SlideShare a Scribd company logo
Sleep Better Knowing Your Site Will
Deliver on Your Biggest Day Ever
Dave Karow & Howard Chorney
Agenda
• What online and mobile shoppers want
• Shift to mobile: impact on shared infrastructure
• Five best practices for readiness testing
Online customers want performance
Permanent abandonment rate
Outage Slow performance
9% 28%
Source: Akamai
Source: http://www.soasta.com/blog/web-performance-mothers-day/
Fast: they buy more.
Slow: they buy less.
Performance affects every business KPI
• Revenue
• Conversions
• User satisfaction
• User retention
• Time on site
• Page views
• Bounce rate
• Organic search traffic
• Brand perception
Now you know why we say,
Performance is Everything
So?
Longer round-trip times
More open connections
10% shift  100% more resources used
In 2015 55% of your traffic is mobile*
* Comscore, Internet Retailer, IBM…
Mobile demands more of your shared
infrastructure per-user than desktop.
Another reason to test
with real user patterns.
Which leads us to our first tip…
Home Page
Browse Products
View Product Detail
Put Item in Cart
Shipping
Charges
Buy
Readiness Tip #1
Know your users:
Workload Modeling, including Funneling
Browse
100 users
Add to Cart
100 users
Check out
100 users
This NEVER happens…
Use REAL user behavior, not guesses…
Image sources (clockwise): SOASTA, kissmetrics.com, adobe.com
Readiness Tip #2
Test end-to-end
with full site functionality
in production
Yes, really.
Production Testing:
Goal: see where it strains, but never knock it over.
Must have: Orchestrator with a pulse on it all.
Homework: Learn about “test mode” from
your credit card gateway provider.
Readiness Tip #3
Pull out cables and plugs.
See what happens.
Prove you have no single point of failure (SPOF)
between the outside world and your systems:
ISPs, Routers, Firewalls, Load Balancers
What if
losing one
router takes
you entirely
off line?
Photo credit: newsroom.united.com
Readiness Tip #4
Don’t just use a CDN, but test it and warm it up.
Why “test” your CDN
You need to KNOW how well your CDN is protecting
user experience and relieving backend stress.
(A plan is good, proof is better)
Why “warm up” your CDN?
Make sure the items are on the shelves before
customers show up to browse.
Run external tests
with full geographic diversity
and at reduced scale
Warm up your cache too…
If you use caching, sending virtual users along to
force common assets into cache will make the real-
users visits more crisp.
At the beginning of tests, performance is sub-par and
then it improves. Let virtual users experience that,
not your customers.
Readiness Tip #5
Involve everybody
Readiness testing is a team sport
Credit: NASA's Goddard Space Flight Center/Debbie McCallum
ops, apps, network, CDN, 3rd
party providers.
SOASTA Can Help in Time for the Holidays.
www.soasta.com/holiday-readiness
Final tips holiday readiness 2015 for slide share

More Related Content

What's hot

TechWell Accelerating Software Delivery with Continuous Integration feat. Dan...
TechWell Accelerating Software Delivery with Continuous Integration feat. Dan...TechWell Accelerating Software Delivery with Continuous Integration feat. Dan...
TechWell Accelerating Software Delivery with Continuous Integration feat. Dan...
SOASTA
 
Webinar: Are you ready for your peak season?
Webinar: Are you ready for your peak season?Webinar: Are you ready for your peak season?
Webinar: Are you ready for your peak season?
Jennifer Finney
 
How To Introduce Cloud Based Load Testing to Your Jenkins Continuous Delivery...
How To Introduce Cloud Based Load Testing to Your Jenkins Continuous Delivery...How To Introduce Cloud Based Load Testing to Your Jenkins Continuous Delivery...
How To Introduce Cloud Based Load Testing to Your Jenkins Continuous Delivery...
Jennifer Finney
 
5 Keys to Your Best Automated Testing Strategy
5 Keys to Your Best Automated Testing Strategy5 Keys to Your Best Automated Testing Strategy
5 Keys to Your Best Automated Testing Strategy
SOASTA
 
Testing In Production (TiP) Advances with Big Data & the Cloud
Testing In Production (TiP) Advances with Big Data & the CloudTesting In Production (TiP) Advances with Big Data & the Cloud
Testing In Production (TiP) Advances with Big Data & the Cloud
SOASTA
 
SOASTA mPulse update webinar
SOASTA mPulse update webinarSOASTA mPulse update webinar
SOASTA mPulse update webinar
CloudBees
 
Soasta | CloudBees webinar 11/12/2015
Soasta | CloudBees webinar 11/12/2015Soasta | CloudBees webinar 11/12/2015
Soasta | CloudBees webinar 11/12/2015
SOASTA
 
O'Reilly Webcast: How Nordstrom Prepares Its Site for Holidays and Major Events
O'Reilly Webcast: How Nordstrom Prepares Its Site for Holidays and Major EventsO'Reilly Webcast: How Nordstrom Prepares Its Site for Holidays and Major Events
O'Reilly Webcast: How Nordstrom Prepares Its Site for Holidays and Major Events
SOASTA
 
The Four Hats of Load and Performance Testing with special guest Mentora
The Four Hats of Load and Performance Testing with special guest MentoraThe Four Hats of Load and Performance Testing with special guest Mentora
The Four Hats of Load and Performance Testing with special guest Mentora
SOASTA
 
Integrating Cloud-based performance test in VSTS with SOASTA CloudTest
Integrating Cloud-based performance test in VSTS with SOASTA CloudTestIntegrating Cloud-based performance test in VSTS with SOASTA CloudTest
Integrating Cloud-based performance test in VSTS with SOASTA CloudTest
Jennifer Finney
 
