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Youth.SG Campus Spy Session 1: Simple Blog Copywriting

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The document provides tips on writing effective copywriting headlines and blog post content. It outlines 5 formulas for magnetic headlines, including using simple and direct language, stating the big benefit, announcing exciting news, posing provocative questions, and describing how-to steps. It also recommends popular blog post formats like lists, case studies, and controversial topics that disagree with trends. The document concludes by prompting the reader to come up with 3 headline ideas for future blog posts.

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Simple Blog Copywriting Ding Neng
Copywriting The art of delivering words that get people to take some form of action.
Copywriting Headline Content 80% 20%
5 Formula To Write Magnetic Headlines
1. Simple & Direct Straight to the point Not much wordplay or jokes
1. Simple & Direct Straight to the point Not much wordplay or jokes “ Free buffet lunch for all NUS students” “ No school for 3 days due to Principal’s birthday”
2. State BIG Benefit Tranform major benefit into a headline Put your selling point upfront
2. State BIG Benefit Tranform major benefit into a headline Put your selling point upfront “ Enrol in RP and get a Free iPad 2 ” “ Stand a chance to win $100 as our campus spy!”
3. Announcing Exciting News Headlines that suggest ‘news’ instead of advertising
3. Announcing Exciting News Headlines that suggest ‘news’ instead of advertising “ Finally! A Recreation Room Opened For Couples Only!” “ New course to teach singles how to get hitched before 30”
4. Pose Provocative Question Ask a question that involves the reader The reader must silently answer “yes” or “I’m not sure, but I want to know more”
4. Pose Provocative Question Ask a question that involves the reader The reader must silently answer “yes” or “I’m not sure, but I want to know more” “ Want to get A* for your FYP? Read this.” “ Do you make these 6 mistakes on your first date?”
5. How To... Fulfill a need or want. Highlight the benefit or result, not the process.
5. How To... Fulfill a need or want. Highlight the benefit or result, not the process. “ How to club whole night and still ace your exam the next day” “ How to ...”
Magnetic Blog Content
1. List Posts “ 5 Best Places For Sex In The University”
1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...”
1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...” “ The 8 habits of...”
1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...” “ The 8 habits of...” “ The 6 mistakes people make when...”
2. Case Studies Study the actions someone take, and the results they get from it.
2. Case Studies Study the actions someone take, and the results they get from it. “ From a neighbourhood school to a top instituition” “ From ___ to ___”
3. Controversial Posts Disagrees with popular trend “ Why going to university is the worse decision to make after your A levels” “ Studying Engineering will not make you an Engineer!”
3. Controversial Posts Disagrees with popular trend
Back To You Write down 3 best headlines for your next 3 blog posts!
Thank You! Ding Neng Ding-Neng.com Twitter.com/dingneng

More Related Content

Youth.SG Campus Spy Session 1: Simple Blog Copywriting

  • 2. Copywriting The art of delivering words that get people to take some form of action.
  • 4. 5 Formula To Write Magnetic Headlines
  • 5. 1. Simple & Direct Straight to the point Not much wordplay or jokes
  • 6. 1. Simple & Direct Straight to the point Not much wordplay or jokes “ Free buffet lunch for all NUS students” “ No school for 3 days due to Principal’s birthday”
  • 7. 2. State BIG Benefit Tranform major benefit into a headline Put your selling point upfront
  • 8. 2. State BIG Benefit Tranform major benefit into a headline Put your selling point upfront “ Enrol in RP and get a Free iPad 2 ” “ Stand a chance to win $100 as our campus spy!”
  • 9. 3. Announcing Exciting News Headlines that suggest ‘news’ instead of advertising
  • 10. 3. Announcing Exciting News Headlines that suggest ‘news’ instead of advertising “ Finally! A Recreation Room Opened For Couples Only!” “ New course to teach singles how to get hitched before 30”
  • 11. 4. Pose Provocative Question Ask a question that involves the reader The reader must silently answer “yes” or “I’m not sure, but I want to know more”
  • 12. 4. Pose Provocative Question Ask a question that involves the reader The reader must silently answer “yes” or “I’m not sure, but I want to know more” “ Want to get A* for your FYP? Read this.” “ Do you make these 6 mistakes on your first date?”
  • 13. 5. How To... Fulfill a need or want. Highlight the benefit or result, not the process.
  • 14. 5. How To... Fulfill a need or want. Highlight the benefit or result, not the process. “ How to club whole night and still ace your exam the next day” “ How to ...”
  • 16. 1. List Posts “ 5 Best Places For Sex In The University”
  • 17. 1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...”
  • 18. 1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...” “ The 8 habits of...”
  • 19. 1. List Posts “ 5 Best Places For Sex In The University” “ Top 3 ways to ...” “ The 8 habits of...” “ The 6 mistakes people make when...”
  • 20. 2. Case Studies Study the actions someone take, and the results they get from it.
  • 21. 2. Case Studies Study the actions someone take, and the results they get from it. “ From a neighbourhood school to a top instituition” “ From ___ to ___”
  • 22. 3. Controversial Posts Disagrees with popular trend “ Why going to university is the worse decision to make after your A levels” “ Studying Engineering will not make you an Engineer!”
  • 23. 3. Controversial Posts Disagrees with popular trend
  • 24. Back To You Write down 3 best headlines for your next 3 blog posts!
  • 25. Thank You! Ding Neng Ding-Neng.com Twitter.com/dingneng