Building intent on mobile

Megatrends are changes that affect governments, societies and economies permanently over a long period of time. They drive other business trends in financial markets in terms of sales, growth and innovation.

The document discusses how the digital world is rapidly changing and empowering customers. It notes that the wearable device market will grow significantly by 2018 and that reviews/word of mouth are increasingly influential. Most top brands are now digital at their core. Customers move between screens/devices and prefer simpler experiences when completing tasks. New partnerships and ecosystems are forming as lines blur between marketing, commerce and service. To succeed, companies need customer data/insights and an omnichannel strategy to engage customers on their own terms across changing platforms and devices. The new reality requires innovation beyond products to solve changing consumer problems through consistent storytelling across channels.

This document discusses a company's journey of acquisitions over time including Motorola Mobility, Nest, DoubleClick, Youtube, Waze, and AdMob. It also discusses the company's challenges in developing smart home and smart city products, including considerations of competitors, customer preferences, costs, and reliability. Finally, it outlines several strategic scenarios for the company's patent licensing and two-sided market opportunities.

This document discusses mobile gaming and trends in mobile usage. It notes that 2014 was the "Year of Mobile" and provides statistics on global and Dutch mobile penetration rates. Time spent on mobile is growing rapidly and surpassing time spent on desktop computers. Mobile apps see much higher usage than mobile web browsing. The document advocates integrating mobile marketing strategies and touches on mobile payments, advertising, and customer retention.

Disruptive Innovation is Attractive, But Can Seem a Little Scary to Small Companies. This A-Z of Market Disruptors Demonstrates Why You May Be the One to Shake Things Up.

At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:

This document discusses the growing importance and engagement opportunities of mobile marketing. Some key points: - Marketers agree that mobile is the best way to engage consumers, transform business models, and build ROI - More cell phones exist worldwide than toothbrushes, and mobile websites and apps are widely used - Mobile coupons drive higher spending and more frequent shopping compared to paper coupons - Near Field Communication (NFC) technology is growing and could replace cards, tickets, and keys - Both NFC usage and QR code usage are increasing, though a larger percentage of smartphones will be NFC-enabled by 2015

- According to a recent study, 80% of manufacturers plan to invest more in their B2B e-commerce operations in 2018 as they eye a turnaround. - Companies that have already deployed B2B e-commerce are seeing benefits like increased sales, improved margins, and automated sales processes with fewer errors. - A mobile-friendly platform allows retailers to offer customers convenience to shop anytime from any device.

This document discusses optimizing the programmatic supply path to increase media efficiency. It describes how testing different supply path configurations, such as using 4 ad exchanges versus 2 exchanges, resulted in improved conversion rates, costs per acquisition, and other metrics. Next steps discussed include further testing supply paths for mobile versus desktop inventory, excluding high-priced domains, and segmenting inventory by supply vendor. The goal is to continue optimizing the programmatic supply chain through ongoing testing and validation.

Online auctions are growing rapidly, while eBay auctions are declining. Traditional auction companies are expanding their online auction offerings, while new competitors like Iron Planet and Auction Zip enter the market. Innovation in online auction software is improving the bidding and seller experience through features like real-time bidding, mobile optimization, and payment integration. Online auctions have become mainstream and are transforming the auction industry.

The document discusses the state of the mobile advertising industry in 2009, noting that some brands were pulling back mobile advertising campaigns due to the economic recession, though the industry was still forecasted to grow by 25% that year; it also explores various challenges facing the mobile advertising industry and strategies such as developing tiered mobile inventory structures and educating consumers to help unlock more spending from brands.

This document summarizes the complexity of the mobile advertising ecosystem and opportunities for growth through automation. It notes many challenges including multiple devices, operating systems, ad formats, and lack of quality inventory at scale. However, the market opportunity is huge as mobile time spent and ad spending grow significantly. Automation can help buyers and sellers package, discover, transact, and optimize mobile inventory more efficiently through private marketplaces, real-time bidding, and other techniques to benefit both parties. The goal is to make mobile advertising massively scalable through simplification and automation.

Three communities will benefit from the connected car revolution: 1. The auto industry, which sees connectivity as a way to build long-term customer relationships through services like GM's OnStar. 2. Developers, as Ford's acquisition of Livio and calls for standardization aim to encourage innovation and make it easier for developers to create apps for multiple automakers. 3. Advertisers, who see opportunities for targeted, location-based digital ads and coupons based on real-time vehicle and passenger data collected by connected cars.

Location based services (LBS) use global positioning capabilities on phones to provide information to users based on their location. LBS allows users to find nearby points of interest and get personalized weather or play mobile games with local users. For LBS to succeed it needs a large user base that frequently checks in and participates, as well as business involvement. Since the iPhone introduced location awareness, LBS has grown from ideas to popular applications some users pay for. The document forecasts the LBS market reaching $13 billion by 2013 and discusses key players, applications, and strategies to grow the market through advertising and new models.

Visible is a wireless carrier that operates entirely online without physical stores. It offers unlimited data, messages, minutes and hotspot access on Verizon's 4G LTE network for $40 per month. Streaming music and podcasts have grown significantly in popularity as digital audio adoption rises. Podcasting listenership has doubled in recent years and the format is gaining popularity for advertising, though measurement has historically been limited without third party verification of ad delivery and impressions. New technologies now allow for dynamically inserted, host-read ads in podcasts and improved tracking of ad downloads and potential conversions.