Real User Measurement: The Secret Weapon for Quality
Real User Measurement: The Secret Weapon for QualityReal User Measurement: The Secret Weapon for Quality
Real User Measurement: The Secret Weapon for Quality
SOASTA
 
Using JMeter in CloudTest for Continuous Testing
Using JMeter in CloudTest for Continuous TestingUsing JMeter in CloudTest for Continuous Testing
Using JMeter in CloudTest for Continuous Testing
SOASTA
 
Modern Load Testing: Move Your Load Testing from the Past to the Present
Modern Load Testing: Move Your Load Testing from the Past to the PresentModern Load Testing: Move Your Load Testing from the Past to the Present
Modern Load Testing: Move Your Load Testing from the Past to the Present
SOASTA
 
What Retailers Know About Performance and User Experience
What Retailers Know About Performance and User ExperienceWhat Retailers Know About Performance and User Experience
What Retailers Know About Performance and User Experience
SOASTA
 
Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA
Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTAThriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA
Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA
SOASTA
 
Secrets to Realistic Load Testing
Secrets to Realistic Load TestingSecrets to Realistic Load Testing
Secrets to Realistic Load Testing
SOASTA
 
Accelerate Web and Mobile Testing for Continuous Integration and Delivery
Accelerate Web and Mobile Testing for Continuous Integration and DeliveryAccelerate Web and Mobile Testing for Continuous Integration and Delivery
Accelerate Web and Mobile Testing for Continuous Integration and Delivery
SOASTA
 
Continuous Load Testing with CloudTest and Jenkins
Continuous Load Testing with CloudTest and JenkinsContinuous Load Testing with CloudTest and Jenkins
Continuous Load Testing with CloudTest and Jenkins
SOASTA
 
Get Ready for Changes To Load Testing
Get Ready for Changes To Load Testing Get Ready for Changes To Load Testing
Get Ready for Changes To Load Testing
SOASTA
 
Building a Performance A-Team
Building a Performance A-TeamBuilding a Performance A-Team
Building a Performance A-Team
SOASTA
 

What's hot (20)

TechWell Accelerating Software Delivery with Continuous Integration feat. Dan...
TechWell Accelerating Software Delivery with Continuous Integration feat. Dan...TechWell Accelerating Software Delivery with Continuous Integration feat. Dan...
TechWell Accelerating Software Delivery with Continuous Integration feat. Dan...
 
Webinar: Are you ready for your peak season?
Webinar: Are you ready for your peak season?Webinar: Are you ready for your peak season?
Webinar: Are you ready for your peak season?
 
How To Introduce Cloud Based Load Testing to Your Jenkins Continuous Delivery...
How To Introduce Cloud Based Load Testing to Your Jenkins Continuous Delivery...How To Introduce Cloud Based Load Testing to Your Jenkins Continuous Delivery...
How To Introduce Cloud Based Load Testing to Your Jenkins Continuous Delivery...
 
5 Keys to Your Best Automated Testing Strategy
5 Keys to Your Best Automated Testing Strategy5 Keys to Your Best Automated Testing Strategy
5 Keys to Your Best Automated Testing Strategy
 
Testing In Production (TiP) Advances with Big Data & the Cloud
Testing In Production (TiP) Advances with Big Data & the CloudTesting In Production (TiP) Advances with Big Data & the Cloud
Testing In Production (TiP) Advances with Big Data & the Cloud
 
SOASTA mPulse update webinar
SOASTA mPulse update webinarSOASTA mPulse update webinar
SOASTA mPulse update webinar
 
Soasta | CloudBees webinar 11/12/2015
Soasta | CloudBees webinar 11/12/2015Soasta | CloudBees webinar 11/12/2015
Soasta | CloudBees webinar 11/12/2015
 
O'Reilly Webcast: How Nordstrom Prepares Its Site for Holidays and Major Events
O'Reilly Webcast: How Nordstrom Prepares Its Site for Holidays and Major EventsO'Reilly Webcast: How Nordstrom Prepares Its Site for Holidays and Major Events
O'Reilly Webcast: How Nordstrom Prepares Its Site for Holidays and Major Events
 
The Four Hats of Load and Performance Testing with special guest Mentora
The Four Hats of Load and Performance Testing with special guest MentoraThe Four Hats of Load and Performance Testing with special guest Mentora
The Four Hats of Load and Performance Testing with special guest Mentora
 
Integrating Cloud-based performance test in VSTS with SOASTA CloudTest
Integrating Cloud-based performance test in VSTS with SOASTA CloudTestIntegrating Cloud-based performance test in VSTS with SOASTA CloudTest
Integrating Cloud-based performance test in VSTS with SOASTA CloudTest
 
Real User Measurement: The Secret Weapon for Quality
Real User Measurement: The Secret Weapon for QualityReal User Measurement: The Secret Weapon for Quality
Real User Measurement: The Secret Weapon for Quality
 
Using JMeter in CloudTest for Continuous Testing
Using JMeter in CloudTest for Continuous TestingUsing JMeter in CloudTest for Continuous Testing
Using JMeter in CloudTest for Continuous Testing
 
Modern Load Testing: Move Your Load Testing from the Past to the Present
Modern Load Testing: Move Your Load Testing from the Past to the PresentModern Load Testing: Move Your Load Testing from the Past to the Present
Modern Load Testing: Move Your Load Testing from the Past to the Present
 
What Retailers Know About Performance and User Experience
What Retailers Know About Performance and User ExperienceWhat Retailers Know About Performance and User Experience
What Retailers Know About Performance and User Experience
 
Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA
Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTAThriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA
Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA
 
