Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in it's all glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.
Website Personalization: The Next Level of Online Target MarketingMarketo
This webinar discussed website personalization and real-time targeting. It began with an overview of the evolution of the web and importance of recognizing returning customers. Examples were provided of optimizing websites for user intent, including matching pages to search queries and considering lead sources. Real-time personalization was demonstrated through targeted campaigns using attributes like firmographics and automatically recommending relevant content. The webinar concluded by emphasizing creating continuous conversations through personalization.
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
Proven Personalization Wins to Increase eCommerce RevenueDynamic Yield
Consumers expect shopping experiences that are tailored to them. That means 1:1 website personalization isn’t just cutting edge - it’s table stakes. This presentation outlines personalization strategies that are used by retailers all over the world.
Insivia Seminar Series: Video & Animation MarketingInsivia
This document discusses video and animation marketing. It begins by defining content marketing and noting an upcoming seminar on the topic. It then provides statistics on video usage and the benefits of using video for marketing purposes. These benefits include boosting conversion rates, improving SEO, being cost effective, and being social media friendly. The document also notes that videos are 53 times more likely to achieve a page one search engine ranking and discusses various video distribution and marketing strategies. It concludes by looking at the future of online video and animation.
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
Amy Bishop — Analyses to Drive Remarketing PerformanceSemrush
These slides were presented during the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/advanced-ppc-2-advanced-analyses-to-drive-remarketing-performance/
The document discusses creating customer loyalty, or "happy lock-in", as a basis for customer relationship management (CRM) in the digital age. It provides examples of how brands like Nike, Apple, Nespresso, Amazon, Facebook, Starbucks, Lufthansa, and Marriott create loyalty within their ecosystems. The document then outlines a CRM concept and process to help brands establish themselves as ecosystems and individual access points by focusing on getting customers to join, use, and stay with the brand long-term. Key aspects of the concept include registration, engagement, cross-selling, referrals, rewards, and retention.
Data Driven Channel Management | San Francisco Digital Marketing HubAlison Waldron
Stream:20 is a digital marketing consultancy that helps clients optimize their business structures, implement technology for success, and drive incremental revenue across devices. They push up key performance indicators for clients by rolling out and best practices for digital marketing. The presentation discusses using data to drive multi-channel management decisions to maximize budget and drive incremental sales. It covers attribution modeling to understand which channels generate awareness and convert customers, and how to leverage insights for seasonal planning and growth hacking new opportunities.
Real-time Optimization and E-Commerce PersonalizationDynamic Yield
This document summarizes a presentation about real-time personalization and optimization. It discusses how personalization increases user engagement and conversions for marketers by showing consumers content tailored to their interests. While marketers recognize the importance of personalization, many barriers like IT challenges and resource requirements have prevented widespread adoption. The presentation then explores how personalization works using visitor data like demographics, behavior, and interests to customize the user experience in real-time. Real-time optimization is presented as an improvement over traditional A/B testing by selecting the best variation for each individual user.
Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
Leverage Email Marketing to Drive Revenue for Your Retail BusinessMoEngage Inc.
Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.
Power your PPC with the Voice of the Customer [Webinar Slide Deck]Trustpilot
If you are an online retailer, optimizing each dollar you spend in your paid search is crucial to acquiring new customers efficiently, and driving new traffic to your site. This webinar co-hosted by Spyfu is here to give you all the details on why most companies stop their connection with customers at paid search, missing out on the opportunity to create a trustworthy relationship during that initial experience.
Digital Strategy - Customer Experience - marketing and enterprise enablement Nigel Hudson
The document outlines a proposed customer journey and campaign for a wine retailer. It involves the following key steps:
1) Customers are made aware of weekly featured wine products through various marketing channels and can opt into the campaign.
2) As part of the campaign, customers can engage with the products online or in-store through reviews, tastings, contests and community features.
3) If customers purchase products, they earn rewards like air miles that can be redeemed on future purchases. Data is collected to analyze campaign effectiveness and customer behavior.
Closed Loop Marketing is a continuous process to deliver tailored omni-channel experiences that engage customers and drive conversions. By ‘closing the loop’, sales and marketing align around the end-to-end customer lifecycle and campaigns are measured for total revenue impact. The Closed Loop Marketing Architecture (CLMA) is a reference blueprint describing the stages of a modern marketing and sales campaign.
Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
This document discusses how digital marketing and consumer behavior have fundamentally changed, with more than 80% of conversion paths including multiple digital channels. It emphasizes understanding the entire customer decision journey through metrics that track consumer behavior and outcomes. This includes establishing micro and macro conversions to understand short, medium and long-term impacts. The document also stresses adapting marketing approaches based on the target group's goals, needs and the purchase funnel stage by optimizing digital channels, targeting, content and key performance indicators.
1) The document discusses how consumer behavior has fundamentally changed, with 80% of conversions including more than one digital channel and over 10,000 keywords used by users.
2) It emphasizes the importance of understanding the customer's entire decision journey, from initial interactions to transactions, and establishing metrics to track behavior and outcomes across different stages.
3) The author advocates adapting marketing efforts to better target users throughout their journey, with content tailored based on their needs and goals at different points in time.
Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in all its glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way
David Kain NCM 20 Group - Marketing Budget Efficiencies as the Economy Begins...Dave Spannhake
Dave and Chad discuss the latest strategies in automotive digital marketing as it relates to both intent channels like SEO, SEM, and third party sites along with the differences between stimulus channels from traditional media to all things programmatic advertising.
The document discusses digital marketing strategies and optimization. It begins by showing the results of different advertising campaigns and how pausing ads led to decreased sales. It then discusses the importance of understanding customer behavior across multiple devices and touchpoints. The document advocates focusing marketing efforts on increasing average order value, conversion rates, and the number of relevant visitors. It also emphasizes the need to measure micro and macro conversions throughout the customer decision journey. Overall, the document provides guidance on optimizing the marketing funnel, attribution modeling, and advanced analytics to improve digital marketing performance and return on investment.
Digital Dealer Webinar - How Does My Digital Strategy Stack Up to the Competi...Dave Spannhake
Since his time leading a 25-person internal marketing team for a 33-rooftop dealership group, two questions have always been top of mind for Dave Spannhake and his marketing teams: What is my competition doing that I may not know about and how can I use data to increase the shoppers coming to my stores?
During this presentation, we will discuss those two questions that plague most owners, GMs, and marketers by using data science to share many aspects of the automotive marketing landscape and what results dealers should expect. Using data from hundreds of dealerships, we will be looking at the average dealership results, best-in-industry results, and what the bottom of the barrel dealerships are seeing for many key performance metrics and the “whys” behind those results!
Specifically, what are the things that consumers are shopping for? What are the most used search terms that are driving traffic? Do you have pages that match those signals on your website to convert? Many insights will be shared from a 10 million query study that will change the way you prioritize your website experience. How does your site convert compared to the competition? We’ll look at best practices for the homepage, your SRPs, and your VDPs to see what the best, worst, and average dealers are seeing in terms of success with some key takeaways on what the highest converting websites are doing. Are consumers doing the things you want them to do and does it match their expectations?
Attend this webinar to learn:
The search behaviors happening by in-market shoppers using aggregate search data from a 10 million search dataset
On-site conversion behaviors from hundreds of dealerships across the country – how do you stack up to others?
What are the best dealerships in the country doing on their websites that is working and why?
How can these same concepts apply outside of SEO and conversion optimization to SEM, display, social media, third party site success, and more!
Content Marketing Enlightenment: Finding Success with ContentNewsCred
This document summarizes a presentation about content marketing. It discusses how different generations trust various types of content, with recommendations from friends being the most trusted across all ages. It also discusses focusing on quality over quantity and vanity metrics. The presentation emphasizes measuring key performance indicators like brand awareness, brand health, conversions, and customer retention over time. It provides examples of metrics that can be tracked at both the site and article levels. Finally, it shows data demonstrating the compounding effect that increased content output can have on metrics like pageviews and return on investment over time.
Let's Talk Technical Marketing: Your Guide to Content for the Entire Customer...Ari Hoffman
This document provides an overview of technical marketing and how to effectively implement it. It begins with some "spooky stats" that show how customer research and buying behaviors have changed, with more occurring online through self-service before engaging with sales. It then outlines some "creepy forces" like mobile users and customer preferences for self-service. The rest of the document provides a framework for technical marketing, including initiating content, launching a customer success center, extending reach through various channels, and continuously optimizing based on analytics. It emphasizes creating a unified customer experience across all stages. Real-world examples are also provided of companies that keep customers engaged through their customer success centers.
