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© 2015 SOASTA. All rights reserved. October 14, 2015 1
@gamielg
chief strategy officer
SOASTA
performancebeacon.com
© 2015 SOASTA. All rights reserved. October 14, 2015 3
$680M $45M
@ 1 Second
$244M
Aberdeen, Gartner, Walmart
1 Second delay in page load equals:
 11% fewer pages views
 16% decrease in customer satisfaction
 7% loss in conversion
3 out of 4 consider mobile
slower than desktop
Source: Akamai

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46% will not return
to a site that performs poorly
Source: Akamai
but... mobile users are
more engaged
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Product searches (weekly)
Just a 1-second delay hurts mobile metrics
 2.4 second is optimal
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Source: SOASTA
Just a 1-second delay hurts mobile metrics
10
What was the
peak revenue
minute
today?
How does our
performance compare
with competitors?
What are the most
common and successful
customer paths?
How does one
second of latency
affect revenue?
User-driven Performance Analysis
SOASTA enables users to answer key business questions that will
lead to increased operating efficiency and performance
11
100 Billion
User experiences
measured
200 Billion
User events processed
on Cyber Monday 2014
8 Trillion
User events processed
in last 2 years
CONFIDENTIAL – Not for Distribution
Performance Analytics at Scale
SOASTA’s technology has been market tested
© 2015 SOASTA. All rights reserved.
The leaders in Retail & Ecommerce…
TRUST

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Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]

Editor's Notes

  1. Amazon is based on $68B of annual sales in 2013. Staples saved 1 second off their median load time and increased by conversion by 10% According to an Aberdeen Survey of 160 organizations found out, on the average, a 1-second delay in page load time equals 11% fewer pages views, a 16% decrease in customer satisfaction, and a 7% loss in conversion. That means, if your site earns $100K a day, this year you could lose $2.5M in sales. Leading up to the 2012 US election, the Obama campaign made its fundraising platform 60% faster which resulted in a 14% increase in donation conversion
  2. With our user-driven approach, our massive data store, and our ability to correlate key business data to performance, you can now get actionable information about your digital business performance – in real-time and over time.
  3. Ultimately, we see performance as a big data analytics problem, and we’ve built a platform with global scale and big data scale. Our tests and and real user monitoring have validated over 100 Billion individual web and mobile user experiences of every conceivable type. On Cyber Monday last year we processed over 200 Billion user events across all of our customers. And since we launched our Real User Monitoring product just two years ago, we have analyzed over 8 Trillion user events for our customers, across all industries and all geographies.