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for search retargeting?
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awhile
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customers bounce if a
site takes more than 3
seconds to load?
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models does AdWords
support?
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device
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Utah DMC Presents: Video Marketing in a Multi-Platform Era - December 2019 - Featuring Stephen Water and Travis Chambers

utahdmcutah dmcutah digital marketing collective
Utah DMC Presents: Paid Media in a B2B World - November 2019
Utah DMC Presents: Paid Media in a B2B World - November 2019Utah DMC Presents: Paid Media in a B2B World - November 2019
Utah DMC Presents: Paid Media in a B2B World - November 2019

The document summarizes the agenda and activities for a Utah Digital Marketing Collective (UTAHDMC) event on November 20, 2019. It includes: - Welcome messages from the UTAHDMC President and board members. - The event agenda which features presentations from Emma Franks and Andrea Cruz, as well as a Q&A session. - Announcements about upcoming events, membership benefits, jobs, and opportunities to network and get involved in the UTAHDMC community.

utahdmcutah digital marketingutah digital marketing collective
Utah DMC Presents: Let's Talk eCommerce - October 2019
Utah DMC Presents: Let's Talk eCommerce -  October 2019Utah DMC Presents: Let's Talk eCommerce -  October 2019
Utah DMC Presents: Let's Talk eCommerce - October 2019

The document summarizes two presentations given at a Utah Digital Marketing Collective event on October 16, 2019. The first presentation by Adam Bridegan of Rhone discussed strategies for Black Friday 2019, emphasizing the need to be proactive rather than reactive. He suggested exploring new advertising channels, optimizing websites, investing in video, and continuously testing campaigns. The second presentation by Pierson Krass of Lunar Solar Group addressed how to succeed with digital advertising as costs rise. He stressed the importance of continuous testing, bringing new content into campaigns frequently, and using data to make decisions.

utahdmcutah digital marketingutah digital marketing collective
Which website visitor is worth the most?
A B C
Now which website visitor is worth the most?
A B C
New visitor
Returning with item in cart
Visited within 7 days
Past customer
Returned after 30 days
Conversion Rate Example
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
New Visitor
Home Page
2+ Pages
Product Page
Product
in Cart
Begin
Checkout
Repeat
Clients
Search
Remarketing
Conversions
3 PILLARS FOR
AUDIENCE
SUCCESS
Identify:
Find your most valuable online
audiences by using client data
plus Google insights.
Re-Engage:
Convert and retain customers
that already know you
Expand:
Grow your marketing to reach
new customers at all stages in
the purchase funnel.

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Utah DMC Presents: PPC Night - September 2019Utah DMC Presents: PPC Night - September 2019
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This document summarizes a presentation given to the Utah Digital Marketing Collective (#UTAHDMC) on September 18, 2019. The presentation included two speakers: Duane Brown discussed how to create high-converting landing pages by connecting the page to the brand, understanding that people are not rational decision makers, conducting customer research, writing effective copy, and designing the layout. Frederick Vallaeys then spoke about how automation and machine learning are changing pay-per-click (PPC) marketing. He argued that humans will still play important roles as "PPC doctors" to prevent bad interactions, "PPC pilots" to monitor automations, and "PPC teachers" to provide business

utahdmcutah digital marketingutah digital marketing collective
The Most Valuable Impression on the Web (Instagram Stories)
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Cory Henke Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior. Session takeaways: Organic & Paid Instagram Strategies & Implementation The value of data analysis and dashboard visualization A deeper understanding of the value of Instagram and capability for building a brand Audience development & retargeting strategies

marketingsocial media marketingdigital marketing
Facebook- Cracking the Code
Facebook- Cracking the CodeFacebook- Cracking the Code
Facebook- Cracking the Code

Dennis Yu Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product. You don't have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the "dollar a day" technique to make Facebook work for you. Also known as the "influence the influencer" or "Inception" approach, these 6 phases are evergreen, meaning you can let them run forever. In this session, we will share examples of applying these techniques and the strategy behind them.

