D4C, Evangelist Support Network: 22 November 2013
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10 million people use Facebook for their organization. To be successful, organizations need to determine why they are using Facebook, how they will engage users, and who will manage the Facebook presence. It is important to choose whether to create a Page, Profile, or Group and fill out the About section. A plan should specify the type and frequency of content as well as customer feedback policies. Photo albums and applications can help engage users if properly implemented. Measuring website traffic from Facebook and user insights can indicate how well the organization is utilizing Facebook.
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D4C, Evangelist Support Network: 22 November 2013
- 1. for your organisation ESN: 23 November 2013 Japie Swanepoel
- 3. facebook Why are you there / what do you wish to accomplish? How will you do it? Who will do it? How will you measure the success?
- 4. A page, a profile or a group? About section Plan: type of content, frequency, customer feedback policy Photo albums: proper captions & properly tagged. Make some-one responsible Send visitors to your web site from facebook Ads? Remember the Conversation Use applications (apps) for enquiry forms, events, games, competitions, etc. Events Stay CURRENT!
- 9. Promoting your content / events
- 10. insights