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
Keeping up with digital consumer.
Considering fast changes in fields of digital marketing and its influence on the consumers, we are facing a challenge to adapt digital campaigns to the decision making process (Consumer Decision Journey). We will focus on the processes behind decision making and learn to create our digital strategies in a way to follow every single step of the consumers decision making process.
The document discusses common mistakes made with Google AdWords campaigns and provides solutions. It identifies the top 5 mistakes as: 1) Poor metric measurement by not aligning metrics with goals; 2) Not giving attribution careful thought; 3) Letting Google make all the campaign decisions; 4) Not maximizing remarketing opportunities; 5) Dismissing the importance of mobile. For each mistake, it provides explanations and recommendations, such as choosing the right attribution model, taking control of campaign structure and match types, optimizing remarketing lists, and developing a mobile-focused strategy. The overall message is to avoid common pitfalls by setting proper goals and metrics, leveraging data and tools available, and accounting for all channels and devices
Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online
businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.
The document discusses how personalization is key to marketing success in today's environment. It notes that customer expectations have changed and that they now expect personalized, relevant experiences. It advocates adopting a "flywheel approach" where data is continuously collected and used to power increasingly personalized experiences across the customer lifecycle to attract, engage, and grow customers. The document outlines Intempt's personalization platform and services that aim to help companies implement this approach through features like visitor tracking, segmentation, campaign management, and analytics.
This document summarizes the services offered by OSF Global to help companies optimize their ecommerce presence and grow online sales. It highlights how OSF provides expertise in areas like customer segmentation, development, marketing and analytics to help businesses achieve explosive growth. Statistics are presented showing the massive growth of internet users expected by 2020 and how most websites fail to achieve optimal user experiences. OSF's services include custom analysis, inbound marketing techniques like email campaigns and affiliate marketing, search engine optimization, and omnichannel solutions to integrate online and offline shopping. Case studies demonstrate how OSF has helped brands increase sales through approaches like migrating platforms and implementing one-page checkout.
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemBrooke Boyle
The document discusses common mistakes made with Google AdWords campaigns and provides solutions. It covers 5 mistakes: 1) Poor metric measurement by not aligning metrics with goals; 2) Not properly considering attribution models; 3) Letting Google make campaign choices instead of the advertiser; 4) Not maximizing remarketing opportunities; 5) Dismissing the importance of mobile. For each mistake, the document provides explanations and recommendations on how to address the issues to improve AdWords performance.
Promote your B2B eCommerce to other business owners could be a challenge. However, you can do so with digital marketing in a smart way and bring you a big ROI. Check out how now.
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer TruthGary DeAsi
As marketing leaders attempt to lead their company in the engagement economy, the lack of a shared, unified view of the customer and their journeys due to siloed data, tools, and teams is the #1 reason they fail. How can you use Marketo to wrangle all your systems and point solutions to create a single source of customer truth? In this session from the Marketo Marketing Nation Summit 2018, we will look at the bottlenecks and disconnects that block customer insight and go through a methodology for overcoming them.
Learn how to:
-Break down silos by modeling, tagging, and schematizing Marketo and cross-platform data to create a single source of truth
-Turbocharge your Marketo touchpoint, program, and channel reporting with a journey-based analytic framework that illuminates the entire customer lifecycle across platforms.
-Leverage data to uncover high impact opportunities and obstacles in the path-to-purchase and path-to-advocacy.
-Transform a fragmented tangle of touchpoints, programs, channels, and platforms into a unified story and learn how to use the data fearlessly to achieve new levels of customer engagement.
Presenters:
-Courtney Grimes, MarTech Solutions Engineer, DemandLab
-Eric Hollebone, Chief Marketing Technologist, DemandLab
-Gary DeAsi, Director of Demand Generation Pointillist
Secrets of a Marketing Automation Ninja ReachForce
Learn about techniques for optimizing your use of marketing automation and some advanced ninja moves in Marketo that can increase response 10X over typical program set up. Presented by Mary Firme of ReachForce and Steve Susina, Marketing Director, Lyons Consulting Group.
