Digital Olympus - Lean digital marketing

Diapositivas presentadas por Andres Angelani - Chief Solutions Officer GLOBANT & Coautor del libro “The Never-Ending Digital Journey: Creating New Consumer Experiences Through Technology” -, en el eCommerce Day Santiago 2016 en la plenaria "ACELERANDO HACIA EL RETAIL DEL FUTURO".

LiveRamp allows companies to retarget customers from their CRM databases online through anonymous audiences. CRM retargeting leverages existing customer profiles to serve targeted online display ads, delivering specific messages to the right customers. It outperforms regular display advertising with lower CPMs, higher CTRs, and can add lift to other campaigns. LiveRamp worked with DataLab USA to onboard a telecom client's CRM data and target a universe of 10 million prospects based on offline attributes, achieving over 0.27% CTR on some segments compared to 0-0.03% for random segments.

Judit Pal CMO OptiMonk Although AVON spends a lot of time and money on visitor acquisition, they face the same problem as most online stores: 98% of visitors leave without buying. Their biggest challenge is to treat every visitor in a unique way and help them find the most relevant offer. Get to know AVON's easy-to-copy 3-step strategy allowing them to track the ever-changing visitor behaviour and display the right offer at the right time that resulted in 16,5% decrease in cart abandonment and 150% increase in sales. Judit is a growth marketing specialist obsessed with CRO, CMO of OptiMonk, who truly believes that "the only way to do great work is to love what you do". OptiMonk is an award-winning on-site message toolkit, which helps small and medium-sized businesses win more customers from their valuable visitors. Judit has been involved in online marketing including lead generation, PPC advertising, CRO, eCommerce, social media and analytics for over 6 years.

This document discusses how dealerships can better understand and optimize their marketing efforts towards unique visitors. It notes that dealerships typically spend $8-15 to drive each unique visitor but only 1.6% of visitors convert into car sales. The document recommends that dealerships focus more on retargeting unique visitors and conversion optimization rather than broad traffic acquisition. It emphasizes measuring return on ad spend for different marketing channels and focusing advertising budget on channels that drive the lowest cost per conversion like retargeting.

Conversion Rate Optimisation (CRO) is a highly successful method of using analytics, data and feedback to improve your online store's performance.

Improve your eCommerce conversions by recovering the abandoned bookings through SaleCycle (presented at HSMAI meeting in HK)

Affiliate marketing allows online retailers to work with a wide range of third party websites designed specifically to drive customers to eCommerce sites. Visualsoft's Head of Network, Luke Atherton, discusses key strategies in affiliate marketing for 2016.

This document summarizes an online reputation management solution that helps businesses get more positive customer reviews online. It provides messaging tools to communicate with customers across channels. It also makes it easy for businesses to request and collect reviews on sites like Google and Facebook. The solution aggregates all reviews in one place and provides analytics on a business's online reputation compared to competitors. According to the document, using such a solution can increase a business's online reviews and revenue by an average of 6%.

This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how attribution modeling and other cross channel insights can help you more intelligently manage your affiliate program and determine which affiliates are driving the highest value.

We asked 452 online marketers to have a go at guessing the best performing content from four options and only 21 got it right. Using case studies with our clients including LoopyLove, Alpharooms and National Express, we will show how the content on landing pages will make or break site performance and EPC (earnings per click) and share effective scientific strategies for improving them including multivariate testing and segment targeting.

This document discusses online shopping trends and audience insights for the holiday season. It provides data on top shopping days in 2015 and key dates to focus on in 2016. Mobile search themes for retail are covered, including trending gift items. The document advocates taking an audience-centric approach to marketing by creating targeted gift guides. Top tips are given, such as starting campaigns earlier and taking a mobile-first strategy.

Diapositivas presentadas por Hassan Yassine​, ​Co-Founder & CMO GAIA Design en el eRetail Day México 2015 en la plenaria "TREND PITCH RETAIL ECOMMERCE III >> M­COMMMERCE, CÓMO IMPACTAN LA UBICUIDAD, LOS DISPOSITIVOS MÓVILES E INTERNET DE LAS COSAS EN EL FUTURO DEL COMERCIO MINORISTA"

This document presents a solution for gaining insights into e-commerce channel and customer profitability. It proposes a platform to identify the most profitable channels, customers, and products by analyzing metrics like contribution margin, variable marketing spend, and customer lifetime value. This would allow marketers to increase profitability and optimize spending. It provides examples of dashboards and analyses that could be created using the platform, including stacked cost per order, lifetime contribution margin by customer, and category performance over time. The goal is to understand true customer and channel profitability to make more informed marketing decisions.

