SEM Days 2015: Growth hacking your digital marketing

This document discusses becoming a data-driven organization. It recommends investing in robust data extraction and loading processes. Quick wins should be obvious improvements that were overlooked previously. Analyses should minimize friction and experimentation is important. Measurements should be focused on distributions rather than single numbers, capturing external relationships. The checklist involves investing in data, finding quick wins, being methodical, focusing on one key performance indicator at a time while changing often, and avoiding stale metrics.

What insight can we get from report in Google Analytics, about report based on data in Enhanced Ecommerce.

I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.

Digital lead generation allows economic development organizations to generate increased visibility, and drive revenue at a faster rate.

Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com

The document discusses digital marketing strategies and optimization. It begins by showing the results of different advertising campaigns and how pausing ads led to decreased sales. It then discusses the importance of understanding customer behavior across multiple devices and touchpoints. The document advocates focusing marketing efforts on increasing average order value, conversion rates, and the number of relevant visitors. It also emphasizes the need to measure micro and macro conversions throughout the customer decision journey. Overall, the document provides guidance on optimizing the marketing funnel, attribution modeling, and advanced analytics to improve digital marketing performance and return on investment.

THE INTEGRAL METHOD AIMS TO BE THE PLATFORM OF YOUNG ENTREPRENEURS FOR THE AFRICAN CONTINENT. IT ADVOCATES THE DEVELOPMENT OF OUR DEAR CONTINENT THROUGH DYNAMISM, AND THE PASSION OF ITS YOUTH. SHE BELIEVES IN BECOMING BETTER FOR ALL THESE YOUNG AFRICANS WHO HAVE LOST HOPE IN THIS CONTINENT, THE NOURISHING MATRIX OF HUMANITY. LET YOURSELF BE AN INTEGRAL PART OF THIS DREAM COME TRUE THROUGH YOUR, OUR PLATFORM TO ALL ...

Adclick is a digital performance marketing agency that has been in business for 4 years. It generates over 1 billion clicks and 1 million leads per month through its database of 20 million contacts. The company has 30 employees across 7 languages and annual advertising budgets of €1.5M. Adclick only charges clients for results generated, such as leads or sales. It creates and maintains websites and landing pages to generate qualified leads and sales for clients at no upfront cost.

This document discusses unit economics and how they relate to different business models and revenue models. It begins by defining unit economics as the unit revenue minus unit costs to determine unit profit. It then provides examples of different business models like products, services, and trade that have different revenue models like one-time sales, hourly rates, and reselling. For each model, it outlines how to calculate the key unit metrics like unit price, unit cost, unit profit, and unit profit margin. Finally, it discusses derivative revenue models like subscriptions and how they are measured using customer acquisition cost and customer lifetime value rather than per unit metrics.

This document provides an overview of a data-driven retail workshop focused on helping retailers leverage data to drive value, profit, and growth. It outlines key retail challenges like decreasing consumer demand and rising costs. Data and analytics are presented as crucial for optimizing business processes, marketing, and costs to increase profitability. The agenda includes discussions of why data-driven retail is important, how to capture value, real-life examples, and success factors. Attendees will learn practical ways to organize their efforts and activate data-driven initiatives.

This document discusses key concepts in cost-volume-profit analysis using the example of a bicycle company. It explains the contribution format income statement and how it is used to determine the contribution margin, break-even point, margin of safety, and degree of operating leverage. The contribution margin is the amount of sales revenue left after deducting variable expenses and is used to cover fixed expenses and determine profits. The document provides examples of how profits are affected by changes in sales volume, variable costs, fixed costs, and selling price. It emphasizes the importance of understanding cost behavior and how operating leverage impacts the sensitivity of profits to changes in sales.

This document discusses an affiliate network that promotes business events to over 1000 websites. It offers three client attraction models: cost-per-click (CPC), cost-per-lead (CPL), and cost-per-action (CPA). CPC charges €0.05 per click, CPL charges an average €10 per lead registration, and CPA takes a 20% commission on ticket sales. Event organizers can sign up, add their event, and choose a model to drive traffic, leads, and ticket sales. The network provides over 400,000 potential clients each month and has clients and advisory board members from major industry players.

