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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016
Digital Performance Management Platform
© 2015 SOASTA. All rights reserved.CONFIDENTIAL – Not for Distribution
Top ecommerce & media choose
58 of the Top 100
Internet Retailers
choose SOASTA
CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 3
Over $1b in online
sales
double-digit gains
from the Company’s
online business
“The brands that do not
evolve their shopping
habits to reach this
consumer will basically
lose,”
No. 80 in the
Internet
Retailer 2015
Top 500 Guide
E-commerce
grew nearly
30% year-
over-year
My Offers initiative –
Focus on Omni-channel
personalization
CEO Steven Temares
pegged overall e-
commerce and
mobile seeing record
growth
What we know about Bed, Bath & Beyond
MAKE SURE TO
CUSTOMIZE
THIS SLIDE
CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 4
Evolve with SOASTA
Real Time Campaigns & Predictive Analytics
3rd Party Performance &
Conversion Impact
Conversion &
Bounce Rate
Web
Performance
DP
M

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Load testing approaches of the past support application delivery of the past. Times have changed. Today’s leading companies do more testing in less time with higher coverage of their web and mobile applications, everyday. In this webinar you’ll learn: - Why user experience is king - How to do front-to-back performance testing for mobile and web apps - How to deploy web and mobile load tests with global scale and distribution - Live production testing enabled with real-time analysis and control - How real user monitoring drives test creation and guides production testing The time is now to move your testing from the past to the present! Join us for tips and tricks to get you there.

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Real User Measurement (RUM) helps you to stop guessing about what to test. When you see where your users are, when they lose patience, their peak usage by the minute, and precise web and mobile traffic composition, you know exactly what to test. SOASTA’s mPulse is RUM that is easy to implement and gives instant insight that will change your perspective of performance, monitoring and testing forever. Performance experts Cliff Crocker and Buddy Brewer will walk thru the latest release of SOASTA’s mPulse and show how it helps companies see every user, every second, while providing critical information for more accurate testing.

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SOASTA Webinar: Process Compression For Mobile App Dev 120612
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The webinar discusses continuous integration and automation for mobile development and testing. It presents tools from Atlassian, Zephyr, and SOASTA that can help automate the mobile development and testing process. Continuous integration with Bamboo can help developers integrate code changes more frequently and fail builds faster to catch bugs earlier. Zephyr provides test management to centralize test assets and provide visibility. SOASTA offers tools for test automation, real user monitoring, and performance/load testing to help achieve test completion with quality. Together these tools can help speed up the mobile development process through continuous integration, test automation, and visibility into the testing process.

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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 5
Use cases
Promotions. A/B Tests. Inventory.
Promotion not performing?
…then be pro-active!
CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 6
….cut the price. Send out another
e-mail blast..
Use cases
CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 7
Get involved in the design. Build alternate scenarios.
Use cases
CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 8
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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 9
DPM Unique
Real-Time
Campaign Analytics
Real-User
Performance
Data
NOT sampling
All the data
All the time
Kept forever
Complimentary Technology
Real-Time
Predictive Analytics
Correlate w/ Web Performance
CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 10
SOASTA DPM Unique
vs. Adobe Analytics, IBM Coremetrics, & Google Analytics:
• See real time campaign performance LIVE every
single second
• Compare current vs. past performance- and alert if
out of bounds
• Identify specifically if and how web performance is
effecting campaign performance- and how to fix it
CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 11
SOASTA Real-Time Campaign Analytics
Anomaly
Detection
(Tolerance Bands)
All Activity
Activity by
Campaign
Cumulative
Revenue
All Activity
Cumulative
Revenue by
Campaign
Anomaly Detection
Revenue spike? Is there
a price error?
Revenue too low? Check
webperf
CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 12
SOASTA Real-Time Campaign Analytics A day in the life…

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13
Real-Time Session Path Analysis
14
How does this help you?
Business:
I want to make
more money
IT Ops:
What do I
improve first?
CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 15
Top 3 challenges our customers address with
Digital Performance Management
• How does web performance impact conversion,
revenue and user engagement?
• How can we optimize revenue performance from our
digital campaigns and promotions?
• How to prioritize areas for improvement that have the
greatest impact on conversion and revenue?
CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016
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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 17
DPM is Real Time e-Business View
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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016
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© 2015 SOASTA. All rights reserved.CONFIDENTIAL – Not for Distribution
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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 20
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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 21
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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 22
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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 23
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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 24
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CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 25
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DPM in Pictures

