Velocity Booth Session - Better Together: RUM & Synthetic

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RUM and Synthetic monitoring are like peanut butter and jelly, better together! Learn how these two approaches compliment each other and how you can correlate them for the best insights into your performance and user experiences in SOASTA mPulse.

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.
Headline
Name, Date

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.
Better Together: RUM & Synthetic
Lauren Younger, mPulse PM

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 3
Why Real User Measurement?
• Measure Real World Conditions
o Every browser, every network, every device, every session, every 3rd
party resource, around the globe in real time
• Correlate performance and business metrics
o Map your user data to conversion and bounce rate, revenue or
session length - What does 1 second cost you?
• Prioritize your most critical pages
o Focus your optimization efforts on pages most sensitive to
performance degradation
• Build better tests
o Don’t guess what you should test, use your RUM data to create
statistically accurate, efficient and effective load and synthetic tests

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 4
We’re all a little better with that special
someone...

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 5
Why Synthetic
• Test critical conditions and paths
o Don’t rely on users to ensure your site is up or critical scenarios like
checkout are tested, before and after deployment to prod
• Find performance defects
o Audit your pages for specific performance violations so you know
exactly what you need to fix
• Benchmark against the competition
o Measure any page on the web, including your competitors to see
where you stand
• Create and follow a perf budget
o Test after any changes to ensure your page size or Speed Index is
within your established budget to maintain your performance KPIs

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 6
“The combination of Rigor and SOASTA helped to fill a significant blind spot
for Spreadshirt. This information allows us to make data-driven decisions
to solve apparent problems for our digital audience, consequently
increasing revenue.” – Guido Laures, CTO at Spreadshirt.com
Like Peanut Butter and Jelly!

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 7
Correlate Synthetic and RUM

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 8
Faster’s always better right??

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 9
Yes, but...
Focus on where faster makes the
biggest difference
Use RUM to see which pages are most sensitive to
performance so you can prioritize your optimization efforts.

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 10
What does 1 second
cost you?
mPulse What-if dashboard uses
your own data to predict what
impact performance
improvements or degradations
will have on your revenue,
session length or conversion.
Create meaning and urgency for
the business to add “performance
as a feature.”
Performance Drives Business

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 11
Optimize, Measure & Test!
“At CNET.com, performance optimization is
ingrained in our culture. Nothing goes live
without knowing the impact to our performance
budget’s bottom line. While developing this
culture we have found no better resources than
SOASTA for RUM and Rigor for synthetic
performance monitoring. ” - Jason Trester, Sr.
Director of Site Engineering, CNET.com
Find and fix performance
defects & create synthetic
tests
Now you know exactly what to fix, in what order
and how much it will cost to not fix it. Track
your progress and make sure you don’t regress
from build to build with synthetic monitoring!

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Velocity Booth Session - Better Together: RUM & Synthetic

3. CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 3 Why Real User Measurement? • Measure Real World Conditions o Every browser, every network, every device, every session, every 3rd party resource, around the globe in real time • Correlate performance and business metrics o Map your user data to conversion and bounce rate, revenue or session length - What does 1 second cost you? • Prioritize your most critical pages o Focus your optimization efforts on pages most sensitive to performance degradation • Build better tests o Don’t guess what you should test, use your RUM data to create statistically accurate, efficient and effective load and synthetic tests

5. CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 5 Why Synthetic • Test critical conditions and paths o Don’t rely on users to ensure your site is up or critical scenarios like checkout are tested, before and after deployment to prod • Find performance defects o Audit your pages for specific performance violations so you know exactly what you need to fix • Benchmark against the competition o Measure any page on the web, including your competitors to see where you stand • Create and follow a perf budget o Test after any changes to ensure your page size or Speed Index is within your established budget to maintain your performance KPIs

6. CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 6 “The combination of Rigor and SOASTA helped to fill a significant blind spot for Spreadshirt. This information allows us to make data-driven decisions to solve apparent problems for our digital audience, consequently increasing revenue.” – Guido Laures, CTO at Spreadshirt.com Like Peanut Butter and Jelly!

9. CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 9 Yes, but... Focus on where faster makes the biggest difference Use RUM to see which pages are most sensitive to performance so you can prioritize your optimization efforts.

10. CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 10 What does 1 second cost you? mPulse What-if dashboard uses your own data to predict what impact performance improvements or degradations will have on your revenue, session length or conversion. Create meaning and urgency for the business to add “performance as a feature.” Performance Drives Business

11. CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 11 Optimize, Measure & Test! “At CNET.com, performance optimization is ingrained in our culture. Nothing goes live without knowing the impact to our performance budget’s bottom line. While developing this culture we have found no better resources than SOASTA for RUM and Rigor for synthetic performance monitoring. ” - Jason Trester, Sr. Director of Site Engineering, CNET.com Find and fix performance defects & create synthetic tests Now you know exactly what to fix, in what order and how much it will cost to not fix it. Track your progress and make sure you don’t regress from build to build with synthetic monitoring!

12. Thank You!

Velocity Booth Session - Better Together: RUM & Synthetic

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Velocity Booth Session - Better Together: RUM & Synthetic