Turizem in kmetijstvo v novi dobi

1) The document discusses how consumer behavior has fundamentally changed, with 80% of conversions including more than one digital channel and over 10,000 keywords used by users. 2) It emphasizes the importance of understanding the customer's entire decision journey, from initial interactions to transactions, and establishing metrics to track behavior and outcomes across different stages. 3) The author advocates adapting marketing efforts to better target users throughout their journey, with content tailored based on their needs and goals at different points in time.

This document discusses how digital marketing and consumer behavior have fundamentally changed, with more than 80% of conversion paths including multiple digital channels. It emphasizes understanding the entire customer decision journey through metrics that track consumer behavior and outcomes. This includes establishing micro and macro conversions to understand short, medium and long-term impacts. The document also stresses adapting marketing approaches based on the target group's goals, needs and the purchase funnel stage by optimizing digital channels, targeting, content and key performance indicators.

Najpogostejše napake pri optimizaciji spletnih trgovin in kako jih odpravite

Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in all its glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way

This document discusses becoming a data-driven organization. It recommends investing in robust data extraction and loading processes. Quick wins should be obvious improvements that were overlooked previously. Analyses should minimize friction and experimentation is important. Measurements should be focused on distributions rather than single numbers, capturing external relationships. The checklist involves investing in data, finding quick wins, being methodical, focusing on one key performance indicator at a time while changing often, and avoiding stale metrics.

The Net Promoter Score is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. With Google Analytics we can analyze individual segments from different perspective: acquisition, behaviour, conversions and we also can do remarketing on basis of all gathered data.

What insight can we get from report in Google Analytics, about report based on data in Enhanced Ecommerce.

In a complex digital marketing ecosystem the aspect of multi channel funnels cannot be ignored and helps you to value different channels and campaigns properly. Detailed analysis can be a great asset in this approach.

Data not only makes a lot of decisions in our place, but also drives more confidence in our daily lives. Data makes us perform better.

This document discusses the importance and value of data-driven marketing for businesses. It notes that companies that invest more in data than their competitors see 20% better performance across key metrics like conversion rates, revenue, and sessions. However, the value of data decreases over time if it does not directly impact decisions or lead to improvements in the user experience. To maximize the value of data, marketers should use insights to make strategic decisions, continuously optimize campaigns and the user experience, and focus on immediacy, context, and intent rather than just user identity or loyalty alone.

How to use growth hacking methods to optimize your revenues and profits on your website.

The document discusses digital marketing strategies and optimization. It begins by showing the results of different advertising campaigns and how pausing ads led to decreased sales. It then discusses the importance of understanding customer behavior across multiple devices and touchpoints. The document advocates focusing marketing efforts on increasing average order value, conversion rates, and the number of relevant visitors. It also emphasizes the need to measure micro and macro conversions throughout the customer decision journey. Overall, the document provides guidance on optimizing the marketing funnel, attribution modeling, and advanced analytics to improve digital marketing performance and return on investment.

Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in it's all glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.

At the end results are the only thing that matters. You need to ask yourselves how does my digital revenue stream look like? How can I establish advanced digital metrics and define KPIs to understand my customers better? How can I track them through whole consumer decision journey? Which areas should I focus on to improve my business results? Looking through the eyes of an CEO and adviser to numerous companies in the field of digital, participants will receive precious advice on how to growth hack their digital marketing.

Kako privabiti obiskovalce na vašo spletno stran? Zgodba v metrikah, kako so v podjetju z generiranjem vsebin iz nič prišli na 7.000 ogledov spletne strani.

Načrtovanje uporabniške izkušnje je nujno že pred objavo spletne strani, saj na takšen način lahko zagotovimo boljši učinek spletnega marketinga. Pomembno je, da vsako spremembo na spletni strani testiramo.

Kako vrednotiti vsebino? Ločiti moramo plačan in neplačan brandiran in nebrandiran obisk. Kako ustvarjati kontakte? Uporabljati moramo prave sprožilce, da nam obiskovalci podatke sploh pustijo. Po kanalih lahko preverjamo od kje so bile konverzije oz. leadi (prebran blog post, prijava na enovice itd.).