marketingsocial media marketingdigital marketing conference
AUDIENCE INSIGHTS REPORT
Interests + Intent
Demo + Device
New Customers
to Target
Available Reach
Action
Using your
remarketing
lists, you can
determine the
audience
composition of
your users
Increasing customer
retention rates by
just 5% increases profits
by 25% to 95%1
KEEP EXISTING CUSTOMERS AND GAIN NEW ONES
Attracting a new customer
costs five times as much
as keeping an existing
one2
Source: 1 Bain & Co Source: 2 Lee Resources 2010
INCREASING BIDS CAN LOWER CPA, WHILE GROWING CONVERSIONS
Similar
Audience
conversions
RLSA
conversions
Customer
Match
NEW TOTAL
Baseline
conversions
Incremental
conversions
INCREASING BIDS CAN LOWER CPA, WHILE GROWING CONVERSIONS
Increasing bids for audience lists increases ad rank and grows conversion
volume, which can result in a lower CPA
Lists Bid CvR CPA
Baseline
Similar to All Visitors
All Visitors list
All Customer list
Converters list
$1.00
$1.05
$1.10
$1.15
$1.20
1%
1.5%
2%
2.5%
3%
$100
$70
$55
$46
$40

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How to Build an Effective Facebook FunnelHow to Build an Effective Facebook Funnel
How to Build an Effective Facebook Funnel

Susan Wenograd Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past. Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.

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THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture o...
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THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture o...

Marcus Sheridan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results. See what type of video content does and does not move the needle in terms of sales and revenue. Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles. Learn how to set up an in-house "media company" and engage your team in the process. And much, much more!

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Why influencers suck and how to work with them and not pay a dime
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This document discusses influencer marketing and how building real relationships with trusted customers can be more effective than simply paying influencers. While reach does not equal influence, influencers can act as media channels if brands empower real customers to promote their brand and support them even when that strategy does not scale. The key is developing personal relationships with consumers who are emotionally invested in the brand rather than solely financial relationships with influencers.

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Use The Data & Remarket
Wisely
The Solution
Dismissing Mobile
Mistake #5
5 AdWords Mistakes I Always See and How to Avoid Them by Michelle Roberts
Mistake #5
Did you know?
66% of the
population
suffers from
Nomophobia

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91%
Source: Google/Purchased, U.S., “How Brand Experiences Inspire Consumer Action,” U.S.
smartphone owners 18+=2,010, brand experiences=17,726, April 2017.
Source: Google/Purchased, U.S., “How Brand Experiences Inspire Consumer Action,” U.S.
smartphone owners 18+=2,010, brand experiences=17,726, April 2017.
70%
Source: Google/lAB “Our Mobile Planet,” May 2013
40%

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150
But only spends
The average person
checks their phone
177minutes on their phonetimes per day
What does this mean for
your business?
Develop a strategy specific to mobile.
Be there!
What can you do to succeed in a micro-
moment world?
● Mobile only
● We live in a visual world
● Take up majority of the screen
● Be there FIRST
MOBILE PHOTO EXTENSION BETA

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Blank space vs. Experiential
GOOGLE PHOTO TIPS
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حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617
حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617
حبوب سايتوتك للبيع في الامارات اشراف دكتورة 00966583759617