Presentation from CIMCIG Digital Marketing Workshop in March 2011. This presentation focuses on measuring what matters for your website.....outcomes or leads and understanding conversion rates.

This document outlines 3 steps to dominate pay-per-click (PPC) campaigns in 2018: 1) Buy the most valuable traffic first by visualizing campaign data to identify high-performing keywords, ad groups, and traffic sources; 2) Use quality score to gain an advantage by improving ad relevance to increase quality score and campaign performance; 3) Optimize campaigns to deeper funnel metrics like sales qualified leads (SQLs) rather than just leads to improve ROI. Taking these steps includes data analysis, campaign restructuring, and optimizing to the deepest measurable metrics.

Work in 'refresh' mode, when Client have already had slides and content, but it wasn't under designer supervision

This document compares the effectiveness of different marketing channels - direct mail, email, and banner advertising - for a Belgian food brand's webshop campaign. Direct mail generated the highest turnover at €252,000 from 50,000 contacts, compared to €7,128 from email and €1,030 from banners. Direct mail also had the highest ROI at 770% and the lowest cost per acquisition. The key conclusion is that direct mail is the most efficient activation channel, and combining online and offline approaches generates better results than online-only.

RocketROI is a digital marketing agency that specializes in optimizing clients' advertising investments on platforms like Google AdWords, Facebook Ads, and Twitter. They use proprietary technology and data science to maximize targets like traffic, leads, sales, or conversions while maintaining optimal cost-per-click, cost-per-action, or return on investment. RocketROI was founded in 2014 and manages over 300 million keywords daily for over 600 advertisers across Europe and Latin America, with a 98% customer retention rate and 45% monthly spending increase for clients. They offer paid management services starting at 699€ per month plus 10% of the managed budget.

This document summarizes information about Channel Pilot, a company that connects online retailers to over 2,000 sales channels globally. It provides key details about Channel Pilot's services, growth, customers, revenue, and competitive advantages. Channel Pilot's software modules help online shops integrate with marketplaces, analyze pricing across channels, and optimize sales. The company has experienced strong revenue growth, currently connects over 1,200 online shops in Europe, and expects to become the market leader in Europe by 2019.

Clubcard10 was created from Card10, a company with over 12 years experience in tourism and over 5 million clients. Clubcard10 focuses on combining leisure and business travel. The presentation describes Clubcard10's compensation plan which includes a binary system, unilevel, matrix, company vouchers, travel agency, and annual fund. It also provides details on package levels and upgrades.

Sergio J. Sánchez founded ClubCard10 in 2001 as an events, marketing and direct sales company focused on tourism. Over 12 years it grew to have over 5 million customers. ClubCard10 offers tourist packages including hotels, flights and cruises. Members can purchase packages and earn commissions from their sales and by building a team in a binary structure. Higher ranks bring more benefits and commissions from a unilevel structure.

Delivering Google AdWords campaigns without differentiating them first will result in a large number of ads being placed. However, your conversion rates will only improve if you also effectively limit your target groups – which will also spare your budget. The current trend is moving towards increasingly specific segmentation. In this slide set, we’ll introduce you to some of these trends.

Payments - Presentation by Nimrod Lehavi, Co-Founder & CEO of Simplex at the NOAH Conference Berlin 2017, Tempodrom on the 22nd of June 2017.

Every business wants to increase their ROI from online marketing, although how do digital marketing agencies actually deliver results? Pay Per Click marketing is one of the best ways to grow ROI through analysis customer data and identifying key audience behaviors. By using PPC we can then target more people who most liking to buy and increase ROI to our clients. Google Ads is the best way to turn $1 into $4 and here's how it's done... 🤩 Want to learn more hints, tips and tricks about digital marketing??? Then checkout my marketing blog 📚 Addicted 2 PPC Blog💻

This document provides information about a business presentation for a company called Metropolee. It discusses the growth of the app market and how smartphone apps have changed daily life. It then describes Metropolee's products for building mobile apps, including their Mobile App Builder and App Setup Kits starting at 51€ per month. The presentation outlines Metropolee's compensation plan, which includes various bonuses like Retail Bonuses, Matching Bonuses, and incentives to recruit others. It provides examples of how members can earn money and discusses career paths within the company.