  • 1. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 Digital Performance Management Platform © 2015 SOASTA. All rights reserved.CONFIDENTIAL – Not for Distribution Top ecommerce & media choose
  • 2. 58 of the Top 100 Internet Retailers choose SOASTA
  • 3. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 3 Over $1b in online sales double-digit gains from the Company’s online business “The brands that do not evolve their shopping habits to reach this consumer will basically lose,” No. 80 in the Internet Retailer 2015 Top 500 Guide E-commerce grew nearly 30% year- over-year My Offers initiative – Focus on Omni-channel personalization CEO Steven Temares pegged overall e- commerce and mobile seeing record growth What we know about Bed, Bath & Beyond MAKE SURE TO CUSTOMIZE THIS SLIDE
  • 4. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 4 Evolve with SOASTA Real Time Campaigns & Predictive Analytics 3rd Party Performance & Conversion Impact Conversion & Bounce Rate Web Performance DP M
  • 5. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 5 Use cases Promotions. A/B Tests. Inventory. Promotion not performing? …then be pro-active!
  • 6. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 6 ….cut the price. Send out another e-mail blast.. Use cases
  • 7. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 7 Get involved in the design. Build alternate scenarios. Use cases
  • 8. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 8 Get involved in the design. Build alternate scenarios. Use cases
  • 9. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 9 DPM Unique Real-Time Campaign Analytics Real-User Performance Data NOT sampling All the data All the time Kept forever Complimentary Technology Real-Time Predictive Analytics Correlate w/ Web Performance
  • 10. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 10 SOASTA DPM Unique vs. Adobe Analytics, IBM Coremetrics, & Google Analytics: • See real time campaign performance LIVE every single second • Compare current vs. past performance- and alert if out of bounds • Identify specifically if and how web performance is effecting campaign performance- and how to fix it
  • 11. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 11 SOASTA Real-Time Campaign Analytics Anomaly Detection (Tolerance Bands) All Activity Activity by Campaign Cumulative Revenue All Activity Cumulative Revenue by Campaign Anomaly Detection Revenue spike? Is there a price error? Revenue too low? Check webperf
  • 12. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 12 SOASTA Real-Time Campaign Analytics A day in the life…
  • 14. 14 How does this help you? Business: I want to make more money IT Ops: What do I improve first?
  • 15. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 15 Top 3 challenges our customers address with Digital Performance Management • How does web performance impact conversion, revenue and user engagement? • How can we optimize revenue performance from our digital campaigns and promotions? • How to prioritize areas for improvement that have the greatest impact on conversion and revenue?
  • 16. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 Third Party Risk
  • 17. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 17 DPM is Real Time e-Business View (Digital Operations Center)
  • 19. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 Digital Performance Management Platform © 2015 SOASTA. All rights reserved.CONFIDENTIAL – Not for Distribution Top ecommerce & media choose
  • 20. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 20 Amazon is eating your lunch, and it’s not even close
  • 21. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 21 Web Performance
  • 22. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 22 Web Performance
  • 23. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 23 Web Performance
  • 24. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 24 Conversion Impact Score
  • 25. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 25 3rd Party Performance

Editor's Notes

  1. How’s this different from other analytics tools (GA, Coremetrics, etc.) How does the SOASTA approach leverage analytic tool data vs data from mpulse (performance) It’s all about the mPulse DATA – not products/product names It’s all about the output/results: real-time campaign analytics All of the data, all of the time, forever: Data science driven by real math Precision Predictive analytics Session analytics Setup the story – this is what you’re about to see This is the customer’s problem: XYZ (no visibility to promotions that weren’t working until the next day)
  2. How’s this different from other analytics tools (GA, Coremetrics, etc.) How does the SOASTA approach leverage analytic tool data vs data from mpulse (performance) It’s all about the mPulse DATA – not products/product names It’s all about the output/results: real-time campaign analytics All of the data, all of the time, forever: Data science driven by real math Precision Predictive analytics Session analytics Setup the story – this is what you’re about to see This is the customer’s problem: XYZ (no visibility to promotions that weren’t working until the next day)
  3. Tell the campaign story – what happens when something goes wrong? What does the marketer do as a result of this visualization? Top left : Activity -- Anomaly detection (seasonality within day) – (“Intelligent alerting”??????) Standard deviation Simple alerting thresholds don’t work – need deep data science to know how YOUR users use the site Give an example of when you might go out of the bands: i.e. mis-priced products at $9 instead of $90 and it causes page views to go way up Events mean different things at different times (midnight-8am, going below 1,000 page views is OK, but not ok during rest of day) Bottom left: activity by campaign Top right: cumulative revenue Bottom right: cumulative revenue by campaign
  4. Tell the campaign story – what happens when something goes wrong? What does the marketer do as a result of this visualization?
  5. This dashboard is geared toward the campaign manager. Same dashboard as previous, but Isolated to a single campaign Session path: key points What is the customer doing on their site? Abandonments & performance relationship? IN REAL-TIME OD story: Landing page is slow, but users are still going around it and converting via home page