Ann Ruckstuhl eTail West

1. Digital analytics will transition over time to become more multi-channel analytics as the focus shifts from individual channels to a single customer view across channels. 2. Reporting and business decisions will rely more on actionable metrics like revenue and leads and less on vanity metrics like impressions and followers. 3. As the digital analytics market matures, the need for skilled communicators or "storytellers" will increase to effectively convey analytics insights to audiences in a way that promotes action.

The document discusses the benefits of mobile CRM for businesses. It outlines 8 key benefits of mobile CRM: 1) helping sales teams close more sales in less time by giving them access to customer information anywhere, 2) strengthening customer relationships by enabling staff to access customer history during visits, 3) increasing sales team performance by allowing them to manage opportunities on the go, 4) increasing productivity of service teams by making CRM accessible on mobile devices, 5) reducing need for follow up calls by enabling staff to update information remotely, 6) reducing paperwork by allowing staff to document meetings and calls via mobile, 7) reducing errors and increasing data availability by reducing sources of data entry, and 8) delivering exceptional service by keeping staff updated on

Accounting for an impressive 35% of its overall revenues, product upselling and cross-selling on the Amazon E-commerce platform is among this retailer’s major success stories. Which technology is driving this mode of conversion? Amazon’s product recommendation technology that is primarily enabled by artificial intelligence or AI.

Guest Executive Forum With Acxiom: Insight: The New Vision Of Successful Consumer Engagement Strategy Learn more: http://bit.ly/acxPWPfcxf12 Tim Suther, Chief Marketing Officer and Senior Vice President, Acxiom Urcil E. Peters, Vice-President, Demand Generation/Customer Intelligence Solutions, Marriott Vacations Worldwide Today's empowered consumer has virtually unlimited choice and information, creating new engagement patterns. While industry observers agree new strategies are needed, few define the "what" and "how." In this case-study-based discussion, we'll examine the most fundamental element in successful consumer marketing — multidimensional insight. Beyond the overwhelming flow of big data or the narrow focus of today's targeting options, examine how your brand insights can be the genesis to focus on the consumer, not the channel or campaign.

This document discusses how the customer experience has evolved with new digital technologies and the mobile consumer. It notes that customers now demand flexibility to interact with companies through various digital channels at their convenience. To succeed, businesses must provide service across every channel, understand what drives customer preferences, and deliver a personalized, seamless experience throughout the customer journey. The keys are consistency, capturing intelligence from each interaction, and leveraging that intelligence across touchpoints to increase revenue per customer. Technology providers must enable anywhere, anytime interactions and a consistent experience across channels.

The document discusses Logpickr, a customer experience analytics platform that uses process mining, big data, and artificial intelligence techniques to analyze customer journeys across multiple touchpoints and channels. It visualizes the customer journey to provide insights into satisfaction, pain points, and opportunities for improvement. Logpickr helps companies understand customer behavior on digital and retail channels, identify issues with their website, customer service, or logistics. The platform's unique approach automatically rebuilds customer journeys and processes from operational data to improve customer experience.

2nd Wind Exercise Equipment Company is a Midwest fitness equipment retailer experiencing rapid growth. They have over 300 employees, 100 retail stores, and 4 distribution centers. Their outdated IT infrastructure with an archaic POS system and inconsistent financial and operational data was struggling to support the company's growth. They were looking for a cloud-based ERP solution to help align tactics with strategy, consolidate information, and provide key performance indicators to various departments to help them make better decisions. 2nd Wind ultimately selected NetSuite due to its perfect fit with the company's needs, ease of adoption, ability to deliver all data cost-effectively to decision makers, and strategic alignment.

This document discusses how adopting customer journey analytics can help improve the customer experience. It suggests companies need to move from providing information only when requested, to proactively sending the right content at the right time based on a deep understanding of customers. It provides an example of how one retail bank mapped customers' entire lifecycles, analyzed satisfaction data, re-designed fraud processes using new data streams, and improved customer satisfaction scores and reduced fraud costs.

This document discusses the business value of digital performance and the importance of website speed. It notes that every 100ms of load time improvement can result in 1% more conversions and $80M in additional revenue for Walmart. It also discusses how mobile traffic now accounts for 33% of orders and the increasing complexity of technology stacks, with the average page now making over 18 third party calls. The document advocates for a data-driven approach to performance management using predictive analytics to understand the business impacts of improvements and optimize site performance.

Business intelligence (BI) is a tool that analyzes raw business data from various sources like social media and online stores to provide insights. BI helps eCommerce businesses bridge gaps with customers, strengthen relationships with data, transform unstructured into structured data, discover opportunities, and guide future strategies. BI solutions allow businesses to perform customer, sales, inventory, and marketing analysis with just a few clicks.

The document discusses the "Mobile Mind Shift" where consumers now expect to access any information or service on their mobile devices instantly. It notes that companies must serve customers in "micro mobile moments" by fulfilling their needs in the moment through their phones. The rise of mobile devices and apps has changed consumer behavior and expectations. Companies must map customer journeys through these micro moments and engage customers across online and offline channels to drive sales and loyalty. Failing to meet mobile expectations opens opportunities for other companies to disrupt existing businesses.

What if you could get signed contracts in a fraction of the time and reduce the risk of stalled or dropped deals? And also improve signing experiences for everyone, create visibility into deal status, achieve auditability and compliance, and more? Attend this session, presented by Adobe Sign and featuring Nancy Nardin of Smart Selling Tools, to see how easy it is to achieve the transformative impact of e-signatures for your organization.

With Clobz Sales, you gain complete visibility into your field operations activities. It has two integrated components– a Clobz Sales mobile app and a web based analytic platform. The app is compressive of various unique features to captures daily activities of Sales Team (sales data, images, order collection, tracking daily attendance.) and the web portal helps you access the daily activities of your field operation.

Presentation from NRF 2019 Retail's Big Show Ian Hutchinson, Head of Business Development B2B Mobile for Retail John Soricelli, Director, Technology Analytics, The Home Depot Uzma Rauf, Senior Director, Consumer, Shopper and Market Insights, Samsung George Lawrie, Vice President & Principal Analyst, Forrester

There are a lot of conversations going on globally about cloud computing. But what do Australians think? We asked a group of customers & partners to find out. Tap into the rapid innovation that the cloud enables. Visit sap.com/Australia/cloud

The document discusses a study that found 65% of companies in the US and UK plan to deploy 5 or more mobile apps, while 21% plan to deploy 20 or more apps. It states that what was once an exception for companies is now becoming the norm, as mobile app deployment increases.

1) The document discusses how the rise of mobile usage and voice assistants is driving changes in digital marketing and advertising. Mobile usage and time spent on mobile devices has increased significantly in recent years. 2) It outlines how artificial intelligence is starting to play a bigger role in areas like search engine optimization, predictive analytics, and content personalization. For AI to be effective, companies need to capture extensive customer data on transactions, behaviors, and attributes. 3) The author recommends that marketers invest in data to better understand customer journeys, challenge conventional approaches as new technologies emerge, and focus on outcomes rather than individual advertising tactics or channels.

eTail East 2015 - SOASTA CMO, Ann Ruckstuhl's opening remarks at eTail East Conference in Boston, MA, Aug. 2015.