Social Media in 2017
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A beginners overview of the most popular social media in 2017. A presentation made by Campfire & Co - web- and advertising agency.
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Social Media in 2017
- 1. Social media in 2017 Anja Tønning, Campfire & Co. camp-fire.dk December 15th, 2016
- 2. Anja Tønning, Campfire & Co.
- 4. Oh no - social media is comming. Informative or invasive?
- 5. Whataboutery What about our children? And our work life balance? And Facebook owning the whole world?
- 6. Well yes, Facebook is owning both your data and your behaviour, and yes they are selling it to advertisers - so you get a lot of ads. More relevant ads.
- 7. Our children are safe. They just need guidance and adults who understands and helps them.
- 8. The Work-life balance is about to change…
- 9. But no stress Using social media is just supporting the way we are as a species; social and communicating animals. That’s why they’re so popular.
- 10. In fact social media can make companies more human It forces companies not only to be there - but be present - for the stakeholders, clients, employees and so on.
- 11. The social media landscape right now Warning: Statistics overload
- 12. Source: Social media for corporate communications, 2015
- 13. 13 We spend more time on the internet each day 2h 18 min. 2014 2h 25 min. 2015 DANES DAILY USE ONLINE IN AVERAGE Audience: 15-17 year Source: TNS Gallup for DR Medieforskning 2015
- 14. 14 Source: TNS Gallup Index Danmark Daily use of the internet - devices PC Tablet Mobile
- 15. 15 Source: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ Social network sites worldwide as of September 2016, ranked by number of active users (in millions)
- 16. 16 Kilde: DR Medieforskning: Medieudviklingen 2015Source: TNS Gallup Social Media Life Daily use of SoMe platforms in Denmark
- 17. 94%of companies use social media for corporate communications. (500 companies in the UK and USA) Source: Social media for corporate communications, 2015
- 18. Social media platform usage in B2B companies 18
- 19. 6 social media platforms that are kind of a big deal. 1. Facebook 2. Instagram 3. Linkedin 4. Twitter 5. Snapchat 6. YouTube
- 20. 1. Facebook
- 21. 1.712.000.000active users on Facebook Source: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
- 22. 700 millionpeople access Facebook by mobile every day.
- 23. How many of you are using Facebook?
- 24. News feed
- 25. Private profile
- 26. Company profile
- 27. Content
- 28. Content is king
- 29. Conversation is queen Source: Social media for corporate communications, 2015
- 30. = The content must be relevant to the users
- 31. Facebook focus on content being relevant for you 31 Meaning: • You see less meaningless updates on Facebook • Content is more focused (and narrow) • Companies have to pay to get their content to the right people • Budgets need to change from print to digital. • Some businesses need to consider whether to use Facebook at all.
- 32. Ads
- 33. Also Facebook is a source for news today
- 34. News
- 35. Kilde: http://www.altinget.dk/kultur/artikel/ny-debat-facebooks-rolle-i-dansk-mediebillede-godt-eller-skidt 48%of young people (20 - 35) in Denmark prefer to use Facebook as a source to news and background stuff.
- 36. Which media do you prefer for news and background stories? (DK) 36 Source: TNS Gallup Social Media Life 2015 12+ years 20-35 years
- 37. To sum up • Facebook knows a lot about the users and their behaviour • Companies can advertise more exact • You will see ads relevant to you • Young people use Facebook mostly for news and as an address book
- 38. 2. Instagram
- 40. How many of you are on Instagram?
- 41. News feed
- 42. Private profile Company profile
- 44. Pretty pictures
- 47. Fun
- 49. Ads
- 50. Hashtags
- 51. #To.sum.up • Use Instagram if you have something visual to show. • Private, work-related, or related to your interests. • Use hashtags if you want more followers/likes or if you want to discover topics.
- 52. 3. Linkedin
- 53. 106 millionactive users Source: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
- 54. 93%of all companies are actively maintaining a Linkedin account used for corporate purposes. Source: Social media for corporate communications, 2015
- 55. How many of you are on Linkedin?
