Main Takeaways: - Aligning product success with company success - Directly measurable metrics for your product - Indirect impact of your product on your company's bottom-line - Which metrics are important to Product Managers
- Why should you care about Data Science? - When should you use Data Science? - How can a PM contribute to a Data Science team/product?
Main Takeaways: - Working with 3 engineering teams in 3 timezones - Aligning with a wider international team - Tools and techniques I use to work remotely
Main takeaways: -The first steps to being a data-driven PM. The phrase "data-driven PM" might trigger thoughts of SQL, BigData, and A+B testing. The list goes on and it can be daunting to know where to start. This talk will give you a perspective on how to apply basic high school statistics to everyday PM life with nothing more than Excel required. -How to think like a statistician when talking to customers. -An overview of five statistical tests with examples of how to apply them to product management.
This document describes courses offered by ProductSchool to help product managers succeed. It lists courses in product management, coding for managers, data analytics for managers, and digital marketing for managers. It also advertises an upcoming speaker and lists topics that will be covered, including the product development process, market analysis, customer profiling, design thinking, agile development, metrics, and go-to-market strategies. ProductSchool offers these part-time courses in various cities and online to help people land and succeed in product management roles.
Main Takeaways: - Measure what matters – Establishing the right metrics and KPIs early on can provide tremendous clarity. Driving towards the wrong goals can result in team misalignment, at best, and a failed product strategy, at worst. - Distinguish the highest impact ideas from the good ideas - Most companies have lots of good ideas. PMs must separate the great from the good, and craft product strategies that yield the highest impact outcomes for their customers and business. Iterate, based on customer feedback & data – Great product strategies should evolve over time, with the ongoing incorporation of customer feedback, data, and stakeholder input. Strategies developed in a vacuum are unlikely to succeed, as are strategies that fail to evolve with the changing needs of customers.
Main takeaways: -Analyze user segments and motivations -Think about opportunity cost -Don’t forget business priorities
You will learn: What is customer success? Different modes of operation Customer success Vs project management Vs customer support How to integrate customer success in your product roadmap?
The webinar discussed how banks and financial institutions are responding to the COVID-19 crisis. It outlined how customers and small businesses have been affected by job losses and decreased revenues. Banks have seen changes in customer spending and a strong uptake in digital solutions. Their strategies have included emphasizing empathy, re-evaluating priorities, and accelerating digital capabilities. Tactically, banks have enabled work from home, used more video conferencing, and redirected resources to reduce operations strain. Looking ahead, the webinar discussed building resiliency, focusing on customer needs, maintaining organizational agility, and preparing for a hybrid business model in a post-COVID future of banking and fintech.
Product managers love to apply frameworks to solving big thorny business challenges in their day to day. Interestingly enough, one can use a framework for the PM job itself to abstract away the details and optimize for success. Learn about the most important advice on how to leverage your skills here
Main Takeaways: -Upcoming technologies that will impact your products in the coming 4-5 years -Do you need to know the deep technical details to use these technologies in these products -Tips on how to work with your technical teams and stakeholders. How do you convince leadership to use these technologies
This document discusses the importance of storytelling for product leaders to build trust and influence. It emphasizes that trust comes from being proactive in communication, planning communications carefully, and tailoring stories to different stakeholders. The speaker argues that product managers should craft consistent messaging about goals and progress, engage stakeholders early about challenges, and understand what information each group needs to feel informed and aligned. By delivering consistent results and keeping stakeholders apprised through the appropriate channels, product managers can build the baseline trust required for influence.
This document discusses how to effectively use minimum viable products (MVPs) for product discovery and testing assumptions. It begins by explaining that MVPs have become misunderstood as unfinished products rather than tools for learning. The key principles outlined are that MVPs should be the smallest tests to try hypotheses through rapid iteration, not scalable code or actual products. Examples are provided of companies that created successful MVPs through no-code tools like Google Sheets or by manually simulating experiences. The document concludes by emphasizing the importance of MVP-driven discovery in building strong product companies.
Main takeaways: - Enterprise Software is dead — buyer/user relationships are blurrier than ever. - Consumerization of enterprise means the unbundling of G-suite/O365 — the workplace is now BYOT (bring your own tool) - Integration is no longer enough — given the explosion of tools that people use, seamlessly integrated products have become an expectation
Main takeaways: - Factors to consider for building a successful product plan - I will share a example roadmap - How to get buy in for the product plan - I will talk about possible ways to get buy in - Things to consider while executing the roadmap/plan - I will talk about anticipating risks, update of roadmap and launch of line items within roadmap
The document discusses how to build an effective product strategy. It defines product strategy as a tool that translates business goals and vision into measurable problem statements and metrics to guide product evolution. It recommends laying foundations by defining what is being built and why, identifying user lifecycles and personas, scoping priorities, and mapping user activities to identify problems. It also stresses the importance of framing problems and linking solutions to key metrics and an overarching north star metric to measure success. The document uses building a Disney theme park app as an example to illustrate these concepts.
Main Takeaways: -Socialize the presentation with key stakeholders. -Avoid obvious errors and mistakes -Ensure that you can explain the "math" -Being asked questions is good -Keep it simple and practice well
Main Takeaways: - Create different prices to fully monetize different segments and maximize revenue. - Be aware of cognitive biases that can influence how customers perceive and make purchases in your product. - Testing price changes is critical to understand if your pricing structure is successful
The document provides tips for managing a virtual insurance agency, including setting clear expectations for producers, tracking key metrics like closing ratios and cross-selling, and setting goals around obtaining referrals and suggestive selling of add-on products to increase income per sale. Implementing these strategies such as asking for one referral per day and suggestive selling one add-on product per policy could result in over $20,000 more income per producer annually.
The document discusses web analytics and understanding visitor behavior. It begins by outlining why measuring website metrics is important for businesses. It then provides an overview of key performance indicators (KPIs) businesses should track, such as leads, sales, visitors, and errors. The document emphasizes that analytics should start simply, by setting up basic tracking using Google Analytics, before expanding to more advanced metrics. It stresses communicating findings through reports on metrics like conversion rates, rather than overwhelming data.
From the eCommerce Summit in Atlanta June 3-4, 2009 where Michael Miller from Fit For Commerce shares ways to identify the right partners and solutions to grow your eCommerce business. Find out more about eCommerce Merchants at http://www.ecmta.org
Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.