This document discusses online marketing trends and strategies. It notes that online marketing has evolved from banner ads and few ad networks to highly targeted advertising across many networks using various media types. It discusses evaluating campaign performance using metrics like cost per click and conversion rates. It also covers using social media and "earned" media to promote brands through engaging content and building an audience. Measurement has expanded from impressions and clicks to include social sharing and sentiment analysis. The presentation provides examples and advice for implementing paid, organic, and social media strategies online.

Tektonski premiki na spletu od FMCG zahtevajo številne nove odgovore. Kako najti odgovore za svoje znamke? V zadnjih mesecih so se na spletu dogajali takšni premiki, kot jih prej nismo videli v vsem desetletju. Kriza je pošteno premešala karte in marsikatero poslovno strategijo postavila na zahteven preizkus. Ali je premik na digital res prava poteza za vse? Kako popolnoma spremenjena nakupna in uporabniška izkušnja vpliva na nakupe v posameznih kategorijah? Kako prek digitalnih kanalov vzpostaviti celostno marketinško strategijo in nadomestiti izpad nekaterih drugih komunikacijskih kanalov? Kako svojo strategijo prilagoditi digitalnim uporabnikom, ki niso homogena skupina in se pri vedenju precej razlikujejo? Kako si odgovoriti na ta vprašanja, bo pojasnjeno v prispevku.

Kako so se spremenile navade ljudi glede hrane in turizma? Kako po novem diha Evropa – kakšni trendi se pričakujejo v turizmu in povezovanju s kmetijstvom?

The document discusses how to get more value from content marketing by optimizing content for search engines and voice searches. It recommends measuring key metrics like visitors, read rate, pages per session, and bounce rate to evaluate content effectiveness. To improve searchability, the document advises optimizing content for targeted keywords, including questions to work for voice. Images, internal links, headings and structured content are also important to reach more users. Voice searches are growing and require a different optimization approach than traditional search.

This document discusses 5 common false assumptions about online traffic and digital marketing: 1) That users searching for a brand will necessarily buy from that brand. 2) That direct traffic doesn't bring the most qualified users. 3) That generic search traffic will last forever. 4) That market maturity doesn't matter. 5) That user intent can be defined from just the search query. It provides recommendations to analyze business metrics and user behavior more deeply to improve digital marketing strategies.

1) The document discusses how the rise of mobile usage and voice assistants is driving changes in digital marketing and advertising. Mobile usage and time spent on mobile devices has increased significantly in recent years. 2) It outlines how artificial intelligence is starting to play a bigger role in areas like search engine optimization, predictive analytics, and content personalization. For AI to be effective, companies need to capture extensive customer data on transactions, behaviors, and attributes. 3) The author recommends that marketers invest in data to better understand customer journeys, challenge conventional approaches as new technologies emerge, and focus on outcomes rather than individual advertising tactics or channels.

New insights from analyzing millions of user data point offer you better perspective on digital and enable you to design a more comprehensive digital strategy for your e-commerce business.

Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.

The increasing number of online retailers on one side and slowing growth of online user population on the other side are the driving forces of change in e-commerce. Number of returning customers is in decline as new competitors are entering the market. Cost of advertising is rising. One-time customers are not profitable anymore so online retailers need to shift focus to retention. In this talk we'll walk you through the process of building the new framework. We'll deep-dive into data-driven digital marketing framework, explain how to use CRM data to enhance your segments and finish up with case studies expaining how to use the new metrics to identify top customers and maximize your profits.

Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.

The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.

Our culture book represents a mindset we strive towards as a company. We embody these guidelines in who we are, why we exist and how we do things.

Since the beginning, TV has been used to build awareness and drive purchase intent. Entire companies and industries were built on that. But as users are now shifting to mobile, advertisers will need to learn how to build awareness and intent there. This has been a challenge for many advertisers and online media for some time. All the big players (from Google to Facebook) are now heavily investing in developing new solutions for advertisers to reach users at the top of the funnel (TOFU). While many new solutions already exist, advertisers and agencies have yet to find the perfect mix that will actually have an impact on the bottom of the funnel (BOFU) as well. The first companies to master the digital TOFU and MOFU (middle of the funnel) will be tomorrow's winners.