- 56. News feed
- 57. Private profile
- 58. Business Page
- 59. Content
- 60. Linkedin is good for • Research • Business • Groups • Employee advocacy • Jobsearch
- 61. Linkedin is the biggest social referrer to corporate websites. And this slide is boring. Source: Social media for corporate communications, 2015
- 63. Employee advocacy means that the management and employees tell good stories about their work through their own social media profiles. It’s not a new thing.
- 64. PR is everybody’s job - the president of General Mills, in 1940 Source: http://www.altimetergroup.com/pdf/reports/Social-Media-Employee-Advocacy-Altimeter.pdf
- 65. Now it’s on social media
- 66. is posting text, photos or video on social media about their employer 50% Kilde: https://postbeyond.com/statistics-for-employee-advocacy/
- 67. On which platforms are you posting content about your employer? Source: Altimeter, Employee Survey, Global Average, Q1 2016, n=185 86% 52% 43% 34% 28% 26% 23% 16% 4%
- 68. Source: http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/ 68% of consumers trust a technical employee at a company trusts “a person like myself”63% distrusts companies, governments or both80% It’s all about trust
- 69. "Building trust requires high levels of engagement from multiple stakeholders. For most institutions, starting those conversations requires more than a viral video or shareable GIF. It requires a thoughtful, informed point of view on important industry issues and customer concerns, and a strategy for using that intellectual property to power conversations among multiple stakeholders.” - Edelmann Trust Barometer 2015
- 70. Top-down: It starts with management
- 71. Source: Altimeter, Employee Survey, Global Average, Q1 2016, n=185 for companies with > 250 employees Why do you share information about your employer on social media? Employee Benefit Average 29% Rewarded or recognized for sharing 19% To be seen as a leader among my peers To enhance my career and influence social networks 24% I want my friends to understand me better 42% Brand Benefit Average 30% Defend my company during a crisis 19% Help a customer 29% Help recruit new employees 42% Shared Benefit Average 48% To better connect with colleagues at work 57% 41% 46% I believe in our products and want to share my experience I believe in my employer’s mission and want to promote what they do 30%
- 72. To sum up • Use Linkedin as a cv to connect with clients, coworkers or other stakeholders • Use it to post personal content about your job and employer • Connect with people, and follow groups and pages with your professional interests
- 73. 4. Twitter
- 74. How many of you are on Twitter?
- 75. News feed
- 76. tweets are sent every day. 50 million
- 77. In Denmark it’s not very big - around 70.000 active users. Mostly for PR-purposes or people in the SoMe-business. http://www.slideshare.net/DanmarksStatistik/overskriftdk-om-danskernes-brug-hashtags
- 78. Twitter is used for • Dialogue not monologue • Networking • PR • As a traffic-driver • To reach influencers • To achieve a first-mover position • To listen on certain professional topics via hashtags
- 79. 5. Snapchat
- 80. 2 out of 3 teenagers are using Snapchat on a daily basis (DK)
- 81. How many of you are on Snapchat?
- 82. Snapchat is a network where you send photos, video or chat with your friends.
- 83. 83 “When I post on Snapchat, I post strange faces or pictures right up your nose. On Facebook or Instagram, I am thinking a lot about what to write. There can be no typos and the commas has to be spot on” Kristoffer 17 years old
- 84. 84 "I have many friends on Facebook, but my true friends are on Snapchat." Hassan 15 år
- 85. 85 Snapchat Messenger WhatsApp Skype Chat / or chat-like platforms are very popular
- 86. To gain control
- 87. To sum up • You should understand Snapchat if you have children • Try using it, and make them show you how they’re using it • It’s fun!
- 88. 6. YouTube
- 89. How many of you are watching Youtube?
- 90. hours of video are viewed on YouTube every month.6 billion Source: Social media for corporate communications, 2015
- 91. This is content marketing 6 billion hours of video are viewed on YouTube every month.
- 92. of senior executives would rather watch video than read text 59%
- 93. Video is the new black on all the platforms!
- 94. 1. Facebook 2. Instagram 3. Linkedin 4. Twitter 5. Snapchat 6. YouTube
- 95. Questions?
- 96. Anja Tønning: https://dk.linkedin.com/in/anjatoenning Campfire & Co. camp-fire.dk