More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (13)
Similar to Connect 4-pov-rachel obstler
Similar to Connect 4-pov-rachel obstler (20)
Recently uploaded
Recently uploaded (20)
Connect 4-pov-rachel obstler
- 1. CONNECT 2015 Rachel Obstler, VP of Products, Keynote Get your return on digital – Digital Business OpFmizaFon
- 2. CONNECT 2015 Agenda © 2015 Keynote Systems | 2 The Digital Business Movement Keynote announcements – March 25, 2015 1. Keynote’s Digital Business OpFmizaFon and PlaQorm 2. Introducing the newest member of the Keynote PlaQorm § Digital Performance Intelligence – Performance in the context of the business The most important set of releases in Keynote’s history
- 3. CONNECT 2015 Your Digital Business
- 4. CONNECT 2015 What’s the real cost of failure across your digital channels? © 2015 Keynote Systems | 4 for any digital interacFon to load1 3SECONDS OF TOLERANCE 65% average shopping cart ABANDONMENT RATE3 ONLY 16% OF CUTOMERS willing to give a bad app more than one a_empt2 1. ZDNet; 2. Econsultancy; 3. Invesp.com
- 5. CONNECT 2015 What’s at risk – Total digital investment and commerce © 2015 Keynote Systems | 5 1. Global trend report, Tata Consultancy Services Ltd.; 2. comScore U.S. Census Bureau, BI Intelligence In 2014, Global enterprises will spend on average 113 MILLION 70% of these organizaFons see DIGITAL INITIATIVES as being CRUCIAL to their business success in this decade1 on digital iniFaFves $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $100 2Q10 4Q10 2Q11 4Q11 2Q12 4Q12 2Q13 4Q13 2Q14 US E-‐Commerce Sales (Billions) Desktop Mobile
- 6. CONNECT 2015 Engaging with customers is undergoing seismic change © 2015 Keynote Systems | 6
- 7. LOB SaaS Social & Third Party Apps CDN, Backbone & Carriers On Premise Customers on wide range of devices Delivering a great cross-‐channel experience means making sense out of prolific complexity
- 8. CONNECT 2015 The rise of the Chief Digital Officer © 2015 Keynote Systems | 8 § 25% of companies will have a chief digital officer in the C-‐suite by 2015 (source: Gartner Digital MarkeFng Spending Survey – 7/14) § Growing internet-‐based channels drive consolidaFon all under one team § Absorbing key elements from LoB and IT § Everyone is hiring data analysts § Every organizaFon has iniFaFve to expose, measure their data § Rise/relevance of the developer CMO, CRO, etc Web properFes HTML development Mobile Apps (outsource) Development QA LoB FuncFon LoB IT -‐ CIO CTO IT Ops VP Apps Dev QA (could be separate) VP of Mobility Developmen t QA IT -‐ Chief Digital Officer Performance tesFng Dev/Ops OperaFons (IT) IT Chief Digital Officer Web properFes HTML development Dev/Ops, release Mobile Apps (insource/ outsource) Development QA (From IT) Performance tesFng Dev/Ops OperaFons (IT)
- 9. CONNECT 2015 He said, she said © 2015 Keynote Systems | 9 Business and User Experience Technology Experience How the LoB thinks about the site/app How IT think about it Growth – New users registering for the app Time to InteracFve Page, Page Load Time (over 'me) Conversions – Customer journey success rates Time to InteracFve Page, Page Load Time Reten1on -‐ Repeat visitors Queries per Minute Referrals – Referred customers Concurrent DB ConnecFons Abandonment -‐ Exit rate # HTTP Errors (e.g., quanFfying 404’s etc.) Engagement – Average duraFon, spinners, freezing Time to First Byte, Time to First Paint