Similar to SEM Days 2015: Lean digital marketing (20)
Tektonski premiki na spletu od FMCG zahtevajo številne nove odgovore. Kako najti odgovore za svoje znamke?
V zadnjih mesecih so se na spletu dogajali takšni premiki, kot jih prej nismo videli v vsem desetletju. Kriza je pošteno premešala karte in marsikatero poslovno strategijo postavila na zahteven preizkus. Ali je premik na digital res prava poteza za vse? Kako popolnoma spremenjena nakupna in uporabniška izkušnja vpliva na nakupe v posameznih kategorijah? Kako prek digitalnih kanalov vzpostaviti celostno marketinško strategijo in nadomestiti izpad nekaterih drugih komunikacijskih kanalov? Kako svojo strategijo prilagoditi digitalnim uporabnikom, ki niso homogena skupina in se pri vedenju precej razlikujejo? Kako si odgovoriti na ta vprašanja, bo pojasnjeno v prispevku.
Kako so se spremenile navade ljudi glede hrane in turizma? Kako po novem diha Evropa – kakšni trendi se pričakujejo v turizmu in povezovanju s kmetijstvom?
The document discusses how to get more value from content marketing by optimizing content for search engines and voice searches. It recommends measuring key metrics like visitors, read rate, pages per session, and bounce rate to evaluate content effectiveness. To improve searchability, the document advises optimizing content for targeted keywords, including questions to work for voice. Images, internal links, headings and structured content are also important to reach more users. Voice searches are growing and require a different optimization approach than traditional search.
This document discusses 5 common false assumptions about online traffic and digital marketing:
1) That users searching for a brand will necessarily buy from that brand.
2) That direct traffic doesn't bring the most qualified users.
3) That generic search traffic will last forever.
4) That market maturity doesn't matter.
5) That user intent can be defined from just the search query.
It provides recommendations to analyze business metrics and user behavior more deeply to improve digital marketing strategies.
1) The document discusses how the rise of mobile usage and voice assistants is driving changes in digital marketing and advertising. Mobile usage and time spent on mobile devices has increased significantly in recent years.
2) It outlines how artificial intelligence is starting to play a bigger role in areas like search engine optimization, predictive analytics, and content personalization. For AI to be effective, companies need to capture extensive customer data on transactions, behaviors, and attributes.
3) The author recommends that marketers invest in data to better understand customer journeys, challenge conventional approaches as new technologies emerge, and focus on outcomes rather than individual advertising tactics or channels.
New insights from analyzing millions of user data point offer you better perspective on digital and enable you to design a more comprehensive digital strategy for your e-commerce business.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
The increasing number of online retailers on one side and slowing growth of online user population on the other side are the driving forces of change in e-commerce. Number of returning customers is in decline as new competitors are entering the market. Cost of advertising is rising. One-time customers are not profitable anymore so online retailers need to shift focus to retention.
In this talk we'll walk you through the process of building the new framework. We'll deep-dive into data-driven digital marketing framework, explain how to use CRM data to enhance your segments and finish up with case studies expaining how to use the new metrics to identify top customers and maximize your profits.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
Since the beginning, TV has been used to build awareness and drive purchase intent. Entire companies and industries were built on that. But as users are now shifting to mobile, advertisers will need to learn how to build awareness and intent there. This has been a challenge for many advertisers and online media for some time. All the big players (from Google to Facebook) are now heavily investing in developing new solutions for advertisers to reach users at the top of the funnel (TOFU). While many new solutions already exist, advertisers and agencies have yet to find the perfect mix that will actually have an impact on the bottom of the funnel (BOFU) as well. The first companies to master the digital TOFU and MOFU (middle of the funnel) will be tomorrow's winners.
This document discusses becoming a data-driven organization. It recommends investing in robust data extraction and loading processes. Quick wins should be obvious improvements that were overlooked previously. Analyses should minimize friction and experimentation is important. Measurements should be focused on distributions rather than single numbers, capturing external relationships. The checklist involves investing in data, finding quick wins, being methodical, focusing on one key performance indicator at a time while changing often, and avoiding stale metrics.
The Net Promoter Score is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. With Google Analytics we can analyze individual segments from different perspective: acquisition, behaviour, conversions and we also can do remarketing on basis of all gathered data.
