31 Ways To Destroy Your Google Analytics Implementation

In this presentation to to Villanova University students, I explain the basics of web analytics and how to get a job in the field.

The content includes the meaning of Google analytics, the demographic of the audience, how to use Google analytics, why is it important to your website and the dark side of Google analytics.

The document provides 60 marketing tips for businesses, focusing on areas like branding, online presence, client communication, and marketing strategy and planning. Key tips include investing in a good website, maintaining compelling marketing materials, keeping an email list private using BCC, having a written marketing plan with a dedicated budget, and getting client feedback through advisory committees. The overall message is the importance of an integrated marketing approach across different channels and touchpoints with clients.

These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol. The slides cover: - the basics of Analytics account set up - what the measures mean and which of them are most useful for your business - setting up goals - using custom reports and segments - if you are using AdWords, how Analytics can help to evaluate your ad spend.

The document discusses the goals and challenges of web analytics. It outlines four main goals of web analytics: to better understand users, make decisions based on data, improve the website by removing barriers, and improve conversions and sales. It also discusses challenges such as acting on findings and identifying the most important metrics to focus on.

The slides from my talk at GPeC Summit, Romania, on 11 May 2015. I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.

The document discusses various ways to track user interactions on websites beyond traditional pageviews using Google Analytics and other common technologies. It provides examples of specific interactions that can be tracked, like clicks, mouse movements, and steps in a checkout process. It also addresses questions about implementing analytics code, testing, overhead, and best practices.

Brad Smith, assistant digital media manager, British Red Cross Digital impact conference www.charitycomms.org.uk/events

Marketing automation involves using technology to automate marketing tasks like targeted email campaigns. It integrates platforms like websites, CRMs, and marketing automation platforms to deliver personalized messages based on user behaviors and data. Companies that effectively nurture leads through marketing automation generate more leads at a lower cost. Marketing automation elevates marketing efforts by automating tasks like data enrichment, nurture programs, abandonment messages, and lifecycle messaging without large budgets. Popular marketing automation platforms include Hubspot, Marketo, and Pardot. Agencies looking to offer marketing automation services should invest in a platform, become certified, and provide services like integration, training, and content creation.

This document provides an overview of Google Analytics 101. It discusses creating a measurement plan by defining business objectives, goals, key performance indicators and targets. It covers the different types of reporting in Google Analytics including audience, acquisition, behavior and conversions. It also discusses implementation of Google Analytics and the differences between classic and universal analytics. The document emphasizes creating a measurement plan and using Google Analytics reporting to inform business decisions.

Google Analytics: Introduction & User Training are the slides from our public training courses - Seminars for Success in association with Google.

Learn more about Google Analytics, how to create a google analytics account, how to read google analytics metrics, how to navigate the google analytics console. Reference is the Google Analytics Demo Account. Google Analytics is a free analytical tool for measuring the performance of a website, blog, mobile app, or an e-commerce site.

This document summarizes a content marketing retreat focused on using Google Analytics to measure content marketing efforts. The retreat covers measuring key metrics, establishing benchmarks, determining important metrics to track, iterating measurement based on insights, and new Google Analytics features for social media analytics, custom dashboards, and multi-channel attribution. Attendees are encouraged to ask questions about how their efforts are affecting customer behavior and business objectives in order to continuously improve performance.

An introduction to Google Analytics - tracking and understanding user behaviour on your website. Sussex guru Julian Erbsloeh - Head of Insight at Fresh Egg, explains in a little detail to the members of Worthing and Adur Chamber of Commerce at Northbrook College, Worthing. For a PDF version of the presentation please click the link here https://goo.gl/CV6CLD See and hear Julian on the YouTube Video version of this presentation: https://youtu.be/WdH1NBnnooU

Lois Leen gave a presentation on Google Analytics. She discussed the differences between the current Universal Analytics version and the new GA4 version, including pros and cons of each. She covered setting up a measurement plan, collecting data through the Google Analytics tracking code, and navigating the key reports for understanding audience, acquisition, behavior, and conversions. Leen also explained how to track events and configure goals to measure business objectives. The presentation included exercises for attendees to practice working with reports and setting up goals.

Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.

Geary LSF's Growth & Development task force behind the Geary LSF University offers classes on everything ranging from Analytics to Social Media to Project Management and more. This presentation by Geary LSF's Director of Analytics was used to educate team members on the basics of Analytics and how we use Analytics to benefit our clients.