00966583759617.حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة | سعر سايتوتكCytotec يتميز دواء Cytotec (سايتوتك) بفعاليته في إجهاض الحمل، الدفع عند الاستلام سايتوتك mifepristone حبوب اجهاض الامارات تنزيل الحمل الاسقاط علاج الاجهاض تسقيط خصيم وين احصلها طريقة cytotec للاجهاض المنزلي الجنين اريد انزل طرق للاجهاض هل يوجد دواء الإجهاض في الشهر الأول الثاني بروجسترون الميفيبريستون والميثوتريكسات اطيح بغيت وين دواء دوا من كيف اتخلص الدورة الشهرية بخصم كم سعر ... mifepristone tablet - cytotec شي ينزل الحمل حبوب تطيح الجنين اشياء تنزل الجنين اطيح سايتوتيك لاجهاض للاجهاض يطيح شي يجهض الحمل حبوب تنزيل الحمل في الشهر الثاني الأول حبوب اجهاض الحمل في الشهر الثاني الأول المجهضات الطبية الميفيبريستون والميثوتريكسات ميسوبروستول والتخلص من النزيف ما بعد الولادة. وهو يحتوي على المادة الفعالة ميزوبروستول. يتوفر حبوب سايتوتك للبيع في الدمام، الرياض، جدة، ومكة المكرمة. حيث يسهل الحصول علىها عبر رقم واتساب أو 00966583759617، ويقدم المورد تسليمًا شخصيًا باليد بأسعار تنافسية. تبحث العديد من النساء في المملكة العربية السعودية عن سايتوتك كخيار بديل للعمليات الجراحية التي تكلف الكثير من الوقت والمال، وتحمل مخاطر صحية عالية. يمكنك الآن الحصول على الحبوب الآمنة والفعالة باستخدام اجهاض سايتوتك للبيع في الامارات العربيه المتحده العين دبي ابوظبي ، هناك حبوب اجهاض سايتوتك المتوفرة بنسبة خصم تصل إلى . تعتبر حبوب اجهاض سايتوتك الحل الفعال والسريع لعلاج مشاكل الحمل الغير مرغوب فيه. نحن نتميز بسرعة التوصيل وتوافر حبوب اجهاض سايتوتك في الامارات العربيه المتحده العين دبي ابوظبي . نحن نقدم خدمة طبية مميزة لبيع حبوب اجهاض سايتوتك للبيع في الامارات العربيه المتحده العين دبي ابوظبي ، وهي تعتبر الحل الأمن والفعال للإجهاض. حبوب اجهاض سايتوتك في الامارات العربيه المتحده العين دبي ابوظبي تضمن الأمان والفعالية العالية. احصل على حبوب اجهاض سايتوتك بسهولة وسيتم توصيلها إليك في الامارات العربيه المتحده العين دبي ابوظبي . لا توجد أي تأثيرات جانبية ويمكن الدفع عند استلام الحبوب مباشرة. يمكن شراء سايتوتك في الامارات العربيه المتحده العين دبي ابوظبي من خلال سبلة البيع والشراء. لنتحدث اليوم عن بيع حبوب سايتوتك للإجهاض في الامارات العربيه المتحده العين دبي ابوظبي . في الامارات العربيه المتحده العين دبي ابوظبي ، يمكننا الحصول على حبوب الإجهاض بشكل قانوني وآمن. سنقدم تفاصيل أكثر لفهم أفضل لتأثير حبوب اجهاض سايتوتك والطرق الآمنة التي يتعين على الأفراد اتباعها عند استخدام هذه الحبوب. نحن نقدم حبوب الإجهاض في الامارات العربيه المتحده العين دبي ابوظبي .يتم توصيل حبوب الإجهاض سايتوتك بسرية تامة إلى جميع مدن الامارات العربيه المتحده العين دبي والطرق الآمنة التي يتعين على الأفراد اتباعها عند استخدام هذه الحبوب. نحن نقدم حبوب الإجهاض في الامارات العربيه المتحده العين دبي ابوظبي .يتم توصيل حبوب الإجهاض سايتوتك بسرية تامة إلى جميع مدن الامارات العربيه المتحده العين دبي ابوظبي ولدينا سايتوتك الأصلي من إنتاج شركة فايزر. لشراء حبوب سايتوتك في الامارات العربيه المتحده العين دبي ابوظبي تواصل معنا عبر الواتس اب او الاتصال هاتفيا✙❇ ❈ ((!!௵[© ) حبوب إجهاض للبيع في رأس ... The حبوب سايتوتك في دبي،حبوب00966583759617 الاجهاض للبيع في الامارات والسعودية وعمان ... — حبوب سايتوتك للبيع في الامارات ومصر السعوديةحبوب سقع

mifepristone tablet - cytotec حبوب تسقط كيف اسقط مسايتوتيك لاجهاض للاجهاض يطيححبوب تنزيل الدوره
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka

KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA

kalyan matka | matka result
The 5
Biggest
Mistakes
Poor Metric Measurement
Attribution Mistakes
Letting Google Take Over
Mishandled Remarketing
Dismissing Mobile
Come talk to us at our booth or
at the Opening Party tonight!

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