Secrets to Realistic Load Testing
Secrets to Realistic Load TestingSecrets to Realistic Load Testing
Secrets to Realistic Load Testing
 
Accelerate Web and Mobile Testing for Continuous Integration and Delivery
Accelerate Web and Mobile Testing for Continuous Integration and DeliveryAccelerate Web and Mobile Testing for Continuous Integration and Delivery
Accelerate Web and Mobile Testing for Continuous Integration and Delivery
 
Continuous Load Testing with CloudTest and Jenkins
Continuous Load Testing with CloudTest and JenkinsContinuous Load Testing with CloudTest and Jenkins
Continuous Load Testing with CloudTest and Jenkins
 
Get Ready for Changes To Load Testing
Get Ready for Changes To Load Testing Get Ready for Changes To Load Testing
Get Ready for Changes To Load Testing
 
Building a Performance A-Team
Building a Performance A-TeamBuilding a Performance A-Team
Building a Performance A-Team
 

Viewers also liked

The Four Hats of Load and Performance Testing with special guest Mentora
The Four Hats of Load and Performance Testing with special guest MentoraThe Four Hats of Load and Performance Testing with special guest Mentora
The Four Hats of Load and Performance Testing with special guest Mentora
SOASTA
 
What Retailers Know About Performance and User Experience
What Retailers Know About Performance and User ExperienceWhat Retailers Know About Performance and User Experience
What Retailers Know About Performance and User Experience
SOASTA
 
Tis The Season: Load Testing Tips and Checklist for Retail Seasonal Readiness
Tis The Season: Load Testing Tips and Checklist for Retail Seasonal ReadinessTis The Season: Load Testing Tips and Checklist for Retail Seasonal Readiness
Tis The Season: Load Testing Tips and Checklist for Retail Seasonal Readiness
SOASTA
 
Agile Load Testing In The Real World
Agile Load Testing In The Real WorldAgile Load Testing In The Real World
Agile Load Testing In The Real World
SOASTA
 
Secrets to Realistic Load Testing
Secrets to Realistic Load TestingSecrets to Realistic Load Testing
Secrets to Realistic Load Testing
SOASTA
 
How To Use Jenkins for Continuous Load and Mobile Testing with SOASTA & Cloud...
How To Use Jenkins for Continuous Load and Mobile Testing with SOASTA & Cloud...How To Use Jenkins for Continuous Load and Mobile Testing with SOASTA & Cloud...
How To Use Jenkins for Continuous Load and Mobile Testing with SOASTA & Cloud...
SOASTA
 
Webinar: How to Load Test for Your Mobile Peak
Webinar: How to Load Test for Your Mobile PeakWebinar: How to Load Test for Your Mobile Peak
Webinar: How to Load Test for Your Mobile Peak
Jennifer Finney
 
Modern Load Testing: Move Your Load Testing from the Past to the Present
Modern Load Testing: Move Your Load Testing from the Past to the PresentModern Load Testing: Move Your Load Testing from the Past to the Present
Modern Load Testing: Move Your Load Testing from the Past to the Present
SOASTA
 

Viewers also liked (8)

The Four Hats of Load and Performance Testing with special guest Mentora
The Four Hats of Load and Performance Testing with special guest MentoraThe Four Hats of Load and Performance Testing with special guest Mentora
The Four Hats of Load and Performance Testing with special guest Mentora
 
What Retailers Know About Performance and User Experience
What Retailers Know About Performance and User ExperienceWhat Retailers Know About Performance and User Experience
What Retailers Know About Performance and User Experience
 
Tis The Season: Load Testing Tips and Checklist for Retail Seasonal Readiness
Tis The Season: Load Testing Tips and Checklist for Retail Seasonal ReadinessTis The Season: Load Testing Tips and Checklist for Retail Seasonal Readiness
Tis The Season: Load Testing Tips and Checklist for Retail Seasonal Readiness
 
Agile Load Testing In The Real World
Agile Load Testing In The Real WorldAgile Load Testing In The Real World
Agile Load Testing In The Real World
 
Secrets to Realistic Load Testing
Secrets to Realistic Load TestingSecrets to Realistic Load Testing
Secrets to Realistic Load Testing
 
How To Use Jenkins for Continuous Load and Mobile Testing with SOASTA & Cloud...
How To Use Jenkins for Continuous Load and Mobile Testing with SOASTA & Cloud...How To Use Jenkins for Continuous Load and Mobile Testing with SOASTA & Cloud...
How To Use Jenkins for Continuous Load and Mobile Testing with SOASTA & Cloud...
 
Webinar: How to Load Test for Your Mobile Peak
Webinar: How to Load Test for Your Mobile PeakWebinar: How to Load Test for Your Mobile Peak
Webinar: How to Load Test for Your Mobile Peak
 
Modern Load Testing: Move Your Load Testing from the Past to the Present
Modern Load Testing: Move Your Load Testing from the Past to the PresentModern Load Testing: Move Your Load Testing from the Past to the Present
Modern Load Testing: Move Your Load Testing from the Past to the Present
 

Similar to Final tips holiday readiness 2015 for slide share

Internet Retailer Web Design 2014 - Product Page
Internet Retailer Web Design 2014 - Product PageInternet Retailer Web Design 2014 - Product Page
Internet Retailer Web Design 2014 - Product Page
sweiskircher
 
Clover Rings Up Digital Growth to Drive Experimentation
Clover Rings Up Digital Growth to Drive ExperimentationClover Rings Up Digital Growth to Drive Experimentation
Clover Rings Up Digital Growth to Drive Experimentation
Optimizely
 
