Business Value of Performance - Ann Ruckstuhl CMO DOC

WiFi and social media usage is growing significantly. A company called ITG provides WiFi and communications solutions to over 400 hotels and 50 property management companies. Their MarketNet solution offers software, hardware, services, and analytics to help businesses gain customer insights and customize marketing. It provides features like social login, behavioral data, and sending targeted promotions. ITG also offers onboarding, setup, support, and ongoing coaching to ensure clients succeed with digital marketing.

The document discusses how a retailer used data and machine learning to address declining sales in their Seattle market. They built a sales driver model that explained 89% of the variations in sales. This identified that a large competitor price gap was negatively impacting sales. The retailer analyzed scenarios showing that reducing the price gap by 15% could lead to $4,500 more in profit. Increasing social media engagement or advertising spending could also boost sales and profits. The recommended actions were to decrease the price gap and increase marketing to reverse the sales declines.

This document discusses how organizations can use data to drive better customer engagement and experiences. It notes that the amount of data being generated is exploding due to new users, devices, data types, and cloud usage. To understand customers fully, organizations need a 360-degree view by relating different types of customer data. The document argues that many customer experience initiatives are missing integrated people, processes, and technology. It then provides examples of how master data management can be used to cleanse, enrich, and relate customer and product data to create intelligent 360-degree views. This allows personalizing marketing and improving omni-channel experiences.

High performance is a combination of customer experience, business outcomes, IT performance, and analytics. SOASTA CMO Ann Ruckstuhl presents on how to own your digital performance management so that you and your customers can win at eTail West 2016.

This presentation will reveal exclusive new findings from a survey of leading marketers, including: The data challenges marketers are confronting today The business impact of a complex (and oft-misunderstood) data culture The role of marketing intelligence software in a modern organization How to define and use metrics like customer lifetime value The features marketers wish their current technologies had How to assess your own company’s data maturity A new approach to agile, accessible marketing measurement from Fospha

1) The document discusses how event organizers can use data to improve exhibition sales and attendee marketing. It describes case studies of how the National Confectioners Association and ASIS International have used data analytics. 2) The NCA analyzed trends in buyer registrations, revenues, and records from 2011-2015. ASIS examined exhibition revenue, exhibitors, and square footage from 2009-2014. 3) The presentation recommends that event organizers prioritize their goals, establish performance benchmarks, and implement targeted marketing based on data about past attendees and exhibitors.

The trade as we know it is evolving. Either we understand it or not, 30 years ago the internet was still in the making. Nowadays eCommerce accounts for 8,7% of the total retail worldwide. By 2020 it is estimated to reach 14,6%. But, either we noticed or not, the AI is taking over the world. From driverless cars to Go champion getting beaten out, AI starts being used everywhere. In this presentation, we're gonna see where the AI is in the eCommmerce world and where is taking us further. How merchandising, promotions and campaigns are now being structured, how many people are involved and how many will be involved as soon as AI is getting in the scene.

GE, RIM (Blackberry), Smith Corona and other large brand names have long been used as sound case studies for business schools. So how did these successful organizations not see and properly respond to digital disruptors? And will your organization respond differently when it’s time comes? This hands-on workshop explores governance as a solution to common enterprise challenges and opportunities in digital disruption (e.g., AR, chatbots, cryptocurrency, security breaches), strategic business shifts that requires digital to follow (e.g., rebranding, supply chain automation) and changes in legal/regulatory environments (e.g., GDPR, POPI).

Top brands compete almost solely on the strength of their customer experience. For every brand, that experience means something different. Discover how leading retail companies like eBay, John Lewis, and Walmart ensure the experiences they provide are flawless across every customer touchpoint, device, and location to grow sales and customer loyalty.

The document discusses how offering point-of-sale (POS) financing through PayPal Credit can help retailers access the spending power of millennial and Gen Z shoppers. PayPal Credit is shown to increase average order values and sales for retailers, with some seeing a 44% increase in average order value for millennial shoppers and a 71.5% increase for Gen Z shoppers. Using PayPal Credit also drives increased customer loyalty, with over 50% of users saying they are more likely to shop at a retailer that offers it. The document encourages retailers to offer PayPal Credit at checkout as a way to capture more sales from these younger demographics.

Steven Hasen, AVP, Business Development, Precima Greg Girard, Program Director, WW Retail Intelligent Product Merchandising & Marketing Strategies, IDC Retail Insights

Traci Inglis, President, JustFab and ShoeDazzle, TechStyle Fashion Group Heike Young, Senior Manager, Industry Strategy & Insights, Salesforce

The document discusses how technology trends are providing new ways for organizations to engage customers through social media and mobile devices. It also mentions that running dynamic operations and gaining operational improvements have remained business priorities according to a Gartner survey. Finally, it notes that emerging economies' share of Fortune Global 500 companies is expected to increase to over 45% by 2025 based on a McKinsey report, up from 5% in 2000 and 17% in 2010.

This document discusses how Qurater translates web conversations into actionable sales leads, customer issues, and brand insights. It allows businesses to act in real time by mining feedback, queries, and complaints from social platforms and websites. Qurater uses natural language processing and industry-specific filters to classify conversations and derive insights. This enables businesses to engage customers and respond to issues instantly through a service framework and conversation analytics.

​Traditional supply chains as we know today will be extinct by 2025 as various trends and disruptive forces drive change and new connected models emerge. There will be more change in the last 10 years than in the last 25 years, and at an increasing speed.

How will connected customers behave in 2016? These are the slides from my keynote today at Festival of Marketing, London.

The document discusses best practices for secure data management and privacy. It recommends that companies: 1. Design opt-ins that require explicit user permission rather than pre-checked boxes and consider micro-consent. 2. Respect user rights to modify, correct, erase and update personal data. 3. Take a preventative rather than remedial approach to privacy by designing it into products and services from the start.

eTail East 2015 - SOASTA CMO, Ann Ruckstuhl's opening remarks at eTail East Conference in Boston, MA, Aug. 2015.

In Todays Retail environment it is mandatory to take advantage of all digital tools available, in order to drive traffic to physical locations. Consumers start their product searching online and more that 50% of all retail transactions in the US are in some way affected by the online world.

Mehul Agrawal is a co-founder at FabFurnish.com, who heads the operations and logistics departments with great zeal and enthusiasm. Under his strong leadership and great aptitude, FabFurnish.com has emerged as a strong brand in a short span of time. Mehul is a Silver Medalist from the prestigious Indian Institute of Management –Calcutta. His professional experience prior to FabFurnish.com includes Investment banking at Morgan Stanley and management consulting at The Boston Consulting Group. His multitude of experience across industries – telecom, banking, retail, consumer goods, airline engineering, and across geographies – London,New York, Sydney and India, coupled with a strong vision to become an entrepreneur, led him to FabFurnish.com where he has displayed incredible expertise across the diverse portfolios which he manages.

This document summarizes an agenda for a presentation on nurturing the lead lifecycle and automating engagement to win more customers. The presentation discusses how buyers now complete 60% of their purchase journey before engaging with sales, making sales less productive. It also notes that customers often purchase point solutions that create data "silos". The presentation will exercise finding, winning, and keeping customers, and discuss how a Salesforce solution can help with lead generation campaigns, automated lead transfer, engagement alerts, lead scoring, nurturing campaigns, and closed-loop reporting to improve lead conversion rates.