The document summarizes key trends in the mobile services market in Europe and the US. It finds that while mobile internet is not yet mainstream, new services like social networking and location-based services show promise for growth. It recommends that companies segment their mobile strategies to take advantage of a fragmented market and focus on convenience to drive adoption. Internet companies and new entrants are forcing traditional mobile players to reinvent themselves as the industry shifts.

Mobile Interactive Group is a UK market leader in mobile interactive services. They have 160 employees and offices in the UK and other countries. They provide mobile web, apps, CRM, commerce, advertising and other services. Their clients include Barclays, Marks & Spencer, O2, BBC Worldwide, Rimmel and The Sun newspaper. They have developed successful mobile apps and websites for these clients that drive engagement and sales. Retailers currently lag behind consumer demand and adoption of mobile commerce.

This Infographics talks about the trends of mobility in retail and the reasons behind the strong pursuance of mobile technology by retailers. It also depicts the importance of omnichannel retail and statistics about new technologies like Augmented reality and Internet of things.

The document discusses the evolving mobile advertising landscape. It notes that mobile is becoming a greater part of everyday life and the greatest advertising opportunity. While mobile ad spend and M&A deals are increasing, funding for mobile ad tech is decreasing. It also discusses the rise of native mobile ad formats and the importance of content in branding. Looking ahead, it outlines the large total addressable market opportunity across various mobile-related sectors such as marketing, advertising, and commerce.

The document discusses the growing importance and opportunity of mobile marketing, especially for local media and publishers. It summarizes research from the Mobile Marketing Association (MMA) that found: 1) Reallocating just 16% of marketing budgets from television to mobile advertising can increase audience reach by 12% due to mobile's higher efficiency. 2) Location-based mobile advertising, like proximity targeting and geo-fencing, is even more effective than retargeting past website visitors or store shoppers. 3) Local media companies have many opportunities to innovate with mobile technologies and play a leading role in the shift to digital and mobile, as commerce increasingly takes place on these channels.

The document summarizes Lafrenchmobile, a French mobile industry community created in 2009 with over 400 member companies. It offers various services to members like job postings, press releases, directories, and market briefs. Each year it holds an event called LafrenchmobileDAY focused on a theme, with about 10 experts providing analysis and inspiration. The community also holds regular meetups every two months where 7 startups present on a topic to attendees.

This presentation demonstrates key trends 2014. Report contains understanding of con sumer, marketing, technology trends, and Recommendations.

Euromonitor presented this session at Trustech 2017 in Cannes, France focusing on the digital commerce trends impacting the future of the retailing industry.

Advertising - Presentation by Ragnar Kruse, CEO of Smaato at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

The document summarizes key mobile and internet trends from 2018. It notes that mobile devices are becoming cheaper, faster and smarter with features like portrait photos and wireless charging becoming common across devices. Internet penetration continues to grow globally while time spent on digital media, especially mobile apps, is increasing significantly and expected to double by 2021. Emerging technologies like 5G, internet of things, voice interfaces, virtual and augmented reality saw major developments and investments in 2018 and are poised for further growth. Security remains a major concern especially with more devices connecting to the internet.

Presentation given by Douglas Smith of HolyTornado! at the Marketing Innovations Summit in Genk, Belgium on the need for innovation in retail. http://www.marketinginnovation.eu/

1) The document discusses how the rise of mobile usage and voice assistants is driving changes in digital marketing and advertising. Mobile usage and time spent on mobile devices has increased significantly in recent years. 2) It outlines how artificial intelligence is starting to play a bigger role in areas like search engine optimization, predictive analytics, and content personalization. For AI to be effective, companies need to capture extensive customer data on transactions, behaviors, and attributes. 3) The author recommends that marketers invest in data to better understand customer journeys, challenge conventional approaches as new technologies emerge, and focus on outcomes rather than individual advertising tactics or channels.

The document discusses several trends transforming the telecom industry from now until 2020 and beyond. These include: 1) Seamless connectivity and mobility as users expect ubiquitous high-speed wireless access everywhere; 2) Over-the-top applications changing communications and entertainment with messaging, voice, and video apps; and 3) The growth of data usage and streaming requiring efficient delivery of on-demand and customizable experiences to users across multiple devices. The telecom industry must adapt networks and business models to support these changing behaviors and the exponential growth of connected devices and data traffic.

OMD has launched the fourth edition of Transcend, its annual predictions on media trends shaping the country’s advertising landscape. In 2018, OMD’s findings range from insufficient video inventory to the future of branded content. As always, the study provides forward-looking insights and key implications of major developments for media agencies, brands and media owners alike, allowing them to inform their marketing strategies for the year ahead.

The rapid pace of digital innovation has media companies scrambling to figure out which new emerging technology will be a hit with consumers and how to reach these consumers on these many new channels. Traditional media like print, TV, radio, and outdoor media will need to take advantage of wearables, beacons, digital wallets, augmented reality, etc and will have to respond to disruptive technology to remain competitive in an increasingly dynamic business landscape.