Five performance factors you need to know about in 2018
Five performance factors you need to know about in 2018Five performance factors you need to know about in 2018
Five performance factors you need to know about in 2018
Fredric Lundgren
 
Retention.ai uninstall intelligence platform
Retention.ai uninstall intelligence platformRetention.ai uninstall intelligence platform
Retention.ai uninstall intelligence platform
BetaGlide
 
Test Everything: TrustRadius Delivers Customer Value with Experimentation
Test Everything: TrustRadius Delivers Customer Value with ExperimentationTest Everything: TrustRadius Delivers Customer Value with Experimentation
Test Everything: TrustRadius Delivers Customer Value with Experimentation
Optimizely
 
Moving To SaaS
Moving To SaaSMoving To SaaS
Moving To SaaS
Alistair Croll
 
Auditing in the Cloud
Auditing in the CloudAuditing in the Cloud
Auditing in the Cloud
tcarrucan
 
Innovation accounting at BackupAgent v2
Innovation accounting at BackupAgent v2Innovation accounting at BackupAgent v2
Innovation accounting at BackupAgent v2
Firmhouse
 
Vivint Wireless How to De-Risk a New Venture & Build a Better ISP - Luke L...
Vivint Wireless   How to De-Risk a New Venture & Build a Better ISP  - Luke L...Vivint Wireless   How to De-Risk a New Venture & Build a Better ISP  - Luke L...
Vivint Wireless How to De-Risk a New Venture & Build a Better ISP - Luke L...
Lounge47
 
Gomez Blazing Fast Cloud Best Practices
Gomez Blazing Fast Cloud Best Practices Gomez Blazing Fast Cloud Best Practices
Gomez Blazing Fast Cloud Best Practices
Compuware APM
 
Mobile Optimization that Actually Works
Mobile Optimization that Actually WorksMobile Optimization that Actually Works
Mobile Optimization that Actually Works
Optimizely
 
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhone
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhoneTop Tips to Deliver Quality Web Experiences From IE 9 to the iPhone
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhone
Compuware APM
 
Webinar effective mobile performance testing using real devices
Webinar effective mobile performance testing using real devicesWebinar effective mobile performance testing using real devices
Webinar effective mobile performance testing using real devices
Perfecto Mobile
 
Apm andre santos
Apm andre santosApm andre santos
Apm andre santos
Andre Santos
 
How to optimize your website for mobile devices and multiple browsers
How to optimize your website for mobile devices and multiple browsersHow to optimize your website for mobile devices and multiple browsers
How to optimize your website for mobile devices and multiple browsers
Fred Dilkes
 
Enterprise Testing in The Cloud
Enterprise Testing in The CloudEnterprise Testing in The Cloud
Enterprise Testing in The Cloud
Arun Pareek
 
Using Your Data to Reduce Attrition in Banking
Using Your Data to Reduce Attrition in BankingUsing Your Data to Reduce Attrition in Banking
Using Your Data to Reduce Attrition in Banking
NG DATA
 
10+ B2B SaaS Product Onboarding Mistakes & How To Fix Them - The Product Onbo...
10+ B2B SaaS Product Onboarding Mistakes & How To Fix Them - The Product Onbo...10+ B2B SaaS Product Onboarding Mistakes & How To Fix Them - The Product Onbo...
10+ B2B SaaS Product Onboarding Mistakes & How To Fix Them - The Product Onbo...
Mark Colgan
 
Building Reliability - The Realities of Observability
Building Reliability - The Realities of ObservabilityBuilding Reliability - The Realities of Observability
Building Reliability - The Realities of Observability
All Things Open
 
Data driven approaches in a technology startup
Data driven approaches in a technology startupData driven approaches in a technology startup
Data driven approaches in a technology startup
Rakuten Group, Inc.
 

Similar to Final tips holiday readiness 2015 for slide share (20)

Internet Retailer Web Design 2014 - Product Page
Internet Retailer Web Design 2014 - Product PageInternet Retailer Web Design 2014 - Product Page
Internet Retailer Web Design 2014 - Product Page
 
Clover Rings Up Digital Growth to Drive Experimentation
Clover Rings Up Digital Growth to Drive ExperimentationClover Rings Up Digital Growth to Drive Experimentation
Clover Rings Up Digital Growth to Drive Experimentation
 
Five performance factors you need to know about in 2018
Five performance factors you need to know about in 2018Five performance factors you need to know about in 2018
Five performance factors you need to know about in 2018
 
Retention.ai uninstall intelligence platform
Retention.ai uninstall intelligence platformRetention.ai uninstall intelligence platform
Retention.ai uninstall intelligence platform
 
Test Everything: TrustRadius Delivers Customer Value with Experimentation
Test Everything: TrustRadius Delivers Customer Value with ExperimentationTest Everything: TrustRadius Delivers Customer Value with Experimentation
Test Everything: TrustRadius Delivers Customer Value with Experimentation
 
Moving To SaaS
Moving To SaaSMoving To SaaS
Moving To SaaS
 
Auditing in the Cloud
Auditing in the CloudAuditing in the Cloud
Auditing in the Cloud
 
Innovation accounting at BackupAgent v2
Innovation accounting at BackupAgent v2Innovation accounting at BackupAgent v2
Innovation accounting at BackupAgent v2
 
Vivint Wireless How to De-Risk a New Venture & Build a Better ISP - Luke L...
Vivint Wireless   How to De-Risk a New Venture & Build a Better ISP  - Luke L...Vivint Wireless   How to De-Risk a New Venture & Build a Better ISP  - Luke L...
Vivint Wireless How to De-Risk a New Venture & Build a Better ISP - Luke L...
 