In a complex digital marketing ecosystem the aspect of multi channel funnels cannot be ignored and helps you to value different channels and campaigns properly. Detailed analysis can be a great asset in this approach.
This document discusses the importance and value of data-driven marketing for businesses. It notes that companies that invest more in data than their competitors see 20% better performance across key metrics like conversion rates, revenue, and sessions. However, the value of data decreases over time if it does not directly impact decisions or lead to improvements in the user experience. To maximize the value of data, marketers should use insights to make strategic decisions, continuously optimize campaigns and the user experience, and focus on immediacy, context, and intent rather than just user identity or loyalty alone.
How to Handle the Separate Discount Account on Invoice in Odoo 17Celine George
In Odoo, separate discount account can be set up to accurately track and manage discounts applied on various transaction and ensure precise financial reporting and analysis
Views in Odoo - Advanced Views - Pivot View in Odoo 17Celine George
In Odoo, the pivot view is a graphical representation of data that allows users to analyze and summarize large datasets quickly. It's a powerful tool for generating insights from your business data.
The pivot view in Odoo is a valuable tool for analyzing and summarizing large datasets, helping you gain insights into your business operations.
AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
How to Show Sample Data in Tree and Kanban View in Odoo 17Celine George
In Odoo 17, sample data serves as a valuable resource for users seeking to familiarize themselves with the functionalities and capabilities of the software prior to integrating their own information. In this slide we are going to discuss about how to show sample data to a tree view and a kanban view.
How to Install Theme in the Odoo 17 ERPCeline George
With Odoo, we can select from a wide selection of attractive themes. Many excellent ones are free to use, while some require payment. Putting an Odoo theme in the Odoo module directory on our server, downloading the theme, and then installing it is a simple process.
Principles of Roods Approach!!!!!!!.pptxibtesaam huma
Principles of Rood’s Approach
Treatment technique used in physiotherapy for neurological patients which aids them to recover and improve quality of life
Facilitatory techniques
Inhibitory techniques
How to Store Data on the Odoo 17 WebsiteCeline George
Here we are going to discuss how to store data in Odoo 17 Website.
It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.
The membership Module in the Odoo 17 ERPCeline George
Some business organizations give membership to their customers to ensure the long term relationship with those customers. If the customer is a member of the business then they get special offers and other benefits. The membership module in odoo 17 is helpful to manage everything related to the membership of multiple customers.
Split Shifts From Gantt View in the Odoo 17Celine George
Odoo allows users to split long shifts into multiple segments directly from the Gantt view.Each segment retains details of the original shift, such as employee assignment, start time, end time, and specific tasks or descriptions.
How to Add Colour Kanban Records in Odoo 17 NotebookCeline George
In Odoo 17, you can enhance the visual appearance of your Kanban view by adding color-coded records using the Notebook feature. This allows you to categorize and distinguish between different types of records based on specific criteria. By adding colors, you can quickly identify and prioritize tasks or items, improving organization and efficiency within your workflow.
How to Configure Time Off Types in Odoo 17Celine George
Now we can take look into how to configure time off types in odoo 17 through this slide. Time-off types are used to grant or request different types of leave. Only then the authorities will have a clear view or a clear understanding of what kind of leave the employee is taking.
The Jewish Trinity : Sabbath,Shekinah and Sanctuary 4.pdfJackieSparrow3
we may assume that God created the cosmos to be his great temple, in which he rested after his creative work. Nevertheless, his special revelatory presence did not fill the entire earth yet, since it was his intention that his human vice-regent, whom he installed in the garden sanctuary, would extend worldwide the boundaries of that sanctuary and of God’s presence. Adam, of course, disobeyed this mandate, so that humanity no longer enjoyed God’s presence in the little localized garden. Consequently, the entire earth became infected with sin and idolatry in a way it had not been previously before the fall, while yet in its still imperfect newly created state. Therefore, the various expressions about God being unable to inhabit earthly structures are best understood, at least in part, by realizing that the old order and sanctuary have been tainted with sin and must be cleansed and recreated before God’s Shekinah presence, formerly limited to heaven and the holy of holies, can dwell universally throughout creation
No, it's not a robot: prompt writing for investigative journalismPaul Bradshaw
How to use generative AI tools like ChatGPT and Gemini to generate story ideas for investigations, identify potential sources, and help with coding and writing.
