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Intro To Social Media Slideshow

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This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.

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Social Media What’s social media and why should I care?
What is Social Media? marketing, customer service, product development “ word-of-mouth on steroids” a vehicle in which people create and share “their stuff” a “conversation” between brands and consumers low cost communication channel
“ Sounds Cool but I Don’t Have Time for that...”
“ With 67% of the worldwide internet population visiting, social networks and blogs are now outpacing email in popularity.” -Nielsen Online, 2009 -Nielsen Online, 2009 -Nielsen Online, 2009
Social Media is NOT... blatant advertising purely the number of “friends”, “followers” or “fans” a flash-in-the-pan tactic to get traffic to your site starting various social networking accounts for the sake of having them a quick solution to all your problems
Social Media is made up of... blogging (wordpress.com/wordpress.org) microblogging (twitter) RSS (feedburner, netnewswire, newsgator, google reader) widgets (modules with content that are shareable and embeddable) social networks (myspace, linkedin, facebook, bebo, hi5) podcasting video and photo sharing sites (youtube, vimeo, 12seconds.tv, flickr, picassa) social bookmarks crowdsourcing platforms (uservoice, digg, reddit) forums (yours and others)
What’s in it for Me? Social media helps turn your most passionate consumers, fans, brand evangelists and communities into sales. Increase relevant traffic to your site Engaging with you via social networks is a “micro-commitment”; an important part in the sales process People have questions about the things you sell that aren’t being answered. People care about what their FRIENDS say.
How Do I Start? Listen to what your customers and community are saying. Connect and participate in the conversation. What’s your story? How can you help? Enable, inspire and influence your community. How can you contribute to the community? Give them something to talk about. Your story. Your products. Your store. Your employees.
Use these Tools to Market Your Store and Your Products Google Alerts (media monitoring your industry, store, name) Facebook Fan Page (engage with customers. The secret: syndicate all your fresh pictures, news, updates, videos) Twitter (for customer service) Yelp (for customer service) YouTube (show off new products, tutorials with your URL) Flickr (pictures of new products with your URL on them) Blog (spotlight employees, new products, updates about your store, customers) Yahoo Answers (show your expertise, answer questions related to music & musical instruments with your URL)
Social Media tIPS Don’t treat it as an afterthought... integrate! NO SPAM! Quick response time Be transparent, be relevant and be real Fresh updates and news
Integrated Communications Solidify your online efforts with offline efforts Don’t forget to leverage your email list Don’t forget your store homepage- make it “social”! Every effort should point to another (ie: include links to your profiles in your email and invite customers to join) Welcome feedback (negative feedback is an opportunity) Be a community hub or resource in any way you can
Questions?

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Intro To Social Media Slideshow

  • 1.  
  • 2. Social Media What’s social media and why should I care?
  • 3. What is Social Media? marketing, customer service, product development “ word-of-mouth on steroids” a vehicle in which people create and share “their stuff” a “conversation” between brands and consumers low cost communication channel
  • 4. “ Sounds Cool but I Don’t Have Time for that...”
  • 5. “ With 67% of the worldwide internet population visiting, social networks and blogs are now outpacing email in popularity.” -Nielsen Online, 2009 -Nielsen Online, 2009 -Nielsen Online, 2009
  • 6. Social Media is NOT... blatant advertising purely the number of “friends”, “followers” or “fans” a flash-in-the-pan tactic to get traffic to your site starting various social networking accounts for the sake of having them a quick solution to all your problems
  • 7. Social Media is made up of... blogging (wordpress.com/wordpress.org) microblogging (twitter) RSS (feedburner, netnewswire, newsgator, google reader) widgets (modules with content that are shareable and embeddable) social networks (myspace, linkedin, facebook, bebo, hi5) podcasting video and photo sharing sites (youtube, vimeo, 12seconds.tv, flickr, picassa) social bookmarks crowdsourcing platforms (uservoice, digg, reddit) forums (yours and others)
  • 8. What’s in it for Me? Social media helps turn your most passionate consumers, fans, brand evangelists and communities into sales. Increase relevant traffic to your site Engaging with you via social networks is a “micro-commitment”; an important part in the sales process People have questions about the things you sell that aren’t being answered. People care about what their FRIENDS say.
  • 9. How Do I Start? Listen to what your customers and community are saying. Connect and participate in the conversation. What’s your story? How can you help? Enable, inspire and influence your community. How can you contribute to the community? Give them something to talk about. Your story. Your products. Your store. Your employees.
  • 10. Use these Tools to Market Your Store and Your Products Google Alerts (media monitoring your industry, store, name) Facebook Fan Page (engage with customers. The secret: syndicate all your fresh pictures, news, updates, videos) Twitter (for customer service) Yelp (for customer service) YouTube (show off new products, tutorials with your URL) Flickr (pictures of new products with your URL on them) Blog (spotlight employees, new products, updates about your store, customers) Yahoo Answers (show your expertise, answer questions related to music & musical instruments with your URL)
  • 11. Social Media tIPS Don’t treat it as an afterthought... integrate! NO SPAM! Quick response time Be transparent, be relevant and be real Fresh updates and news
  • 12. Integrated Communications Solidify your online efforts with offline efforts Don’t forget to leverage your email list Don’t forget your store homepage- make it “social”! Every effort should point to another (ie: include links to your profiles in your email and invite customers to join) Welcome feedback (negative feedback is an opportunity) Be a community hub or resource in any way you can