Gomez Blazing Fast Cloud Best Practices
Gomez Blazing Fast Cloud Best Practices Gomez Blazing Fast Cloud Best Practices
Gomez Blazing Fast Cloud Best Practices
 
Mobile Optimization that Actually Works
Mobile Optimization that Actually WorksMobile Optimization that Actually Works
Mobile Optimization that Actually Works
 
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhone
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhoneTop Tips to Deliver Quality Web Experiences From IE 9 to the iPhone
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhone
 
Webinar effective mobile performance testing using real devices
Webinar effective mobile performance testing using real devicesWebinar effective mobile performance testing using real devices
Webinar effective mobile performance testing using real devices
 
Apm andre santos
Apm andre santosApm andre santos
Apm andre santos
 
How to optimize your website for mobile devices and multiple browsers
How to optimize your website for mobile devices and multiple browsersHow to optimize your website for mobile devices and multiple browsers
How to optimize your website for mobile devices and multiple browsers
 
Enterprise Testing in The Cloud
Enterprise Testing in The CloudEnterprise Testing in The Cloud
Enterprise Testing in The Cloud
 
Using Your Data to Reduce Attrition in Banking
Using Your Data to Reduce Attrition in BankingUsing Your Data to Reduce Attrition in Banking
Using Your Data to Reduce Attrition in Banking
 
10+ B2B SaaS Product Onboarding Mistakes & How To Fix Them - The Product Onbo...
10+ B2B SaaS Product Onboarding Mistakes & How To Fix Them - The Product Onbo...10+ B2B SaaS Product Onboarding Mistakes & How To Fix Them - The Product Onbo...
10+ B2B SaaS Product Onboarding Mistakes & How To Fix Them - The Product Onbo...
 
Building Reliability - The Realities of Observability
Building Reliability - The Realities of ObservabilityBuilding Reliability - The Realities of Observability
Building Reliability - The Realities of Observability
 
Data driven approaches in a technology startup
Data driven approaches in a technology startupData driven approaches in a technology startup
Data driven approaches in a technology startup
 

More from SOASTA

DPM in Pictures
DPM in PicturesDPM in Pictures
DPM in Pictures
SOASTA
 
Optimizing your marketing promotions to mazimize your revenue
Optimizing your marketing promotions to mazimize your revenueOptimizing your marketing promotions to mazimize your revenue
Optimizing your marketing promotions to mazimize your revenue
SOASTA
 
Velocity Booth Session - Better Together: RUM & Synthetic
Velocity Booth Session - Better Together: RUM & SyntheticVelocity Booth Session - Better Together: RUM & Synthetic
Velocity Booth Session - Better Together: RUM & Synthetic
SOASTA
 
Velocity Booth Presentation - Which 3rd Party Resources Are Eating Your Profits?
Velocity Booth Presentation - Which 3rd Party Resources Are Eating Your Profits?Velocity Booth Presentation - Which 3rd Party Resources Are Eating Your Profits?
Velocity Booth Presentation - Which 3rd Party Resources Are Eating Your Profits?
SOASTA
 
Velocity 2016 Speaking Session - Using Machine Learning to Determine Drivers ...
Velocity 2016 Speaking Session - Using Machine Learning to Determine Drivers ...Velocity 2016 Speaking Session - Using Machine Learning to Determine Drivers ...
Velocity 2016 Speaking Session - Using Machine Learning to Determine Drivers ...
SOASTA
 
Velocity 15 Minute Booth Session - Building a Performance Team - Dave Murphy
Velocity 15 Minute Booth Session - Building a Performance Team - Dave MurphyVelocity 15 Minute Booth Session - Building a Performance Team - Dave Murphy
Velocity 15 Minute Booth Session - Building a Performance Team - Dave Murphy
SOASTA
 
Radial | SOASTA IR Webinar
Radial | SOASTA IR WebinarRadial | SOASTA IR Webinar
Radial | SOASTA IR Webinar
SOASTA
 
IRCE 2016 Speaking Session – The Small Things That Add Up: How to Find What D...
IRCE 2016 Speaking Session – The Small Things That Add Up: How to Find What D...IRCE 2016 Speaking Session – The Small Things That Add Up: How to Find What D...
IRCE 2016 Speaking Session – The Small Things That Add Up: How to Find What D...
SOASTA
 
Ann Ruckstuhl eTail West
Ann Ruckstuhl eTail WestAnn Ruckstuhl eTail West
Ann Ruckstuhl eTail West
SOASTA
 
Webinar: New Features in CloudTest & TouchTest
Webinar: New Features in CloudTest & TouchTestWebinar: New Features in CloudTest & TouchTest
Webinar: New Features in CloudTest & TouchTest
SOASTA
 
Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping...
Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping...Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping...
Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping...
SOASTA
 
Forensic tools for in-depth performance investigations
Forensic tools for in-depth performance investigations Forensic tools for in-depth performance investigations
Forensic tools for in-depth performance investigations
SOASTA
 
Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?) Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?)
SOASTA
 
Webinar - Success Factors Behind Successful Flash Sales
Webinar - Success Factors Behind Successful Flash SalesWebinar - Success Factors Behind Successful Flash Sales
Webinar - Success Factors Behind Successful Flash Sales
SOASTA
 
Business Value of Performance - Ann Ruckstuhl CMO DOC
Business Value of Performance - Ann Ruckstuhl CMO DOCBusiness Value of Performance - Ann Ruckstuhl CMO DOC
Business Value of Performance - Ann Ruckstuhl CMO DOC
SOASTA
 
eTail East 2015 - Ann Ruckstuhl Presentation
eTail East 2015 - Ann Ruckstuhl Presentation eTail East 2015 - Ann Ruckstuhl Presentation
eTail East 2015 - Ann Ruckstuhl Presentation
SOASTA
 