My Measurecamp slides from my presentation. Will also be writing up a blog post covering this in more details and will post updates here and in the g+ community

Presentation from Superweek 2015 on the actions that can be taken to overcome the barriers to the use of Digital Analytics.

A quick presentation about A/B testing pitfalls you should be aware of. Things that influence your A/B tests and the results you get out them. I

The document discusses using Unix-based systems like Linux and Mac OS X for ETL processes involving data cleaning and transformation. It explains that Unix is well-suited for this task as it allows processing data through a sequence of commands in a flexible and reproducible way. The document then covers Unix principles like having small focused tools that can be chained together using pipes, and how silence from commands indicates success. It provides examples of using Unix commands and scripting to perform common ETL tasks like counting lines, summing values, fixing dates and loading data into a database.

Basic information on Customer Lifetime Value models. - Demything frequent doubts with CLV. - You can not calculate CLV in Google Analytics. - First steps and outputs that you have to prepare when thinking about CLV. - Presentation of possible outputs a CLV model can give you. - Discussion on early estimation of CLV using cohort analysis and simple models to understand what interactions lead to a success. The presentation was prepared in the pub White Swan for MeasureCamp London, March, 13, 2015.

Discover why you should take the time to analyse the words and phrases that people enter into the search engine on your web site. These words show the users intent and allow you to better understand their thinking. Voted 'Best Presentation' at the 2012 MeasureCamp in London

This document discusses using the chi-square test for independence to analyze categorical data and determine if there is a relationship between two variables. It provides examples of chi-square test use cases, steps for implementing the test, requirements, hypothesis testing steps, and shows chi-square distribution plots. The document also includes sample code in R and analyzes a dataset on pricing plan sales across countries to determine if the number of sales is dependent on country.

This document discusses how an agency built a bespoke marketing attribution solution for a client. It provides an overview of attribution modeling and different approaches like last touch, first touch, and multi-touch attribution. It then describes how the agency cleaned and processed the client's raw marketing data to perform attribution analysis. This included flagging first touch points, conversions, and assigning attribution windows. The analysis evaluated conversion rates and the roles of different marketing channels in assisting and driving conversions. It concluded by discussing challenges, next steps, and how the attribution solution provides insights on campaign performance.

My MeasureCamp presentation covering how I've used the beta version of Universal Analytics and Measurement Protocol to extend the e-commerce analytics functionality of GA.

Government and commercial sites have some key differences in acquisition, forms, and tracking outcomes. Government sites are less focused on acquisition and do not market services at the individual property level. Their forms can be much longer, with over 100 fields to ensure accuracy for benefit claims. Outcomes are often determined offline, making it hard to track the full online journey. However, they also share similarities in using agile processes, relying on developers to implement code, and sometimes needing to challenge other experts to get the right analytics focus.

This document discusses an improved approach to keyword analysis that focuses on classifying keywords by the intent and lifecycle stage of the people using them, rather than just analyzing keywords individually. It involves identifying expected search behaviors, building ways to segment data into personas, establishing goals for each persona, and analyzing actual user behavior to identify optimization opportunities. The approach is applied at scale using tools like Google Analytics and custom dimensions to group keywords and slice the data in various ways. This helps uncover different types of visitors and their potential value to the business.

This document discusses funnel views in Google Analytics and how to set them up. Funnel views allow you to group similar website content types together to understand the overall user flow and where users are dropping off. The best way to define the groups is with a custom dimension that tags each piece of content with its type. This approach is language agnostic and more reliable than using URLs. Once set up, funnel views provide a high-level view of user paths and can help identify failing content to improve conversions.

I will look at 3 areas: 1. Reducing cost 2. Increasing conversions/revenue 3. Automating reducing cost & increasing revenue Reports I will cover are: 1. Best & worse landing pages 2. Best & worse internal Site Search 3. Pages by revenue contribution 4. Broken pages by referral 5. Marketing Channels pivoted by new users 6. Simple Engagement Scoring using goal values & userId 7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI 8. Intelligent Alerts – what changed & whats broken 9. Custom Alerts – based on your business logic 10. GoogleSheets Alerts & GA embed API Prerequisite: You will get most value from this event if you bring a laptop & have a Google Analytics account already. Please subscribe via meet-up so I have an idea of numbers. Thanks! Phil. 07723012727 https://uk.linkedin.com/in/philpearce https://twitter.com/philpearce ----------------------------------------------------- Note: I`ll add upload the slides after then event http://www.slideshare.net/phildpearce/lean-analytics-workshop Phil.