses should minimize friction and experimentation is important. Measurements should be focused on distributions rather than single numbers, capturing external relationships. The checklist involves investing in data, finding quick wins, being methodical, focusing on one key performance indicator at a time while changing often, and avoiding stale metrics.

The Net Promoter Score is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. With Google Analytics we can analyze individual segments from different perspective: acquisition, behaviour, conversions and we also can do remarketing on basis of all gathered data.

What insight can we get from report in Google Analytics, about report based on data in Enhanced Ecommerce.

In a complex digital marketing ecosystem the aspect of multi channel funnels cannot be ignored and helps you to value different channels and campaigns properly. Detailed analysis can be a great asset in this approach.

Data not only makes a lot of decisions in our place, but also drives more confidence in our daily lives. Data makes us perform better.

This document discusses the importance and value of data-driven marketing for businesses. It notes that companies that invest more in data than their competitors see 20% better performance across key metrics like conversion rates, revenue, and sessions. However, the value of data decreases over time if it does not directly impact decisions or lead to improvements in the user experience. To maximize the value of data, marketers should use insights to make strategic decisions, continuously optimize campaigns and the user experience, and focus on immediacy, context, and intent rather than just user identity or loyalty alone.

How to use growth hacking methods to optimize your revenues and profits on your website.

At the end results are the only thing that matters. You need to ask yourselves how does my digital revenue stream look like? How can I establish advanced digital metrics and define KPIs to understand my customers better? How can I track them through whole consumer decision journey? Which areas should I focus on to improve my business results? Looking through the eyes of an CEO and adviser to numerous companies in the field of digital, participants will receive precious advice on how to growth hack their digital marketing.

Kako privabiti obiskovalce na vašo spletno stran? Zgodba v metrikah, kako so v podjetju z generiranjem vsebin iz nič prišli na 7.000 ogledov spletne strani.

MATATAG curriculum training

Some business organizations give membership to their customers to ensure the long term relationship with those customers. If the customer is a member of the business then they get special offers and other benefits. The membership module in odoo 17 is helpful to manage everything related to the membership of multiple customers.

Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.

Planificación

NLc

There are 3 types of inheritance in odoo Classical, Extension, and Delegation. Delegation inheritance is used to sink other models to our custom model. And there is no change in the views. This slide will discuss delegation inheritance and its use cases in odoo 17.

In Odoo 17, you can enhance the visual appearance of your Kanban view by adding color-coded records using the Notebook feature. This allows you to categorize and distinguish between different types of records based on specific criteria. By adding colors, you can quickly identify and prioritize tasks or items, improving organization and efficiency within your workflow.