State of the Union - Mobile Performance
State of the Union - Mobile PerformanceState of the Union - Mobile Performance
State of the Union - Mobile Performance
SOASTA
 
20,000 Hours in the Cloud - Top 5 Cloud Lessons Learned By Tom Lounibos, CEO ...
20,000 Hours in the Cloud - Top 5 Cloud Lessons Learned By Tom Lounibos, CEO ...20,000 Hours in the Cloud - Top 5 Cloud Lessons Learned By Tom Lounibos, CEO ...
20,000 Hours in the Cloud - Top 5 Cloud Lessons Learned By Tom Lounibos, CEO ...
SOASTA
 
Continuous Load Testing with CloudTest and Jenkins
Continuous Load Testing with CloudTest and JenkinsContinuous Load Testing with CloudTest and Jenkins
Continuous Load Testing with CloudTest and Jenkins
SOASTA
 
EMEA Webinar - An Introduction to Real User Measurement
EMEA Webinar - An Introduction to Real User Measurement EMEA Webinar - An Introduction to Real User Measurement
EMEA Webinar - An Introduction to Real User Measurement
SOASTA
 

More from SOASTA (20)

DPM in Pictures
DPM in PicturesDPM in Pictures
DPM in Pictures
 
Optimizing your marketing promotions to mazimize your revenue
Optimizing your marketing promotions to mazimize your revenueOptimizing your marketing promotions to mazimize your revenue
Optimizing your marketing promotions to mazimize your revenue
 
Velocity Booth Session - Better Together: RUM & Synthetic
Velocity Booth Session - Better Together: RUM & SyntheticVelocity Booth Session - Better Together: RUM & Synthetic
Velocity Booth Session - Better Together: RUM & Synthetic
 
Velocity Booth Presentation - Which 3rd Party Resources Are Eating Your Profits?
Velocity Booth Presentation - Which 3rd Party Resources Are Eating Your Profits?Velocity Booth Presentation - Which 3rd Party Resources Are Eating Your Profits?
Velocity Booth Presentation - Which 3rd Party Resources Are Eating Your Profits?
 
Velocity 2016 Speaking Session - Using Machine Learning to Determine Drivers ...
Velocity 2016 Speaking Session - Using Machine Learning to Determine Drivers ...Velocity 2016 Speaking Session - Using Machine Learning to Determine Drivers ...
Velocity 2016 Speaking Session - Using Machine Learning to Determine Drivers ...
 
Velocity 15 Minute Booth Session - Building a Performance Team - Dave Murphy
Velocity 15 Minute Booth Session - Building a Performance Team - Dave MurphyVelocity 15 Minute Booth Session - Building a Performance Team - Dave Murphy
Velocity 15 Minute Booth Session - Building a Performance Team - Dave Murphy
 
Radial | SOASTA IR Webinar
Radial | SOASTA IR WebinarRadial | SOASTA IR Webinar
Radial | SOASTA IR Webinar
 
IRCE 2016 Speaking Session – The Small Things That Add Up: How to Find What D...
IRCE 2016 Speaking Session – The Small Things That Add Up: How to Find What D...IRCE 2016 Speaking Session – The Small Things That Add Up: How to Find What D...
IRCE 2016 Speaking Session – The Small Things That Add Up: How to Find What D...
 
Ann Ruckstuhl eTail West
Ann Ruckstuhl eTail WestAnn Ruckstuhl eTail West
Ann Ruckstuhl eTail West
 
Webinar: New Features in CloudTest & TouchTest
Webinar: New Features in CloudTest & TouchTestWebinar: New Features in CloudTest & TouchTest
Webinar: New Features in CloudTest & TouchTest
 
Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping...
Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping...Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping...
Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping...
 
Forensic tools for in-depth performance investigations
Forensic tools for in-depth performance investigations Forensic tools for in-depth performance investigations
Forensic tools for in-depth performance investigations
 
Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?) Metrics, metrics everywhere (but where the heck do you start?)
Metrics, metrics everywhere (but where the heck do you start?)
 
Webinar - Success Factors Behind Successful Flash Sales
Webinar - Success Factors Behind Successful Flash SalesWebinar - Success Factors Behind Successful Flash Sales
Webinar - Success Factors Behind Successful Flash Sales
 
Business Value of Performance - Ann Ruckstuhl CMO DOC
Business Value of Performance - Ann Ruckstuhl CMO DOCBusiness Value of Performance - Ann Ruckstuhl CMO DOC
Business Value of Performance - Ann Ruckstuhl CMO DOC
 
eTail East 2015 - Ann Ruckstuhl Presentation
eTail East 2015 - Ann Ruckstuhl Presentation eTail East 2015 - Ann Ruckstuhl Presentation
eTail East 2015 - Ann Ruckstuhl Presentation
 
State of the Union - Mobile Performance
State of the Union - Mobile PerformanceState of the Union - Mobile Performance
State of the Union - Mobile Performance
 
20,000 Hours in the Cloud - Top 5 Cloud Lessons Learned By Tom Lounibos, CEO ...
20,000 Hours in the Cloud - Top 5 Cloud Lessons Learned By Tom Lounibos, CEO ...20,000 Hours in the Cloud - Top 5 Cloud Lessons Learned By Tom Lounibos, CEO ...
20,000 Hours in the Cloud - Top 5 Cloud Lessons Learned By Tom Lounibos, CEO ...
 
