Don’t Stop at Responsive: Optimize Your Site to Increase Conversions on Mobile
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Optimizing the delivery of assets ensures that the most important content and calls to action are prioritized when the site loads. In this webinar Ari Weil of Yottaa will explain how Application Sequencing technology can boost site performance and serve up what you want your customers to see. You will learn: Why responsive design is just the tip of the optimization iceberg How Application Sequencing intelligently serves content based on device, browser, and connection speed How site speed and perceived responsiveness impact conversions and sales Website visitors increasingly expect speed, responsiveness, social integration, and personalization on any device. See how you can still deliver a well-rounded experience and capture business without sacrificing performance.
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Don’t Stop at Responsive: Optimize Your Site to Increase Conversions on Mobile
- 1. www.yottaa.com Confidential © 2014 Yottaa, Inc. All Rights Reserved. Application Sequencing Yottaa
- 2. Nearly half of corporate marketing budgets will be spent on digital strategy Confidential © All Rights Reserved. www.yottaa.com 2 Modern Web Realities – Corporate Spend
- 3. Enabling mobile revenue and leveraging social interaction are primary motivations Confidential © All Rights Reserved. www.yottaa.com 3 Modern Web Realities – Marketing Focus
- 4. Importance of channel engagement to corporate strategy Confidential © All Rights Reserved. www.yottaa.com 4 Mobile – the future is has been here for awhile Forrester: The Rise of Holistic Enterprise Mobile Engagement
- 5. Confidential © All Rights Reserved. www.yottaa.com 5 Pervasive Business Reality: Engage Visitors Top priorities/objectives for mobile channel strategy I need Social! Forrester: The Rise of Holistic Enterprise Mobile Engagement
- 6. ! Facebook is #1 in time spent per month. 6.35 hours – 2x Google+ – Primarily desktop ! Instagram reaches > 150 million users – Facebook relationship added 50 million users H2-2013 – Underscores the growing interest in visual content ! 15% (1 in 6) of Internet users are on Pinterest – Note: typical Pinterest user is well educated – 18% have an annual income of $75,000 or more ! Time on Tumblr and Pinterest > Twitter and LinkedIn ! Pinterest drives the most referral traffic – 2x of Twitter, LinkedIn, and Google+ combined! – Second only to Facebook Confidential © All Rights Reserved. www.yottaa.com 6 The Business Impact of Social Media Spredfast: 15 stats to inform your social engagement strategy
- 7. Confidential © All Rights Reserved. www.yottaa.com 7 Pervasive I.T. Reality: Speed, Scale, Security Top challenges to enabling/integrating mobile strategy I need Control! Forrester: The Rise of Holistic Enterprise Mobile Engagement
- 8. Modern Web Realities – Context Complexity Confidential © All Rights Reserved. www.yottaa.com 8
- 9. Confidential © All Rights Reserved. www.yottaa.com 9 We’ve all heard why sites should be fast Source: 4.3% in REVENUE 2 seconds slower Pages that were… DROP Source: 2.2 seconds improvement in landing page speed INCREASED DOWNLOADS 15.4% by 60% faster INCREASED DONATION CONVERSION Making Barack Obama’s website 14% Source: Barack Obama website Source: 1 second delay causes an 11% in PAGE VIEWS 1 second delay causes a 7% in CONVERSIONS 1 second delay causes a 16% in CUSTOMER SATISFACTION DROP DROP DROP
- 10. Confidential © All Rights Reserved. www.yottaa.com 10 But how about the impact of social content? 0 2000 4000 6000 8000 10000 12000 14000 < 10 10-20 21-30 31-40 41-50 > 50 Load Time vs 3rd party Requests 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 < 300 KB 300-600 KB 600-900 KB 900-1200 KB 1200-1500 KB 1500-1800 KB Load Time by Page Weight
- 11. This is the only dynamic content on the home page Confidential © All Rights Reserved. www.yottaa.com 11 Real World Example – eTail Shoe Site
- 12. Visitors wait on social widgets that are below the fold Confidential © All Rights Reserved. www.yottaa.com 12 Real World Example – BTF Content Delaying
- 13. Confidential © All Rights Reserved. www.yottaa.com 13 Real World Example – Visitor Perspective & Why Original Application Sequencing Original Sequencing Improvement First Engagement 1927ms 616ms 68% Round Trips 74 43 42% Page Weight 2.4MB 1.3MB 46% Fully Displayed 4379ms 644ms 85%
- 14. Confidential © All Rights Reserved. www.yottaa.com 14 Real World Example – What I.T. Sees 300ms 600ms First Byte Visually Complete
- 15. A Superior Visitor Experience on Every Device (Reverse Proxy) ContextIntelligenceTM Maximizes Engagement and Revenue Confidential © All Rights Reserved. www.yottaa.com 15 The Engagement Platform ACCELERATION SEQUENCINGTARGETING
- 16. Confidential © All Rights Reserved. www.yottaa.com 16 Value for your Visitors, your Business and IT Deliver a consistent, fast and flawless experience on any device Innovate without compromise to maximize conversions & revenue Maintain control to ensure maximum security & scalability
- 17. Increase conversions by 20% without IT complexity, code change or business risk ! White Glove Treatment ! Business Objective Consulting ! Services-led Onboarding ! World Class Support Confidential © All Rights Reserved. www.yottaa.com 17 Yottaa Delivers Online Success - Simply
- 18. THANK YOU Confidential © All Rights Reserved. www.yottaa.com 18