Kam gre digital? FMCG po COVID-19

BlueSnap's presentation of its all-in-one Payment platform at the Payments & Fraud 360 in London February 2018

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company; however, the world of B2B marketing is changing rapidly! Here are the top 5 myths revealed in recent findings which every B2B marketer should know.

The document discusses how the amount of consumer data from connected devices continues to grow rapidly. It explains that IdentityLink provides a solution for enabling people-based marketing by creating a unified customer view through identity resolution across second and third party data sources, exposures, and CRM information. This allows marketers to activate user data for personalized campaigns across multiple online and offline marketing channels at scale, while maintaining privacy.

En traditionell CMO bör svettas av att inte har tillräckligt med insikter om all data ni har tillgänglig. Här finns en stor potential att få en ännu bredare påverkan i marknadsarbetet. Att kombinera data, teknologi, content och growth hacking kommer att krossa de flesta traditionella marknadsinsatserna. Här får du de 5 nödvändigaste verktygen för att möjliggöra ett framgångsrikt CRM arbete. – Hur förvandlar du data till personlig kundkommunikation på riktigt? – Hur bör er “marketing stack” se ut för att möjliggöra planen? – Hur blir du personlig oavsett kanal (inklusive köp av media)? – Hur leder du förändringsarbetet med ditt team och din ledningsgrupp? – Hur skapar du resultat varje dag? Emma Storbacka, VD Sverige, Avaus.

Marketers want to do more people-based marketing in order to target their customers and prospects based on known buying behaviors and preferences. Until recently, those tactics were limited to a small number of programmatic platforms. With IdentityLink, publishers can create people-based solutions across their properties and capture the budgets they’ve been missing out on.

The document discusses three major data challenges facing media companies: transparency around spend, revenues, clients and ROI; speed in optimizing, reporting on and testing media; and enabling growth across direct, indirect and new business models. It introduces Datorama as a solution to unify data across partners, platforms and advertisers to help companies achieve better business outcomes, make better decisions and shift time from data preparation to analysis. Datorama is said to have helped one customer resonate analytics time by 37.5% and drive 10% revenue growth.

Organizations, people, and things are generating massive amounts of data every day. In a 24-hour period, we collectively send 294 billion e-mails and 500 million tweets. We plug 3.5 billion searches into Google. Our connected cars generate a whopping four petabytes of data. Even our watches, fridges, and TVs are constantly creating and sharing data. By Optimisator

Kick-start the day with inspiration from luminary speakers that will stimulate your sense of innovation and spark new ways of thinking.

There's a lot of jargon, fluff, and otherwise meaningless mumbo-jumbo being thrown around in the world of artificial intelligence — especially when it comes to marketing. We're here to give it to you straight. The implications of AI are huge. There are ways computers will help you move the needle like never before. The best part? This isn't some distant fantasy. It's happening right now. Read on to learn more.

Steve Lok of The Economist delivered this session at the MarTech Festival, 16th November, London. #MarTechFest

Apply AI on 100% Omni-Channel Data to Elevate Conversion Rates, Mitigate Churn, Reduce Calls into CARE and Improve NPS

PAPIs: Connect 2015 talk about using machine learning with ecommerce to generate revenue and improve the user experience.

This document discusses how data has become a valuable asset for businesses and how data planning can help businesses succeed. It states that data no longer has limits, and data from sources like social media, search engines, and online retailers provides valuable consumer insights. It then outlines services for 360-degree data planning that can help businesses with customer acquisition, profiling, targeting, segmentation, retention, and increasing customer value and business performance through smarter use of descriptive, exploratory, and explanatory analytics. The goal is to use data to enable smarter business decisions, marketing, and performance.

Accounting for an impressive 35% of its overall revenues, product upselling and cross-selling on the Amazon E-commerce platform is among this retailer’s major success stories. Which technology is driving this mode of conversion? Amazon’s product recommendation technology that is primarily enabled by artificial intelligence or AI.

The new report “THE ARTIFICIAL INTELLIGENCE BUSINESS EVOLUTION” by Casaleggio Associati describes and analyzes business models, goals and purposes of Artificial Intelligence developed by B2B companies. B2B Italian Companies digital transformation is the biggest opportunity to produce efficiency and be competitive worldwide. 2018 will be the Artificial Intelligence application year, processes will be revolutionised to support sales, customer service, market analysis and more business areas. The second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, was held in Milan in November 2017. The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.

The document discusses 5 big data trends for marketers in 2019: 1) Narrowing the personalization gap, 2) Persisting data privacy concerns, 3) Combining online and offline customer data, 4) Growing importance of geolocation marketing and analytics, and 5) Growing importance of customer lifetime value modeling. It then outlines the 5 key components needed to build a big data platform for customer-centric marketing: 1) Customer data, 2) Identity resolution, 3) Big data warehouse, 4) Data science, and 5) Data distribution/APIs. Finally, it discusses how insights from data science such as customer lifetime value, propensity, and clustering can transform a marketing strategy to increase metrics like conversion rates and revenue

Consumer Insights - Presentation at the Property Portal Watch Conference - AMS 2015 - Gonzalo del Pozo

The document discusses best practices for measuring integrated marketing communication (IMC) and return on marketing objectives (ROMO). It presents a case study analyzing the marketing of the Chrysler Sebring using ROMO methodology. The analysis found magazine advertising was most effective at increasing brand familiarity and recommended reallocating funds from television and online to magazines. The optimized plan was estimated to increase impact by 166% with the same budget.

Every year performance marketing is changing and with it, growth strategies. This session covers in this topic, at the beginning some of the general rules in today's market and how to grow a game profitably through performance marketing channels and what are the most important metrics to keep in mind. In the next part, we will connect those growth metrics with signals which can be given to the Product/Game teams to help make good decisions. Presentation is be based on activities that Nordeus is doing to achieve such goals. Presentation delivered by Andrej Kugonic at 8th edition of GameCamp (www.GameCamp.io)

This document discusses emerging digital marketing trends for small and medium businesses, with a focus on digital video. It provides the following key points: 1. Facebook is the dominant social media platform, used by 72% of online adults and 77% of SMB video advertisers. Instagram and Snapchat are growing rapidly, especially for video ads on Instagram. 2. SMBs spend on average $88,000 on advertising annually, using 13 different media channels. Over half of SMBs plan to increase their budgets in the next year. 3. While traditional media still commands the largest share, the digital portion of local advertising is growing rapidly and is projected to reach 40% of total ad spending by 2020, driven especially

The document analyzes 996 advertising cases over short and long time periods to compare business outcomes. It finds that advertising has both short-term sales activation effects within 6 months as well as long-term brand building effects that lead to sales growth. The most effective campaigns balance both objectives, with an optimal budget split of 60% for sales activation and 40% for brand building. Key factors for success include high-quality creative work, sufficient advertising spending levels, and using a variety of media channels for both activation and brand-building objectives. A case study of John Lewis' balanced campaign approach demonstrates success in growing its market share over time.