Continuous Load Testing with CloudTest and Jenkins
Continuous Load Testing with CloudTest and JenkinsContinuous Load Testing with CloudTest and Jenkins
Continuous Load Testing with CloudTest and Jenkins
 
EMEA Webinar - An Introduction to Real User Measurement
EMEA Webinar - An Introduction to Real User Measurement EMEA Webinar - An Introduction to Real User Measurement
EMEA Webinar - An Introduction to Real User Measurement
 

Recently uploaded

Embrace Sustainability in Craft and Design.pptx
Embrace Sustainability in Craft and Design.pptxEmbrace Sustainability in Craft and Design.pptx
Embrace Sustainability in Craft and Design.pptx
The Gallery Store
 
Boost Engagement and Retention with MaxLearn’s Microlearning LMS.pdf
Boost Engagement and Retention with MaxLearn’s Microlearning LMS.pdfBoost Engagement and Retention with MaxLearn’s Microlearning LMS.pdf
Boost Engagement and Retention with MaxLearn’s Microlearning LMS.pdf
akshaykumar888810
 
A List of the Top 5 E-Commerce Platforms Used in 2024
A List of the Top 5 E-Commerce Platforms Used in 2024A List of the Top 5 E-Commerce Platforms Used in 2024
A List of the Top 5 E-Commerce Platforms Used in 2024
PromptCloud
 
一比一原版南昆士兰大学毕业证(usq毕业证)如何办理
一比一原版南昆士兰大学毕业证(usq毕业证)如何办理一比一原版南昆士兰大学毕业证(usq毕业证)如何办理
一比一原版南昆士兰大学毕业证(usq毕业证)如何办理
mxufwag
 
Peter England People Brand Strategy & Positioning
Peter England People Brand Strategy & PositioningPeter England People Brand Strategy & Positioning
Peter England People Brand Strategy & Positioning
Rajesh Math
 
一比一原版澳洲查尔斯达尔文大学毕业证(cdu毕业证书)如何办理
一比一原版澳洲查尔斯达尔文大学毕业证(cdu毕业证书)如何办理一比一原版澳洲查尔斯达尔文大学毕业证(cdu毕业证书)如何办理
一比一原版澳洲查尔斯达尔文大学毕业证(cdu毕业证书)如何办理
mxufwag
 
Retail Audit Program | Retail Store Audit Process
Retail Audit Program | Retail Store Audit ProcessRetail Audit Program | Retail Store Audit Process
Retail Audit Program | Retail Store Audit Process
Retail Scan
 
一比一原版澳洲堪培拉大学毕业证(uc毕业证书)如何办理
一比一原版澳洲堪培拉大学毕业证(uc毕业证书)如何办理一比一原版澳洲堪培拉大学毕业证(uc毕业证书)如何办理
一比一原版澳洲堪培拉大学毕业证(uc毕业证书)如何办理
mxufwag
 
Presentation on Retail Banking - An Overview
Presentation on Retail Banking - An OverviewPresentation on Retail Banking - An Overview
Presentation on Retail Banking - An Overview
Ajay S
 
一比一原版明尼苏达大学双城分校毕业证(umn毕业证)如何办理
一比一原版明尼苏达大学双城分校毕业证(umn毕业证)如何办理一比一原版明尼苏达大学双城分校毕业证(umn毕业证)如何办理
一比一原版明尼苏达大学双城分校毕业证(umn毕业证)如何办理
mxufwag
 
Surat @ℂall @Girls ꧁❤ 000000000 ❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤ 000000000 ❤꧂@ℂall @Girls Service Vip Top Model SafeSurat @ℂall @Girls ꧁❤ 000000000 ❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤ 000000000 ❤꧂@ℂall @Girls Service Vip Top Model Safe
Misti Soneji
 
How to Manage a House of Brands like P&G, Unilever and Nestle
How to Manage a House of Brands like P&G, Unilever and NestleHow to Manage a House of Brands like P&G, Unilever and Nestle
How to Manage a House of Brands like P&G, Unilever and Nestle
PromptCloud
 
一比一原版宾州州立大学毕业证(psu毕业证)如何办理
一比一原版宾州州立大学毕业证(psu毕业证)如何办理一比一原版宾州州立大学毕业证(psu毕业证)如何办理
一比一原版宾州州立大学毕业证(psu毕业证)如何办理
mxufwag
 
一比一原版伦敦城市大学毕业证(city毕业证)如何办理
一比一原版伦敦城市大学毕业证(city毕业证)如何办理一比一原版伦敦城市大学毕业证(city毕业证)如何办理
一比一原版伦敦城市大学毕业证(city毕业证)如何办理
mxufwag
 

Recently uploaded (14)

Embrace Sustainability in Craft and Design.pptx
Embrace Sustainability in Craft and Design.pptxEmbrace Sustainability in Craft and Design.pptx
Embrace Sustainability in Craft and Design.pptx
 
Boost Engagement and Retention with MaxLearn’s Microlearning LMS.pdf
Boost Engagement and Retention with MaxLearn’s Microlearning LMS.pdfBoost Engagement and Retention with MaxLearn’s Microlearning LMS.pdf
Boost Engagement and Retention with MaxLearn’s Microlearning LMS.pdf
 
A List of the Top 5 E-Commerce Platforms Used in 2024
A List of the Top 5 E-Commerce Platforms Used in 2024A List of the Top 5 E-Commerce Platforms Used in 2024
A List of the Top 5 E-Commerce Platforms Used in 2024
 
一比一原版南昆士兰大学毕业证(usq毕业证)如何办理
一比一原版南昆士兰大学毕业证(usq毕业证)如何办理一比一原版南昆士兰大学毕业证(usq毕业证)如何办理
一比一原版南昆士兰大学毕业证(usq毕业证)如何办理
 
