網絡宣教與牧養教牧講座
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The document discusses the transition from Web 1.0 to Web 2.0 and the implications for religious organizations. It notes that many religious groups have established websites but mainly focus on information dissemination rather than interactive sharing. It suggests religious organizations should embrace the collaborative and participatory principles of Web 2.0 by allowing free sharing of user-generated content and moving away from a top-down approach.
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Charles Mok discusses the potentials and limitations of artificial intelligence (AI). While AI shows promise in areas like diagnosing diseases, fighting climate change, and translating languages, it also faces limitations. AI may struggle with tasks requiring "System 2" thinking like abstract reasoning, planning, and understanding cause and effect. It can also replicate and even amplify the biases of its human creators. To realize AI's full potentials, Mok argues we must know its limitations, impose proper oversight and controls, ensure ethics and equality are incorporated, and take a realistic approach focused on specific tasks rather than assuming it can solve all problems.
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網絡宣教與牧養教牧講座
- 1. 從 Web 2.0 至 Church 2.0? 網絡宣教與牧養教牧講座 莫乃光 香港互聯網協會 2009.09.10
- 3. Web 2.0 (O'Reilly, 2005) 核心概念是互動與分享，所有的網路行為，都可用 「互動、分享 」的概念來作詮釋。 將 Web 作為平臺 駕馭群體智慧 資料將變成未來的「 Intel Inside 」 軟體不斷發行與升級的循環將會終結（“永久的 Beta 版”） 輕量型程序設計模型 通過內容和服務的聯合使輕量的業務模型可行 軟件執行將跨越單一設備 豐富的使用者體驗 分享和參與的架構 所驅動的網絡效應 通過帶動分散的、獨立的開發者把各個系統和網站組合形成大彙集的改革 拉動長尾的能力 快速的反應與功能新增 雙向的互動
- 4. 同一網絡，兩個世界？ 成年人使用的互聯網 Web 1.0 索取 接收 從上而下 Digital immigrants 數碼移民 年青人使用的互聯網 Web 2.0 ( 更 ) 互動、分享 自由、免費 用戶產生內容 (UGC) 由下而上 Digital natives 數碼原居民
- 5. 同一網絡，兩個世界？ 成年人使用的網絡服務 資訊：報章、新聞 交易：電子銀行等 論壇： e.g. Baby Kingdom 通訊：電郵、 Skype 年青人使用的網絡服務 網誌 (blog) 論壇 (forum) 社會網絡 (social networks) 、視訊 (video) 即時通訊 (IM) 網絡游戲
- 6. Facebook
- 7. Twitter
- 8. YouTube
- 9. Flickr
- 10. 即時通訊 (IM) 騰訊 QQ MSN Messenger
- 11. 論壇 (forums)
- 12. http://zh.wikipedia.org/ 維基百科：「真理愈辯愈明」
- 14. Did You Know? http://www.youtube.com/watch?v=jpEnFwiqdx8
- 15. Digital Natives 數碼原居民
- 16. Digital Natives 數碼原居民 Digital Natives, Digital Immigrants – Marc Prensky 2001 'Our students have changed radically. Today's students are no longer the people our educational system was designed to teach.' 'Our Digital Immigrant instructors, who speak an outdated language (that of the pre-digital age), are struggling to teach a population that speaks an entirely new language.' School didn't teach me to read—I learned from my games. From Computer Literacy to Media Literacy
- 17. 教會挑戰 從「由上而下」到「自由互動」 很多教會和基督教機構都已建立了網站，多數仍處於所謂入門網站 (portal) 或 Web 1.0 階段，集中於存放和分發資訊，大多單方向為主，只提供有限的互動功能。 如何面對 Web 2.0 挑戰？ 已在 Web 2.0 世界包括社交網絡活躍的信眾，比「想像」的必定更多。
- 18. 把挑戰化為機遇 第一個透過互聯網建立與群 眾關係獲選的美國總统 'Google Government' Consistency in style Participatory 參與式 – 已成 為「人民的期望」 (Pew Research) Segmentation 分眾策略
- 21. 鎖定目標 目的 牧養、通訊 傳福音 目標群體 包括信眾甚至未信的 服務內容、方式 走出去 多元方式提供不可少 定出指標
- 22. 一點建議 別過分視作一個技術問題 但在操作上，注意保安及個人私隱非常重要 思考如何面對和能否、應否在哪方面採納 Web 2.0 的互動、分享和自由理念 傳統教會由上而下的架構，怎樣才可變得接納較自由的討論分享，甚至容許較非主流接受的內容存放而不被刪除？ 大膽嘗試，小心分析反應，配合目標
- 23. 莫乃光 Charles Mok [email_address] http://www.charlesmok.hk