- 10. CONNECT 2015 Working together requires putng performance in business context © 2015 Keynote Systems | 10 Good alignment between IT and the Digital teams / LoB !!! However few believe their analyFcs today offers comprehensive info to make decisions today + tomorrow Maximize Business Value PRODUCT R&D MANUFACTURING SALES OPERATIONS INFORMATION TECHNOLOGY Control Cost • Minimize Risk FINANCE & ADMINISTRATION The Reality -‐ 2015 Forrester survey Top line growth • Investment Risk IT -‐ CIO CTO IT Ops VP Apps Dev QA (could be separate) VP of Mobility Development QA IT -‐ Chief Digital Officer Performance tesFng Dev/Ops OperaFons (IT) IT CMO, CRO, etc Web properFes HTML development Mobile Apps (outsource) Development QA LoB FuncFon 30% say their analyFcs today offers a wealth of strategic insights now and in the future • 35% of IT believes this about analyFcs • 22% of LoB believes this about analyFcs 97% of IT says Good/Excellent, 89% of of LoB says Good/Excellent
- 11. Three items 11 Access to all the data you need..... in the context of the business….. to proacSvely manage your customers’ experience
- 12. CONNECT 2015 The Keynote PlaQorm 12
- 13. CONNECT 2015 Digital Business OpFmizaFon Bluep © 2015 Keynote Systems | 13 BUSINESS OUTCOMES BIG DATA & INTEGRATIONS DIGITAL PERFORMANCE INTELLIGENCE QUALITY PERFORMANCE INDUSTRY SCORECARDS Digital Performance Intelligence Performance Benchmarking Performance ROI Services and Insights Quality Mobile TesFng Load TesFng Performance Mobile App Monitoring Web Monitoring Both Real User and Ac've Industry Scorecards Industry Benchmarks CompeFFve Research
- 14. CONNECT 2015 Keynote Product Lines
- 15. CONNECT 2015 Performance – Understand business impact in real-‐Fme © 2015 Keynote Systems | 15 BENEFITS § Optimize digital performance across channels § Identify real customer problems plus validate and diagnose them § Make performance improvements based on regional differences § Identify severity and diagnose external performance problems § Manage internal and external team and vendor performance Real-time Actionable Data Alerting and Deep Diagnostics CAPABILITIES § Performance across all channels (web, mobile web, mobile apps) § Combines real user and synthetic measurements in a single view § Open access to measurement data § Real-time data and smart alerting § Deep diagnostic information on both internal and 3rd-party performance
- 16. CONNECT 2015 Quality – Ensure success of your digital assets © 2015 Keynote Systems | 16 § Performance test to ensure peak performance for your critical events § Protect brand equity for 1st customer impressions § Load generation from around the world for complete end to end UX § Understand and fix problems when least expensive (pre-launch) Performance TestingManual and Automation Functional Testing § Improves coverage / quality with functional testing for mobile apps and websites § Robust and resilient automation (object level support) to shorten release cycles § Largest cloud library of real iOS and Android devices; zero device management § Remote access for geographically distributed teams § Day 1 support for new OS releases
- 17. CONNECT 2015 Industry Scorecards – How do you compare? © 2015 Keynote Systems | 17 BENEFITS § Know your competitors so you can benchmark key competitors § Understand and prioritize competitive gaps § Establish performance against best-in-class performance across the industry – learn from companies outside your industry Best-in-Class Performance Industry Indexes CAPABILITIES § Performance and usability recommendations for your digital assets § 20 years of performance best practices across all industries § Industry expertise all key verticals (e.g., financial services, retail, auto, media and more) -‐50% -‐40% -‐30% -‐20% -‐10% 0% 10% 20% 30% 40% 50% Royal Caribbean Princess Celebrity Norwegian Carnival Orbitz Expedia Travelocity Holland America CruisesOnly Gap -‐ Compared to Average (Score) Phone Tablet Desktop
- 18. CONNECT 2015 Digital Performance Intelligence Putng performance in the context of the business
- 19. CONNECT 2015 Introducing Digital Performance Intelligence Performance benchmarking for compeFtors and third-‐party content © 2015 Keynote Systems | 19 Rum Exit Rate (Calculated) Revenue From Adobe
- 20. CONNECT 2015 Thank you