Snakes on a Plane and Your Crisis Communications Plan

Editor's Notes

1. Ask participants what they hope to learn from today’s presentation
2. FBI agent Nelville Flynn (Samuel L. Jackson) boards a flight from Hawaii to Los Angeles, escorting a witness to trial. An on-board assassin releases a crate of deadly serpents in an attempt to kill the witness. Flynn and a host of frightened passengers and crew must band together to survive the slithery threat.
3. It was left on a commuter flight after a passenger had left the animal, which was listed as a pet, in the cabin on a previous flight. Passengers were first made aware of it when the pilot announced: "Guys, we have some loose snake on the plane, but we don't know where it is.“ The pale yellow five foot snake wasn't venomous and was first spotted by a boy who was climbing his seat. When he saw it, the snake was asleep and partially covered by a duffel bag near the back of the plane. According to his mother, Anna McConnaughy, there wasn't much of a panic on board. She explained a pilot came back to lead a short discussion with a flight attendant on how to capture it. Staff then grabbed the snake by the belly and dropped it into a plastic trash bag. It spent the rest of the flight in an overhead storage bin, and the plane reached Anchorage on schedule. The crew were first made aware of the snake when an unnamed passenger reported his pet was missing after he got off a flight to Aniak, which is also in Alaska, and suggested the reptile was likely to be on the return trip to Anchorage. Ravn Alaska spokesman William Walsh said the airline was thankful for the heads up but added the passenger had violated airline policy by bringing the snake aboard without declaring it. He didn't confirm the type of snake or whether the passenger could face charges.
4. Share example of suburban church with child sexual abuse admin person verses youth director
5. The first social media site that everyone can agree actually was social media was a website called Six Degrees. It was named after the ‘six degrees of separation’ theory and lasted from 1997 to 2001. Six Degrees allowed users to create a profile and then friend other users. Six Degrees even allowed those who didn’t register as users to confirm friendships and connected quite a few people this way.
6. We’re not sure about this quote. he report, published May 26, 2016, is titled, “News Use Across Social Media Platforms 2016.” It leads with the finding that 62 percent of Americans get news from social media, while the Facebook-specific 44 percent number appears a few paragraphs in. But you don’t have to read past the first sentence to see that there’s a crucial qualifier to this finding. The report begins, “A majority of U.S. adults—62%—get news on social media, and 18% do so often ... ." That's right: 18 percent. So while it's true that most adults get at least a little bit of news from social media, it's deeply misleading to say that a majority "rely on" social media as a news source. It would be more accurate to say that fewer than 1 in 5 Americans routinely turn to social media as a news source, according to Pew's data.
7. Depending on what surveys you read, it appears, on average, about a 1/3 of businesses don’t have a crisis communications, plan. While that is of concern, most who do, don’t regularly update them.
8. Natural, man-made, ethical, professional conduct, personal lives
9. Example with Academy awards
10. Example with business training losing one of two partners
11. Firestone and Ford tire issue
12. For corrections bullet mention Detriot Auto parts CEO clean up
13. Mention TCPR resource guide avaiable
14. Personal Bill Cosby feelings