The document discusses how to build a low-touch online sales channel using internet marketing. It recommends key components like a data warehouse, analytics engine, test engine, marketing automation, CRM, and self-support system. It also provides tips for traffic generation, social media, web design, paid search, affiliates, and monitoring the sales engine's efficiency. The overall goal is to acquire customers with minimum human involvement at the lowest possible cost.

This document discusses how marketing technologies can drive omnichannel sales. It notes that consumers expect seamless experiences across all touchpoints. While mobile commerce only accounts for 1% of retail sales currently, mobile influences 31% of offline purchases. Promotions strongly influence purchase decisions, with coupons driving purchases more than brand ads or suggestions. The document advocates using an omnichannel marketing strategy to reach consumers anytime on any device, and provides examples from RetailMeNot and DXL Group of how their multi-channel promotional campaigns have increased engagement, sales, and traffic.

The document discusses key metrics for measuring startup performance across customer acquisition, sales, marketing, and customer service. It covers metrics like conversion rates, churn rates, lifetime value, and ROI. Examples are given around using lifetime value to determine customer acquisition costs and forecasting revenue. The importance of understanding the buyer's journey and sales cycle through various touchpoints is also emphasized.

Tracking key metrics is important for ecommerce companies to analyze business performance and customer behavior. Some important metrics include sales conversion rate, customer acquisition cost, revenue by traffic source, new vs returning customers, conversion by device type, cart abandonment, percentage of returning customers, average order value, customer lifetime value, customer retention rate, average order size, email engagement, Google search performance, social media conversion rate, and number of transactions. Understanding these metrics can help companies improve marketing strategies, lower costs, increase sales and optimize the customer experience.

At the end results are the only thing that matters. You need to ask yourselves how does my digital revenue stream look like? How can I establish advanced digital metrics and define KPIs to understand my customers better? How can I track them through whole consumer decision journey? Which areas should I focus on to improve my business results? Looking through the eyes of an CEO and adviser to numerous companies in the field of digital, participants will receive precious advice on how to growth hack their digital marketing.

Kazalnike lahko grupiramo med sabo. Pomembni so tudi kazalniki, ki nam predstavljajo razmerja med posameznimi kazalniki. Potrebno si je izračunati stroške med posameznimi koraki v lijaku. Ena dobljena stranka ne pomeni nujno le enega prodanega artikla, ampak jo ohranimo na dolgi rok.

How to use growth hacking methods to optimize your revenues and profits on your website.

This document discusses the importance and value of data-driven marketing for businesses. It notes that companies that invest more in data than their competitors see 20% better performance across key metrics like conversion rates, revenue, and sessions. However, the value of data decreases over time if it does not directly impact decisions or lead to improvements in the user experience. To maximize the value of data, marketers should use insights to make strategic decisions, continuously optimize campaigns and the user experience, and focus on immediacy, context, and intent rather than just user identity or loyalty alone.

Načrtovanje uporabniške izkušnje je nujno že pred objavo spletne strani, saj na takšen način lahko zagotovimo boljši učinek spletnega marketinga. Pomembno je, da vsako spremembo na spletni strani testiramo.

The Net Promoter Score is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. With Google Analytics we can analyze individual segments from different perspective: acquisition, behaviour, conversions and we also can do remarketing on basis of all gathered data.

Najpogostejše napake pri optimizaciji spletnih trgovin in kako jih odpravite

Ciljanje kupcev preko več kanalov. Če bi imeli samo en kanal, se investicija v marketing ne bi obrestovala. Niso vsi kupci enako dobri. Razviti je potrebno dolgoročni odnos s kupci.

This document discusses becoming a data-driven organization. It recommends investing in robust data extraction and loading processes. Quick wins should be obvious improvements that were overlooked previously. Analyses should minimize friction and experimentation is important. Measurements should be focused on distributions rather than single numbers, capturing external relationships. The checklist involves investing in data, finding quick wins, being methodical, focusing on one key performance indicator at a time while changing often, and avoiding stale metrics.

1) The document discusses converting "donkey" marketing offers with low conversion rates into "unicorn" offers with much higher conversion rates through unconventional growth hacking techniques. 2) It advocates focusing on brand awareness, user experience, and compelling offers that pull users quickly through the marketing funnel rather than relying solely on optimization testing. 3) The key takeaway is to focus on on-page elements, brand awareness, and engineering dramatically improved offers in order to achieve "unicorn" conversion rate results.

Introductory training deck on the customer buying journey comparing the B2C journey and the B2B journey.

How to handle a crisis which comes from internet? Don't use merely law approach. Consumers today is more horizontal, collective, and able to fight you back.

