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www.productschool.com
Webinar: Measuring Success of Your
Product by fmr Amazon Sr PM
Join 60,000+
Product Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack
CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS
Webinar: Measuring Success of Your Product by fmr Amazon Sr PM

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Main takeaways: -The first steps to being a data-driven PM. The phrase "data-driven PM" might trigger thoughts of SQL, BigData, and A+B testing. The list goes on and it can be daunting to know where to start. This talk will give you a perspective on how to apply basic high school statistics to everyday PM life with nothing more than Excel required. -How to think like a statistician when talking to customers. -An overview of five statistical tests with examples of how to apply them to product management.

googleproduct leadershipstats
Corporate
Training
Level up your team’s Product
Management skills
How to measure success
of your product
VYOM NAGRANI
DIRECTOR OF PRODUCT MANAGEMENT AT ORACLE CLOUD
PREVIOUSLY MANAGER OF PRODUCT MANAGEMENT AT AMAZON WEB SERVICES
Most common metrics
$$$ #
$$$ = Revenue or Profit?
Revenue
Fast growing business
Large fixed cost
You don’t control cost
Profit
Stable business
Large variable cost
You control cost

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How to Build Your Product Manager Toolbox by former Microsoft PM
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This document describes courses offered by ProductSchool to help product managers succeed. It lists courses in product management, coding for managers, data analytics for managers, and digital marketing for managers. It also advertises an upcoming speaker and lists topics that will be covered, including the product development process, market analysis, customer profiling, design thinking, agile development, metrics, and go-to-market strategies. ProductSchool offers these part-time courses in various cities and online to help people land and succeed in product management roles.

successsuccessful product managermeasuring success
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product strategyturodirector of product management
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Main takeaways: -Analyze user segments and motivations -Think about opportunity cost -Don’t forget business priorities

segmentsmotivationfinal calls
Direct vs Indirect $$$
Direct
Customers pay for your product
Indirect
Customers pay for other products
they buy because of your product
# of what?
Customers?
Users?
Developers?
Paying customers?
Sales Accounts?
Well, it depends
What drives your $$$
What are company’s objectives?
What is the product’s objective?
Numbers are relative …
Product A Product B
#customers 1000 100,000
Numbers are relative … and need
the right comparison point
Product A Product B
#customers 1000 100,000
$ / customer $5000 $40
Total $ $5M $4M

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Product managers love to apply frameworks to solving big thorny business challenges in their day to day. Interestingly enough, one can use a framework for the PM job itself to abstract away the details and optimize for success. Learn about the most important advice on how to leverage your skills here

skillsskillsetproduct management
Is this product successful?
Is this product successful? How
about now?
Other success criteria
PICK THE ONES RELEVANT FOR YOUR PRODUCT/INDUSTRY
Customer feedback
Qualitative
Tone during customer calls
Customer references
News coverage
Social media
Quantitative
Net promotor score
# of support requests or questions
# of comments or reviews
Social media analytics!

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product managementpmtech trends
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product managementpmproduct
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product managementpmproduct
Competitive Analysis
Your product
Feature A
Feature B
Competitor
Feature A
Feature B
Feature C
Feature D
Competitive Analysis
Your product
Feature A
Feature B
Feature C
Competitor
Feature A
Feature X
Feature Y
Feature Z
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HOW TO SLICE AND DICE YOUR SUCCESS CRITERIA

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pmproduct managementproduct strategy
1. Over time
2. Per feature
Measure …
EVERY metric
For EACH feature!
Sample insights
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50% larger than average
Customers who don’t use Feature Y
are 3x more likely to leave
3. Per customer segment
Measure …
EVERY metric
For EACH customer segment!
Sample insights
B2B customers pay 70% of your
revenue
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rate of Enterprise customers
4. Per <whatever else that could
be relevant to your business!>
Measure …
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For EVERY category, dimension,
parameter, or grouping that is
relevant for your business!
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Customers aged 20-40 create 33%
fewer support tickets than average
Suburban residents book 3x rides
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EVERY metric
For a given value of EVERY
dimension
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permutations!
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leeds online sellerleeds amazon seller meetupleeds ebay seller meetup
Be paranoid!
There will always be a metric that you
wish didn’t look so bad
Stay on top of your business
Success of Product == You choose which metrics will suck
THANK YOU!
- Vyom Nagrani
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