A talk from the Centre for Investigative Journalism Summer School, July 2024
(T.L.E.) Agriculture: Essentials of GardeningMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏.𝟎)-𝐅𝐢𝐧𝐚𝐥𝐬
Lesson Outcome:
-Students will understand the basics of gardening, including the importance of soil, water, and sunlight for plant growth. They will learn to identify and use essential gardening tools, plant seeds, and seedlings properly, and manage common garden pests using eco-friendly methods.
7. VGL BRAND WLTM CONSUMERS
WITH GSOH FOR LTR
VGL - Very Good Looking
WLTM - Would Like To Meet
GSOH – Good Sense Of Humour
LTR - Long Term Relationship
8. MULTI SOURCE
10 different information sources are used by average
online user before completing the purchase
9. 80 % OF CONVERSION PATHS INCLUDE
MORE THAN 1 DIGITAL CHANNEL
28. Micro & macro conversions matrix
NEW FOLLOWERS
GALLERIES BROWSED
REVIEWS & RATINGS
EMAIL SIGNUPS
SOCIAL ACTIONS
VIDEOS WATCHED
BOOKING
CONTACT FORMS SUBMITTED
CATALOGS DOWNLOADED
INFO REQUESTED
Long term
Short term
Medium term
DO
THINK
SEE
29. DOTHINKSEE
Cost per Acquisition
Bounce rate
Checkout Abandonment rate
Revenue
Macro conversion rate
CTR
Page Depth
Engagement Micro conversion rate
% of New Visitors
Reach & Frequency Events per Visit
Days to Convert
% Assisted conversions
Define metrics for all stages of CDJ
40. 65,98 %
15,44 %
10,31 %
8,05 %
5,49 %
1,23 %
0,40 %
Organic
Paid
Direct
Referral
Email
Display
Social
Income by digital channel
41. MAJORITY OF „LAST CLICK“ CONVERSIONS
ARE MADE VIA BRANDED TRAFFIC
BUTOTHER CHANNELS LIKE NON-BRANDED TRAFFIC,
SOCIAL MEDIA AND DISPLAY NETWORK
PLAY CRUCIAL ROLE
AS ASSISTED CONVERSIONS
58. 1
2
3
40 % OF VISITORS
visit webiste more than 5 times before they purchase
33 % OF TRANSACTIONS
happen within a day
54 % OF VISITORS
visit webiste more than once before they purchase
4 14 % OF PURCHASE CYCLES
last more than 7 days
How do buyers
BEHAVE
62. 0,44 %
0,78 %
All visitors
Visitors who clicked on a specific Ad
Influence of ad content on conversions
63. 1,58 %
1,97 %
Visitors who came through channel A
Visitors who came through channel B
2,44 %
Visitors who came through channel A and B
2,81 %
Visitors who came through channel A and C
Influence of digital channels on conversions
71. TARGET GROUP GOAL USER NEED MESSAGE
DIGITAL
CHANNELS
TARGETING KPIs CONTENT
Digital Marketing Framework
72. DOTHINKSEE
People who use our, similar
or substitute products
People who use our, similar
or substitute products and
are THINKing they need a
new product
People who use our, similar
or substitute products, are
thinking they need some &
are looking to BUY THEM
RIGHT NOW
Target group
78. DOTHINKSEE
Reach & Frequency
Brand Search
% New Visits
Number of mentions
Number of leads
Engagement
Page Depth
Assisted conversions
CTR
Revenue
Conversion Rate
Profit
KPIs
79. DOTHINKSEE
Campaign landing page
which stimulates further
emotional connection and
where user can get even
more inspired by the brand
Product description page or
blog post, where user can
learn about features &
benefits
Product page with clear BUY
CTA
Content
82. Adaptation of advertising
THINK 1
2
3 ENGAGEMENT WITH A BRAND
CREATIVE WHICH
ENCOURAGES RESEARCH
4 BUILIDNG RELATIONS
SPECIFIC TARGETING
Interest, In-market, topics based
89. +159 %
+17 %
+95 %
+122 %
+127 %
+14 %
Revenue
Sessions
CR
Per Session Value
Transacions
Average Order Value
Cost per transaction- 46 %
YTD results (2014 vs 2013)