This document discusses strategies for effectively delivering bad news to stakeholders who may not want to hear it. It notes that people often fear bad news because of potential impacts to reputation, finances, and other areas. It also discusses how past flawed analytics setups can undermine trust. The document then provides recommendations for softening the blow of bad news, such as being transparent with facts, documenting findings, speaking in plain language, providing solutions and follow up, and understanding the audience's fears and perspectives. Effectively communicating bad news requires justification, honesty and ensuring stakeholders are educated on issues.