Peter England People Brand Strategy & Positioning
Peter England People Brand Strategy & PositioningPeter England People Brand Strategy & Positioning
Peter England People Brand Strategy & Positioning
 
一比一原版澳洲查尔斯达尔文大学毕业证(cdu毕业证书)如何办理
一比一原版澳洲查尔斯达尔文大学毕业证(cdu毕业证书)如何办理一比一原版澳洲查尔斯达尔文大学毕业证(cdu毕业证书)如何办理
一比一原版澳洲查尔斯达尔文大学毕业证(cdu毕业证书)如何办理
 
Retail Audit Program | Retail Store Audit Process
Retail Audit Program | Retail Store Audit ProcessRetail Audit Program | Retail Store Audit Process
Retail Audit Program | Retail Store Audit Process
 
一比一原版澳洲堪培拉大学毕业证(uc毕业证书)如何办理
一比一原版澳洲堪培拉大学毕业证(uc毕业证书)如何办理一比一原版澳洲堪培拉大学毕业证(uc毕业证书)如何办理
一比一原版澳洲堪培拉大学毕业证(uc毕业证书)如何办理
 
Presentation on Retail Banking - An Overview
Presentation on Retail Banking - An OverviewPresentation on Retail Banking - An Overview
Presentation on Retail Banking - An Overview
 
一比一原版明尼苏达大学双城分校毕业证(umn毕业证)如何办理
一比一原版明尼苏达大学双城分校毕业证(umn毕业证)如何办理一比一原版明尼苏达大学双城分校毕业证(umn毕业证)如何办理
一比一原版明尼苏达大学双城分校毕业证(umn毕业证)如何办理
 
Surat @ℂall @Girls ꧁❤ 000000000 ❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤ 000000000 ❤꧂@ℂall @Girls Service Vip Top Model SafeSurat @ℂall @Girls ꧁❤ 000000000 ❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤ 000000000 ❤꧂@ℂall @Girls Service Vip Top Model Safe
 
How to Manage a House of Brands like P&G, Unilever and Nestle
How to Manage a House of Brands like P&G, Unilever and NestleHow to Manage a House of Brands like P&G, Unilever and Nestle
How to Manage a House of Brands like P&G, Unilever and Nestle
 
一比一原版宾州州立大学毕业证(psu毕业证)如何办理
一比一原版宾州州立大学毕业证(psu毕业证)如何办理一比一原版宾州州立大学毕业证(psu毕业证)如何办理
一比一原版宾州州立大学毕业证(psu毕业证)如何办理
 
一比一原版伦敦城市大学毕业证(city毕业证)如何办理
一比一原版伦敦城市大学毕业证(city毕业证)如何办理一比一原版伦敦城市大学毕业证(city毕业证)如何办理
一比一原版伦敦城市大学毕业证(city毕业证)如何办理
 

Final tips holiday readiness 2015 for slide share

  • 1. Sleep Better Knowing Your Site Will Deliver on Your Biggest Day Ever Dave Karow & Howard Chorney
  • 2. Agenda • What online and mobile shoppers want • Shift to mobile: impact on shared infrastructure • Five best practices for readiness testing
  • 3. Online customers want performance
  • 4. Permanent abandonment rate Outage Slow performance 9% 28% Source: Akamai
  • 6. Performance affects every business KPI • Revenue • Conversions • User satisfaction • User retention • Time on site • Page views • Bounce rate • Organic search traffic • Brand perception
  • 7. Now you know why we say, Performance is Everything
  • 8. So? Longer round-trip times More open connections 10% shift  100% more resources used In 2015 55% of your traffic is mobile* * Comscore, Internet Retailer, IBM…
  • 9. Mobile demands more of your shared infrastructure per-user than desktop. Another reason to test with real user patterns. Which leads us to our first tip…
  • 10. Home Page Browse Products View Product Detail Put Item in Cart Shipping Charges Buy Readiness Tip #1 Know your users: Workload Modeling, including Funneling
  • 11. Browse 100 users Add to Cart 100 users Check out 100 users This NEVER happens…
  • 12. Use REAL user behavior, not guesses… Image sources (clockwise): SOASTA, kissmetrics.com, adobe.com
  • 13. Readiness Tip #2 Test end-to-end with full site functionality in production Yes, really.
  • 14. Production Testing: Goal: see where it strains, but never knock it over. Must have: Orchestrator with a pulse on it all. Homework: Learn about “test mode” from your credit card gateway provider.
  • 15. Readiness Tip #3 Pull out cables and plugs. See what happens. Prove you have no single point of failure (SPOF) between the outside world and your systems: ISPs, Routers, Firewalls, Load Balancers
  • 16. What if losing one router takes you entirely off line? Photo credit: newsroom.united.com
  • 17. Readiness Tip #4 Don’t just use a CDN, but test it and warm it up.
  • 18. Why “test” your CDN You need to KNOW how well your CDN is protecting user experience and relieving backend stress. (A plan is good, proof is better)
  • 19. Why “warm up” your CDN? Make sure the items are on the shelves before customers show up to browse. Run external tests with full geographic diversity and at reduced scale
  • 20. Warm up your cache too… If you use caching, sending virtual users along to force common assets into cache will make the real- users visits more crisp. At the beginning of tests, performance is sub-par and then it improves. Let virtual users experience that, not your customers.
  • 21. Readiness Tip #5 Involve everybody Readiness testing is a team sport
  • 22. Credit: NASA's Goddard Space Flight Center/Debbie McCallum ops, apps, network, CDN, 3rd party providers.
  • 23. SOASTA Can Help in Time for the Holidays. www.soasta.com/holiday-readiness