The document summarizes various social media case studies of different brands' usage of platforms including Facebook, LinkedIn, Google+, Twitter, Snapchat, YouTube, and Pinterest. It explores how FitBit, Philips Healthcare, H&M, Taco Bell, Sour Patch Kids, Dollar Shave Club, and Wayfair have effectively utilized features and engaged audiences on these respective platforms. Key reasons for success included knowing the target audience and choosing the appropriate platform, using platform features to engage and inspire, and producing creative and entertaining content.

What insight can we get from report in Google Analytics, about report based on data in Enhanced Ecommerce.

I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.

This document discusses strategies for going the extra mile on social media. It suggests that most organizations are only using social media at 10% of its potential and outlines ways to more fully utilize social media, including developing ambassador strategies, focusing on relevant content, spotting opportunities through social listening, and creating native social media activations. The document emphasizes putting people over brands and marketing through people rather than just to people.

Social media, content marketing, social advertising, advocacy, ROI and other topics for small business presented at Canada College workshop. With how to-s, tools, best practices, case studies and exercises. Public, online version only.

Facebook Benchmarks in the Middle East is the third report by The Online Project, and is the result of collaborating with SocialWatchlist.com. The report showcases the top performing brands on social media in the MENA region on Facebook.

Here's a recent presentation for Content Marketing Conference - May, 2016. It was ranked their #2 session for the entire conference (over 40 speakers).

Time is money - how much of both are you spending while managing PPC? WordStream has mastered a one-of-a-kind PPC management strategy that can optimize your paid search AND social campaigns for increased ROI in just 20 minutes each week! Tune in to hear our Google AdWords experts walk you through quick and easy steps you can start taking now to boost your profits across the board. Our free webinar will cover: - A proven weekly routine to help you achieve better PPC results - How much time you should be dedicating to each task - How our helpful tools can reduce the time you spend on account maintenance

Andraž Štalec presentation at Digital Marketing Conference – iLive 2015, Riga, Latvia iLive conference is the place to be for actionable sessions on SEO, Google analytics, social media, community building and brand development in the online environment. Follow us on Facebook & Twitter & Instagram: Facebook: http://www.facebook.com/iLivelv Twitter: http://www.twitter.com/iLivelv Instagram: http://www.instagram.com/iliveconference

Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in it's all glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.

This document discusses strategies for digital marketing and understanding customer behavior throughout the customer decision journey (CDJ). It provides insights into how customers use multiple devices and information sources before making purchases. Key metrics for tracking customer behavior and conversion rates at different stages of the CDJ are proposed. The importance of remarketing and targeting customers based on their behavior is emphasized to decrease costs and increase conversions. Case studies demonstrate how these approaches can increase sales, revenue, and return on investment.

Dave and Chad discuss the latest strategies in automotive digital marketing as it relates to both intent channels like SEO, SEM, and third party sites along with the differences between stimulus channels from traditional media to all things programmatic advertising.

Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.

Get best-practice solutions for customer segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.

This document summarizes the services offered by OSF Global to help companies optimize their ecommerce presence and grow online sales. It highlights how OSF provides expertise in areas like customer segmentation, development, marketing and analytics to help businesses achieve explosive growth. Statistics are presented showing the massive growth of internet users expected by 2020 and how most websites fail to achieve optimal user experiences. OSF's services include custom analysis, inbound marketing techniques like email campaigns and affiliate marketing, search engine optimization, and omnichannel solutions to integrate online and offline shopping. Case studies demonstrate how OSF has helped brands increase sales through approaches like migrating platforms and implementing one-page checkout.

Keeping up with digital consumer. Considering fast changes in fields of digital marketing and its influence on the consumers, we are facing a challenge to adapt digital campaigns to the decision making process (Consumer Decision Journey). We will focus on the processes behind decision making and learn to create our digital strategies in a way to follow every single step of the consumers decision making process.

Why analyzing and optimizing micro conversions is vital to increase the conversion rate for an eCommerce

This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn: - How to use analytics to find weaknesses on your website - How to align these areas for optimization with your company goals - How to incorporate these goals into a detailed testing plan This is relevant for: Digital Marketing Product Management User Experience Web Analytics E-Commerce Sign up here for all the remaining classes of this summer: http://pages.optimizely.com/summer-school-2015.html Sign up for Optimizely here: https://www.optimizely.com/

The document discusses trends in online and mobile commerce. It notes that e-commerce has grown faster than non-e-commerce retail in recent years. Mobile commerce is also growing rapidly, with mobile devices accounting for over half of retail website traffic and nearly a quarter of online sales over Thanksgiving weekend. Retailers are increasingly investing in mobile optimization, omnichannel integration, personalization, and testing. B2B e-commerce is also growing significantly. The document advocates for creating reusable content that can be published across multiple channels to provide a consistent customer experience.