In a complex digital marketing ecosystem the aspect of multi channel funnels cannot be ignored and helps you to value different channels and campaigns properly. Detailed analysis can be a great asset in this approach.

Data not only makes a lot of decisions in our place, but also drives more confidence in our daily lives. Data makes us perform better.

Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in it's all glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.

Kako privabiti obiskovalce na vašo spletno stran? Zgodba v metrikah, kako so v podjetju z generiranjem vsebin iz nič prišli na 7.000 ogledov spletne strani.

Kako vrednotiti vsebino? Ločiti moramo plačan in neplačan brandiran in nebrandiran obisk. Kako ustvarjati kontakte? Uporabljati moramo prave sprožilce, da nam obiskovalci podatke sploh pustijo. Po kanalih lahko preverjamo od kje so bile konverzije oz. leadi (prebran blog post, prijava na enovice itd.).

DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY NĂM 2024 KHỐI NGÀNH NGOÀI SƯ PHẠM

As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever. Amongst others, the webinar covers: • ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations • insights into the European Union's landmark legislative proposal aimed at regulating AI • framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems Presenters: Miriama Podskubova - Attorney at Law Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations. Callum Wright - Founder and Lead Consultant Founder and Lead Consultant Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results. Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment. Date: June 26, 2024 Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894 ------------------------------------------------------------------------------- Find out more about ISO training and certification services Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB Webinars: https://pecb.com/webinars Article: https://pecb.com/article -------------------------------------------------------------------------------

"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY NĂM 2024 KHỐI NGÀNH NGOÀI SƯ PHẠM"

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Unlocking Educational Synergy: DIKSHA & Google Classroom

MATATAG curriculum training

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In Odoo, the pivot view is a graphical representation of data that allows users to analyze and summarize large datasets quickly. It's a powerful tool for generating insights from your business data. The pivot view in Odoo is a valuable tool for analyzing and summarizing large datasets, helping you gain insights into your business operations.

Chapter 2 Era of One party Dominance Class 12 Political Science Notes

Here we are going to discuss how to store data in Odoo 17 Website. It includes defining a model with few fields in it. Add demo data into the model using data directory. Also using a controller, pass the values into the template while rendering it and display the values in the website.

https://app.box.com/s/ujmypxg6wegshvv0hmylp5m8hx4dnzrc

Some business organizations give membership to their customers to ensure the long term relationship with those customers. If the customer is a member of the business then they get special offers and other benefits. The membership module in odoo 17 is helpful to manage everything related to the membership of multiple customers.

Title: Relational Database Management System Concepts(RDBMS) Description: Welcome to the comprehensive guide on Relational Database Management System (RDBMS) concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in RDBMS, offering a structured approach to understanding databases in the context of modern computing. PDF content is prepared from the text book Learn Oracle 8I by JOSE A RAMALHO. Key Topics Covered: Main Topic : DATA INTEGRITY, CREATING AND MAINTAINING A TABLE AND INDEX Sub-Topic : Data Integrity,Types of Integrity, Integrity Constraints, Primary Key, Foreign key, unique key, self referential integrity, creating and maintain a table, Modifying a table, alter a table, Deleting a table Create an Index, Alter Index, Drop Index, Function based index, obtaining information about index, Difference between ROWID and ROWNUM Target Audience: Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in RDBMS principles for academic and practical applications. About the Author: Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in database management. Disclaimer: This document is intended for educational purposes only. The content presented here reflects the author’s understanding in the field of RDBMS as of 2024. Feedback and Contact Information: Your feedback is valuable! For any queries or suggestions, please contact muruganjit@agacollege.in

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COM322 Assessment - Story 2

Principles of Rood’s Approach Treatment technique used in physiotherapy for neurological patients which aids them to recover and improve quality of life Facilitatory techniques Inhibitory techniques

In Odoo 17, sample data serves as a valuable resource for users seeking to familiarize themselves with the functionalities and capabilities of the software prior to integrating their own information. In this slide we are going to discuss about how to show sample data to a tree view and a kanban view.